RESTO DE GALLERIA

A Feasibility Study Presented to

Polytechnic University of the Philippines
Quezon City Branch

In Partial Fulfillment of the

Requirement for the Degree
Bachelor of Science in Business Administration
Major in Marketing Management

By

Academia, Chifai An M.
Aguilar, Raiden T.
Aquino, Ibelle Gelaine S.
Barien, Kate E.
Cancio, Cess Leah Grace O.
Dolorosa, John Harold D.
Isorena, Michelle G.
Jala, Harvey D.
.

October 2018
Philippine Copyright 2018
By the Authors:

Academia, Chifai An M.
Aguilar, Raiden T.
Aquino, Ibelle Gelaine S.
Barien, Kate E.
Cancio, Cess Leah Grace O.
Dolorosa, John Harold D
Isorena, Michelle G.
Jala, Harvey D.

Polytechnic University of the Philippines – Quezon City Branch

All rights Reserved. Portions of this manuscript may be reproduced with proper
referencing and due acknowledgement of the authors.
Approval Sheet

ii
 Acknowledgement

We thank all of the people who in one way or another help and contribute to the

completion of our feasibility study.

First of all, we thank God for giving us protection, wisdom, knowledge and the

ability to do this study. We are so grateful to the Polytechnic University of the Philippines

Quezon City for making it possible to for us to study here.

To our professor, Sir Zandro Estella, we give deep thanks for giving us

encouragement, supervision and the one who mentored and directed us to face the

challenges of this hard work towards the succession. This work wouldn’t be this so

successful without your advice.

To the people who became the part of this study, we want to acknowledge and

appreciate the spent time you gave to us. Your information and transparency is a very

big help to complete our thesis.

We are also deeply thankful to our parents who encouraged, who prayed for us

and giving us unending inspiration and support financially and physically throughout the

time of our study. Your love and guidance are one of the keys to achieving our hard work

successfully.

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 Executive Summary

A. Title/Name of the Project

The proponents came up with business name “Resto de Galleria” simply

because of the characteristic of the business. Since this proposed business features
varieties of artifacts coming from the movies therefore it was symbolized by the word
“Galleria” was included in the title and “Resto” because it features different types of
foods and drinks for everyone.

B. Duration

The construction period of Resto de Galleria will last for six (6) months. The

planned operation period for the proposed business will be at least three (3) years.

C. Estimated Project Cost

Total Cost
Yearly Advertising and Promotion Cost 150,000
Yearly Rent Cost 180,000
Supplies 2,000,000
Equipment 32,282
Building 3,000,000
Furniture and Fixtures 128,500
Artifacts and Restoration 1,000,000
Infringement Cost 2,000,000

Resto de Galleria will have a total project cost Php 8,490,782.

D. Project Rationale/Background

Most Filipinos don’t just like movies; we love them. People go to movie

houses as families, as a barkada (peer group) or as dating couples. Spending for the

movie and the snacks, or even lunch or dinner, is part of the courtship process.– Michael

Tan

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 Knowing that Filipinos loves movies and goes to theaters hand by hand and as

an aftermath of this the proponents had an idea of creating a business related to what

the Filipinos love. The Proposed business is a movie themed resto-museum which aims

to bring the movie experience of all the movie lovers into reality. The business name will

be “Resto de Galleria” in this manner it will be easy to remember and be recalled by

people.

The proposed business “Resto de Galleria” will highlight an international favorite

movie of all time specifically Harry potter, Game of Thrones, Lord of the rings, Star wars

and Marvel. The key objective of this business is to impart a realistic and extraordinary

experience to all ages of the nation. It will offer variety of food such as snacks,

beverages, and heavy meal in a reasonable amount yet delectable dishes. Moreover,

the focal point of the business is to work on the customer satisfaction while producing a

good quality of food and services. The business will humbly support its environment by

using less harmful materials for the safeness of its nearby community. Likewise, age of

innovation is what other people named our today’s generation. The needs of the people

gave the business an opportunity to show their capability of providing high standard of

work and great satisfaction. The atypical promotion will help the business to have a

prominent impact to every customer. The business will make sure that the crews and

other employees that are working for the business is well-oriented and knowledgeable

on what they are doing, this is to serve the most memorable experience that a customer

will ever encounter.

E. Competitive Situation

Resto de Galleria will be the first movie-themed restaurant museum in Metro

Manila therefore it has the potential to escalate more over the years. The main aspects

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driving this growth would be the expanding tourism spending, increasing urban

population, growing middle class population, rising GDP worldwide and continuous

technological up-gradation in amusements or museums.

Resto de Galleria will have competitors in restaurant businesses or museums.

Resto de Galleria will be merging with other institution which is an advantage. It would

benefit both the institution and school; this can actually be a clever way to gain

exposure. By making positive connections with others in field, the business can have a

chance to assess the differences between itself and its competitors.

Moreover, the Resto de Galleria will offer various promotions through the use of

social media sites, discounts, food bundles, good public and customer relations, free

delivery, coupon give away, holiday promotions, fliers and etc. Additionally, pricing for

entrance and good quality foods are minimal since the business will just be starting and

it will be an advantage compared to other competitors. These advantages would benefit

Resto de Galleria to gather further customers and be profitable at the same time.

F. Project Cost Benefit Analysis

The total cost for the pre-operating period of the business is Php 8,490,782. This

will cater all the needs of the business such as the restaurant and the museum. The cost

for the restaurant will be catered by all the profits made by the business from selling its

food offers. The food has been greatly offered assuring that the expenses made will be

acquired by the profit the food gets. On the other hand, the museum will be gathering all

the expenses catered by the entrance fee. The museum will be able to earn without

creating more expenses for everything placed on the museum will be used for a very

long time. Also, the artifacts will be able to increase its price as the time passes by

meaning it does not depreciate. Also, the expenses on the building will slowly be

gathered through the use of the Resto de Galleria as a venue or use of the function hall.

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 Cost Cost Benefit
Artifacts and 1,000,000 This will bring an estimated Php
Restoration 1,096,415 in the business
Advertising and 150,000 The advertising will make the
Promotion business more well-known.
Therefore, a little amount of
expense for this will be good
Rent Cost 180,000 The price of the rent is really
cheap but the location is really
great for business operation.
Therefore, it is really an
advantage
Supplies 2,000,000 The expected sales for the food
offers will be Php 4,607,105
Equipment 32,282 The equipments will be used for
the long term operation of the
business and will surely be able to
return the expenses from it
purchase
Building 3,000,000 The building will be another long
term asset that the business has.
All transactions will be made in
the area.
Furniture and Fixtures 128,500 Another long term asset that will
be needed in the business.
Infringement Cost 2,000,000 This will lead to the right of the
proposed business to feature the
artifacts publicly.

G. Company Profile

Logo

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 The clapperboard symbolizes the movies in the museum while the food and

utensils represents the restaurant.

Mission

As a business, the Resto de Galleria intended:

1. To delight our customers with quality, delicious food and excellent service considering

a very reasonable price;

2. To provide a good experience to the costumers by bring them to their fantasies

through the museum;

3. To understand and consider our customer’s ever changing needs and continuously

improve our customer experience;

4. To generate a sustainable profit growth for the company’s shareholders;

5. To create long-term bond and continuous deals with our business partners;

6. To contribute to our society through initiatives that would reflect our corporate social

responsibility program.

Vision

The business aims to serve joy to all our customers through delicious and quality meals

that the restaurant offers and fantastic experience through our museum while aiming to

lift the lives of our employees, community, society and environment.

Core Values

How we manage our business is just as significant as what we do. Our core values are

the principles that lead us daily in assisting our customers achieve satisfaction.

1. Worthy of trust: We keep our promises and are committed to pursue excellence

in everything we do.

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2. Customer Focused: We provide high standard products and surpassed service

that, together, deliver premium value to our customers

3. Open communication: We respect and listen to our people.

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 Table of Contents

Page

Title Page i
Approval Sheet ii
Acknowledgment iii
Executive Summary iv
Table of Contents x
List of Tables xi
List of Appendices xii

I. Organizational Aspect 1

II. Marketing Aspect 11

III. Technical Aspect 27

IV. Financial Aspect 47

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 List of tables

Number Titles Page

Table 1. Estimated Project Cost iv

Table 2. Cost Benefit Analysis vi
Table 3. Owner Share on Profit 3

Table 4. Consumer preferred movies 12

Table 5. Pricing of Foods to be Offered 20
Table 6. Minimum Price of the Food Offered 20
Table 7. Maximum Price of the Food Offered 20
Table 8. Visit on the Resto de Galleria 47
Table 9. Machineries and Equipment Costs 51
Table 10. Artifact and Restoration Cost 52
Table 11. Furniture and Fixtures 52
Table 12. Salary Deductions 53
Table 13. Monthly Rent 53
Table 14. Food Cost 54
Table 15. Ingredients Breakdown 54
Table 16. Promotion Cost 55

xi
 List of Figures

Number Title Page

1 Proposed Organization Chart 3

2 Proposed Location of the Business 37
3 Ground Floor Plan 44
4 Second Floor Plan 46

xii
 Organizational Aspect

Management during pre-operating period

The owners of the Resto de Galleria will be in-charge on planning on how the

promotion of the business will take place. Different kinds of advertisements will be use to

promote the business such as prints on flyers, tarpaulins, or banners and many more.

Those print advertisements will be disseminated 1-3 months before the opening of the

business (the cost for these advertisements can be seen on the financial aspect). On the

other hand, the management will make social media accounts on Facebook, Twitter, and

Instagram since social media nowadays was an effective way to communicate people

and at least two (2) persons among the owners will manage those accounts. In those

social media accounts, everything about Resto de Galleria will be posted.

The management shall hire an engineer who will layout and design the structure

of the building of the business. Also, a construction firm shall be hired and they should

provide and chose their own people to build the establishment of Resto de Galleria.

Management during the operating period

Form of Organization

Resto de Galleria will be established as Corporation because of these reasons:

1. The owners will have a limited liability since the owners of the corporation

or the shareholders are only indebted to the extent of their interest in the

corporation. The creditors can only run after the assets of the corporation

and not on the personal assets of the shareholders in the settlement of

the corporation’s debts or liabilities.

2. Corporation exists with continuity because the power of succession gives

this type of organization continuous existence. This means that although

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 the shareholders terminate the contract with the business, the firm will still

continue its operation because shareholders can be changed unless all

the shareholders decide to dissolve it or merge with another business.

3. The shares of stocks or interest are freely transferrable except when

shareholders have “buy-sell” agreements or securities laws and

regulations restricting when and to whom share may be sold or

transferred.

4. Corporations attract investors and having more investors will increase the

capital of the business to manage and expand their operations.

5. Owners or the shareholders can be an employee of their own corporation.

They can receive salaries or compensation income aside from the

dividends they may receive from the corporation.

The proposed business will be established as General Corporation. Wherein, the

corporation may have an unlimited number of shareholders.

The Proposed Organizational Chart

This diagram displays the structure of an organization and the relationships and

relative ranks of the personnel. The proposed business will need a CEO, COO,

Shareholders, security guards, cashiers and crews. Their line of authority will be

organized as shown in the organizational chart provided below:

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 Resto de Galleria

CEO

COO

Board of Directors

Cashier Crew Security

Guard

Figure 1: Proposed Organizational Chart

Owners:

The originators of the project will also be the shareholders of the Resto de

Galleria. All the liabilities and profits of the business will be divided equally among them.

The table below unveil the distribution of shares of the shareholders and the percentage

of their respective holdings.

