Six Fest

Sponsorship Proposal

6 Fest Athens, OH - 5-16-09

Table of Contents
A Brief History 3
Target Market 4
Venue Description 5
The Talent 6
Sponsor Packages 7
On-site Advertising 8
Internet Advertising 9
Radio Advertising 10
Print Advertising 11
Pre 6 Fest Advertising 12
Impressions 13
Special Promos 14
Goin’ Green 15
Exclusivity 16
Press 17
History
6 Fest is the sixth installment of the premier college campus
outdoor music festival. Since 2004, the Fest, which has grown
exponentially since year 1, has become an Ohio tradition across
campuses statewide. With the traditional site of Ohio University
already rolling out the marketing and promotional campaigns, our
expectations and goals are set very high.

With considerable growth over the last five years, 6 Fest is

expecting to substantially break attendance records from
previous years. Over recent years, impression numbers for
previous sponsors have always exceeded expectations and we
expect the same for this year.

A quick look at the numbers:

1 Fest Athens: 4,000 in attendance
2 Fest Athens: 6,200 in attendance
3 Fest Athens: 7,500 in attendance
4 Fest Athens: 10,100 in attendance
5 Fest Athens: 14,800 in attendance
Target Market
The average attendee of 6 Fest fits the mold of a college
student. 18-26 middle class with impressionable minds.

Your company will have direct access to our attendees through

on site activation as well as leading up to the event through
brand recognition via our advertising mediums.

We encourage sponsor participation in all of our pre parties as

well as the Fest date. The more chances you have to put your
brand in front of the consumer, the better. We strive to provide
as many opportunities to our sponsorship partners to get their
moneys worth when it comes to our event.

Besides our host campuses, we pull thousands of students from

the following universities:

Ohio State University University of Cincinnati

Akron University
University of Toledo
Bowling Green University
West Virginia University
University of Pittsburgh
University of Kentucky
Ball State University
Penn State University
Central Michigan University
E/ W Michigan University
Butler University
Xavier University
Venue Description
The Athens site is an expansive outdoor setting with ample
space for over 20,000 attendees to party, dance and mingle
throughout the event. The atmosphere resembles a spring break
feel without the beach and ocean.

5 Fest aerial views:

The Talent
Many of our artists have performed with world renowned
musicians and played at world renowned events.

6 Fest Set List:

Online Battle of the Bands Winner
DOT U (Defenders of The Universe)
Downplay
The One-Eyed Show
Jesty Beatz
F.A.M. Fresh Entertainment
Dirt Nasty, Mickey Avalon
B.Yonest
DJ Edski
Sponsorship Packages
Three levels of Sponsorship are available for 6 Fest.

They are as follows:

Title Sponsor: $15,000

The “Company Name” Six Fest

Presenting Sponsor: $10,000

Six Fest presented by: “Company Name”

Associate Sponsor: $5,000

Non Event Sponsor site fee: $2,000

No recognition in advertising campaign, only on-site capabilities
On-Site Advertising
With over 15,000 attendees expected throughout the day, 6 Fest
presents any company with a great opportunity to reach out to its
given target market and make an impression. The following On
Site Advertising options are offered for a given level of
sponsorship:

All Sponsors are encouraged to bring any and all advertising

tools to the event, including but not limited to: Tour Buses,
Product Wrapped Vehicles, Inflatables & Spokesmodels.

Title Sponsor:
2 Booths for visual/product distribution/consumer info gathering (1 @ the entrance and 1
@ nearest the main stage)
Company recognition on staff apparel
Exterior Signage (encompassing the venue)
Stage Signage
4 Intermission product give-a-ways during set changes

Presenting Sponsor:
1 Booth for visual/product distribution/consumer info gathering
Exterior Signage (encompassing the venue)
Stage Signage
1 Intermission product give-a-way during a set change

Associate Sponsor:
1 Booth for visual/product distribution/consumer info gathering
Exterior and Stage Signage (encompassing the venue)
Internet Advertising
The internet is our major medium of advertising. From Youtube
videos and www.Athens6Fest.com or www.6-Fest.com to Six
Fest Facebook and Six Fest Myspace, we have a major
presence on the web.

