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“SENA”
TEACHER:
MARTHA JANETH DEVIA RODRIGUEZ
MAY 2018
PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE
COMPANY: EFECTY LTDA
VARIABLE DEFINITION
With this company specialized in money orders, payments,
recharges and collections at the national level with more
Geographic Segmentation than 20 years of experience in the market and with a
network of 8,000 customer service points, located in more
than 1,070 municipalities nationwide, wants to replace the
need to achieve proximity between customers and their
families.
Facilitate life generating experiences of trust, closeness and
tranquility. Present as an alternative the sending and
Age and Life - Cycle of payment of money orders without distinction of gender, age,
Segmentation etc. Sending of Money: Persons over 18 years of age.
Payment of Money Orders: People from 14 years of age.
The consumers:
Nomads: High activity group digital, prepared for a
new delivery model.
Hunters: High activity group digital, prepared for a
new delivery model.
Quality Seekers: Seek a high service quality and
effective and the Data Protection.
BIBLIOGRAPHY
https://www.dane.gov.co/index.php/estadisticas-por-tema
https://www.efecty.com.co/nosotros
https://www.accenture.com/t00010101T000000Z__w__/co-
es/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Local/cl-es/Accenture-
Banking-Global-Distribution-Marketing-Consumer-Study-Espanol.pdf