Table 3

Owner’s Share on profit

Incorporators Share on Profit based on

Annual Income
Academia, Chifai An M. 12.5%
Aguilar, Raiden 12.5%
Aquino, Gelaine 12.5%
Barien, Kate E. 12.5%
Cancio, Cess Leah Grace O. 12.5%
Dolo Rosa, Harold 12.5%
Jala, Harvey D. 12.5%
Isorena, Michelle G. 12.5%

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Management Personnel

The top management of Resto de Galleria will composed of CEO, COO, and

Board of Directors. Among the 8 proponents of this proposed business one of them will

be the CEO and COO and the rest will be part of the board of directors. Voting among

the 8 owners will determine what position they will be into. Here are the functions of

each job:

1. Chief Executive Officer (CEO) – this person will advise the board and

advocates/ promotes organization and shareholders change related to the

organization. The burden would be in this person since this position will

support or motivate the employees. The CEO will ensure that the staff and

the board will have sufficient and updated information. Also, the formulation

of policies and planning recommendation will be on the CEO’s hands. In

addition, CEO will oversee the operation, implements plan, manage the

human, financial and physical resources of the business and check the

design, marketing, promotion, delivery, products and services. Most

importantly, CEO is ultimately responsible for all day-to-day management

decisions and for implementing the company’s long and short term plans.

2. Chief Operation Officer (COO) – this person will be the second to the

highest in command next to the CEO. COO will be responsible for the daily

operation of the business. He/she will oversee the operations of the

business and the work of the employees. COO will lead employees to

encourage maximum performance and dedication that every employee

must give to their respective work.

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 3. Board of Directors (BOD) – these persons will take care of the

organization by ensuring that the use of all assets including facility and

people are in prudent. Also, the board will make sure that all the activities

and transactions are in harmony and make decisions that are in the best

interest of the corporation and not in the best interest of the individual board

members. Moreover, BOD ensure that the management is obeying the

applicable laws and regulations by the state and follow the business’ laws.

Manpower Requirements

The propose business will need a bouncer, a cashier and a crew who will give

strength to finish a specific work. Each personnel have to execute its own general tasks,

duties and responsibilities for the growth of the business.

1. Cashier – the persons involved in this work will take orders from the customers,

receive payment by cash or credit cards and then will issue receipts, refunds, or change

due to customers. A cashier will also sort, count and wrap currency and coins. Also, at

the beginning of their shifts, cashiers shall count the money in cash drawers to ensure

that amounts are correct and that there will be adequate change for the customers.

Moreover, if the customer will have a questions, this person will answer the customers’

questions, provide information needed and resolve the customer complaints. Cashier will

also maintain the cleanliness and orderly of the checkout areas and those customers

entering the establishment will be greeted by them.

Two (2) cashier will be needed for the operation of the business and each

cashier will be executed their functions as stated above and will be responsible for the

processing of all transactions accurately and efficiently in conformity with the to-be-

established policies and procedures.

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 To be able to be a cashier of the Resto de Galleria, the management will need

their Birth Certificate, Transcript of Records (TOR), Barangay and Police Clearance, and

2 valid Ids. These requirements will be used for the identification of those applicants

wanting to be part of the organization. On the other hand, not only those requirements

will be needed make them a cashier of this proposed business, it also requires a female

cashier only, their education background should be at least a high school graduate even

without experience of being a cashier. They should also be a fast learner since there will

be training regarding this work and has a basic knowledge in computer.

2. Security Guard – this person will patrol the museum to preserve the order among the

things inside and the whole property of the business. Also, the security guard will be

responsible for providing safety, clean, and friendly environment for customers and

employees too. Moreover, controlling the crowd and keeping the things inside the

museum and restaurant safe will also be the responsibility of the security guard.

To those persons who will be interested in applying, he should be at least a

high school graduate and someone who is powerful or has an intimidating presence.

Also, this business requires every security guard not to have a criminal record.

Two (2) security guard will be needed for the business. One (1) who will be in-

charge of the museum and the other one will manage the restaurant but to be a security

guard he must fulfil the requirement needed; birth certificate, transcript of records,

barangay clearance, police clearance and 2 valid Id.

3. Crew – this person shall greet the customers entering the establishment, records

orders, and serve food and beverages with a consistently positive and helpful attitude.

Also, crew shall work together with the kitchen team to prepare foods to be offered to the

6
customers and will assist the customers and maintain cleanliness of the entire

establishment. Moreover, a crew will ensure that the restaurant and museum is clean by

sweeping and mopping the floor, cleaning the things displayed in the museum, clearing

tables and returning trays to the kitchen of the restaurant. Furthermore, delivering the

foods ordered by the customers at home will also be the responsibility of a crew.

The numbers of crew that will be needed by the business was five (5). Each

crew will need to pass a birth certificate, transcript of records, barangay clearance,

police clearance and 2 valid Id. Male crew is only accepted and experience is not

necessary as long as that person has an open mind for training.

Employment Process

Those applicants interested in joining the organization will be passing an

application form or resume with 2x2 picture to any of the eight (8) shareholders or

owners or anyone on the management of the Resto de Galleria. The management will

analyze the contents of their resume and will call the applicants for their initial interview.

After that, if the applicant passed the initial interview he/ she will immediately interviewed

for final screening and if passed, the requirements to be complied will be given and shall

be completed for a specific period of time. After compliance of all the requirements

needed, the applicant will be scheduled for orientation together with other applicants.

After the orientation of the applicants, they will be trained for at least one (1) week about

the operation of the business and then they will going to start now their work.

Compensation and Benefits

Salary and Wages

Every half and last day of the month all employees shall receive their

respective salaries as provided in their contracts of employment. The cut-off for payroll

computation is every 10th and 25th day of the month. The bouncer, cashier and the crew

7
will receive a total amount of 12,000 per month. While those persons on the higher

position like the shareholders, will have a salary based on their respective holdings or

share in the business. Each year, the salary of each employee will increase by 3%.

Social Security System (SSS), Pag-Ibig, PhilHealth

Benefits under SSS, Pag-ibig, and Philhealth law shall be granted in

accordance with applicable laws. Implementation of procedures relative to entitlement of

said benefits should be done in accordance with the regulations to be promulgated by

the management.

Overtime Pay

The operation time of the business will only be 8 hours every day. However,

there will still be a time that employees may be required to work beyond their shift or

even on rest days due to some work requirements. Regular rate will still be applied with

an additional 50% or approximately 25 pesos per hour will be added for the night

differential. All overtime work should have a prior written approval from any of the

shareholders. Forgetting to file the overtime-slip of an employee within the pay-period to

be compensated will have a void overtime-pay.

Bereavement Assistance

If an immediate family member of a regular employee passed away, he shall be

given a financial assistance of P5000.00 upon the compliance of the requirements such

as the death certificate to the company and verification by its authorized representative.

Family members will only be limited to first degree such as the employee’s parents,

child, spouse and siblings only.

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Health Insurance

The management will issue a card in order to take care of its employee’s

health. When the employee was hospitalized, the company will shoulder its hospital bill if

the accident was happened during its working hours.

Paternity and Maternity Leave

Paternity and maternity leave benefits as provided by law shall be given to every

employee entitled thereto, upon complying with all the requirements of the company and

upon proper verification by the Company’s duly authorized representatives. Paternity

leave will be given to a father immediately after the mother gives birth and a maternity

leave will be given to a mother allowing not attending work during operation hours.

Maternity and Paternity take off may final from a few weeks to a period of months

depending on organization and may be paid and unpaid depending on approaches.

Holiday Pay

Employees shall still be given a salary during holidays.

Other incentives and Awards

Awards and Certificates of recognition, like crew of the month, Best in Attendance,

Most Punctual Employee, and many more, shall be given the discretion of management.

Awardees will be given a 1,500 worth of gift certificate or grocery.

Professional firms to be hired

Accounting Firm

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 The Resto de Galleria will be having one (1) accountant. The accountant

will annually file the income statement and balance sheet. The work of an

accountant will determine if the business is gaining profit or operating

successfully and assure that the company is compensating with the tax law.

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 Marketing Aspect

Marketing Program

Product

The proposed business is a movie themed resto-museum. This is a type of

business that would offer not just savory and high quality food but also entertainment

and fantasy satisfaction to all customers. This will be the first ever movie themed resto-

museum in the entire Philippines.

This business will feature a restaurant that offers variety of food such as snacks,

beverages and heavy meal. Snacks will be consisting of fries, burger, nachos, spaghetti,

lasagna and pizza. Shakes and fresh juices will contribute into beverages while rice

together with different flavors of chicken and fish fillet will complete the heavy meal. The

restaurant will offer high quality food with lesser price.

A museum is also a part of the business which will feature different movies such

as Harry Potter, Game of Thrones, Star Wars, Marvel and Justice League to cater

entertainment and satisfy the fantasy experience of the entire market. It will contain

different items from different movies; all of the items will be assured that are very well

known to provide more engaging environment inside. The museum will be divided in 5

sections to highlight each movie.

The movies to be featured will be Harry Potter, Marvel, Game of Thrones, Star

Wars, and Lord of the Rings which was voted by the people themselves. However, the

Resto de Galleria will be adding new artefacts as year’s passes so that people will

always have a reason to come by.

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 Table 4

Consumers preferred movies

Movies Frequency Percent

Harry Potter 71 32.3
Transformers 13 5.9
Star Wars 25 11.4
Riverdale 11 5.0
Marvel 50 22.7
Valid Justice League 2 .9
Game Thrones 32 14.5
Pirates of the
1 .5
Caribbean
Lord of the Rings 15 6.8
Total 220 100.0

The table above displays what movies that people want the most. In the total of

220 people, 71 people answered “Harry Potter Movies” with the percent of 32.3% have

the majority , the next one that 50 people chosen is “Marvel movies” with a percent of

22.7%, and the third one that have been chosen by 32 people is “Game of thrones” with

a percent of 14.5%.

Placement

The location chosen for the proposed business is at Tungkong Mangga San Jose

Del Monte Bulacan which was a lot for lease in a commercial space beside SM San

Jose Del Monte Bulacan and in front of the church. The lot size is approximately 100 by

50 square centimeters. A structure will be built on it which will be owned by the business

itself.

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 It is believed to be a great place to put up a business for it covers different areas

of Bulacan; it is also accessible for the citizen of Caloocan and Quezon City. The Rising

City of San Jose Del Monte, became finalist for the Most Business-Friendly LGU Award

2017 (San Jose Del Monte official website). The mayor advocates for efficient urban

mobility towards a walk able green city, notwithstanding the inevitable local economic

and infrastructure development. Meaning it would establish good number of market. It is

also a point of destination of people comes and pass by especially when the MRT line

becomes available it will be a lot more accessible for everyone.

Promotion Strategies

The Proposed Resto de Galleria will be using variations of marketing tools for

promotion hence will assure the low or no cost promotions. These promotions will be

through the use of social media sites, discounts, food bundles, good public and

customer relations, free delivery, coupon give away, holiday promotions, fliers and etc.

This way of marketing promotion is proven to work very well along with different

business and would probably work on the proposed business too. Promotions that will

be used by the proposed business are the following:

1st month discount

On the first month of the business, consumers will get a 20% discount on the

entrance fee to museum, this is applicable to anyone. After 1 month of operation this

discount will be void.

Group Freebie

Group of friends are truly out-going especially the students. They may visit the

Movie themed Resto-Museum to see some imitation and experience their movie

13
favorites like Harry Potter, Game of thrones, Star Wars and etc. In a group of 7 persons,

they will have one (1) person free from museum admission. In this manner, we can

assure that many will come to the store together with their friends. This will be effective

for the entire year.

Movie Quizzes

People are captivated in games to win prizes, and it will help lessen their

expense. Every individual who will enter the establishment will be approach by the one

of the staff to do a “Pop Movie Quiz”. The Quiz will be related on the movies that are

being displayed on the museum. The consumers will have seven (7) questions and will

only have a minimum of five (5) correct answers to get a 10% discount but if all the

questions will be answered correctly then that customer will be able to get a 15%

discount on the museum’s admission. This promotion will be active March to April every

year.

Seasonal Discounts

Seasonal discounts will be used for seasonal occasions like Christmas, New

Year and Valentines’ Day:

(1) During Christmas day, Resto de Galleria will offer a 50% less to the

original price of the entrance fee to the museum.

(2) When New Year’s Day come, Resto de Galleria will offer a free

entrance fee to the first 20 persons who will visit the business; 30% discount to

the next 20 visitors; and 10% off to the next 20 persons again.

(3) By Valentines’ Day, Resto de Galleria will offer a 25% discount to

those people who will visit the business that day.

