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Business Plan

Carl Andrew Boltron

Earl Xandyr P. Caliwanagan
Jeovannie Homecillo
Ivar Aporongao
Avel James Agraviador

School Year 2019-2020

Contents
General Company Description
Company Profile
Company Ownership
Company Location and Facilities
Mission
Vision

Buyer Power
Supplier Power
Product Substitutes
Competitors

The Opportunity, Industry & Market Description

The Opportunity
Barriers to Entry
The Market
Major Changes affecting the Industry

Objectives
Company Core Values

Product
Business Strength and Skills
 General Company Description

Company Profile

The Sortinizer is an organizing tool that is for your messy materials stuff on the
table avoid hassle and to make it easier to sort things in the desk

Company Ownership

Sortinizer is a Partnership business who cooperatively with talents and skills in

creating which carefully and creatively create products based on the reference of the
customer

Company Location and Facillities

Sortinizer is a manufacturing business. The area is 1056 square meter with ¼ of

the area is our workplace, it is located at 78 Sampalok Street in General Santos City.

Mission

To provide an organizing tool which will help people in fixing their messy table
with an affordable price and also this product will help our environment and community
because we are using recycled materials.

Vision

To be the top choice and the leading provider of sortinizing in the market
Buyer Power

The target of our product is the office workers, teachers, and schools. They don’t
have any power to dictate the price of our products because we are selling it in
affordable price. The customers have options in buying our product because we are not
the only one selling this kind of product.

Supplier Power

We don’t have any supplier because our product is made up of things that are
not seasonal and also we are using recycled materials we don’t need supplier. We can
buy other materials that we needed in making our product anywhere.

Product Substitute

Our product is simple yet unique, it has many substitute such as pencil case and
divider but our product is handy that you can carry this anywhere you travel and also it
can save space in your desk.

Competitors

Many will compete against our product in the market like divizer and deflecto
stackable cube but the quality is what we considered when is considered to be the tight
competition.
 The Opportunity, Industry & Market Description

The Opportunity

People always tend to lose their small office things like pens, pencils, and etc.
People doing paper works on their desk, are somehow always too busy finding those
things because they still have a lot of paperwork to do but without those they can’t even
start doing their task, that’s why we came up with the idea of the “Sortinizer” to make
things easier for them, so all small office things are in one place.

Barriers to Entry

It is easy to enter in this kind of business because it doesn’t need high capital
cost. It is easy to produce. The product and the materials are common and it can be
found easily anywhere even in junkshops we can still find our materials needed. It
doesn’t need advance technology to produce our product because the procedures are
very easy all we need is just cutter, stick glue, glue gun, popsicle sticks, used keyboards
and junk container of piknik or pringles.. Though it will be easy for competitors to enter
this kind of business but still we are confident that the customers will buy our products
because it is unique, handy, space saver

The Market

Our product is a handy, unique designs and can save space on their desk that
can surely attract teachers and office workers. The target market are the people who
are doing their work on their desk. This product is cool if the people who are buying it is
very particular with cleanliness in terms of their things in their area.
The Major Changes affecting the Industry

No major changes that might affect our business because our product is already
eco-friendly. We are not using materials that can harm people, nature and we are not
violating laws. Instead of harming our nature, this product is helping our community
because we are using recycled materials.
Objectives

The objectives of Sortinizer are the following

 To help people sort their things in one place
 To make use of recyclable materials into something unique
 To save space in their desk

Company’s Core Value

 Fairness: To offer fair pricing in the market value.

 Innovative Thinking: Making new things with the same concept idea and
develop creative ideas to make it unique.

 Openness: We accept major feedback from customers

 Friendship: We build trust between us and the customers to have a

strong relationship with people

Product

Our business offers the same familiar products in the market but because of the
advantages and uniqueness. Our product has several of designs. We offer also
engraving names in the product if they want to it. They can suggest whatever they want
as long as we can provide the materials needed in their suggestion.
Business Strengths and Skills

Sortinizer is small business enterprise, but we will surely give satisfying results to
the customer. We are not just offering them a unique product that will attract them but
also our product can be a useful material to sort things from their desk for an affordable
price. The owner of this partnership business is the CSS-12 B so you can guarantee
that our product is well constructed by our talented crafts man.