RUPEESEED

SALES AND MARKETING

B2B and B2C Sale Of Rupeeseed Offerings

SIP project report submitted in partial fulfillment of the requirements for the PGDM
Programme

By : DARSHIT SHAH

ROLL NO. : 2013086

SUPERVISORS: Mr. SAURABH PATEL

Prof. SHIV NATH SINHA

Institute of Management Technology, Nagpur.

2013-15

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 Acknowledgements

To be able to succeed in any kind of project or analysis undertaken by a student, a lot of

encouragement, support and guidance is needed from many people. They may directly or
indirectly contribute towards the successful completion of your project and deserve to get a
mention along with my sincere gratitude.

Firstly, I’d like to thank Mr.Saurabh Patel, Senior Manager at Rupeeseed, for his support and
direction for the entire tenure of my SIP. He has been a constant source of support and took
us through all the processes and theories right from scratch. Along with him, I would like to
extend my sincere gratitude to the very kind and supporting staff of Rupeeseed. Their insights
into the markets and their knowledge helped me to complete my internship smoothly with
thorough understanding.

I would also like to thank my faculty guide from IMT Nagpur, Prof. Shiv Nath Sinha for
lending his helping hand at all times and guiding me throughout my SIP. For someone like
me who had no prior experience in the corporate world, his insights and experience was very
encouraging and supporting.

I would like to also thank the people who have directly or indirectly contributed towards the
successful completion of my SIP, my parents, friends, all my team members and the other
supporting staff.

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 Table Of Contents

Introduction…………………………………………………………………………………4

Objective……………………………………………………………………………………6

Concepts and Models……………………………………………………………………….7

RupeeSeed…………………………………………………………………………………..8

MobiRupee…………………………………………………………………………………..9

RapidRupee………………………………………………………………………………...11

RupeeLite…………………………………………………………………………………..12

Types of Stocks…………………………………………………………………………….13

Company Analysis…………………………………………………………………………15

The Dream and The Plan…………………………………………………………………..20

Tabulations and Findings…………………………………………………………………..21

Interpretations and Conclusions……………………………………………………………27

Reporting…………………………………………………………………………………...28

Recommendations………………………………………………………………………….29

Limitations…………………………………………………………………………………31

Scope For Further Improvements………………………………………………………….32

Bibliography……………………………………………………………………………….33

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 Introduction

Rupeeseed in as online trading platform that invests in the stock markets. Acumen Group os
the body under which Rupeeseed exists. It has a customer base of about 40000 and is spread
over 12 states of India. Its very key benefit is that the offering are very customised and easy
to use. It does not have any extra added features that have no use and which are not expected
by the customer. Trading decisions can be rightly made by the features of Rupeeseed.

The main aim of the company is very crisp and simple : to provide a simple trading platform
which focuses on one important thing, to provide functionalities and relevant information
which helps the investors to find the right opportunity and maximize the chances of winning
trades. . It offers a trendy look with user friendly interface. Rupeeseed can simplify the share
trading process and make the process a pleasant experience. It also has a Hindi language
interface which has never been tried till date by any firm in the Indian market.

Its offerings are :

1. RapidRupee – Exe based Trading Software

2. Rupeeseed.com – Online website to trade
3. RupeeLite – Low Bandwidth trading website
4. MobiRupee – Trading App for Android and Blackberry

Some of the added unique features of Rupeeseed are:

1. Trailing stop loss alert-Trailing stop loss alert has been created to have a stop loss
which captures the momentum of the price and keeps on moving along the most
favoured side.
2. Taking profit and stop loss- Even if you have no time to keep track of your current
status and trades, define the profit target and stop loss target. Our system will keep
track and you will alerted.
3. View opportunity for the stocks lying idle in your account- View opportunity is one of
the features wherein the system tracks the best buy and sell price real time of NSE and
BSE and show if there is a price difference available wherein the client can make
money.
4. Easy understanding and simple navigation- It has a highly simple and user friendly
interface

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 The most important strength for Rupeeseed is the far superior and unique trading solution
offering as compared to its competitors.