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 (4) On Father’s and Mother’s Day, Resto de Galleria will be given a

20% discount during that day. However, this discount will only be applicable to

those consumers who bring their mother’s and father’s.

These special days are close to all the heart of Filipinos therefore it will

probably attract customers and that gives assurance that people are going to visit

and buy the said discount. The discount will only be valid that day.

Food Bundles

In this promotion the food offered will be combined to create a bundle. The first

bundle is good for three people with three burgers, three spaghetti and 3 shakes. The

second bundle with two spaghetti, 3 lasagna and 5 shakes. Third bundle is consisted of

two spaghetti, four fried chicken, two burgers and 6 shakes. In every bundle they avail,

they will be having a 10% discount. Food bundles will be available from August to

September every year.

Gift Certificate

The business will be giving gift certificates worth fifty pesos (50.00) on the first

day of operation of the business and every quarter of the year to the first 100 customers

of the business. This will also be done during the anniversary of the business.

Age Recognition

This promotion will target consumer’s age to settle free admission or avail

discounts. The business will give 30% discounts on the costumer who are 3 years old –

10 years old, and 60 years old and up will be given 20% discounts, This promotion is

active everyday on the business. This promotion will attract more family consumer to go

to the business in the reason, that they will have practical way to save more money and

to treat their Children.

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Company Partnerships

Resto de Galleria will be doing partnerships with different companies. The

management will propose to conduct their business meetings on the business and to

have a different experience than their usual meetings before; the management will invite

them to have their meetings at the restaurants’ multipurpose hall or even at the dining

area, whatever they want. Every meeting that will happen at the multipurpose hall will be

having no rent fee if those people included in the meeting will avail to visit the museum

which has an entrance fee of 100 pesos that will serve as their rent fee.

Poster

Posters will be placed outside the store. The design of the poster will be able to

catch the attention of the customers because of the information provided such as the

business new offers and discounts as well as its aesthetic. Two posters will be produced

which are good for three (3) months so every quarter of the year there will be a new

poster to be produced. The price for printing the poster will be 150 pesos each and a

total of 300 pesos for the two (2) posters.

Internet

Internet will be use to gather and inform more consumers about the business.

The management will make a social media accounts and page on sites like Facebook,

Instagram, and Twitter. Moreover, the proponents will make a website using the free

website maker online in order to reach wider range of possible customers. Here, updates

will be posted such as new products to be offered, promo’s and discounts and many

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more. This website will serve as a way to have a good communication relationship with

the customers in ways that, customers may leave any comments or suggestions for

products and services improvements and other concerns.

Radio Advertisement

Advertisement in the Radio will be aired every quarter of the year to gain more

customers.

Wedding Day Reception

Resto de Galleria will offer a reception area which is the multipurpose hall for the

couple who wants to celebrate their special day here but the reception can be the

restaurants if the couple reserved the whole establishment including the museum. If that

happens the management will stop their operation publicly that day and will focus only to

the celebrants but there will be a rent fee which cost 20,000 pesos. However, the cost

for the foods and the entrance for the museum are not yet included. They can also visit

the museum just pay for the individuals’ entrance fee and the cost for the food will

depend on what and how many orders and depend on the number of attendees.

Moreover, if the couple do not want to rent the whole place then the multipurpose hall

will be their only reception area and there will be a regular operation of the business.

The business will be open any day for the reservations as long as the date or time of the

event will not be the same as the first reservation done.

Educational Tour

The team will go to various elementary and high schools to promote the

business. The Resto de Galleria can be one of the places where schools go during their

field trips. The museum would offer a new knowledge for the students about the best

movies made. The establishment can accommodate up to 300 individuals inside.

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However, the number of individual allowed to enter the museum at the same time will be

limited to only 150 per batch. In that way the business can secure that the artefacts will

be preserved and the management can easily monitor the actions of the people inside

the museum. There will be a minimum of 200 students to participate in the field trip if the

school wanted the business to be private for the said field trip. The school will benefit

from this because they will be given 30% discount for the tour.

Catering Service

This was another service that the business would offer. In case that the event

has a specified venue already, the business would be willing to on the place and serve

our food. The catering service price of the business will be depending on the types of

food to be served. Also, the catering service will only be limited across Bulacan and

Quezon City to ensure the quality of the food offered.

Christening

This is one of the events that can be celebrated in the Resto de Galleria. The

business has a function hall that can be organized as the clients admire to serve as the

place for the dining and parties; the cost of the function hall is 20,000 pesos for a half

day event. The business will also be providing the food considering that the business will

only accept events that will avail the entire service of the business. The food to be

offered from the menu will be decided by the clients therefore the amount for the food

will depend on the request of the client.

Birthday Celebration

This is also an event that can be held in the proposed business. The function hall

can be designed as to what theme the debutant or the birthday celebrant wants

especially when it is related to movies or movie inspired. The business as mentioned will

18
be offering its services to the clients such as the food which is based on the prefer ability

of the client and a 10% discount will be given to all the people who attended the birthday

celebration and want to enter the museum. Hence, the client can also book the entire

museum for 50,000 as preferred. Again, the business will accept reservations if the date

was not booked by other clients already.

Photoshoot Venue

The artifacts that the business have can be a perfect place to be a photography

location. If the main course of their photoshoot is about Harry potter, Game of Thrones,

Lord of the Rings, Star wars and Marvel it can be a meaningful place to them. The

business guarantee a place where no one will be distract during the photoshoot and the

business offer an hour for the client to do their photoshoot in an affordable price. It can

be a perfect place since it is accessible and timely in a way that this is the first ever

restaurant museum that will offer such service.

Note: The costs of all these promotions and additional services can be

found in financial aspect.

Price Strategies

Methods to be used for the Movie Themed Resto-Museum will be divided into

two. For the Restaurant we will be using cost based pricing particularly the cost-plus

pricing. This will be the best way to earn the cost of the product and also it will be an

advantage if the cost of the raw materials, depreciate. The museum on the other hand

will be using target return pricing; in this manner all the expenses made for the museum

will be reached in the specified time the business was counting.

The proposed business will be using bundle pricing and pricing for market

penetration since that the business will just be starting it should be able to compete with

the prices of its competitors and if possible be able to lower the price yet provide good

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quality food and place in this manner the business will be competitive enough and will be

able to gather more customer.

Table 5

Pricing of foods to be offered

Product Price in Peso

Burger 50
Spaghetti 50
Nachos 60
Pizza 250
Frappe 50
Shake 25
Fresh Juice 35
Fish Fillet 60
Fried Chicken 99
Lasagna 100

The table above shows the amount of each food to be offered by Resto de Galleria

Table 6

Minimum Price of the Food offered

Frequency Percent
25-50 94 42.7
51-100 70 31.8
Valid 100-150 44 20.0
150-200 12 5.5
Total 220 100.0

Table 7

Maximum Price of the Food Offered

Frequency Percent
300-350 96 43.6
351-400 60 27.3
Valid 401-450 48 21.8
451-4500 16 7.3
Total 220 100.0

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 As shown in the table 6 and 7, the amount of that people are willing to invest for

food will be in the ceiling of 25-50 pesos and the highest amount to 300 – 350 pesos.

Therefore it will be more likable to price the products in the most affordable way so it can

attract more customers and be competitive with its competitors.

People

The propose business “Resto de Galleria” aim to target middle class type of

socioeconomic group of people. There is no exact definition of the middle class people

exist, but they are considered in middle class base on their income and expenses.

According to the research of the Philippine Statistic Authority last 2012, 3 out of 20

household that is composed of five persons or 3.6 million household belong to the

middle class population. They have an approximately income of P11, 915 to P49, 526

per month or P149, 975 to P594, 317 a year. They are people that are in the gap

between the rich and the poor. They may have more earning for their consumption

without even worrying about their basic necessity such as food, transportation, and the

like. It can be assumed that the middle class of people are white collar class of workers,

foreigner or tourist and students.

White collar job are those laborers who perform office works or other administrative

job. It is generally acquire at least a bachelor’s degree and a master’s or doctorate such

as medical officer, lawyer, managers, supervisors, engineers, accountants, software

developer, teachers and the like. Their salary ranges from P24,000 to P111,000 per

month. The white collar workers may afford the foods that the business is offering and

the entrance fee. The Resto de Galleria is a work environment friendly which is perfect

to do paper jobs and conduct meetings. Another is foreigner and tourist, the business

features blockbuster international movies like Marvel, Game of thrones, Harry potter,

Star Wars and Lord of the rings. They can relate on the artifacts provided in the museum

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and the business will present culture favorite foods that will suit the taste of foreign

people. Furthermore, Resto de Galleria offers a budget friendly amount of foods. They

can also avail the entrance fee in an affordable price which is 100 pesos.

The resto-museum also humbly embracing person with disability for the place

would be friendly to them and they can also avail discounts on different foods that the

business is offering.

For the geographical section, the business are targeting those people who are

residents of San Jose Del Monte Bulacan and those who are near in this place like

Caloocan City, Quezon City, Rodriguez Rizal, other parts of Bulacan like Sta. Maria

Bulacan, Marilao Bulacan and Norzagaray Bulacan for they can get to the resto-museum

immediately and it is very convenient since there are jeepneys or other public

transportation that you can ride on to get into the resto-museum.

Under psychographic segment of market are those who are deeply in love with

international movies or an art lover and artifacts lover or even food lover, the resto-

museum is absolutely perfect for everyone out there.

Term of sale

The proposed business “Movie-themed Resto Museum” is in line with restaurant

and Museum. With regards to the Museum the only transaction that will take place

between the buyer and the seller is on the entrance fee. On the other hand, the business

offers dine-in and delivery service. In this kind of business the applicable term of sale is:

Title – the legal ownership of the goods will only pass to the customers if

the agreed amount has been fully paid in cash

Delivery – the customer must have collected or accepted the delivery of

the goods and pay the balance on time.

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 The terms of payment to be use in the business are:

Cash- the payment in hand in exchange for the good to be given away

COD- Cash on Delivery, the cash to be given away by the customer when

the delivery of goods arrived at them

Bill of exchange – Supported by a bank, when a promise is made to pay

after due date

Discount payment to be use by the business:

Persons with disability/ senior citizen discount – the management will

be given 20%discount given to the senior citizens and disabled people

Seasonal discount – discount which is given depending on the occasion

like 5%, 25%, 5% discount and etc

Late service delivery discount – if the goods to be deliver was late then

the whole cost will be free

Domestic Transportation Cost

The propose business Resto de Galleria would like to bring to you what it is

offering. This will happen in a door-to-door basis with a fixed delivery cost of 59 pesos

and guaranteed you the delivery time of 30 minutes. If proven late, we will give you a

50% off on the total amount of goods.

D I S C L A I M E R:

1. Our delivery hotline is 66843-33 and available from 8am to 10pm.

2. The minimum amount of purchase required is P500 in cash and credit card

transaction.

3. Cancellation of orders is acceptable after 3 minutes of order placement.

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 4. If you want to use any coupons, discount card for Senior Citizen and PWD,

you may call 66843-33 for assistance.

Competitors’ Background

Tough Competition is one of the threats in ones business. The more the

competitors the business has the more the possibility of rivalry over sales. Knowing your

competitors and their offered products and/or services can help the management

enhance their own products and improve their services and even revised their marketing

strategies to attract more customers. This knowledge would help the management

create marketing strategies that will take advantage on the competitors’ weaknesses and

improve their own business performance.

Since the proposed business is a movie-themed resto museum their competitors

are more on businesses that offered foods like restaurants and even fast food chains.

Also, the institutions that care for a collection of cultural or historical importance and

other artistic objects are also one of the competitors of this proposed business.

