MyMy Music Creates Interactive Music Extension for Twitch Broadcasters

Allows the MyMy HipHop catalog to be used by Twitch broadcasters with rights approved music.

Atlanta, GA, September 26, 2019 --(PR.com)-- Software developers with Atlanta-based music streaming
platform MyMy Music have created a Twitch Extension that enhances interactive experiences for
broadcasters, gamers and viewers. Tracks from MyMy's hip-hop catalog can now be integrated into any
game streaming session through an interactive MyMy Music extension. Adding to the sizzle of the
innovation, viewers can vote thumbs up or down on each music track, learn who the artist is, what the
track is, and see the artist's artwork.

For Twitch broadcasters, aggregated feedback from the viewers can be reviewed enabling a better feel for
how the audience likes the music. Broadcasters can select tracks from MyMy Music's curated playlists, or
the broadcaster can make his or her own playlists with rights-approved music.

And finally, for musicians that have downloaded the MyMy Music app and uploaded a track that's been
judged worthy by listeners, the chance to be embedded in a game gives them the opportunity to reach an
entirely new audience.

“Video games are one of my favorite past times,” said Niko Brim, a popular rapper and music producer.
“This new feature can expand the listening audience for an artist's music to a new creative community, so
that's huge,” he added.

Company CEO Shawn Pouliotte says, MyMy randomly cues tracks for their listeners without providing
any information about the artist, such as name, hometown or cover art or affiliations. Listeners judge
tracks solely on the merit of the music, an industry first. Individual artist success on the music platform is
based on crowd-sourced judging where favorably-rated songs are playlisted, instantly building credibility
for the artist from MyMy's fast-growing listener pool of registered users.

“Twitch is a community of creators,” said Pouliotte. “As is MyMy, and music has become such an
important part of the broader landscape of online creativity - particularly gaming. We felt the synergies
created a natural extension for our community allowing us to bring new and compelling music into the
Twitch ecosystem. With it, we hope we can bridge two communities and enable a more engaging and
wider level of discovery and entertainment.”

MyMy Music is a streaming music app that helps fans uncover hits from independent artists. The
company embraces crowd opinion as part of the listening process through a patent-pending algorithm that
enables a random blind-judging process to ensure there is no bias on artist demographics or affiliations
yielding outcomes from judging that can't be gamed. Tracks are scored by judges and promoted or failed
based on the crowd's opinion.

MyMy Music is currently available as a free download for both Android and Apple, and can also be
accessed on the desktop through MyMy's website.

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Media Contact: Jack Glasure 813.415.4454 or Amy Lipsky, 919.277.1159, alipsky@fwv-us.com

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Contact Information:
MyMy Music
Amy Lipsky
919-277-1159
Contact via Email
https://hiphop.mymymusic.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/795517

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