Some of the key strengths are highlighted as below:

1. Opportunities based on algorithm

2. Analytics driven trading- no tip or expert opinion required
3. Advanced feature for options trading- covered calls, Rupee- straddle and much more
4. Historical and intra-day data, Advanced Charting more than 55 technical analysis

Facilities:

1. View ledger and contract notes online

2. Connectivity with 19 banks for seamless fund transfer
3. Trade on the go with the state of art mobile app mobirupee

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 Objective

The main and the most important objective for Rupeeseed is to expand its customer base. It
has just entered the market a few months back and thus has to make its presence felt by
having a solid base. In order to do so it needs to make sure that these unique products that it
has to offer are marketed well and demonstrated to its target audience in such a way that all
its benefits are correctly highlighted. To do so, it primarily needs to understand its target
market and only then try to implement new and different strategies to tap them.

Apart from this, the secondary objective was developing the skills in the application of theory
to practical work situations. It provided the opportunity to develop attitudes conductive to
effective interpersonal relationships. The internship helped in providing the hands on
experience of sales and increased the sense of responsibility.

Thus summing up, its main objectives are:

1. To make clients and expand its customer base

2. To make franchisees
3. To sell the other products that it has to offer apart from the main software
4. To associate itself with organisations and colleges
5. To understand the need of the customers and to incorporate them into its products thus
customising it.
6. To meet more number of brokers and sub brokers.
7. To understand capital markets in India, and how people function
8. To understand the psyche of people and deal with them in a manner that is beneficial
to them as well as the company
9. To provide the best service to clients, hence making it a major point of differentiation
from the other existing brands in the market

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 Concepts and Models

Apart from the main software of Rupeeseed called RapidRupee, the company has many other
interesting offerings for their customers. In totality, the four prime offerings of the company
make sure that the customer gets a complete experience and their prime focus is the ease of
its use and simplicity. The four offerings are:

1. RapidRupee
2. Rupeeseed.com
3. MobiRupee
4. RupeeLite

The company has also implemented demo pages for their customers wherein they can install
these offerings on their devices and use them for a week to get a feel of its features. This
ensures that the customer is well versed with the offerings before he decides to purchase
them. It also ensures that a sense of trust is built in them. The offerings have all the features
that makes Rupeeseed very unique and different. Thus, customers can easily make trading
decisions based on the analysis provided which inturn leads them to make profits.

The various offerings have a variety of advantages which shall be highlighted in the
following pages.

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 RupeeSeed

1. www.rupeeseed.com provides a simple online web platform for accessing the

srock markets.
2. Elegant user interface design and the technology architecture.
3. Most easy navigation.
4. Robust technology ensuring quickest access, stability and uptime and live
streaming quotes.
5. Highly recommended for first time users
6. All ledger reports and contract notes are available in one single click.
7. The portfolio section contains record of every stock.

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 MobiRupee

1. Mobirupee is advanced mobile trading app available in Android and BlackBerry.

2. Mobirupee provides all the features available in Online Web Platform in your
mobile.
3. Trade wherever you go.
4. All market news, information and real time quotes are available on your finger tip.
5. Will be available in Windows mobile and Iphone very soon.

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 RapidRupee

1. Rapidrupee is a very intuitive and feature rich trading terminal which gives the
real trading edge. It is a trading system which correlates the historical data and the
current market data to show you the real opportunities.
2. Rapidrupee is a new Analytics driven trading platform meant to give traders an
edge. It combines intraday and historical data and has elaborate charts and
technical analysis studies.
3. With rapidrupee you can view your holdings, trade records, do real time fund
transfer and much more.

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 RupeeLite

1. Rupeelite is meant for users who want quick access via mobile or desktop.
2. Rupeelite is also good for places where the internet bandwidth is very slow i.e. 12
KBPS.
3. Rupeelite has the entire feature as in Online web Platform minus the rich colors
and images.
4. Thus it is very beneficial for users of the software who may not be present in
metros or big towns.