However, those competitors are considered as indirect since the products and services

that the proposed business offered is different from the others. Only same with satisfying

the customer needs. The management only considered competitors that are movie

themed. These are the competitors of the proposed business:

1. The Nook Café is a small quaint café along Maginhawa Street that aims to be

everyone’s little corners. This café was a Harry Potter inspired and was open every

Tuesday up to Sunday but close every Monday. Nook Café offers variety of foods and

drinks. Bacon Wrapped Chicken, Ron Weasley’s Chicken Platter, Luna’s Hearty Green

Salad, Pesto, Butter beer Cupcake, Choco Cauldron Cake was some of the foods that

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was being offered by the café. They also sell coffee based drinks like espresso, café

Americano, café latte and many more. Moreover, non-coffee drinks and Cold Drinks was

also been served. The names of the foods they have been offering were very eye-

catching. The prices of the products the café has been offering are ranging from P100

pesos to 250 pesos per serving. This café is very famous ever since it was es tablished

because of its unique concept of business and also because the movie “Harry Potter”

was well-known and loved by many people. It attracts Harry Potter customers because

of their free use of Harry Potter stuffs like scarfs, wands and more. The Caféteria

launches new dishes and more flavors of desserts to invite customers. There are also

different books inside the Café that anyone may borrow and read while enjoying their

cafes. Based on the customers, they loved the ambiance of the store even if it is a small

place. The place may use to Pre-nuptial shoots. Customers love the place for the reason

that the Café let them experience Harry Potter world. But some are complaining of their

limited space.

On the other hand, although this business was very famous of their harry potter

theme, the Resto de Galleria can still compete with this kind of business since the

proposed business was also a movie themed and this will have more advantage since

not only one (1) movie will be featured unlike the Nook Café. The pricing of the products

and services that the Resto de Galleria was offering was affordable. Also, there was a

museum which will feature various international movies and will also one of the

advantages of Resto de Galleria to the Nook Café.

2. The Alice Tea Salon is an Alice in Wonderland-themed café. This café offers various

types of tea and cakes. The prices of their products ranging from 70-170 pesos and their

opening hours are from 8 in the morning up to 10 in the evening every day (Monday to

Sunday). They are promoting their business online using a website and some social

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media accounts. Their customers were more on those people who loves the movie Alice

in the Wonderland. Those customers wanted to feel like they are also in Alice in

Wonderland so whenever they are residing those fans of the movie still manage to visit

the place.

On the other hand, the proposed business “Resto de Galleria” has more

advantages in many terms. First is the theme which is the attraction to the people since

the Resto de Galleria offers five (5) international movies and the two only offers one

movie theme each this means that there are more variety of movie fans to be catered.

Another is on the pricing for the business has been offering foods that are budget

friendly or affordable. The Resto de Galleria also offer five different movie experience

through the museum where the two business doesn’t have. Also, the Resto de Galleria

is accessible and convenient to visit for it was just placed in the road area therefore you

don’t need to look for it. The business is also Senior Citizen and PWD friendly for the

business provided the walkalator instead of using stairs for them. The business has also

a huge parking space so the costumers don’t need to worry of it. Lastly, the bus iness

has been providing different types of promotions which the two businesses have failed

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 Technical Aspect

Products and Raw Materials

The propose business “Resto de Galleria” will offer different product including its

own location that have different artifacts that will provide entertainment to the customer

who will pay one hundred pesos for the entrance fee. It includes harry potter which is a

series of fantasy novels written by British author J.k. Rowling. From the movie Harry

potter there are different things that reminds the fans about it. The most famous are the

deathly hallow which include elder wand, cloak of invisibility and resurrection stone

which the customer can see inside the business. The elder is made of metal and it

length for about 16cm while the invisibility cloak is made of cotton fabric which is fit from

a person whose height is about 4’9 ft. to 6’0 ft. The resurrection stone is in vintage

bronze color that is made in metal and the diamond is weight for about 0.1 gram. The

Resto de Galleria will also have life size replica of character some of the famous

character in Harry Potter movie like Hermione, Ron Wesley and Harry potter itself. The

replica is made of light weight hand laid bubble free fiberglass and doesn’t have any

chemical ingredients. The golden snitch is made of metal and feathers which has a

golden color and doesn’t have any chemical ingredients. Howler is made of special

paper and its color is red and white.

Another series is Game of thrones which is a fantasy drama type of genre, the

famous artifact that the Game of thrones have is the Iron throne. It is a big chair that is

made of steel and designed with blades figure, it weights around 5 kg and it measure for

about 7’0 ft. in height. Another is the faceless man iron coin that was given to Arya stark

in the movie. This is also made of steel and it is as big as a five peso coin. Furthermore,

the dragon glass which is known because of its capacity to kill a white walker is made of

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steel and its color is black and weight for about 1 kg; it is in a dagger shape but in a

large size. The valyrian steel is also one of the famous artifacts that the game of thrones

has. It is made of steel and measures for about 5 ft. in size and 2.5 lbs in weight. The

Game of thrones house map will be sculpted in cement and it is made in different color

of paint to create the map.

Marvel is also one of the movies that will be featured inside the museum. It

includes the character of Spider-Man, Captain America, Hulk, Iron man and Thanos

which is made of light-weight materials. They are as tall as a 6’0 ft. person and weight

for about 5 kg. Under justice league are the character of superman, batman and wonder

women that is as high as a six footer person and weight about 11.021 lbs. The Star wars

characters is also a life size replica and have the weight and materials same as the

marvel replica was because it is made by one supplier. The Lord of the rings character

like Golum, Aragorn and Saruman also have the same specification as the above

mentioned. The material used in making the artifacts is 100% safe for all ages and

doesn’t have chemical ingredients included which can harm the customer. Our supplier

is from North Fairview, Quezon City. The raw materials for the museum will be both

imported and locally made. While the food raw materials will be coming from the

Novaliches Wet and Dry Market for easier access of fresh ingredients. And it is also the

nearest supplier of the business.

Artifacts

These are the artifacts that will be featured in the museum along with its

description:

Game of Thrones:

1. Iron coin of the faceless man - the Iron Coin of the

Faceless Man. Given to Arya Stark by Jaqen H’ghar, the coin

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shows a hooded figure that at first seems truly faceless, yet on turning in the light

a shadowy figure can be seen. The reverse side features the text “VALAR

MORGHULIS, VALAR DOHAERIS.” In the language of Braavos, this translates

as: “All Men Must Die, All Men Must Serve”. Coin measures 1 inch or 26mm and

weighs 6 grams. Made in USA from pure metallurgical grade iron.

2. Iron throne the Iron Throne is the seat of the Lord of the

Seven Kingdoms, and is often used as a metonymic device to

refer to the king’s authority or to the polity born after Aegon’s

Conquest. The king often holds audiences and

dispenses justice from atop it in the Red Keep’s throne room.

The chair itself is cold and hard, with many jagged edges. Only the Hand of the

King may sit on the throne in the king’s absence. Such privilege does not extend

to regents.

3. Valyrian Steel Sword – five centuries the Valyrian steel

sword Longclaw was carried by the Lords of Bear Island in the

service of the Starks of Winterfell. Passed from father to son,

the hand-and-a-half sword – called a bastard sword by the

uncouth – had a great history while in their possession. That came to an end,

however, when the last lord of the House, Jorah Mormont, was disgraced and

fled Lord Stark’s justice. Jorah went into exile, but left behind the sword which

then found its way back to his father, Jeor, the Lord Commander of the Night’s

Watch.

4. Dragon glass weapon – dragonglass is a common name

in Westeros for the substance known as obsidian, a form of

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 volcanic glass. Along with Valyrian steel, it is one of the two known substances

capable of killing White Walkers. It is also capable of killing wights. In Old Valyria,

it was known as zīrtys perzys, which translates to “frozen fire”.

5. Game of thrones houses map – the known

world of Game of Thrones has no overall or official name.

Characters within the story simply refer to it as “the world”. At

the time of the series, the known world consists of three discovered

continents: Westeros, Essos, and Sothoryos. There are also numerous islands

and archipelagos, including the Stepstones, Summer Islands.

HARRY POTTER

1. Sorting Hat or Enchanted Hat - that once belonged to Godric

Gryffindor and sorts students into Hogwarts houses. The Sorting

Hat fact file. It can talks, sings, and uses Legilimency. Its main

purpose is to sorts the students into one of the four Hogwarts houses, also provides help

to students in need. It is originally belonged to Godric Gryffindor, but all the Hogwarts

founders, Godric Gryffindor, Salazar Slytherin, Rowena Raven claw and Helga Hufflepuff

bewitched it for Sorting purposes.

2. Wands (Elder Wand) - The Elder Wand is one of the

fabled Deathly Hallows. In “The Tale of the Three Brothers”, it

was the first Hallow created, bestowed on Antioch Peverell,

supposedly by Death himself after the wizard requested, as his

bounty, a wand worthy of someone who had conquered Death.

According to legend, whoever reunited it with the other two Hallows

(the Resurrection Stone and the Cloak of Invisibility) would become the Master of

Death.

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 3. Cloak of Invisibility - is a magical artifact used to render the

wearer invisible, and one of the fabled Deathly Hallows. In “The

Tale of the Three Brothers”, it was the third and final Hallow

created, bestowed to Ignotus Peverell, supposedly

by Death himself (whom had the cloak in his possession at that

time) after the wizard requested, as his bounty, for something

with the power to hide him if he were to go place to place

without being followed by Death.

4. Resurrection Stone - The Resurrection Stone is one of the

fabled Deathly Hallows. In “The Tale of the Three

Brothers”, it was the second Hallow created, bestowed

on Cadmus Peverell, supposedly by Death himself after the

wizard requested, as his bounty, something with the power to

recall loved ones from Death. According to legend, whoever reunited it with the

other two Hallows (the Elder Wand and the Cloak of Invisibility) would become

the Master of Death.

5. Harry Potter Characters - Harry James Potter is

the titlecharacter and protagonist of J.K. Rowling’s Harry

Potter series. The majority of the books’ plot covers

seven years in the life of the orphan Potter, who, on his

eleventh birthday, learns he is a wizard. Thus, he

attends Hogwarts School of Witchcraft and Wizardry to practice magic under the

guidance of the kindly headmaster Albus Dumbledore and other school

31
 professors along with his best friends Ron Weasley and Hermione Granger.

Harry also discovers that he is already famous throughout the novel’s magical

community, and that his fate is tied with that of Lord Voldemort, the

internationally feared Dark Wizard and murderer of his parents, Lily and James.

Hermione Jean Granger is a fictional character in J. K. Rowling’s Harry

Potter series. She first appears in Harry Potter and the Philosopher’s Stone, as a new

student on her way to Hogwarts. After Harry and Ron save her from a mountain troll in

the girls’ toilets, she becomes best friends with them and often uses her quick wit, deft

recall, and encyclopaedic knowledge to help them. Rowling has stated that Hermione

resembles herself at a younger age, with her insecurity and fear of failure. The character

has received immense acclaim and popularity, and was voted the best female character

in a poll conducted amongst Hollywood professionals by The Hollywood Reporter in

2016.

“Ron” Weasley was a pure-blood wizard, the sixth and youngest son

of Arthur and Molly Weasley (née Prewett). He was also the younger brother

of Bill, Charlie, Percy, Fred, George, and the elder brother of Ginny. Ron and his

brothers and sister lived at the Burrow, on the outskirts of Ottery St Catchpole.

Star wars:

1. Star Wars The Black Darth Vader - Darth Vader, is a

fictional character in the Star Wars. It is the overarching central

character of the original film series, appearing in the original

trilogy as a main and pivotal antagonist serving the Galactic

Empire, and in the prequel trilogy as a main protagonist whose

fall to darkness forms the central story arc of those films.

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 2. darth vader black series lightsaber - a solidly

executed replica of the original MPP flash gun-based prop as seen

in 1977’s Star Wars Episode IV: A New Hope. It sports the matte

black emitter, glossy black and silver control box/clamp, bubble strip

activation bar, and rubber T-grips that make Vader’s weapon so iconic. Further,

to set the saber apart from versions seen in subsequent films, this ANH replica

features the proper spacing between the rubber grips and the rightly off-center

clamp. I really have no issues at all with Hasbro’s (and formerly Master Replica’s)

work on this part of the saber, other than the plastic clamp, which I feel should be

aluminum.

