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You�ve probably seen the letters �http� or �https� accompanying website addresses
for years, yet most people don�t know what these acronyms are short for or what
they actually signify. The HTTP acronym is short for HyperText Transfer Protocol.
HTTPS, meanwhile, refers to HyperText Transfer Protocol Secure.
A website in the Chrome web browser, showing the https:// protocol in the address
bar.
Initially reserved for sites like banking institutions and shopping portals, a much
larger portion of the web now employs HTTPS communications in place of the basic
HTTP option, meaning your communications are much safer. To determine whether or
not a website is using HTTPS, look for the 'https://' protocol indicator in your
browser�s address bar, located to the left of the site�s address (also known as its
URL). A lock icon may also be displayed to indicate the presence of an SSL
certificate on the current web page.
Another notable benefit of HTTPS over HTTP is applicable mainly to website owners
and developers, as Google and other key search engines have a strong preference for
theHTTPS protocol when it comes to where sites rank in those all-important search
results. As tough as it can be to place high in the rankings anyway, you're putting
yourself at a serious disadvantage if your site still uses HTTP over the faster and
more secure option.