A VENTURE OF PARAVARA GROUP

Technology

Products/Services

Platform

Digital
Marketing
Wrapper,
In App Gaming
Gaming

GPS
Enabled Platforms
USSD
& Services
Apps

Video /
Android Audio
Apps Streami
ng
Messaging
 MIDDLE EAST
INDIA

WEST AFRICA

EAST AFRICA
SRI LANKA

MYANMAR

BANGLADESH

MALDIVES
Create a digital plan which enhances the
Brand Value,increases the Visibility &
builds a community of Loyal Viewers & drive
right Targeted Customers inwards.
A 360 degree digital agency which manages all
the aspects of marketing for any brand
We Create Brands
We Manage Brands
We Monetize Brands
How do you make real connections in a
noisy world?
➢ Brand Research
We build digital-ready brands that are
➢ Brand IPR
authentic, memorable, and deeply attuned
➢ Content Strategy & Copywriting
to their audiences.
A Brand is a non living human being which
requires to be nurtured right from inception ➢ Digital Transformation Consulting
. Products fade away but Brands Survive ➢ Brand Strategy
Forever .So create a Brand with us and enjoy ➢ Competitor Analysis
the journey

Distribute your music across

the globe through our music label ➢ Global Digital Platforms
➢ Music Piracy
OnClick Musicat no extra cost .
➢ Content Strategy &
Partner with us and start earning Copywriting
revenue from Day 1 , without
compromising on your copyrights on
the album or song.
➢ Digital Transformation
Global Platforms like Amazon Consulting
Prime Music, Saavn, Gaana, ➢ Brand Strategy
Raaga,Spotify, ➢ Competitor Analysis
Deezer and many more
 Digital
Marketing ➢ Marketing
Digital Marketing is the most affordable,
realistic, measurable form of Advertising. Strategy
With the growing penetration of Internet ➢ Social Media
Digital marketing is the key component in Marketing
any company's marketing portfolio. We ➢ SEO
provide all round services with regard to ➢ Paid Media
digital marketing which makes us
important to be a partof your team.

➢ Data Analytics + Business

➢ Promote brand within movies or
Intelligence
inside the Writing & Marketing
➢ Content
➢ cinema hall during
Digital Public break or at
Relations(PR)
start
➢ Influencer Marketing
➢ Visible Brand Integration
➢ Logo presence in the opening
slates of the film
➢ Rights to use stills & footage to
make co- branded ads for
In Film Branding/ In multi-media
Cinema Hall Ads ➢ Logo presence on Films
Collaterals &
Social Media Handles
➢ Brand name Movie
Tickets
 We are one of the provider of
Business intelligent One and
Business Intelligent Two tool
incorporated with Telco’s
directly and also with data
analytical companies which can
help to get following below:
➢Promote your brand with
Smart Ads Marketing LATITUDE Based, region
based, exact specified area
with real time
mechanism of knowing
where the customer
situated.
➢ Segregation on the basis of
age, sex, data usage
consumption, Pin code,
Specific right targeted
Location based and much
more
➢ Targeting based on 39
parameters (Pincode, Age.
Prepaid/postpaid, ARPU,
Gender, Location Based,
region wise etc
Digital Distribution
Landscape
 Exclusive Campaigns
Mast Head Ad

➢Digital Launch
• Exclusive Launch on You Tube
• Exclusive Mast Head Ad on You Tube
• Mast Head runs for a complete 24 hours as
the region specified
• Every person in that region who visits You
Tube on that particular has to watch the
ad
• Mast Head ad gives a minimum of 10M
Views
 Exclusive Campaigns

➢Digital Launch
• Exclusive Launch on Gaana.com / Saavn.com
• Gaana.com is recommended Option since its the no1
• Music Streaming Site right now in India
• Exclusive Mast Head Ad on Gaana
• Exclusive Display on Front Head
• Entry into Top 10 songs of the Streaming Portal
• The display makes sure of a minimum of 10 Lakh
Online Plays
• Profit Due to Association with Us – The Online Plays
will be counted as streaming plays for which revenue
will be generated . Amount invested will return back to
a certain percentage . If the song is a hit then in due
course of time entire amount will return back in the
form of revenues.
 Exclusive Campaigns

➢Radio Campaign
• Teaser Launch
• Official Announcement by RJ
• Album Launch on Radio
• Exclusive Interviews with RJ on
Radio
• Song Premiere on Radio
• Song Brand Recall – Primetime
Song Plays
Digital Online Advertising
 Our Offerings - Smart Ads