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 Types of Stocks

Small Cap Stocks

The stocks of small companies that have the potential to grow rapidly are classified as small-
cap stocks. These stocks are the best option for an investor who wishes to generate significant
gains in the long run; as long he does not require current dividends and can withstand price
volatility.
As many of these companies are relatively new, it is difficult to predict how they will
perform in the market. Being small enterprises, growth spurts dramatically affect their values
and revenues.
On the other hand, the stocks of these companies tend to be volatile and may decline
dramatically.

Most Initial Public Offerings are for small-cap companies, although these days large
companies do tend to source the capital markets for expansion plans. Aggressive mutual
funds are also enthusiastic about adding small-cap stocks in their portfolios. Because they
have the advantage of being highly growth oriented, small-cap stocks can forego paying
dividends to investors, which enables the profits earned to be reinvested for future growth.

Mid Cap Stocks

Mid-cap stocks are typically stocks of medium-sized companies. These are stocks of well-
known companies, recognized as seasoned players in the market. They offer you the twin
advantages of acquiring stocks with good growth potential as well as the stability of a larger
company.

Mid-cap stocks also include baby blue chips; companies that show steady growth backed by a
good track record. They are like blue-chip stocks (which are large-cap stocks) but lack their
size. These stocks tend to grow well over the long term.

Large Cap Stocks

Stocks of the largest companies (many being blue chip firms) in the market such as Tata,

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Reliance, ICICI are classified as large-cap stocks. Being established enterprises, they have at
their disposal large reserves of cash to exploit new business opportunities.

The sheer volume of large-cap stocks does not let them grow as rapidly as smaller capitalized
companies and the smaller stocks tend to outperform them over time. Investors, however gain
the advantages of reaping relatively higher dividends compared to small- and mid-cap stocks
while also ensuring the long-term preservation of their capital.

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 Company Analysis

Working Department

The company, essentially, has departments designated for specific tasks. There exists a
marketing department, with which we were suppose to work, whose prime task was to make
sure that the main offerings offered by the company are rightly marketed and are made
visible to the public eye. They were involved with setting up appointments through calling or
personal contacts and also advertising through print media and other sources. In the case of
the software and the other products offered, the 4 P’s of marketing were applicable as
follows:

1. Product : The products that Rupeeseed was offering were a trading software called
RapidRupee, a mobile application called MobiRupee, the website Rupeeseed.com and
the low bandwidth side RupeeLite.
2. Price : The price of just the software, was as follows:

Duration Price
1 Year 18000
6 Months 9000
3 Months 3500

However, if the customer wanted to be a client of Rupeeseed, all he was suppose to do

was to open a demat account with the company and all the products offered by them
would be available free of cost to him as well as the clients under him. The prices, i.e.
the commission for trading,etc. were negotiable with respect to the kind of business
that the customer did.
3. Place : The products that are offered are such that they are obviously useful to only
the people who are brokers, sub brokers, franchisees or individual clients. Hence, they
needed to be marketed in the main trading areas of Mumbai. They can be ordered
online or customers can call the helpline and ask for a door step delivery.
4. Promotion : In such kind of products, promotion can be a very crucial stage as it is
kind of a niche product. If the company ties up with some institutions wherein they
train new investors to invest smartly, they can have some promotional offers of
providing the product at a certain discounted rate. Print ads in business newspapers
was also a good way to market the product. Also, some business seminars in certain

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 specific business parks also take place regularly where people come to demonstrate
their products and discuss some ideas. These can also be a good place to make sure
that the product is seen.