This is our biggest tool for distributing sponsors info.

The following Internet Advertising options are offered for a given
level of sponsorship:

Title Sponsor:
Hyperlinks to Sponsor Homepage
Sponsor will be granted access to the web pages for special product give-a-ways or
current ad campaign
50% on screen coverage in the Sponsor portion of the web pages
Streaming video ads
MP3 Ads

Presenting Sponsor:
Hyperlinks to Sponsor Homepage
25% on screen coverage in the Sponsor portion of the web pages
Streaming video ads

Associate Sponsor:
Hyperlinks to Sponsor Homepage
10% on screen coverage in the Sponsor portion of the web pages
Radio Advertising
Power 105.5 FM in Athens (6 Fest Athens) and 107.1 Kiss FM
in Cincinnati (6 Fest Athens) are our major radio partners.
We also blast ads on Boras Radio (streaming podcast on
itunes) during the week of the events. All sponsors will have
recognition in our radio ads.
Print Advertising
Our media coverage in the state of Ohio exists in local
newspapers, quarterly magazines, online forums and several
student publications at the host universities.

Please refer to the “Press” section for previous print media

coverage Print Advertising is a valuable tool for distributing
sponsor info. The following Print Advertising options are offered
for a given level of sponsorship:

Title Sponsor:
Name and logo recognition in all print stories and print ads
such as: Flyers, handbills, stickers and posters

Presenting Sponsor:
Name recognition in all print stories and print ads such as:
Flyers, handbills, stickers and posters

Associate Sponsor:
Name recognition in all print stories and print ads such as:
Flyers, handbills, stickers and posters
Print Advertising
We have a growing number of events leading up to 6 Fest.
Each sponsor will have an opportunity to take part in each pre
party in any way they choose. We recommend you get creative
with these…

February 28: The One Eyed Show

Chicago, IL

April 11th: Broney’s

Athens, OH

April 19th: BoMA

Columbus, OH

April 25th: Miami U

Oxford, OH

May 15th: Courtside Pizza

Athens, OH

April 1st-May15th: Industry Standard

Columbus, OH
Impressions... Leave ‘em
We can count on the popularity of this particular event to
maximize on-site advertising impressions. In addition, the media
impressions will greatly increase the overall marketing impact of
this event. While the majority of the attendees will be located in
the Athens area, actual impressions will reach other campuses
through word of mouth and print advertisements.

We are projecting over 500,000 impressions between now and

event days. Through word of mouth, print, radio, and Internet
advertisements, we believe that 6 Fest will be discussed on
every campus in Ohio. This event is going to be marketed as the
biggest show to ever hit Ohio University. As if they needed more
attention for partying, OU will be flooded with eager partygoers
from all over to attend 6 Fest.

There are limitless possibilities for your company to reach out to

your target market through our events. 6 Fest is already the talk
of the college community in Ohio. Shouldn’t your company be as
well?
Special Event Day Promos
In order to create the type of atmosphere dedicated strictly to the
crowd’s enjoyment, we have come up with many special
promotions that are sure to get the crowd going. We have
created these special promos, including a skate demo and graffiti
demo, which we know draw a great response from the crowds.

We are giving away a 2009 car, courtesy of Ricart Mega Mall in

conjunction with Don’t Break the Bond (which is the main
beneficiary of the festival.) A portion of every ticket sold is going
to help Don’t Break the Bond (owned and operated by Marvin
Warner) continue their programs interest in assisting children
whose parents are incarcerated. We are also hosting an auction
during Mom’s Weekend on Court St. We have accumulated a
large amount of signed memorabilia from professional athletes
across the country. These proceeds will also be going to Don’t
Break the Bond. The Car Give-A-Way will be done during Six
Fest. Every individual that buys a ticket is automatically entered
into the contest.

www.dontbreakthebond.com
Goin’ GREEN
Going GREEN is a big thing for 6 Fest this year. We are working
to solidify a mobile solar powered hub for our energy
consumption. Instead of using a generator and gasoline to power
our festival, including all multimedia access, we are trying to cut
back on unnecessary energy waste.