3. Clone trooper - are fictional soldiers of the

Grand Army of the Republic in the Star Wars

franchise created by George Lucas. Featured in Episode II:

Attack of the Clones (2002), Episode III: Revenge of the

Sith(2005),

4. Dengar - is an Imperial Hero featured in Star

Wars Battlefront, he was added in the Bespin expansion pack.

He is a famous bounty hunter who was among the few selected

by Darth Vader to hunt Han Solo.

Dengar appeared in The Empire Strikes Back, along with various

bounty hunters who were given the bounty of the Millennium Falcon.

5. Star Wars Yoda - was first introduced in “The Empire Strikes

Back” as an eccentric hermit, a great teacher with extensive

33
knowledge of the Force. The Prequel Trilogy established him as one of the most

powerful Jedi Masters in history and a leader of the Jedi Order. Though he appears

small, frail, and old, Yoda is a master of the Force and lightsaber combat, having had

over 900 years to hone his skills.

MARVEL

1. Spider-Man - is a fictional superhero created by writer-

editor Stan Lee and writer-artist Steve Ditko. He first

appeared in the anthology comic book Amazing Fantasy #15

(August 1962) in the Silver Age of Comic Books. He appears

in American comic books published by Marvel Comics, as well as in a number of

movies, television shows, and video game adaptations set in theMarvel Universe. In

the stories, Spider-Man is the alias of Peter Parker.

2. Captain America - has no superhuman powers, but

through the Super-Soldier Serum and “Vita-Ray” treatment, he is

transformed and his strength, endurance, agility, speed,

reflexes, durability, and healing are at the zenith of natural

human potential.

3. Hulk

- The Hulk is a fictional superhero appearing in American

comic books published by Marvel Comics. The character is

both the Hulk, a green-skinned, hulking and muscular

humanoid possessing a vast degree of physical strength, and

his alter ego Dr. Robert Bruce Banner, a physically weak,

34
 socially withdrawn, and emotionally reserved physicist, the two existing as

independent personalities and resenting of the other.

4. Iron Man

- Iron Man is a fictional superhero appearing in American

comic books published by Marvel Comics. Iron Man is

a superhero who wears a suit of armor. His alter ego is Tony Stark.

5. Thanos

- The Mad Titan Thanos quests across the universe in

search of the Infinity Stones, intending to use their limitless power

for shocking purposes.

Lord of the Rings

1. Golum

- Is a fictional character from J. R. R.

Tolkien’s legendarium. He was introduced in the

1937 fantasynovel The Hobbit, and became an important

supporting character in its sequel, The Lord of the Rings. Gollum was a Stoor

Hobbit of the River-folk, who lived near the Gladden Fields. Originally known

as Sméagol, he was corrupted by the One Ring and later named Gollum after his

habit of making “a horrible swallowing noise in his throat”.

2. Aragorn - Is a fictional character from J. R. R.

Tolkien’s legendarium. He is one of the main protagonists of The

35
Lord of the Rings. Aragorn was a Ranger of the North, first introduced with the

name Strider at Bree, as the Hobbits continued to call him throughout The Lord

of the Rings. He was eventually revealed to be the heir of Isildurand rightful

claimant to the thrones of Arnor and Gondor. He was also a confidant

of Gandalf and an integral part of the quest to destroy the One Ring and defeat

the Dark Lord Sauron.

3. Saruman - Man Of Skill also known as Saruman the

White and Sharkey was an Istar (wizard), who lived in Middle-

earth during the Third Age. Originally, he was the chief of the

wizards and of the White Council that opposed Sauron. His

extensive studies of dark magic, however, eventually led him to desire the One

Ringfor himself. Thinking he could ally himself with Sauron and then betray him,

Saruman allied Isengard with Mordor in the War of the Ring, in which he was

defeated.

4. The Phial of Galadriel - was a crystal phial filled with

water from her fountain which held the light of Eärendil’s star –

the light of the Two Trees as preserved in a Silmaril.

5. THE ONE RING - is an artefact that appears as the

central plot element in J. R. R. Tolkien’s The Lord of the

Rings (1954–55). It is described in an earlier story, The

Hobbit (1937), as a magic ring of invisibility. In the sequel, The

Lord of the Rings, Tolkien ascribes to the Ring a darker

character, with malevolent power going far beyond conferring invisibility: it was

created by Sauron the Dark Lord as part of his design to win dominion

36
 over Middle-earth. The Lord of the Rings concerns the quest to destroy the Ring

to keep Sauron from fulfilling his design.

Location of the business

Figure 2: Proposed Location of the Business

Note: The red circle is where the business will be established

37
Desirability of the Location

The proposed business “Resto de Galleria” will be placed on Bulacan specifically

in San Jose Del Monte (SJDM), Tungko wherein this location was a perfect place to start

a new business. The place where the business will be build was actually the point of

destination and origin of the people which will allow more people to access the location.

There was an MRT 7 to be established near the establishment so this expected to bring

many people to visit the business. On the other hand, the raw materials of the foods will

be coming from the Novaliches market with a one (1) hour ride going their business

store and the artifacts supplier have an estimated trip up to 45 minutes to North

Fairview, Quezon City which is the location of the supplier.

Alternative Locations

The alternative location that the business would be perfectly placed also is on

Quezon City, Fairview, Mindanao Avenue. This place had been known to be a shortcut

trip to Bulacan which was passed by private vehicles and public vehicles. Taking this as

an advantage, if the business will be established on that place many people will be able

to see it and access it, it will be more known towards different places. Lastly, the location

was so very easy to find and accessible for everyone. The location is expected to grow

especially if the MRT 7 was finished. This will generate more number of customers and

not just the population of the people in the area.

Regulatory Compliance

In the Philippines, if the business is a corporate type then a certificate of

registration must be obtain from the Securities and Exchange Commission. The

business must secure a barangay clearance and acquire a community tax certificate

(CTC) and secure a business license or mayor’s permit at the local government unit

38
(municipality or city hall office). Since it is located in San Jose Del Monte Bulacan, the

municipality of the city is located in Barangay San Jose where the business can obtain

the permit. A business tax payer identification number (TIN) from the Bureau of Internal

Revenue (BIR) that is located in Quezon City and must have along with an SSS number

(for the business and employees). The business should also register with Home

Development Mutual Fund (HDMF), Philippine Health Insurance Corp. (PhilHealth), and

Department of Labor and Employment (DOLE).

The business is located in San Jose Del Monte Bulacan which have a certain

requirements need to comply in putting up a business it includes notarized copy of

articles of incorporation which should be duly signed by the Board of directors and by

laws which should be five notarized copies and also have the signed of the Board of

Directors. 5 copies of registration data sheet is also necessary, 2 copies of verification

slip, 5 of written undertaking to change corporate name, Authority to very account and

treasurers affidavit and 8 copies of bank certificate of deposit. Securities and Exchange

Commission is at SEC Bldg., EDSA Greenhills, Mandaluyong City.

Locational Clearances and Business Permits from Municipality

The requirements for renewing a Mayor’s business permit are Latest Mayor’s

Permit, Barangay Clearance, Community Tax Certificate with Gross Receipt, Financial

Statement (Partnerships and Corporations), BIR Clearance, SSS Clearance, ECC (or

CNC) and Sanitary Permit. There are also additional requirements needed for a new

business such as DTI Registration, SEC Registration (Partnerships and Corporations),

Building Permit and Occupancy Permit (for newly constructed) and Zoning clearance.

The building permit and occupancy permit requires 4 copies of Barangay clearance,

Building plan, Bill of materials, Tax declaration, Land title and building and sanitary

39
permit form. It also address fire safety certificate which need certificate of completion

and occupancy permit.

The employees requirements that is needed to comply are the DTI Registration

and SEC Registration with photocopies of their Articles of Incorporation and By-Laws

(for Partnerships & Corporation only). The procedure is secure and accomplish SSS

Form R-1 (Employer’s Data Record) and SSS Form R-1A (Initial or Subsequent List of

Employees) then submit accomplished forms together with the requirements but for

employees without SSS number, accomplish SSS Form E-1(Personal Data Record) and

file at Philippines Social Security System (SSS) – Bulacan at MAB Bldg. San Pablo,

MacArthur Highway, Malolos City, Bulacan.

The PhiliHealth that will be beneficial to the employees requires philhealth form

Er1P (Employer’s Data Record) and PhilHealth form Er2 (Initial or Subsequent List of

Employee-Members). For employees without PhilHealth numbers they just need an

Accomplish Philhealth Form M1a (Member Data Record for Employed Sector and they

need to File at the PhilHealth Malolos Service Office, 2/F Rosario Bldg., ARBE

Compound, Sumapang Matanda,, MacArthur Highway, Malolos City, Bulacan.

Sanitation and Cleanliness Observation

The Resto de Galleria is a business entity that will offer food and services while

complying with the law. Resto de Galleria ensures that every food they serve is clean

and safe to all its customers. Resto de Galleria also make sure that the sanitation of the

food will always be observe at all times. And last it provides an environment that is

suitable for audience at all age that will make them feel their dreams will be fulfilled.

Movie will observe the sanitation and cleanliness from time to time, there will be an

employee who will be in charge to observe the checklist given by the management.

Utensils will be well sanitized, proper cleaned and handled. It will be poured in hot water

40
to ensure that every cutleries and plates are properly disinfected. In terms of food, Resto

de Galleria will ensure that the food serve are safe to eat by making sure the ingredients

are properly stored to its right place and perishable goods are properly refrigerated. And

in terms of cooking all employees that will handle the food will have their nails properly

cut and hairnet is a must when you enter the kitchen premises. Lastly Resto de Galleria

will make sure that the environment that the kids will see is rated G also applicable for

adults and young adults that will entertain them.

Security Strategy

Securing the museum is a kind of art system unto itself. It is a manner to make

safety and accessibility. To bring customers as close as possible to creativeness while

preventing wrongdoers from stealing it. The art of Resto de Galleria consists of some

hanging and displaying masterpieces that needs protection. To make works of art tough

to steal or damage at the same time allowing a connection in the middle of the

masterpiece and the beholder.

First, the customers may walk in with a camera but security checks of carry-ins

are necessary. The Resto de Galleria will use a small and wireless vibration sensors

placed behind a painting or any artwork to detect the lightest finger tap. A glazing is also

a protection for some objects d’art shown on stands, it will prevent people from touching

artifacts. And nearby the edge of the room, a low rail or change in floor texture or height

generates a limit to keep people from getting too close to the artwork.

One of the most needed equipment to monitor stealing objects is the Closed-

circuit TV cameras. Customers who pass in the room who recognize they are being

filmed are knowingly less likely to steal. CCTV makes the building harmless, as it can

41
spot accidents as they occur. It will be placed at the entry points, galleries, counter and

exit points.

Fire alarms and automatic sprinkler system are mandated controls in the

building. Having a fire alarm system will save lives by warning individuals of a possible

fire and it also guards assets from being fire damaged. Automatic sprinkler systems are

designed to eliminate or control the heat source, thus avoiding the circumstances from

getting out of hand.

And last security measure of Resto de Galleria is employing Security Guards.

The main task of a Security Guard is to ensure that a property and all of its occupiers

remains safe and unobstructed. From carefully observing at security cameras to walking

around and examining a building’s many sections, passageways and entrances, the

responsibility of a security guard is to protect all the cores, over and over again. Resto

de Galleria will hire Security Guards from trusted and well known Security agencies that

produce trustworthy and responsible Security guards.

If someone will attempt to steal in Resto de Galleria, security guards may have

the authority to catch the thief. Providing evidences are available to prove stealing.

Afterwards, security guards may surrender the thief to police station.

Floor Plan

The propose structure of the business have ground floor where the restaurant will

be located and second floor where the museum can be found. There will be two

entrance situated in the ground floor, the first entry will be directed to the restaurants’

lobby which is also the way up to the second floor. Near the lobby, there will be

pavements and walkalator which will provide convenient to the consumers with disability

and senior citizens. In the restaurant, there was also a way going to the lobby. Moreover,

the second doorway will be way going to the restaurant where the consumer can order

42
food and dine in. Also, there will be a kitchen area, dish washing area, preparation area,

dry storage, male and female quarter and comfort room section that can be found. There

will be also multipurpose room 1 and 2 located before the processing area of the food.