Competition

There are many softwares available in the market such as Rupeeseed. They have some
features which are similar to that of Rupeeseeds where as they lack in some areas as well.
Their cost structure and other details are as follows:

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 Account Yearly
Broker Broker Name Brokerage Intraday
Opening Maintainence

Rs 300
Rs 20 per
Trade Jini for ISB Rs 300 Rs 20 per trade
trade
readers

Five trade free

Rs 20 or
every month. Rs
Rs 0 for unlimited
RKSV 20 per trade.
ISB Rs 300 plan
Security Unlimited plan
readers starting Rs
starts Rs
1999/month
1999/month

Trade Smart Pay maximum of 0.07% or

Rs 400 Rs 0
Online Rs 15 per order. Rs 7 per lot

Rs 18 per
Compositedge Rs 300 Rs 0 Rs 18 per trade
trade

Angel
Rs 350 Rs 300 .50% .06%
Broking

AXIS Direct
Rs 999 400 .5% .05%
Brokerage

Bonanza Rs 600 Rs 275 .50% .05%

Canmoney Rs 200 Rs 200 .35% .01%

Geojit BNP
Rs 800 Rs 400 .30% .03%
Paribas

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 HDFC Higher of 25 or Higher of
Rs 999 Rs. 550
Security .5% 25 or .05%

Rs. 500(mail
statement)
ICICI Direct Rs 975 .55% .05%
Rs 450
(email)
IDBI Paisa
Rs 700 Rs 350 .50% .08%
Builder

Indiabulls Rs 1350 450 .30% .05%

0 Free
India Infoline Rs 750 .50% .05%
lifetime

Kotak
Rs 750 Rs 50 .59% .06%
Securities
Reliance
Rs 950 Rs 210 .30% .035%
Money

Buy - Nil
Motilal Oswal Rs 550 Rs 900 .5 - .9% Sell - .25%
to .4%

Rs 300
(email)
Religare Rs 499 Rs 480 .3% .06%
(paper
statement)

SBI Rs 500 Rs 386 .75% .05%

Sharekhan Rs 750 Rs 441 .5% .1%

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 SMC India Rs 499 Nil .30% .03%

Ventura Rs 1000 Rs 400 .45% .05%

Rs 20 or
Rs 20 or .10% .10%
Zerodha Rs 600 Rs 400
whichver is lower whichver is
lower

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 The Dream and The Plan of the Company

The Dream
The company has a very specific dream. In the coming few years, the dream was to
spread the equity market cult across the country and making investing a pleasant
experience. The Idea was to take the markets to the investors instead of the investors
having to come to the markets and to give them fair, transparent efficient and time
bound services. It was with this dream that the Acumen group was born.

The Plan
In order to achieve this dream, the company had to do some very good planning. It
involved managing a lot of resources and allocating them with proper thought.
Some important areas were identified as follows:
1. Great HR
2. Entire range of financial products
3. Great technology
4. Great research and awareness programs
5. Great infrastructure and reach

The total number of financial products offered to the customers were as follows:

1. Equity trading
2. Commodity trading
3. Currency features
4. Interest rate futures
5. Depository services
6. Mutual funds
7. Insurance
8. IPO

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 Tabulation and Findings

The most primary benefit of interning with Rupeeseed apart from the fact that it provided me
with great insights and knowledge about working in a corporate environment was that it gave
us interns a lot of free hand to improvise and devise new techniques and models in order to
reach out to prospective clients. Hence, we were involved with directly interacting with
clients, calling them and pitching the offerings of the company, fixing appointments and
going there to meet the client and give him a demonstration of the software. It involved using
different techniques to convince them and I had to put all my theoretical knowledge of
marketing to test.

Shown below is the list of the clients that I had given a demonstration to. The number of calls
made per day would be around a 100 from which some appointments for the forthcoming
days would be fixed. Thus, this also gave us an opportunity to learn the sales pitch that
marketing managers need to learn, especially on a phone conversation.

NAME CONTACT ADDRESS STATUS Comments

Hot Lead,
Out of
station till
Office right outside July, Call in
Matunga (Central) last week of
Surji Shah 9322027164 Station Follow Up July
Shop No. 7, Warthman
Hiren Modi 9821131203 Building, Borivali West Follow Up Called-Drop
201/202, 2nd Floor,
Godrej Coliseum,
Somaiya Hospital
R T G Share Road, Off Eastern
Broking ltd 9821126128 Express Highway, Sion Drop No interest
Century 11 153 3rd Floor
Finance Ltd 1234567890 Sunways, Sion Circle, Follow Up Called-Drop

