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ENGLISH 10
(WORLD LITERATURE)
Submitted by:
Aphrodite Io J. Wong
Submitted to:
English Teacher
09/16/2019
Date
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Have you ever watched an
shirt Elon Musk has been wearing! Buy it now online on the official Tesla site for P.9, 999.95 with
a chance to win a Tesla Model X and meet the one and only Keanu Reeves!
Was I successful in convincing you to buy the Kakegurui shirt? Well if your answer is yes,
then you have fallen victim to the deception of a very effective card stacking propaganda that is
widely used for advertisements all around social media and even outside of it. The mind can be
difficult to deceive, however, if done correctly might just be one of the greatest weapons a person
may have. Because to persuade someone is to make them approve of, or make them do an action
that you want them to. In the current regime of popularity in social media, persuasion is continually
being used by large influencers and small influencers alike, to gain more and more supporters
and followers. This has been proven effective by many K-pop idols, Youtubers, streamers, and
even Politicians.
A common example of this is when a Youtuber says “follow me for a chance to win a
giveaway!” and you do it, without any assurance that they will actually give something away, and
not just run away with the ad revenue money that they’ve earned from that video. This shows the
use of Hasty or False Generalization, where we expect all Youtubers to stay true to their word
when they do giveaways, all because we saw another Youtuber giving things away, as a
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honest. I have to admit, I almost always fall for this type of propaganda, I’m not sure if it’s because
of my prejudice on YouTubers, or because of my never-ending hope that one day, I just might be
able to win a skin in a certain game. Yes, it is like deception, a big lie, but at the same time it is
so easy to fall for, and in the end, that persuader got what he/she wanted; for you to subscribe
do the things we want them to, and once we have that power, we may be
deceive others, propaganda wasn’t always this bad. Now, even though
propaganda is widely used for manipulation, there are also good uses for
propaganda. It can also be used to help encourage people to help each other or enforce positivity
to us. In fact, according to the American Historical Association a long time ago, propaganda was
used by the church and was called an “ancient honorable word”. But to be honest I think the
reason why propaganda was only called good before was either because those people were
scared of speaking up to the church, or were simply too unaware of what the church was doing
before. I believe the reason why the church had to make propaganda a thing was because if they
forced the people to give their attention to the church, people would not be pleased about that.
We all know that when people are not satisfied with something, they tend to rebel.
I came across an article by Claire Lew, and she had a friend that was a manager that was
having difficulties at work because of the way he came across as controlling. The article
mentioned something about the “need to be controlling” to “feel justified” and “get things done”
and immediately, my mind thought about the school guards and how many students did not like
them for their controlling attitude. I thought about people who order me to do things that I didn’t
want to do, and it reminded me that I always ended up not doing those things that they told me to
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do. If I were, to be honest, I think it comes from a place of selfishness, and desire for our interests
to be noticed as well. I feel like that is what happened to the church, and because they feared that
the people would rebel they didn’t create propaganda. To make it seem that our best interests are
first is what propaganda does, it simply tricks us by making something too good to be true, but in
the end, we end up doing what the persuader wants us to do. Now, because no persuader wants
to be hated they try to be less controlling. If we make the person who we are trying to persuade
mad or uninterested in us, they will end up not caring about what we want them to do. Propaganda
is a good and indirect way of bossing people around because being blunt does not always set up
a good precedent for persuaders. Most people appeal to those who are very good with their words,
I think it is mostly because we love those who seem to be interested in us, and people who use
propaganda do just that. Little do we know, we are already falling for the persuader’s manipulation
or propaganda.
other and their feelings, it is not advisable for adults to do this, because it does make them look
juvenile. Maybe it’s because we hate losing arguments or sometimes we just have this urge to
win people on our side because we think that if more people side with us, we will be considered
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A good example of an advertisement that shows name-
it was all planned out because but the title: “PewDiePie gives
in to click on their article. The article goes on about Pewdiepie being a fan of the hateful content
of E;R, because he gave the small channel a shout out. In reality, he also gave shout outs to
numerous other small channels to help them out without proper background checks. It would have
been nice if The Verge and other articles decided to get the facts right instead of insinuating that
Pewdiepie was an anti-Semitic person right off the bat. But instead, they decided to do the
opposite, ignore the facts and leave out tiny details that would later be a significant part of the
story. The good thing is they did an edit on it, and now the article shows Pewidepie’s explanation
for the whole thing. The propaganda that is name-calling almost always happens in social media
for articles, and I believe newspapers as well. The main objective of these companies is to lure
you in to click on their website or buy their newspaper. The more exaggerated the situation is for
a celebrity or Politician, the more beneficial because then they may use all kinds of name-calling,
False Generalization that often works on those who are new to a fandom, or anything new.