The dining area will be consists of 49 tables where 5 of it are located in the entrance hall

of the restaurant and the rest are inside of the ground floor. There will be also 2 buffet

table located near in the kitchen part.

Another part of the propose structure of the business is the second floor wherein

after the walkalator is the museum lobby, this where the information counter is placed

and also the way entry to the museum. After the lobby, the primary thing the customer

will see is the large size structure of the globe where in there is a two doorway. The first

entry will be in the left side where the first artifacts they can see is the marvel life size

replica such as spider-man, Thanos, Captain America, Iron man and Hulk. The second

gallery is where the Lord of the rings artifacts can be found like the Phial of the Galadriel

and that will be in the left part of the gallery and the one ring wherein it will be located in

the right side of the gallery. The next spot is where the life size replica of the golum,

Aragorn and Saruman can be found. After that the artifacts of Star Wars including the

replica of the black darth vader and the darth vader black series light saber will be seen.

Another life size replica that will be posted is the clone trooper and dengar. Star wars

character yoda will be also one of the artifacts that can be found next to trooper and

dengar. Afterwards is the exit way to the globe structure. The second entry to the gallery

where the first thing they can see is the harry potter artifacts like Sorting Hat or

Enchanted Hat, the second thing they can see is the elder wand, next is the cloak of

invisibility. The resurrection stone can also be seen before the life size replica of harry

potter, Hermione and Ron Wesley. Next to that is the Game of Thrones artifacts like Iron

coin of the faceless man, the Iron throne where the customer can sit on the throne, then

43
the valyrian steel sword artifact. After that is the dragon glass weapon and the game of

thrones houses map is the last art they can see before exiting the gallery.

Figure 3: Ground Floor Plan.

44
45
Figure 4: Second Floor Plan

46
 Financial Aspect

The estimation of the amount is based into the frequency of the customers in the

business.

Table 8

Visit on Resto de Galleria

Frequency Percent
Valid Everyday 86 39.1
Once a Week 36 16.4
Twice a week 32 14.5
Three Times a Week 19 8.6
Every Weekdays 25 11.4
Every Weekends 22 10.0
Total 220 100.0

As shown in the table, majority of the people are willing to go on the business

every day. Therefore, we can assume an established number of people to come in the

business.

47
3 years Profit Projection of the Resto de Galleria

1st Year

2019

Sales PHP 5,703,520.00

Cost/ Goods Sold (COGS) 929,060.00
Gross Profit PHP 4,774,460.00

Operating Expenses
Salary (Office & Overhead) 1,118,340.00
Payroll (taxes etc.) 177,660.00
Supplies (off and operation) 871,000.00
Repairs/ Maintenance 10,000.00
Advertising and Promotions 150,000.00
Health and Safety Insurance 50,205.00
Car, Delivery and Travel 33,900.00
Accounting and Legal 35,000.00
Rent & Related Costs 180,000.00
Telephone 14,400.00
Utilities 53,250.00
Depreciation 41,890.00
Equipments 32,282.00
Artifacts and Restoration 1,000,000.00
Total Expenses PHP 3,767,927.00

Net Profit Before Taxes 1,006,533.00

Income Taxes 301,959.90
Net Operating Income 704,573.10

48
 2nd Year

2020

Sales PHP 6,186,875.00

Cost/ Goods Sold (COGS) 1,025,094
Gross Profit PHP 5,161,781.00

Operating Expenses
Salary (Office & Overhead) 1,151,890.00
Payroll (taxes etc.) 177,660.00
Supplies (off and operation) 640,000.00
Repairs/ Maintenance 10,000.00
Advertising and Promotions 150,000.00
Health and Safety Insurance 50,205.00
Car, Delivery and Travel 10,000.00
Accounting and Legal 35,000.00
Rent & Related Costs 180,000.00
Telephone 14,400.00
Utilities 66,562.50
Depreciation 45,159.20
Equipments
Artifacts and Restoration 1,000,000.00
Total Expenses 3,530,876.70

Net Profit Before Taxes 1,630,904.30

Income Taxes 489,271.29
Net Operating Income 1,141,633.01

49
 3rd Year

2021

Sales PHP 7,065,805.00

Cost/ Goods Sold (COGS) 1,124,001.00
Gross Profit PHP 5,941,804.00

Operating Expenses
Salary (Office & Overhead) 1,186,446.00
Payroll (taxes etc.) 177,660.00
Supplies (off and operation) 842,000.00
Repairs/ Maintenance 10,000.00
Advertising and Promotions 150,000.00
Health and Safety Insurance 50,205.00
Car, Delivery and Travel 10,000.00
Accounting and Legal 35,000.00
Rent & Related Costs 180,000.00
Telephone 14,400.00
Utilities 74,550.00
Depreciation 45,159.20
Equipments
Artifacts and Restoration 1,500,000.00
Total Expenses 4,275,420.20

Net Profit Before Taxes 1,666,383.80

Income Taxes 499,915.14
Net Operating Income 1,166,468.66

50
 Movie Themed Resto-Museum 2019

Assets
Current Assets
Cash PHP 788,573.00
Prepaid Rent 30,000.00
Supplies 200,000.00
Prepaid Insurance 8,367.50
Inventory 445,100.00
Total Current Assets 1,472,040.50

Long Term Assets

Building 3,000,000.00
Artifacts 1,500,000.00
Equipment 32,282.00
Accumulated Depreciation (43,269.20)
Total Long-Term Assets 4,489,012.80
Total Assets 5,961,053.30

Liabilities
Current Liabilities
Accounts Payable 1,500,000.00
Taxes Payable 615,891.90
Total Current Liabilities 2,115,891.90
Long Term Liabilities
Notes Payable 500,000.00
Bonds Payable 3,000,000.00
Total Long Term Liabilities 3,500,000.00
Total Liabilities 5,615,891.90

Owners Equity
Owner's Equity
Common Stock 300,000.00
Retained Earnings 45,161.40
Total Owner's Equity 345,161.40
Total Liabilities and Owner's Equity 5,961,053.30

51
 Movie Themed Resto-Museum 2020

Assets
Current Assets
Cash PHP 1,249,118.01
Accounts Receivable 50,000.00
Supplies 240,000.00
Inventory 8,500.00
Total Current Assets 1,547,618.01

Long Term Assets

Building 2,950,000.00
Artifacts 2,500,000.00
Equipment 29,012.80
Accumulated Depreciation (43,269.20)
Total Long-Term Assets 5,435,743.60
Total Assets 6,983,361.61

Liabilities
Current Liabilities
Accounts Payable 1,500,000.00
Taxes Payable 994,401.99
Total Current Liabilities 2,494,401.99
Long Term Liabilities
Notes Payable 500,000.00
Bonds Payable 2,500,000.00
Total Long Term Liabilities 3,000,000.00
Total Liabilities 5,494,401.99

Owners Equity
Owner's Equity
Common Stock 1,400,000.00
Retained Earnings 88,959.62
Total Owner's Equity 1,488,959.62
Total Liabilities and Owner's Equity 6,983,361.61

52
 Movie Themed Resto-Museum 2021

Assets
Current Assets
Cash PHP 1,298,142.86
Prepaid Rent 15,000.00
Supplies 120,000.00
Prepaid Insurance 16,734.00
Inventory 90,200.00
Total Current Assets 1,540,076.86

Long Term Assets

Building 2,890,000.00
Artifacts 3,000,000.00
Equipment 25,743.60
Accumulated Depreciation (43,269.20)
Total Long-Term Assets 5,872,474.40
Total Assets 7,412,551.26

Liabilities
Current Liabilities
Accounts Payable 1,500,000.00
Taxes Payable 1,235,125.74
Total Current Liabilities 2,735,125.74
Long Term Liabilities
Notes Payable 500,000.00
Bonds Payable 2,000,000.00
Total Long Term Liabilities 2,500,000.00
Total Liabilities 5,235,125.74

Owners Equity
Owner's Equity
Common Stock 1,570,000.00
Retained Earnings 607,425.52
Total Owner's Equity 2,177,425.52
Total Liabilities and Owner's Equity 7,412,551.26

53
Costs

I. Pre-operating Cost

Table 9
Machineries and Equipment Costs

Type of Equipment Price Depreciation Annual Salvage

Rate Depreciation Value
Deep fryer 3800 0.125 412.5 500
Griller 3399 0.1 319.9 200
Cookware 1789 0.2 357.8 0
Gas Stove 5000 0.1 400 1000
Rice Cooker 900 0.2 180 0
Blender 945 0.2 189 0
Ref 7149 0.1 500 2149
Oven 9300 0.1 910 200
CCTV Camera 15620 0.1 136.2 2000
Wireless Sensor 1607 0.1 130.7 300
System
Low Rail 1067 0.1 86.7 200
Fire Alarm 999 0.1 69.9 200
Automatic Sprinkler 218 0.1 21.8 0

54
 Table 10
Artifacts and Restoration Costs
Item Price in Peso
Iron Coin of the Faceless Man 753
Iron Throne 100,000
Valyrian Steel Sword 12,897
Dragon Glass Weapon 11,822
Game of Thrones House Map 161
Sorting Hat of Enchanted Hat 1,236
Wands 750
Cloak of Invisibility 300
Resurrection Stone 645
Harry Potter characters 5,000
Star Wars Black Darth Vader 10,000
Darth Vader Black Series Lightsaber 2,149
Clone Trooper 10,000
Dengar 10,000
Yoda 8,000
Marvel Replica 500,000
Lord of the Rings Replica 300,000
Phial of the Galadriel 500
One Ring 800
Harry Potter Robe 1,000
Golden Snitch 976
Resurrection Stone 3011
Howler 2000
Deluminator 1500
Wesley Car 15000
93/4 Platform 1500

Resto de Galleria will be having a total of 1,000,000 pesos for the artifacts and

restoration.

Table 11

Furniture and Fixtures

Quantity Furniture and Fixtures Cost per piece Total Cost

148 Chair 300 44,400
54 Tables 2,200 118,800
200 Spoon 6 1,200
200 Fork 6 1,200
50 Tray 30 1,500

55
 200 Plastic Plates 15 3,000

Resto de Galleria will be having a total of 170,100 on its cost for the furniture and

fixtures

Operating Expenses

Table 11

Salary Deductions

Deduction Amount per Month

SSS 1130
Pag-ibig 240
PhilHealth 275

Resto de Galleria will be deducting a total of 1,645 pesos on every employee

every month.

