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TULUNAN ENTREPRENEURS
A Thesis Proposal
Presented to the Faculty of Tulunan National High School
Tulunan, Cotabato
by
Henry Basal
September
2016
Chapter 1
Introduction
business is profit. Thus, many people are starting to get involved and build their
own business to make money by producing and selling products in the market,
such as goods and basic services to satisfy the consumers’ needs, wants and
how the goal could be achieved to obtain profit in return. It also become the
bases in the business that helps the entrepreneurs to improve the income rate of
the market demand and behavior. They must establish pricing, distribution and
promotional strategies that will allow the company to become profitable and
will be the possible and best marketing strategies that the entrepreneurs may
gave to the consumers in order to gain a profit in return. Also, to know if those
strategies can bring an income, it is either high or low to the business owners in
Tulunan.
which include the global nature of the market place, international government
world of business today, marketing activities have become very competitive and
enterprises are doing just about anything in order to remain relevant and still
meet the ever dynamic needs of their customer. Studies have shown that, for
these enterprises to survive, they must take their marketing seriously. People are
now better educated and the global world of business today is a very dynamic
one in order to satisfy the changing needs of customers, you must first know their
survive in today’s competitive market, it has to treat the marketing part of its firm
with top priority. The main purpose of any organizations existence is to satisfy
needs of its chose target customers at a profit and keep the business growing.
For that to happen, there must be an effective marketing strategy in place, which
is why a specific department has been set-a side in almost all firms just to handle
the marketing aspect of the firm. A marketing strategy is the result of decisions
being made about how a particular product or service will be packed to its target
customers. The word packaged above is used to include how the customers at a
profit to the organization. Marketing strategies are used to increase sales, launch
products and generally provide profit for a company (Cyprus, 2012). Since
research approaches and methods in a particular domain, and how these have
changed over time can also uncover insights for the development of new
that will affect the income rate of many entrepreneurs. However, this paper
outlining where, when, and how the firm will compete but also by their ability to
execute the marketing strategy decision options chosen (e.g. Day and Wensley
desired goals and objectives (Black and Boal 1994; Varadarajan and Clark
1994). The literature reveals two distinct but related features to marketing
decision makers responsible for the marketing strategy must select which
available resources the firm should deploy, where to deploy them appropriately,
and set and signal priorities in terms of achieving the various goals and
objectives of the firm (Slater 1995). These marketing strategies toward firm
pursued, and timing to attain firm performance (e.g., Day 1994; Varadarajan
2010). Since most definitions of strategy concern plans for how desired
offering that managers consider will create adequate demand at required price
points among target customers to allow the firm to achieve its strategic marketing
objectives arranged to total firm performance. The assumption here is that the
value proposition can be delivered by the firm as envisaged and that the
are required to be combined and transformed to develop and deliver the value
propositions is the timing of entry or launch (e.g., Green et al. 1995; Lieberman
Conceptual Framework
study. As shown in the figure, this aims to determine the Marketing Strategies
Entrepreneurs. The findings of this study will greatly help the entrepreneurs to
to attain or sustain the success of their business. This will also help the
Consumers. The findings of this study will greatly help the consumers to select
the best product and most qualified for their preference. It will also provide
addition, it will serve as a guide on what strategies can attract their wants.
Employees. The findings of this study will serve as a guide for the employees to
marketers as this will result in great opportunities and success for the business
they employed.
Researchers. The findings of this research will help the future researchers to
gain broader knowledge about the effects of marketing strategies to the income
rate of Tulunan entrepreneurs and if there any relation between the two.
Moreover, this will serve as their guide or basis for their future research.
Scope and Delimitation of the Study
Furthermore, the study delimits itself only for those entrepreneurs who have a
business firms and enterprises in Tulunan and will not attempt to include any
how their business operations gain a profit and excludes those personal income
Definition of Terms
Important terms used in the study are defined operationally to give clear and
common understanding of some important words that are used in the study.
combines all of its marketing goals into one comprehensive plan. The
entrepreneur must focus on the right product mix in order to achieve the
business, bearing most of the risks and enjoying most of the rewards. This is also
the researcher related to the topics investigated. The related literatures taken
from both local and foreign sources are found to have a substantial bearing of
this study.