 Real Time SMS, IVR, OBD’s – Targeting based on

39 parameters (Pincode, Age. Prepaid/postpaid,
ARPU, Gender, Location Based, region wise etc)
 What’s app Messaging
 IVR/SMS - Toll Free ShortCode
 CPM Based inventory of 20mn Daily active
users – with total 400+ million users with
aprox 7 million daily CPM impressions as a
ball park.
 CPI based inventory of 1 mn successfully delivery
of apk across globe monthly.
 Mobile App distribution – OEM’s, Retailers,
Playstore installs, CPI installation world wide etc
 Targeting users based on
39 parameters
We can provide real time SMS/OBD/Interactive IVR
system byusing Business Intelligence across following
parameters.
Targeting Parameters
1 Circle wise 21 District based
2 Prepaid / Post paid 22 AVG prepaid balance
3 Apru wise – 100 rs Bill to unlimited 23 Mobile data user
4 Handset model wise 24 Tariff plan based
5 Handset manufacturer 25 2G/3G active users
6 handset capability - 2G/ 3G/ 4G 26 4G active users
7 Handset Cost slab 27 Customer name
8 Smart phone / feature phone 28 Volume of Days Incoming calls
9 Handset OS category 29 Outgoing call days
10 Smart phone / feature phone 30 Data usage
11 Last Handset change date 31 Pincode
12 Time active on network 32 Local Usage – Volume of Minutes used
13 IN- enterprise / In Small 33 Local Reveue – Revenue
14 Usage based / Voice minutes 34 High STD users - Volume of minutes
15 Enterprise / Non- Enterprise Clients 35 ISD Users - volume of minutes
16 Age 36 STD revenue
17 DOB 37 ISD revenue
18 Gender 38 Roaming Volume
19 City based 39 Roaming revenues
20 Tehsil Based
 Targeting users based on
39 parameters
Big Data Analytical System with Business
Intelligence

• With Business Intelligence we are able to give

brand
more visibility
• We have the capability to bring target
customers with respect to campaign or
product or brand.
• With our Business Intelligent tool, we are able
to drive traffic from almost all sources to the
respective campaign or brand system with
right and meaningful customers which can
in return increase the loyalty viewership
 Mobile App distribution –
OEM’s, CPI Installations,
Playstore

-Preloads across various OEM’s

-Installations via Push
Notifications across OEM’s
-Installations via direct publishers
 Whatsapp Messaging as
advertising tool - Capacity to
deliver 4 mn messages a Day

• Image based , Text based and Video based

campaigns

• Delivery through real mobile numbers

• State of the art interface to schedule

campaigns on Whatsapp

• Tools to segregate non whatsapp numbers and

assured delivery
 Whatsapp Messaging as
advertising tool -Campaigns
Showcase
 CPM based traffic – Banners
Apps and Video inventory
•Have direct access to mainstream traffic of on daily basis.
Wifi/Data Network –Mobile Wifi –
Segregation in terms of Desktop and Geo based targeting
and OEM based.
• Type of campaigns : In-browser notification, Banner ads, Interstitial, Pop ups, Video
ads etc.
Our pioneering solution is:
• Device agnostic -- serve ads on Mobiles, Desktops, Tablets
• OS agnostic – serve ads on Android, iOS, Windows OS
• Browser agnostic – Supports ad-insertion on Chrome, IE, Firefox, Opera, UC
Browser

• Real-time user-targeting based

on:
1. Device-based targeting
2. URL-based targeting
3. URL keyword-based targeting
4. Location-based targeting
5. Browser-based targeting
6. Fixed / Mobile number-based
targeting
7. Based on user-demographics
CPM based traffic – Banners Apps and
Video inventory- Our Connectivity With
Direct Platforms testimony Benefits

1.5 Billion users globally and counting

• With 20 Million
Daily Active Users
• With 7 million
impressions Daily
• CPM and CPD(ad
block methodology)
Ad Format Encyclopedia
– All New Ad Platform
3 amazing tools on
platform
Splash Screen
Home Page Banner
Native Banner
Native Video (auto play
and click to play)
Select Page Banner
Portal Banner
Portal Video (pre-
cached and auto play)
Icon AD
Pause Banner
 Ad Format: Push
Notification
(content based only)
Ad Format: Discovery card
Premium Placement
(content based only)
Impact property:
Like + Window