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Because we are so new to a certain subject, we almost instantly believe in the things that are told
to us because we are yet to be accustomed to everything. For example, when you watch a few
music videos of Blackpink and think that they must be one of the best artists, another person
disagrees, and you immediately say that they are the best and no one can beat them because
they are international, and have beaten a lot of talented artists, and can easily do so if they
compete. You only base your claims on that one experience, and not actual truths that you have
researched - you do not have evidence. I think it has something to do with sugarcoating, there
are different motives for sugarcoating words, sometimes we just want to win an argument for
once, and I believe we sometimes tend to lie, and sometimes we are afraid of what people might
think of us so we make up lies that sugar coat our situation. In a way, this propaganda is kind of
scary because we make up the evidence and when people ask for it, we have nothing to show
because we only assumed it. People also tend to believe in this type of propaganda, because it
is a partial lie. For example, Haley knows that Melanie knows a lot about BTS, Melanie can easily
make a hasty generalization about BTS, without Haley knowing it is so, because Melanie is the
one who is the BTS know-it-all, and she Haley, won’t even question what Melanie says.
vitamin D it contains. The only thing they did not put in however,
was the fact that the vitamins it contained were a lot less than the sugars, and it was were not as
effective for hair growth like they claimed it was. The influencers who tried it and said it was good,
only experienced the placebo effect and nothing more. The company that sells it claims that the
ingredients it contains is supposedly good for the hair and may help in hair growth, but has been
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proven wrong, according to a lab that was in BuzzFeedNew’s article, saying that the listed
ingredients were inaccurate and the vitamins needed for their claimed hair growth was less than
the sugar. Because the product contained a lot of vitamins, the SugarBearHairs’ company was
able to make a false generalization about their vitamins that will give you outstanding effects within
a month, and nobody questioned this for a while, that is until their vitamins were tested. This is
very powerful propaganda in my opinion because it is one of the easiest ones to believe in, it is
really hard to determine whether one is telling the truth or just using a hasty generalization.
baggy clothing makes me want to wear those things, even if it does make me look like a wannabe
gangster. I feel like it’s my way of supporting those artists. There’s just something about those
famous people that make you want to follow in their footsteps, maybe there’s a chance that people
will think that you’re as cool as them? Or maybe it’s because you are struggling to find a different
personality because you are unsatisfied with your current one? I usually am experiencing the
latter one, since all my life I have based my character on different characters. If my favorite
character in an anime is cold and calloused, I have the tendency to do the same, and most of the
time it sticks, but this also happens to me for products every time my favorite character or
personality promotes it I really want to buy it, well at least I try not to. This propaganda type that
makes you want to buy or do something because of people you admire is called Testimonials. A
product or idea is presented by famous and usually well-liked people because you’d want to
support those people. K-pop idols do this a lot with clothing brands, where they will slyly advertise
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a product, and tell the media that people who liked those kinds of clothing are their type of
boys/girls.
buy it because I love Catriona Gray.” I think that is the common mindset these people have, they
will buy items and use them to support the one they admire even if it isn’t something they need.
“Why are you trying so hard to fit in if you were born to stand out?”-Ian Wallace
There are times when this quote resonates in my head, whenever I try and be part of a
group I don’t belong in. For some, Bandwagon may serve as status that shows you are trendy,
up-to-date, and modern, but when you do those things, does it start to take away your value of
yourself, and your value becomes more and more based on how trendy you are? Bandwagon is
fun because being a part of a group or a trend is always fun it almost makes you feel as if you
were part of an exclusive group. But when you’re different, you start to have a larger view on
things and realize that even if you try to it in, you are still going to be different, and that’s completely
fine, but it is also something a lot of us are scared of, because we are scared of being left out.
Somehow, bandwagon holds a sort of power of fear, and that is what I think persuades us in the
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end. At the same time, it may also be a strategic way of determining what the commonly used
products are, and sometimes, we do this to know if these products are effective or not, because
the more people are using it, the more effective it is.
because you automatically know that’s it’s going to be good since a lot of people play it. Of course,
you don’t want to waste time on a bad game that would be a bummer, you did not only waste
time, but you also wasted money by doing so. Also, we hate being left out when people talk about
a new game we know nothing about, so we try our best to be up-to-date and be part of the
conversations.
near the end turn to you and touch their silky smooth hair while they tell you how effective the
shampoo is. It makes you think that since a lot of the people who seem to use it seem to have
good hair, maybe I should try it out as well, just because it seems fun and trendy. Many more
shampoo commercials make use of this propaganda, especially apps, games, hair, and face
products as well.
