ABSTRACT

Wahani, Rezha Geovani (2018). Analysis Of Customer Comparison Of Daihatsu

Terios Types (Xtra, TX, TS) Using Multidimensional Scaling Method. Supervised By
Sifrid Pangemanan and Merinda Pandowo.
Nowadays, research on consumer decision is important in marketing
management literature. This is in accordance with the opinion of O’Brien (1971),
understanding how the customer forms a purchase decision and why he ultimately
decides for or against a purchase, marketers are in a better position to offer customers
products relevant information and to make product changes. Their earnest increase of
profitability of buying. Based on the above arguments and opinions is important for
consumer consideration in buying a product or services. Of the many industries that
flourished in the world and Indonesia, the transport industry is a rapidly growing
industry. This research is performed within some limitations. Firstly this research
focuses on analyzing the similarity comparison between Daihatsu Terios Xtra car
with TX and TS. Second, the target correspondents of this research are limited only to
people who know about this Daihatsu Terios. Thirdly, not all brands become the
object this research is limited to Daihatsu Terios.
Keywords: Customer Comparison, Daihatsu Terios types, and Scaling Method
 SUMMARY

Wahani, Rezha Geovani (2018). Analysis Of Customer Comparison Of Daihatsu

Terios Types (Xtra, TX, TS) Using Multidimensional Scaling Method.
Nowadays, research on consumer decision is important in marketing
management literature. This is in accordance with the opinion of O’Brien (1971),
understanding how the customer forms a purchase decision and why he ultimately
decides for or against a purchase, marketers are in a better position to offer customers
products relevant information and to make product changes. Their earnest increase of
profitability of buying. Based on the above arguments and opinions is important for
consumer consideration in buying a product or services. Of the many industries that
flourished in the world and Indonesia, the transport industry is a rapidly growing
industry.
Basically transportation is moving people of goods from one place to another
by using a vehicle that is driven by human or machine. Transportation used to
facilitate human in performing daily activities. In develop countries, they usually use
the subway and taxis. Residents there have rarely a personal vehicle because they
mostly use public transit as their transportation. Transportation is divided into 3 types,
land transportation, sea, and air. The results of theses case studies are argued to have
significant impact on design-by-analogy procedures, benchmarking methods, mass
customization strategies and modular design. The paper concludes with a discussion
of applications and related procedures for product development.
This research is performed within some limitations. Firstly this research
focuses on analyzing the similarity comparison between Daihatsu Terios Xtra car
with TX and TS. Second, the target correspondents of this research are limited only to
people who know about this Daihatsu Terios. Thirdly, not all brands become the
object this research is limited to Daihatsu Terios.
Correspondence analysis is based on the cumulative proportion inertia
correspondence analysis of table Interior and Occupation. As presented in Table 4.2,
the cumulative proportion of inertia resulting two dimensions is 100%.
Correspondence analysis produces the required dimensions for perceptual mapping.