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 Dr Ambedkar Road,
Sion
603, rajni mahal,
tardeo road, opp Left Trading,
tardeo ac market, Just wanted
Kaushik shah 9925412589 Mumbai – 34 Drop to see demo
Date Financial Vile Parle East ,
Services 2226104403 Mumbai Drop No interest
Arihant Cap Vile Parle East ,
Market 2232585800 Mumbai Drop No interest

Main broker,
does not
Near Diamond Talkies, want to
Mital 9920990239 Borivali Drop switch
B8,Mahavir Market,
Nirmal Bang 1234567890 Vashi , Navi Mumbai Drop No interest
No interest,
gave a new
Sachin Kale 1234567890 Sector 18A, Vashi Drop lead
shop no 155, ashoka
shopping centre, near
GT Hospital, Mumbai-
manoj zaveri 1234567890 400001 Drop no interest
Mallika Building, 6th does not
floor, 60 feet road, want to
Tejas Shah 9920951299 ghatkopar east Drop switch
Abhyuday
Commodities Kailash Complex, 1st
Ltd 2261428769 floor, ghatkopar east Drop no interest
liked the
Ketan Near Korakendra, software,
Bhimani 9820070676 Borivali W Follow Up said to call

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 later

Yash
Investments 9322270909 Vile Parle, East Drop no interest
sameer
pandya 9820338114 vile parle east Drop no interest
cannot pay
602, Shambhavnath so much as
Tower, Sudha Park, they do not
Shah Ghatkopar East, trade in bulk
Investors 9920670556 Mumbai-400077 Drop volume
24,ODEAN SHOPPING
CENTER, VALLABH
INTEGRATED BAUG LANE, not
ENTERPRISE 40331501 GHATKOPAR EAST Drop interested
101/102a, Kailash
CROSS-SEAS 9 Esplanade, Opp.
CAPITAL 867182484 Shreyas Cinema, LBS
SERVICES Marg, Ghatkopar West Follow Up Called-Drop
Normal 14, Opposite Sion
Investors Walk In Station, Mumbai Drop no interest
Saikrupa Building,
Shop No 1/A,
Opposite Titan House,
M P Vaidya Marg,
Kps Ghatkopar East, not
Investment 21020268 Mumbai - 400077 Drop interested
trying to call,
not picking
up since 10
days, but was
Jay very
Consultants Charkop, Kandivali Follow Up interested

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 wants a few
modifications
in the
software,
asked to call
501, Joshi Lane, C in 1st week
Rasik Bhatt 9820920906 Wing, Ghatkopar East Follow Up of july
Ghatkopar East, 60
Deepak Shah 9322244445 Feet Road Drop no interest
PRAGYA 7 SAGAR PLAZA 1ST
SECURITIES FLOOR OPP CENTRAL
PRIVATE STORE,M G
LIMITED Walk In ROAD,GHATKOPAR(W) Drop no interest
14 AMRUTBEN
CHAWL NO-1,B/H
ANGEL A.C.P OFFICE,L B S
BROKING MARG
LIMITED Walk In GHATKOPAR(W) Drop no interest
shop no 10, patel Mail sent,
house, opp. Follow Up in
keynote Maheshwari udyan, 1st week of
capitals behind enrich saloon, July, Hot
limited 9702269166 matunga east Follow Up Lead
103/108, Bhaveshwar
9 Market, 1st Floor,
UNNATI 323742456 M.G. Road, Ghatkopar Very Hot
INVESTMENTS East Follow Up Lead
Had another
plot no.12, paras appointment,
darshan, opp. Bank of so handled
Mehul Vasani 9321292923 baroda, borivali east Hot Lead by Jigar
10,RUNWAL
DEEPAK R TOWERS,L.B.S. MARG, Walk in,
THAKKAR 123456789 OPP VEENA Drop no interest

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 NAGAR,MULUND
(WEST)

Sales

Follow Up Drop Hot Lead

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 Documents required for becoming Authorised Person (Sub Broker)