We are also running a GO GREEN Clean Up campaign to help

clean the field and the surrounding areas after the event. The
money collected from the recycling push will be given back to the
Athens Community in support of their GREEN community
programs.
Exclusivity
All sponsors will be the exclusive vendor of their particular
product or service. This will allow your company to have sole
marketing and advertising power within the audience.
There will be no doubling up on a certain type of product.
For example, there will only be one type of liquor or beer
distributor at the event. There will only be one type of energy
drink provider at the event. By making all sponsors exclusive, it
allows your company to get a stronghold on the audience. Your
company will not have to compete with another competing
product or service while you are at 6 Fest. We also strongly
encourage you to team up with fellow sponsors of the event to
use all resources possible while on site, distributing your brand.
Press Coverage... They’re on us.
Event websites
www.Athens6Fest.com or
www.6-Fest.com

The Post 6 Fest Preview:

http://www.thepost.ohiou.edu/main.asp?Search=1&ArticleID=89&SectionID=3&SubSecti
onID=5&S=1

Jesty Beatz @ 4fest

http://www.youtube.com/watch?v=Ot3v9HW-mAI&feature=related

Jesty @ 4fest again

http://www.youtube.com/watch?v=ShkK6Nci2mE&feature=related

Jesty Beatz is famous episode 13

http://www.youtube.com/watch?v=UAfdoz0HhqM

B.YONEST @5fest (letz get it on)

http://www.youtube.com/watch?v=hIW47FooYPY&feature=related

TUP 5fest performance

http://www.youtube.com/watch?v=SDF0_OJuJxo&feature=related

Just, B.YONEST(a day n the life) 5fest day

http://www.youtube.com/watch?v=4p1SSMhnTZQ&feature=related

Girl gets speared by girl

http://www.youtube.com/watch?v=p09GEcKbfl8&feature=related

5fest
http://www.youtube.com/watch?v=7zJhDcqRKiA&feature=related
Five Fest OU
http://www.youtube.com/watch?v=SFj_KLKt-_s

Four Fest Promo Video:

http://s120.photobucket.com/albums/o176/dpetrozzi/?action=view&current=THRE3FEST
.flv

Four Fest Preview:

http://www.thepost.ohiou.edu/Articles/Culture/2007/05/18/20130/

Three and Four Fest Dedication Video:

http://youtube.com/watch?v=e6jsHjqixvU?

Ordinary Peoples @ One Fest:

http://youtube.com/watch?v=ZfAiKPHo3cs

Four Fest Recap:

http://athensnews.com/news/campusnews/2007/may/24/depending-whom-you-ask-fest-
was-great-fun-or-great/

Facebook Fan page:

http://www.facebook.com/event.php?eid=10543003501#wall_posts

Five Fest Recap:

http://www.athensnews.com/news/campusnews/2008/may/19/five-fest-gets-rave-
reviews-despite-traffic-jam/

Five Fest Recap:

http://www.athensnews.com/news/campusnews/2008/may/22/sure-five-fest-was-fun-
what-mess-it-made/

UWIRE 5 Fest Preview:

http://www.uwire.com/Article.aspx?id=956930

Speakeasy Mag 5 Fest Article:

http://speakeasymag.com/bts/spotlight/2008/may/14/how-throw-fest/
5 Fest Entertainment Guide:
http://www.speakeasymag.com/entertainment/music/2008/may/17/5fest-entertainment/

5 Fest Recap:
http://mike-tomlinson.com/2008/05/19/athens-five-fest-draws-crowd-of-more-than-10000/

5 Fest Miami of Ohio Preview:

http://media.www.miamistudent.net/media/storage/paper776/news/2008/04/01/Campus/
Musical.Festival.To.Visit.Oxford-3294577.shtml

Spring Party Preview:

www.athensnews.com/news/campusnews/2008/may/08/springs-air-and-its-ous-
bacchanal-season/

One Fest… The Start:

www.matthyman.com/one-fest/about.html