NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Corporate Social Responsibility
Internal Assignment Applicable for June 2019 Examination

Assignment Marks: 30

Instructions:

 All Questions carry equal marks.

 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.

 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed

 Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer For Numerical Answer

Assessment Parameter Weightage Assessment Parameter Weightage
Introduction 20% Understanding and usage 20%
Concepts and Application 60% of the formula
related to the question Procedure / Steps 50%
Conclusion 20% Correct Answer & 30%
Interpretation

1. Choose any ONE listed company from NSE top 500 and go through its CSR
Report (found in annual report under Board Report) for TWO years, 2016-17 and
2017-18, and answer the following;
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for June 2019 Examination

Select all projects/initiatives reported by the company that fall under Swachh
Bharat Campaign and National Skill Development Mission for the 2 financial
years. Collate and analyse the investment made by the company, the outcome and
impact on the beneficiaries over these two years providing quantitative data to
support the positive impacts reported. You can also include data/ information about
these projects/initiatives from the company’s website and sustainability report if
available. (10 Marks)

2. Choose any ONE listed company from NSE top 500 (different company from a
different sector than that selected for Q1 above). Go through its Business
Responsibility Report 2017-18, Section E that has reporting/disclosures on
“Principle 6: Business should respect, protect, and make efforts to restore the
environment”. Identify and list the focus areas chosen by the company and the
initiatives under these focus areas. Collate and present both the qualitative and
quantitative information on all the identified initiatives under principle 6 to
showcase their outcomes and their impacts. You will need to visit the company
website, Annexure E (Energy Conservation) under Board Report as well as its
sustainability report, if available. Conclude the answer by providing your analysis
of the disclosed data. (10 Marks)

3. With the introduction of the Companies Act 2012, spending 2% of net profit on
CSR has become conditionally applicable to listed and non listed companies as per
the provision laid out under section 135. The company can deploy the CSR projects
themselves or through an implementing agency that fulfills all mandatory
requirements laid down.
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for June 2019 Examination

a. As the new Lead, CSR Management Committee, explain what according to you are
the five critical challenges/ key factors that will influence and/or enhance working
with an implementing agency/ngo that you will have to address for achieving your
project objectives. (5 Marks)

b. Suggest viable and practical solutions to any two of these challenges that you will
present to your CSR Team. (5 Marks)

Answer 1 –

Network 18 Media & Investments Ltd., is a NSE 500 that has been an active participant as an initiator
in CSR Strategies in India.
Network 18 is a company that has its reach in the entire country. The growth and the reach has been
growing in leaps and bounds and has rightly got the term of being a trend-setter. Touching almost
12.26 crores of viewers with the news channels per month and setting examples by giving good
informational and educational substance.
The global reach of the company has become more than 145+ countries.
In the financial year 2016-17, under the umbrella of Reliance Foundations, the company carried out
various programs for the society.
Healthcare, Skill development where it gave training in sports to young adults and also promoted rural
nationally recognized sports.
This helped to create social awareness and spike the interest of various individuals. Awakening and
creating awareness is one of the most important things that the company is doing.
Under the Swachh Bharat Mission, the company has also launched the project Going Green, where it
has initiated drives, helped the government initiate and also make people aware about the cleanliness,
protection of environment, plastic use, waste disposal.
Network 18 has strived to work hard with Reliance Foundations, government, involving its employees
for the good of the society.
The same continued in the next financial year. The company has worked hard and has been Socially
responsible and that has helped it to make its mark.
The company has been an active participant in the Swachh Baharat Mission as well as Skill
Development Programs.
Right from awareness runs to health camps and forming self-help groups as well as setting up small
cottage industries.
Network 18 has proved that the best way to carry out business activities is to do it with the society,
generating the goodwill and aiding those at need.
Because that’s what is important in today’s world. Without being socially responsible, no company can
actually work towards its primary goal.
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for June 2019 Examination

Answer 2 –

GE India Power Ltd is a leading energy player in the country. It has expanded its business all across the
geography and is the leading solution provider for Energy. It is known for its strong background and
strong capabilities and out of the box thinking.
A business should respect, protect, and make efforts to restore the environment. True, and
none other than GE know it better.
In fact, GE as a company is also a leader in providing innovative solutions to the areas where
it works. Its CSR initiatives and programs help all the people across their area of business.

GE is a firm believer in CSR and sustainable growth. Thus, its ideologies and work are made
with these strategies in account.
The point of interest here is, that GE promotes its employees to volunteer and work for and
with the locals of the area.
It runs drives and awareness programs for the same. GE has 4 major heads under its CSR and
Sustainability Strategy:
1. Village Development:
GE returns back a lot wherever it works. The main functioning under village
development comes where they educate the villagers on finance, they create self-help
groups, they help improve the anganwadi and schools. Provision of safe and clean
drinking water is provided. They help in cleaning and improving the infrastructure.
Improving milk collection plants. Training the youth of village in low input
agriculture.
2. Health:
The villagers suffer from lack of proper access to the medical facilities and education.
Their low sanitation and literacy of medicine affects them, having to spend large
amounts on health and medicines, which cuts their budget onto good food and
education prospects. Health programs of GE educate them and tend to provide basic
health care free of cost.
3. Clean Energy:
Some village areas around the factories of GE, do not get proper electricity. Noticing
this, GE made it a point to introduce a solar power plant in the villages and nearby
areas so that the people could get a clean and more reliable source of energy.
4. Education:
Supporting education and children has always been their major concern. Promoting
schools, providing better environment to schools so that even the children wish to go to
the school. Providing with study material, looking after their health, providing water,
all the initiatives to keep the children at school and promote education.
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for June 2019 Examination

Answer 3:

Part A:
The nature of a business entity and an NGO are very different. The main aim of a business
entity is to maximize profit and that of an NGO is to benefit the society. Even though the
business entities are working towards a more sustainable environment, the main principle that
drives the organization does not change.

Critical Principles that will affect the co working of an NGO and a company:
1. A company is managed and controlled by stakeholders. Whereas an NGO is owned by
any individual, it a group of people who through mutual decisions carry out the work
and recruit people according to the projects they work on.
2. A company is governed by rules and regulations and laws, whereas an NGO has no
such governing body.
3. A company comprises of permanent employees working towards the common goal of
the company. And an NGO has volunteers who may or may not be permanent, and
devote only partial time to the goal of the ngo.
4. A company has its own funds and capital through which it works and achieves its
objectives, whereas an NGO is a simple organization which works with the funds
donated to them.
5. A company is never connected to the ground realities whereas an NGO sees and works
on those ground realities.
6.