Marketing Strategy
profit to the consumers which will help to the organization in the recognition of
market and can be useful in developing and achieving one clear organizational
perspective (Shafi'i, 2013). Aker (2009) In this regard, states that Marketing
and global strategies, that their success rate need Sustainable competitive
market and its requirements (Hoeven Kim at al, 2011: According to the Shafi'i,
2013). The main center of the Marketing strategy is appropriate allocation and
objectives in terms of market and product. In this way, the main problem related
to the needs and demands of the potential customers of the target market and
strategic level of organization that is away from the merely operational element
2014). The purpose of marketing strategies is attraction actions and loyalty plans
order to supply operational objectives in terms of market and product. In this way,
determining the specific markets for a family of products or a specific product and
marketing according to needs and the demands of the target market of potential
the area within which many of the most pressing current challenges identified by
and sub-domains of marketing strategy and use this lens to assess the current
state of marketing strategy research by examining the papers in the six most
influential marketing journals over the period 1999 through 2017. We uncover
important challenges to marketing strategy research—not least the increasingly
limited number and focus of studies, and the declining use of both theory and
opportunities to impact practice has arguably never been greater. To guide such
reports regarding the top challenges facing marketers reveal numerous questions
that help navigate and adapt to changing customer and firm needs; (2) how to
competing priorities and myriad internal and external stakeholders; and(3) how to
inquiry among academic researchers. However, while there has been a growing
this research relates to marketing strategy—the central construct within the field
example, knowing what theories have been drawn on past research and which
these have changed over time can also uncover insights for the development of
in establishing the relevance of academic research and its utility and legitimacy
lenses used to identify and prioritize a new research agenda for marketing
the descriptive statistics arising from our review. Within the sub-domains of
this, the marketing literature broadly indicates that a firm’s marketing efforts
impact its market place and economic performance through the formulation and
Small Businesses
market where a numbers of suppliers already exist. Main focus should be at its
new small business grows it require more investment and more professional. The
expenses of business ultimately increase and it also possible that the short run
the phenomena this circle and goes to low level or stay at small level. According
According to him entrepreneur’s trust in market also plays a vital role in small
level business. Further he said sales also necessary for small level business.
Because when the sales increase the profit of business also increase. He said if
the management team will efficient then it will observe the quality of product and
niche market of product. There are no black and white rules to run a business.
Every situation demands its own solution. And it is management team who
respond as situation demands. Our plans may not fulfill the requirement of the
time. According to (Bell, Crick et al. 2004) entrepreneur is the most important
strategy about his business help him getting profit and make the stable growth of
his business. Here the entrepreneur’s formal and informal education matter a lot.
According to (Beal 2000) the owner of small business must be known what type
of strategy he needed. As they know the requirement of strategy then they will
able to find success. (Berger and Udell 1998) stated that qualities of a manager
or owner who showed innovative, risk taker and have past training were most
successful in their small business .He also found that customer treatment, good
product, good treatment with employ increase the goodwill of your business.
(Meyer and Roberts 1986) argues for the training and development in business
can beneficial for business. But major thing how can we manage it and what type
management has education about decision making then management will work
efficiently. If they have less education then it will tuff for business to give good
He elaborate that small level business always faces the music regarding to
finance. He suggested the supply should gain from that supplier who give you
time to clear your payment and the product should sale at cash so that that extra
1988) entrepreneur should find his niche market to lunch his products. As finance
difficult. (Morris, Koçak et al. 2007) observed the small business and found that
the problem that small business had to face is planning. He further said that
small business mostly make long term plans but unfortunately the circumstances
according to the demand of time. Because small level business has less
students who need to undergo the reading intervention program. The findings of
some of the studies have given perceptions and understanding of the importance
of reading skill and attitude towards reading on the part of every learner. These
literatures are predominantly very helpful especially to the educators in order for
be used to enhance the students’ reading skill considering all the factors to
intervention program should also be organized that students will be able to learn
most.
understanding its context to attain a desirable result to help ease the problem.
Chapter 3
METHODOLOGY
This chapter discusses the methodology used in gathering the needed data. This
This study will utilize a descriptive method of research. The descriptive survey
method will be used to collect data as stressed by Sevilla, et. Al (2012) because
the main purpose of the study is to determine the marketing strategies and
design’s purpose is to find a new truth and this is valuable in providing facts.
Research Locale
Makilala. It has a total land area of 35,000 hectares and is divided into 29
barangays. In this study, only five (5) were selected to be part of our research:
The respondents of this study will be the total population of the Grade 10
year 2015-2016. Table 1 shows the total number of Grade 10 students in every
Grade 10 Einstein 32
Grade 10 Newton 31
Grade 10 Euclid 33
School
The data gathering tools which will be used in this study will be in a form of
categories. The first category are positive attitudes towards reading. This is
towards reading. The second category are negative attitudes towards reading.
This reading attitude test has two parts. The first part is composed of 11
questions describing the positive attitude of the students towards reading while
the second part is composed of nine questions describing the negative attitudes
of the students towards reading. Students who have a positive attitude towards
reading always love to read, always check out a book from the library, like to stay
at home and read, think people are wise when they read a lot, like to read to
escape from problems, like to share books with their friends, like to broaden their
interests through reading, read a lot, like to read because they want to improve
their vocabulary so they can use more words and like to get books for gifts.
Students with negative attitudes towards reading hate reading, would rather want
someone to tell them information so they will not read to get it, think reading is
boring, think reading is a waste of time, seldom read except when they have to
do a book report, never check out a book from the library, feel they have better
things to do than read, seldom buy a book andwant to tell people that they do not
like to read.
