Case study competition

Team Name: 221B

Participants Name: Aditi Bansal, Ritik Garg
College name: Shri Ram College of Commerce, Shaheed Sukhdev College of Business Studies
Contact Details: 8076093297, 9582395067

MISCANOS’ STRATEGY
AIM:

SWOT ANALYSIS
STRENGTH
1. Supreme quality of raw material
2. Most efficient Restaurant- nationwide factories have been able to attain an error percentage of 0.001%.
3. Strong protocol for communication
4. Brilliant quick service to food quality ratio.

WEAKNESS
1. Small margins
2. The increase in costs for a larger area is disproportionate to the revenue earned.
3. Ineffective Customer care- Incompetent customer care executives
4. EMPLOYEE DISSATISFACTION- Poor working condition and low wages.
5. LOCATION- Joints located in less convenient locations.

OPPORTUNITY
1. DIVERSIFICATION- Looking to expand to new segments.

THREAT
1. PRICE WAR- High competition in QSR forcing a reduction in prices.
2. STAGNANT DEMAND- The demand for American food has a slow growth rate.
3. EMISSION TRADING- Revolt of PETA against slaughtering of pigs hit us hard owing to our
specialisation in Pork dishes.

ACQUISITION OF LA COMIDA
As a consultant at DreaMerger Consultancy, we advise Miscanos to acquire La Comida, owing to the growing
demand for Mexican food and the fact that the aforementioned company is the largest fast food chain in the
entire US specialising in the same. Miscanos can benefit from La Comida’s convenient and frequently visited
location. Efficient and advanced technology will help us to attain the Economies of scale, which would further
lead to low input cost. Due to lack of public knowledge of La Comida’s high quality health index, which is
increasing negativing articles about them and impacting their sales, through the use of our high and efficient
advertising services, the public image will get a major boost. We would make use of their partnership with
Google, we would get a better idea about consumer preference and market opinion. Due to our acquisition, price
war would also reduce. We can also foray into the vegan market.

We are not acquiring Buns N Fries since the demand for burger is less and stagnant as compared to the growing
demand for Mexican food, also the burger industry faces intense competition due to the presence of McDonals
and Burger King. Also, the co. has a hazardous health meal index, which disappoints the health conscience
people. The communication is disruptive due to the growing disparity between the American and Mexican
employees.

The acquisition will help us to increase our market share and also Profit maximisation. We will also enjoy the
goodwill and our public image will also get a boost.