1. PAN Card

2. Educational Qualification (Minimum 10th) Mark Sheet of Educational

3. Registered Office And Residential Address Proof (Latest Bank Statement, Driving
License, Telephone Bill Or Lease Agreement)

4. Bio data

5. Registration Fee Plus Processing Charge Rs 5618/- Including Service Tax 12.36% (Rs
5000/- + Rs 618/-) - FOR NSE

6. Registration Fee Plus Processing Charge Rs 5618/- Including Service Tax 12.36% (Rs
5000/- + Rs 618/-) - FOR BSE

7. Security Deposit Of Rs 50,000/- for Equity + Derivatives + Currency

8. Security Deposit Of Rs 50,000/- for Commodity

9. NCFM Certificate

10. 2 Photo

11. One Cancelled Cheque Leaf

For Clients

Rs.500/- per opening

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 Interpretations and Conclusions

Having worked with a firm like Rupeeseed, I got a lot of exposure with respect to the actual
market situations that prevail today. It also gave me an in-depth understanding of how people
in the corporate world work and some soft skills like punctuality and regularity.

Talking about the software and the other offerings that the company had to offer, the general
reaction of the people, be it main brokers or individual clients, was that the USP’s of the
offerings were now also implemented in the software used by them at their firms. Also,
others also stated that they were very happy with the other software versions that they were
currently using and that they did not want to switch to a totally new software since they
would have to learn to operate it from scratch and it would take some time for them to be
totally well versed with it.

Some even stated that the price of the software was too high for them to afford it. The pricing
structure for RapidRupee was as follows:

Duration Price
1 Year 18000
6 Months 9000
3 Months 3500

On comparing to the other existing softwares in the market like Odin, NOW and Metastock,
the price of this software was on the higher side.

Hence, to conclude, it was found that there were many reasons for people to not be too keen
to buy this software. Some of them are listed as below:

1. High price
2. No interest to switch to new software from already existing software
3. Do not use softwares. Work on tips basis
4. Main broker has their own customised software

Hence, according to me, the company has to look into these matters in order to make sure
that they got a huge market share and also need to concentrate more on the marketing
aspect. People will only be interested to buy the offerings if they are aware about its
features and thus, they need to be conveyed clearly.

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 Reporting

Working with a firm like Rupeeseed did give us a broad insight into how a corporate
office works. We were required to present detailed analysis and daily reporting about the
clients that we approached. An MIS system was also set up so that regularity was
maintained. Mails regarding any information was to be sent to our project guide on
saurabh@rupeeseed.com and other queries and doubts were always cleared via telephonic
conversations as well as regular face to face meeting with the staff at Rupeeseed.

The office details are:

Help Desk : 022-61795700/32994485/32987049

Email : helpdesk@rupeeseed.com

Address : 301/302, 3rd Floor, Vimal Apartments, Opposite Patel Petrol Pump, S.V.Road,
Goregaon West, Mumbai – 400062

Registered Office : Acumen Capital Market (India) Ltd., S.T. Reddiar and Sons Building,
Veekshanam Road, Cochin – 682035.

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 Recommendations

The offerings of Rupeeseed have some excellent features which cannot be matched with
the other existing softwares that are in the market. Some of them are as follows:

1. Live Scanner
2. Trend Scanner
3. R & S Symbol Watch
4. Intraday Recovery/Fall
5. Charts
6. Unusual Volume
7. Open V/S High Low
8. Top Gainers and Losers
9. Time and Sales
10. Watchlist

All of the above features are used extensively to analyse the live market and to use the
results to invest wisely in certain stocks. However, still people prefer other softwares
rather than this. Some of the recommendations according to me in order to ensure that the
customer base of Rupeeseed broadens are as follows:

1. They need to concentrate more on marketing activities. There is no use of a good

product if its features and benefits are not conveyed to people as they would
remain ignorant of it and hence, there would be no sales.
2. There needs to be more transparency in the company within its employees. The
entire team and management is extremely hardworking and passionate having
adequate knowledge about the offerings and the values of the company. However,
when it comes to sharing of relevant information and approaching clients from
different cities, there needs to be more transparency amongst the employees as
this would lead to more clarity and inturn, help the company to perform better and
more efficiently.
3. There were customers who liked the software and its features as well as the other
offerings of Rupeeseed. However, they had some own requirements of theirs,
which if fulfilled, would lead to them buying the software. The staff needs to
consider these needs and try to incorporate them into the software. Hence, they