The questionnaire will allow the respondents to respond to the given questions
Cootabato for the school year 2015-2016. This is a seven item test and this will
be read by the students to answer correctly the questions. The scores will be
evaluated based on the level of comprehension of the students using the PHIL-
IRI guidelines:
Frustration level- the students attain 58% and below correct answers in their
comprehension test. Meaning, the students get the score of four and below out of
comprehension test. Meaning, the students get the score of five or six out of
comprehension test. Meaning, the students get the perfect score which is seven.
Research Procedure
The researcher will ask permission from the school through a letter requesting
questionnaires will be retrieved right after. Next, the reading comprehension test
will be administered to the Grade 10 students. Students will read the reading
selection and they will answer a seven-item test for 20 minutes. After
gathered and it will be tabulated and treated using the appropriate statistical
tools.
Statistical Tools
Weighted mean will be used to determine the reading attitude of the Grade 10
Name:_____________________________________Grade&
Section:______________
Score:_____________________________________Precentage:____________
______
Directions: Read the passage and then answer the questions that follow. Encircle
favorite ride is a little gentler. Every time I go to Coney Island, Navy Pier, or the
Santa Monica Pier, I absolutely have to ride the Ferris wheel. The Ferris wheel is
simple and yet also quite complex. That is, riding it is easy, but how it works is
That rim rotates vertically around an axis, and gravity keeps the carts upright. As
simple as the ride seems, only advanced engineers can make safe and fun Ferris
wheels.
exciting. The fact of being high in the air makes it so much more entertaining
than a lot of rides. I mean, how often do you hang from that high up in daily life?
their excitement. Rather, I find them very relaxing. At the top of the Ferris wheel,
you get beautiful sights of the park. You also get a sense of calm that you don’t
up at night. In fact, the original Ferris wheel was designed as much to be seen as
to be ridden.
The first Ferris wheel was made by and named after George Washington
Gale Ferris, Jr. He designed it for the Chicago World’s Fair in 1893. It was the
However, visitors to the fair were impressed by the size of the ride as well
as the mechanics of it. In 1893, anything that was not turned by hand was
considered a sight to see. And the wheel, which was a machine, was truly
incredible to see. Further, as one visitor put it, the wheel was amazing because it
seemed to be missing support. That is, it did not look like it could stand on its
Ferris wheel technology has only improved since then. Most of today’s
Ferris wheels are much larger than that first one. The largest in the world is the
"Singapore Flyer," which stands slightly taller than twice what Ferris’s did!
Today, the Ferris wheel is the most common amusement park ride. But
that does not mean you should take them for granted. Instead, be thankful for
Ferris’ invention. The next time you’re at an amusement park, don’t just look up
at the impressive wheel in the sky on your way to a newer attraction. Take it for a
spin!
1. As used in paragraph 1, the word attraction most nearly means
A. sense
B. park
C. ride
D. vision
2. It can be understood that Coney Island, Navy Pier, and the Santa Monica Pier
A. amusement parks
B. Ferris wheels
C. vacation spots
D. boat docks
A. impressive
B. beautiful
C. exciting
D. simple
for________.
A. Coney Island
C. Disneyworld
D. Singapore
B. explain the original design of Ferris wheels and how they work today
C. describe the history of Ferris wheels and why they are so popular
D. explain the history of Ferris wheels and why the author likes them
7.Using information in the passage, the reader can understand that the tallest
______
Directions: This is a tool to tell how you feel about reading. The score will not
affect your grade. You read the statements silently as I read them aloud. Then
put an "X" in the box that represents how you feel about that statement.
(SD) statement.
TOTAL SCORE
Negative Attitude SD D U A SA SCORE
1 2 3 4 5
1.You hate reading.
2.You would rather want someone to tell you information
so you will not read to get it.
3.You think reading is boring.
4.You think reading is a waste of time.
5.You seldom read except when you have to do a book
report.
6.You never check out a book from the library.
7.You feel you have better things to do than read.
8.You seldom buy a book.
9.You are willing to tell people that you do not like to
read.
TOTAL SCORE
References
Language
as a
Comprehension.
Projects.paper127.
Calmorin, et.al(2012).Reasearch Methods and Thesis Writing. Second edition,
Rex
University
25.
Pehlivan, A., Serin, O. &Serin, N.B. (2010). Determining reading interests and
habits of
Sciences. 9, 869-873.
Batur, Z., Gülveren, H., &Bek, H. (2010). A study about preservice teachers
reading
teachers
and prospective elementary teachers’ reading interests and reading
Central Bicol
University of Agriculture.
Batur, Z., Gülveren, H., &Bek, H. (2010). A study about preservice teachers
reading
habits.
1-21.
http://schools.liberty.k12.ga.us/jwalts/reading%20materials/Elementary%20Readi
ng%20Attitude%20Survey.pdf
http://www.testprepreview.com/modules/reading1.htm
http://scholar.dominican.edu/cgi/viewcontent.cgi?article=1126&context=masters-
theses
http://scholar.dominican.edu/ masters-theses