Table 12

Monthly Rent

Month Rent
January 15000
February 15000
March 15000
April 15000
May 15000
June 15000
July 15000
August 15000
September 15000
October 15000
November 15000
December 15000

Resto de Galleria will be having a total of 180,000 pesos on its rent every year

56
 Table 13

Food Cost

Food Cost Price Profit

Burger 26 50 24
Spaghetti 18 50 32
Nachos 8 60 52
Pizza 15 250 235
Frappe 14 50 36
Shake 4 25 21
Fresh Juice 27 35 8
Fish Fillet 12 60 48
Lasagna 18 100 82

Table above shows the cost, price and the profit of every food to be offered by

the Resto de Galleria. The breakdown of the ingredients of every food will be seen at the

next table

Table 14

Ingredients Breakdown Cost

Spaghetti
Weight Ingredients Number of Grams per Cost per
usage usage servings
60 (1 kilo) Pasta 30 33.33 grams 2
89 (1 kilo) Spaghetti Sauce 30 33.33 grams 3
30 (big bottle) Ketchup 30 16.67 grams 1
12.50 (1/4 Onion 30 8.33 grams 0.42
kilo)
5 (1pc) Garlic 30 1.6 grams 0.16
10(3pc) red pepper 30 2.3 grams 0.3
48 (pack) nestle cream 30 8.33 ml 1.6
35 (pack) Cheese 40 4.12 grams 0.88
240 (kilo) Ground beef 40 25 grams 6

57
Burger
Weight Ingredients Number Grams per Cost per
of usage usage servings
220 (1 kilo) Ground pork 30 33.33 7.3
90 (1 kilo) Onion 30 41.67 3.75
10 ( 3 pcs) Carrot 30 250 10
15 (1/2 kilo) Salt 60 8.3 0.25
65 (1 kilo) Garlic 20 5 3.25
40 (1 kilo) Flour 4 50 10
60 (dozen) Egg 3 250
20 (pack) Buns 6 3.33
25 (6pcs) Tomato 30 8.33 0.83
75 (1/4) Bacon 16 15.62 4.69
45 (1 pack) Cheese 20 12.5 3.5
30 (big Ketchup 20 25 1.5
bottle)

Shake
Weight Ingredients Number of Grams per Cost per
usage usage servings
64 (1 kilo) Powder 50 20 1.28
30 (1/4) Sago 50 5 0.6
20 (50 Gulaman 50 1 0.4
grams)

Lasagna
Weight Ingredients Number Grams per Cost per
of usage usage servings
68 (1 kl) flat pasta 20 50 3.4
79 (1 kl) tomato sauce 20 50 3.95
110 (1/2 kl) ground pork 20 25 5.5
15 (1/4 kl) tomato 20 12.5 0.75
18 (1/4 kl) Garlic 20 12.5 0.9
12 (1/4 kl) Sibuyas 20 12.5 0.6

58
Nachos
Weight ingredients Number Grams per Cost per
of usage usage servings
312 (1 kl) Nacho 30 33.33 10.4
90 (1kl) Cabbage 30 33.33 3
24 (1/2 kl) Onion 30 16.67 0.8
110 (1/2 kl) ground pork 30 16.67 3.67

Pizza
Weight ingredients Number Grams per Cost per
of usage usage servings
40 (1 kilo) Flour 10 100 4
46 (425 mushroom 10 42.5 4.6
grams)
250 (1 kilo) Bell pepper 10 100 25
73 (822 pineapple 10 82.2 7.3
grams) chunk
50 (200 Ham 10 20 5
grams)
17 (100 hot sauce
grams)

Frappe
Weight ingredients Number Grams per Cost per
of usage usage servings
42 (355 stick o 50 0.04 0.84
grams)
100 (350ml) chocolate 50 7 2
syrup
123 (350 ml) caramel syrup 50 7 2.46
150 (1.5) ice cream 50 30 3
64 (1 kilo) Powder 50 20 1.28

59
 Table 15

Promotion Cost

Type of Promotion Cost

Food Bundles 60,000
Seasonal Discount 10,000
Birthday Discount 25,000
Quizzer Discount 10,000
Poster 1200
Gift Certificate 20,000
Age Discount 3,800
Radio Advertisement 20,000

Resto de Galleria will be having a total of 150,000 on the promotion cost.

60
 Appendix A

Survey questionnaire

Proposed Business: Resto de Galleria

Direction: Kindly check () the line that corresponds your answer. (Paki lagyan ng
check ang guhit na sumasangayon sa iyong sagot)

Demographic Profile (Demograpikong Impormasyon)

Name (Pangalan):
Age (Edad):
Gender (Kasarian):
Employment Status (Estado):
Student (Estudyante)
__Employed (May trabaho)
__Unemployed (Walang Trabaho)
__Self-Employed (Sa sarili nagtatrabaho)
__Other please specify (Iba pa): ________

Preferences:
1. Are you fond of international movies? (Mahilig ka ba sa mga pelikula ng ibang
bansa?)
___Yes (oo) __No (Hindi)
2. Which genre of movies do like? (Anong dyanra ng pelikula ang iyong nais?)
___Romance (Romansa) ___Comedy(Komedya)
___Thriller (Thriller) ___Horror (Katatakutan)
___Action (Aksyon) ___Drama (Drama)
___Romance Comedy (Romansa Komedya)
___Sci-FI (Sensya at Kathang kwento)
___Others please specify (Iba pa) _________________
3. Do you know any movie themed restaurant (May alam ka bang movie themed
restaurant?)
___Yes (oo) ___None (Wala)
4. Have you ever visit a movie themed restaurant? (Nakapunta ka na ba sa isang
may movie themed restaurant?)
___Yes (oo) ___No(hindi)
5. What is the name of the movie themed restaurant you have visited?(Ano ang
pangalan ng movie themed restaurant na iyong napuntahan?)
___________________________________
6. Where is the movie themed restaurant established?(Saang lugar nakatayo ang
movie themed restaurant na iyon?)
___________________________________
7. When did you previously visited a movie themed restaurant?(kailan ka huling
bumisita sa isang movie themed restaurant?)
___Yesterday (Kahapon)
___Few days ago (Noong nakaraang araw)
___Last week (Noong nakaraang linggo)
___Few weeks ago (Ilang linggo na ang nakalipas)
___A month ago (Noong nakaraang buwan)

61
___Few months ago (Ilang buwan na ang nakalipas)
___A year ago (Noong nakaraang taon)
8. How did you know about the movie themed restaurant? (Paano mo nalaman ang
tungkol sa movie themed restaurant?)
___Referral(Referral) ___Advertisement(Patalastas)
___Social Media(Social Media)
___Others please specify: (Iba pa) _______
9. What are your reasons for visiting a movie themed restaurant? (Ano ang dahilan ng
iyong pagbisita sa isang movie themed restaurant?)
__For fun (Para sa kasiyahan)
__To try their foods (Para subukan ang kanilang pagkain)
__Family get together (Para sa aming family get together)
__For “barkada” getaways (Para sa aming barkada getaways)
__Because of the location (Dahil sa Lokasyon)
__Because of the theme (Dahil sa tema)
__Others please specify (Iba pa):_______
10. How much do you usually spend in a movie themed restaurant? (Magkano ang
madalas mong ginagastos sa isang movie themed restaurant?)
___0 – 50 ___51 – 100 ___101 – 150
___151 – 200 ___201 – 300 ___300 and above
11. What do the movie themed restaurant you have been offers? (Anon gang mga ino-
offer sa isang movie themed restaurant na iyong napuntahan?)
___Delicious Food (Masarap na pagkain)
___Good Theme (Magandang tema)
___Good Ambiance (Magandang Ambiance)
___Good Customer Relation (Maayos na pakikitungo)
___Affordable pricing (Abot-kaya na presyo ng mga bilihin)
___Other please specify(Iba pa)_____________________
12. Did you have a good experience visiting one? (Nasiyahan ka bas a iyong pagbisita
sa isang movie themed restaurant?)
___Yes(oo) ___No(Hindi)
13. Have you been in a museum? (Nakapunta ka na ba sa isang museo?)
___Yes(oo) ___No(Hindi)
14. What is the name of the museum you have visited? (Ano ang pangalan ng museo
na iyong napuntahan?)
___________________________________
15. Where is the museum established? (Saan nakatayo ang museo na ito?)
__________________________________
16. When did you previously visited a museum? (Kailan ka huling bumisita sa isang
museo?)
___Yesterday(Kahapon)
___Few days ago(Noong nakaraang araw)
___Last week(Noong isang linggo)
___Few weeks ago(Ilang linggo na ang nakalipas)
___A month ago(Noong nakaraaang buwan)
___Few months ago(Ilang buwan na ang nakalipas)
___A year ago(Noong nakaraang taon)
17. How did you know about the museum? (Paano mo nalaman ang tungkol sa
museo?)
___Referral (Referral) ___Advertisement (Patalastas)
___Social Media(Social Media)

62
Others please specify(Iba pa): ______
18. What are your reasons for visiting a musuem? (Ano ang dahilan ng iyong
pagbisita sa isang museo?
___For fun (Para sa kasiyahan)
__Family get together(Para sa aming family get together)
__For “barkada” getaways(Para sa aming barkada getaways)
__Because of the location(Dahil sa lokasyon)
__Because of the theme(Dahil sa tema)
__Others please specify(Iba pa):_________________
19. How much do you usually spend in a museum? (Magkano ang madalas mong
ginagastos sa isang museo?)
___0 – 50 ___51 – 100 ___101 – 150
___151 – 200 ___201 – 300 ___300 and above
20. What do the museum you have been been offers? (Ano ang ino-offer sa museo na
iyong napuntahan?)
___Good Place (Magandang lugar)
___Good Theme (Magandang tema)
___Good Ambiance (Magandang Ambiance)
___Good Costumer Relation (Maayos na pakikitungo)
___Affordable pricing (Abot-kaya na presyo ng mga bilihin) ___Other please
specify (Iba pa): ________
21. Would you go in a movie themed museum? (Pupunta ka ba sa isang movie
themed museum?)
___Yes (Oo) ___No(Hindi)
22. Have you already heard about a Movie Themed Resto-Museum? (May narinig ka
na ba tungkol sa isang movie themed resto-museum?)
___Yes (Oo) ___None(Wala)
23. If yes, where did you encounter this kind of BUSINESS CONCEPT? (Kung oo, saan
mo nalaman ang ganitong uri ng konsepto ng negosyo?)
__________________________________
24. When did you previously visited the Movie Themed Resto-Museum? (Kailan ka
huling bumisita sa isang movie themed resto-museum?)
___Yesterday (Kahapon)
___Few days ago (Noong nakaraang araw)
___Last week (Noong nakaraang linggo
___Few weeks ago (Ilang linggo na ang nakakalipas)
___A month ago (Noong nakaraang buwan)
___Few months ago (Ilang buwan na ang nakakalipas)
___A year ago (Noong nakaraang taon)
25. Do you want us to establish a Movie Themed Resto-Museum? (Gusto mo bang
magtayo kami ng isang movie themed resto-museum?)
___Yes (Oo) ___No (Hindi)

26. What MOVIES would you prefer to be featured at the museum? (Please pick five)
Anong pelikula o palabas ang nais mong Makita sa isang museo? (Pumilii
lamang ng lima)
___Harry Potter ___Game of Thrones
___Transformers ___Pirates of the Caribbean
___Star Wars ___Lord of the Rings
___Riverdale ___Disney
___Marvel ___Avatar

63
___Justice League ___Narnia
___Other please specify (Iba pa)_____________________

27. What would you prefer for the possible lowest/highest PRICE of the food we will
offer? (Ano ang nais mong pinakamababa at pinakamataas ng presyo ng
pagkain na aming ibabahagi?)
Lowest Highest
(Pinakamaba
ba) (Pinakamataas)
___25-50 ___300-350
___50-100 ___350-400
___100-150 ___400-450
___150-200 ___450-500
28. How often would you go in a movie themed resto-museum that will be established?
(Gaano ka kadalas pupunta sa movie themed resto-museum na itatayo?)
___Everyday (Araw-araw)
___Once a week (Isang beses sa isang linggo)
___Twice a week (Dalawang beses sa isang linggo)
___Three times a week (Tatlong beses sa isang linggo)
___Every weekdays (Tuwing weekdays)
___Every weekends (Tuwing katapusan ng linggo)
29. Are you willing to pay P100 for the ENTRANCE FEE? (Sumasangayon ka ban a
magbayad ng P100 piso para sa Entrance Fee?)
___Yes(Oo)
___ If not, how much and why? (Kung hindi, bakit at magkano anf iyong gusto?)
______________________

Any other suggestions/comments for the improvement of the business: (Maglagay ng

iba pang mungkahi o komento para sa ikaaayos ng negosyo: )

64
 Appendix B
Authors Biography and Curriculum Vitae

Name of the Author: Chifai An M. Academia

Course Year and Section: Bachelor of Science in Business
Administration Major in Marketing Management
Email Address: chifaimedija@gmail.com
Cellphone Number: 09473345422

Name of the Author: Raiden Paul T. Aguilar

Course Year and Section: Bachelor of Science in
Business Administration Major in Marketing Management
Email Address: kurokymother@gmail.com
Cellphone Number: 09300498059

Name of the Author: Gelaine S. Aquino

Course Year and Section: Bachelor of Science in
Business Administration Major in Marketing Management
Email Address: ibelleaquino@gmail.com
Cellphone Number: 09493160201

Name of the Author: Kate E. Barien

Course Year and Section: Bachelor of Science in
Business Administration Major in Marketing Management
Email Address: katebarien@gmail.com
Cellphone Number: 09662554514

