A STUDY ON MARKETING STRATEGY OF SWIGGY

Project Report submitted in fulfillment of the requirement for the award of the
Degree of
MASTER OF BUSSINESS ADMINISTRATION
Of
BENGALURU CENTRAL UNIVERSITY

By
Dondati Chaithanya

Reg. no. MBA180462

Under the guidance of

Prof. Ravindra R Kulkarni
Presidency College

CENTER FOR MANAGEMENT STUDIES

PRESIDENCY COLLEGE
Bangalore University
2019 – 2020
 GUIDE CERTIFICATE

This is to certify that the Project Report “A Study on Marketing Strategy Of

Swiggy,” submitted by DONDATI CHAITHANYA (registration number
MB180462) to Bengaluru Central University, Bangalore for the award of
Degree of MASTER OF BUSINESS ADMINISTRATION is a record of work
carried out by him under my guidance.

Place: Bangalore Signature

Date:

DECLARATION BY THE STUDENT

I, hereby, declare that “A Study on Marketing Strategy Of Swiggy” is the result of the
project work carried out by me under the guidance of Professor Ravindra R Kulkarni in
partial fulfillment for the award of Master’s Degree in Business Administration by
Bengaluru Central University.

I also declare that this project is the outcome of my own efforts and that it has not been
submitted to any other University or Institute for the award of any other degree or
Diploma or Certificate.

Place: Name:Dondati Chaithanya

Date: Reg. no. MBA180462
ACKNOWLEDGEMENT

I would like to express my gratitude towards all the people who have helped me with the
successful completion of this project. Without their encouragement, active guidance and
cooperation this project would not have been a success.

I would like to gratefully acknowledge Bangalore University and Presidency College for
this opportunity, for facilitating the completion of this project. I also thank our Dean Dr. R
Venkatramana for his support and my guide Prof. Ravindra R Kulkarni for his active
guidance in successfully completing this project.

I also express my deep gratitude to all who have contributed for the timely completion of
this project.

Dondati Chaithanya
MBA180462
 TABLE OF CONTENT

CHAPTER PARTICULARS PAGE NO.

NO.
1 INTRODUCTION
1.1 Introduction about Educational Technology
1.2 Scope of Educational Technology
1.3 Nature of Educational Technology
1.4 Need and Relevance for the Study
1.5 Statement of the Problem
2 METHODOLOGY

3 TRAINING METHODS AND ACTIVITIES

4 DATA ANALYSIS AND INTERPRETATION

5 STRENGTHS, WEEKNESS, OPPORTUNITIES

AND CHALLENGES (SWOC) OF THE
RESEARCH
6 LEARNING OUTCOMES

7 KEY FINDINGS, EXPERIENCES AND

CONCLUSIONS
8 RECOMMANDATIONS

9 SUPPORTING DOCUMENTS
 CHAPTER – 1
INTRODUCTION
 CHAPTER -1
INTRODUCTION

1.1 ABOUT
 CHAPTER – 2
METHODOLOGY
CHAPTER – 3