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For our second to the last propaganda type,
benefits you will get if you do purchase a subscription from them. It is always good to see the
perks of your potential purchase, then you can decide if it is worth your money. However, I believe
that most companies who are confident in their products do these. Card-stacking can be used for
good and bad, and every company has the power to use it, which is somewhat scary because
sometimes, we do not know what we’re getting into and may easily be tricked. Because card
stacking is a biased way of showing a product’s pros, you won’t know the cons until you try the
product out.
Card stacking, just like hasty generalization can be very deceptive as well and can be very
hard at times to determine what true from the false information, because all of the information is
biased, and has a partiality to the company. A good way to determine card stacking propaganda
The most common example of card stacking is the Colgate advertisements, yes it does
survey people on the toothpaste, but it never said how many of those surveys are employees,
and, or how many took it. Sometimes it will say 90% of doctors recommended it but in reality, only
11 out of 12 doctors recommended it. Although sometimes hard to determine, it is very effective,
since there are many companies use this propaganda technique and lists good pros, and
sometimes the fake ones get mixed with the good ones.
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I briefly mentioned Transfer a couple of times, and my idea for it, because I think that
transfer usually appeals to us more, when popular people advertise it, and when a lot of people
are doing it. The transfer propaganda makes us think that if we do those things, we will also end
up like them. It happens to us more than we realize. For example, when a smart person says
he/she does not review, you start to do the same hoping that you would get the same results.
There’s always a desired outcome in these since we always seen to have difficulty in doing
something, we would do just about anything to fix that problem and transfer sounds like the easiest
way to attain it. I think the times when we need help are the times when we fall for these
testimonials. It’s not that people don’t or can’t do it the hard way that they are searching for a
faster way to solve their problems, but it’s just that people who are having a hard time also deserve
to rest and these commercials help them feel like they’re becoming better when they buy a
product, by enforcing the Placebo effect on its users. The Placebo effect is basically like magic
that makes you feel better, even if it isn’t meant to, you just have to be powerful enough to deceive
Transfers are also used for clothing, food, and items, they will advertise it as if you can be as
cool as that model wearing those shoes or riding that sweet new ride, and all you have to do is
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buy their product. It is very tempting, especially when a lot of people talk about it, and say that
One good example of this is the Century Tuna advertisement, where they tell you to only eat
their tuna if you’re on a diet and your weight will improve in no time, and at the same time, you
will be able to gain muscles. The models look so good while running on the treadmill and all while
opening that can of tuna. We think that the results will be the same for us, and even if you say
you won’t fall for those things, the next thing you know, you’re searching the supermarket for a
can of tuna.
Manipulating people is never good, but I’m sure you have done it once, people who I know
have done it, and even I do it sometimes. A lot of us use these propaganda techniques, but instead
of using them for advertising, we use them for our interests. But propaganda can also be used in
good ways, it only depends on the person who’s planning on using it. Because words are powerful,
and propaganda is a way of words, it is something that we must be careful of. We will never know
the effects of our words to other people, so we should try and use them wisely. There are different
reasons why people want to manipulate others. Some do it for the feel of authority, some do it for
money, and some do it to make themselves feel like a savage-uncontrolled. But whatever our
reason for manipulation maybe, if all the propaganda is filled with lies, it will never really appeal
to a person for long. Sure, people will talk about you, but it won’t be long until they forget about
you as well. You should always keep in mind what Maya Angelou said; “They may forget what
you said, but they will never forget how you made them feel.” There’s this sort of power hidden in
propaganda that anyone can access really. But nobody does, because with great power always
comes with great responsibility. We must also remember not to be too hasty when watching
advertisements, and keep in mind to spend our money and resources wisely, those resources
just might be our last ones. If something is too good to be true, there’s probably a catch behind it.
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As a person that has fallen or every single propaganda on this list, I have to say, those companies
that have outwitted me played their cards well, considering I am a skeptic when it comes to these
things.
Many companies thirst for conventional advertisements and propagandas to showcase their
products, so we should always remember to do our research before anything else. People are
power-hungry, and propaganda just gives us the power we want. Be aware of those that may
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