65
Name of the Author: Cess Leah Grace O. Cancio
Course Year and Section: Bachelor of Science in
Business Administration Major in Marketing Management
Email Address: cesyaleyagrasya14@gmail.com
Cellphone Number: 09205490081

Name of the Author: John Harold Dolorosa

Course Year and Section: Bachelor of Science in
Business Administration Major in Marketing Management
Email Address: johnharolddolorosa@gmail.com
Cellphone Number: 09123456248

Name of the Author: Michelle G. Isorena

Course Year and Section: Bachelor of Science in
Business Administration Major in Marketing Management
Email Address: isorenamich@gmail.com
Cellphone Number: 09205491493

Name of the Author: Harvey D. Jala

Course Year and Section: Bachelor of Science in
Business Administration Major in Marketing Management
Email Address: Harvey_jala21@yahoo.com
Cellphone Number: 09696923451

66
 Appendix C
Schedule of Accounts

Income of 1st year operation

Month Consumers Museum

Income Burger Spaghetti
Pieces income pieces income
1 889 75,565 711 35,550 666 33,300
2 876 74,460 700 35,000 657 32,850
3 939 79,815 751 37,550 704 35,200
4 1162 98,770 929 46,450 871 43,550
5 1039 88,315 831 41,550 779 38,950
6 876 74,375 700 35,000 656 32,800
7 696 59,160 556 27,800 522 26,100
8 652 55,420 521 26,050 489 24,450
9 632 53,720 505 25,250 474 23,700
10 891 75,735 712 35,600 668 33,400
11 956 81,260 764 38,250 717 35,850
12 1,292 109,820 1,033 51,650 969 48,450
Total: 10900 926,415 8,713 435,700 8,172 408,600

Continuation ~

Nachos Pizza Frappe Shake

Pieces income Pieces income pieces income pieces income
577 34,620 533 133,250 311 15,550 222 5,550
569 34,140 525 131,250 306 15,300 219 5,475
610 36,600 563 140,750 315 15,750 225 5,625
755 45,300 697 174,250 345 17,250 246 6,150
675 40,500 623 155,750 347 17,350 248 6,200
569 34,140 525 131,250 280 14,000 200 5,000
452 27,120 417 104,250 243 12,000 174 4,350
423 25,380 391 97,750 228 11,400 163 4,075
410 24,600 379 94,750 218 10,900 158 3,950
579 34,740 534 133,500 307 15,350 219 5,475
621 37,260 573 143,250 334 16,700 239 5,975
839 50,340 775 193,750 417 20,850 298 7,450
7079 424,740 6535 1,633,750 3651 182,400 2611 65,275

67
 Continuation ~

Fresh Juice Fish Fillet Lasagna

piece Piece piece
s Income s income s Income
355 12,425 711 42,660 533 53,300
350 12,250 700 42,000 525 52,500
360 12,600 751 45,060 563 56,300
394 13,750 929 55,740 697 69,700
397 13,895 831 49,860 623 62,300
320 11,200 700 42,000 525 52,500
278 9,730 556 33,360 417 41,700
260 9,100 521 31,260 391 39,100
252 8,820 505 30,300 379 37,900
351 12,285 712 42,720 534 53,400
382 13,370 764 45,840 573 57,300
476 16,660 1,033 61,980 775 77,500
4175 146,085 8713 522,780 6535 653,500

Annual Sales: 5,703,520

Costing of 1st year operation

Month spaghett Nacho

Burger i s Pizza Frappe
January 18,486 11,988 4,616 7,995 4,354
February 18,200 11,826 4,552 7,875 4,284
March 19,526 12,672 4,880 8,445 4,410
April 24,154 15,678 6,040 10,455 4,830
May 21,606 14,022 5,400 9,345 4,858
June 18,200 11,808 4,552 7,875 3,920
July 14,456 9,396 3,616 6,255 3,402
August 13,546 8,802 3,384 5,865 3,192
Septembe
r 13,130 8,532 3,280 5,685 3,052
October 18,512 12,024 4,632 8,010 4,298
November 19,864 12,906 4,968 8,595 4,676
December 26,858 17,442 6,712 11,625 5,838
226,53
Total: 8 147,096 56,632 98,025 51,114

68
 Continuation ~

Fresh
Shake Juice Fish Fillet Lasagna
888 9,585 8,532 9,594
876 9,450 8,400 9,450
900 9,720 9,012 10,134
984 10,638 11,148 12,546
992 10,719 9,972 11,214
800 8,640 8,400 9,450
696 7,506 6,672 7,506
652 7,020 6,252 7,038
632 6,804 6,060 6,822
876 9,477 8,544 9,612
956 10,314 9,168 10,314
1,192 12,852 12,396 13,950
10,444 112,725 104,556 117,630

Annual Cost: 924,760

Income of the 2nd year operation

Month Consumers Museum Burger Spaghetti

Income pieces income pieces income
1 977 87,930 781 39,050 732 36,600
2 963 86,670 770 38,500 722 36,100
3 1,032 92,880 825 41,250 774 38,700
4 1,278 115,020 1,022 51,100 958 47,900
5 1,142 102,780 913 45,650 856 42,800
6 963 86,580 770 38,450 722 36,050
7 765 68,850 612 30,600 573 28,650
8 717 64,530 573 28,650 537 26,850
9 695 62,500 556 27,800 521 26,050
10 980 88,200 588 39,200 735 36,750
11 1,051 94,590 840 42,000 788 39,400
12 1,421 127,890 1,136 56,800 1,065 53,250
Total 11984 1,078,420 9,386 479,050 8,983 449,100

69
 Continuation ~

Pizza Nachos Frappe

pieces Income Pieces Income pieces income
586 146,500 635 38,100 341 17,050
577 144,250 625 37,500 337 16,850
614 154,750 670 40,200 361 18,050
766 191,500 830 49,800 447 22,350
685 171,250 742 44,520 399 19,950
577 144,250 625 37,500 337 16,850
459 114,750 497 29,820 267 13,350
430 107,500 466 27,960 250 12,500
417 104,250 451 27,060 243 12,150
588 147,000 637 38,220 343 17,150
630 157,500 683 40,980 367 18,350
852 213,000 923 55,380 497 24,850
7181 1,796,500 7,784 467,040 4,189 209,450

Continuation ~

Fresh Juice Fish Fillet Lasagna

pieces income pieces income pieces Income
390 13,650 781 46,860 586 58,600
385 13,475 770 46,200 577 57,700
412 14,420 825 49,500 619 61,900
511 17,885 1,022 61,320 766 76,600
456 15,960 913 54,780 685 68,500
384 13,440 769 46,140 577 57,700
306 10,710 612 36,720 459 45,900
286 10,010 573 34,380 430 43,000
278 9,730 556 33,360 417 41,700
392 13,720 784 47,040 588 58,800
420 14,700 840 50,400 630 63,000
568 19,880 1,136 68,160 852 85,200
4788 167,580 9581 574,860 7186 718,600

70
 Continuation ~

Shake
Pieces Income
244 6,100
240 6,000
258 6,450
319 7,975
285 7,125
240 6,000
191 4,775
179 4,475
173 4,325
245 6,125
262 6,550
355 8,875
2,991 74,775

Annual Sales: 6,186,875

Costing of 2nd year Operation

Month Burger Spaghetti Nachos Pizza Frappe Shake

January 20,306 13,176 5,080 8,790 4,774 976
February 20,020 12,996 5,000 8,655 4,718 960
March 21,450 13,932 5,360 9,285 5,054 1,032
April 26,572 17,244 6,640 11,490 6,258 1,276
May 23,738 15,408 5,936 10,275 5,586 1,140
June 20,020 12,996 5,000 8,655 4,718 960
July 15,912 10,314 3,976 6,885 3,738 764
August 14,898 9,666 3,728 6,450 3,500 716
September 14,456 9,378 3,608 6,255 3,402 692
October 20,384 13,230 5,096 8,820 4,802 980
November 21,840 14,184 5,464 9,450 5,138 1,048
December 29,536 19,170 7,384 12,780 6,958 1,420
Total 249,132 161,694 62,272 107,790 58,646 11,964

Continuation ~

71
 Fresh Juice Fish Fillet Lasagna
10,530 9,372 10,548
10,395 9,240 10,386
11,124 9,900 11,142
13,797 12,264 13,788
12,312 10,956 12,330
10,368 9,228 10,386
8,262 7,344 8,262
7,722 6,876 7,740
7,506 6,672 7,506
10,584 9,408 10,584
11,340 10,080 11,340
15,336 13,632 15,336
129,276 114,972 129,384

Annual Cost: 1,025,094

Income of 3rdt year operation

Month Consumers Museum

Income Burger Spaghetti
Pieces income pieces income
1 1074 102000 859 42950 805 40250
2 1059 100600 847 42350 794 39700
3 1135 107800 908 45400 851 42550
4 1405 133400 1124 56200 1053 52650
5 1256 119300 1004 50200 942 47100
6 1058 100500 846 42300 793 39650
7 841 79800 672 33600 630 31500
8 788 74800 630 31500 591 29550
9 764 72500 611 30550 573 28650
10 1078 102400 862 35,600 808 40400
11 1156 109800 924 46200 867 43350
12 1563 148400 1250 62500 1172 58600
Total: 13177 1251300 10537 526,850 9879 493950

Continuation ~

72
 Nachos Pizza Frappe Shake
pieces income pieces income pieces income pieces income
698 41880 644 161000 375 18750 268 6700
688 41280 635 158750 370 18500 264 6600
737 44220 681 170250 397 19850 283 7075
913 54780 843 210750 491 24550 351 8775
816 48960 753 188250 439 21950 314 7850
687 41220 634 158500 370 18500 264 6600
546 32760 504 126000 294 14700 210 5250
512 30720 472 118000 275 13750 197 4925
496 29760 458 114500 267 13350 191 4775
700 42000 646 161500 377 18850 269 6725
751 45060 693 173250 404 20200 289 7225
1015 60900 937 234250 547 27350 390 9750
8559 513540 7900 1975000 4606 230300 3290 82250

Continuation ~

Fresh Juice Fish Fillet Lasagna

pieces income pieces income pieces income
429 15015 859 51540 644 64400
423 14805 847 50820 635 63500
454 15890 908 54480 681 68100
562 19670 1124 67440 843 84300
502 17570 1004 60240 753 75300
423 14805 846 50760 634 63400
336 11760 672 40320 504 50400
315 11025 630 37800 472 47200
305 10675 611 36660 458 45800
431 15085 862 51720 646 64600
462 16170 924 55440 693 69300
652 21875 1250 75000 937 93700
5294 184345 10537 632220 7900 790000

Annual Sales: 7,065,805

73
 Costing for 3rd Year Operation

Month Burger Spaghetti Nachos Pizza Frappe Shake

January 22,334 14,490 5,584 9,660 5,250 1,072
February 22,022 14,292 5.504 9,525 5,180 1,056
March 23,608 15,318 5,896 10,215 5,558 1,132
April 29,224 18,954 7,304 12,645 6,874 1,404
May 26,104 16,956 6,528 11,295 6,146 1,256
June 21,996 14,274 5,496 9,510 5,180 1,056
July 17,472 11,340 4,368 7,560 4,116 840
August 16,380 10,638 4,096 7.080 3,850 788
September 15,886 10,314 3,968 6,870 3,738 764
October 22,412 14,544 5,600 9,690 5,278 1,076
November 24,024 15,606 6,008 10,395 5,656 1,156
December 32,500 21,096 8,120 14,055 7,658 1,560
Total: 273,962 177,822 62,974 111,427 64,484 13,160

Continuation ~

Fresh Juice Fish Fillet Lasagna

11,583 10,308 11,592
11,421 10,164 11,430
12,258 10,896 12,258
15,174 13,488 15,174
13,554 12,048 13,554
11,421 10,152 11,412
9,072 8,064 9,072
8,505 7,560 8,496
8,235 7,332 8,244
11,637 10,334 11,628
12,474 11,088 12,474
17,604 15,000 16,866
142,938 126,434 142,200

Annual Cost: 1,115,401

74