29 | P a g e
 should concentrate on customization as none of the other existing softwares in the
market have that kind of an offer.
4. The company can also adopt a service helpline which shall only concentrate on
providing assistance to its customers and give them tips on what shares to buy and
sell, etc.
5. In order to promote its offerings, it should go for tie ups with some organisations
and colleges as well. There are some colleges wherein students are required to
have a demat account and if the firm can target these colleges with good schemes,
it would be beneficial for both Rupeeseed as well as the organisation with which it
is tying up.
6. The company can also organise some programs wherein they train new investors
about how to invest in stock markets and thus, it would be easy for them to learn
this new software as they have no prior idea about any other existing software.
7. The company can also hold seminars and informative functions for corporates as it
would give them a lot of exposure and they would get a chance to showcase the
unique features of the software and their other offerings to the people who work in
this sector directly.
8. They can also have tie ups with sites like Just Dial and Ask Laila so that their ads
are featured in the relevant categories when users hit the search button.

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 Limitations

There was no doubt about the fact that Rupeeseeds offerings were very unique and one of
their kind. However, as interns and being new to this field, it was difficult for me to interact
with clients and learn the art of actually ‘pitching’ a product. We were not aware about the
kind of responses people working in this field are expected to give and hence, we had to be
very impulsive while answering their queries.

Another limitation that was faced by us when we were trying to sell the software was its high
price. People were already using other products and were well versed with them. Hence, to
introduce such a product and that too with the limitation of having such a high price was a
huge hurdle. Also, most of the traders in the Mumbai area were already using an analytical
software called Falcon and other too like NOW, Odin, Metastock, etc. It was a major
limitation to convince them to switch to this new main broker.

Being interns, we were obviously not briefed about the internal trade secrets of the company
and its pricing schemes. Thus, there were times when clients would want to know some very
specific technical details and other information regarding the pricing strategies of the
company. During such times too, we were faced with some dilemma as to what information
should be shared and what information should be guarded. However, we were provided with
some very good FAQ’s guide as well as proper training was given about how to answer some
key questions that the customer may come up with. So, this limitation was reduced drastically
upto certain extent.

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 Scope For Further Improvements

The products that Rupeeseed is into are very satisfactory and acceptable. There are some
minor improvements needed in them in order for them to be totally compatible to the other
products that are available in the market. If the company starts customizing its product
according to the needs of the customer, they will gain more success in terms of profits and
also market share in this sector.

There is immense scope for the products of Rupeeseed in the future. The stock markets are a
major source of income for many households in metros as well as other towns. They mostly
try to invest based on their gut feeling or on the basis of market tips that they receive. This
software will be very beneficial to such investors who can perform some easy analysis using
this software and make sure that the scripts in which they invest are profitable. The tips that
they generate from the market can also be tested into this software in order to make sure that
the investment is just and proper.

With the number of new companies coming into the market each day, there will be a
significant increase in the number of firms being listed and in totality, the stock market will
increase as a sector. Thus, with such softwares and other offerings present in the market,
there will be a huge lookout from the investors point of view as they would want to do some
basis analysis before investing. Most of the investors that are present in the current market are
all well educated and equipped with knowledge to use such softwares and make sure that they
do not incur losses. Hence, the future scope with some further improvements for this software
is immense. The technical analysis tools provided by the offerings are excellent and more
than the industry standards. Hence, it is very beneficial for future investors.

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 Bibliography

1. www.rupeeseed.com
2. Handbook for NSDL Depository Operations Module and basic concepts
3. Rupeeseed Brochure
4. www.google.com
5. Interaction with the staff at Rupeeseed
6. www.wikipedia.com
7. RupeeSeed study material

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