GITAM is in its fruitful fourth decade of its service to higher education.

Consistently recording
excellent performance, the university has become a diverse and dynamic undergraduate,
postgraduate and research institution and has in fact brought Visakhapatnam region to the
forefront of higher education. Our innovative, collaborative and multidisciplinary approach
helped us achieve an unrivalled position among the universities of the nation. Driven by the
obsession to become a benchmark in higher education, the university has been steadily
updating its programs, simultaneously sophisticating its infrastructure.

It is gratifying to see that the university’s trifocal vision-teaching, research and consultancy –
is yielding very promising results. With intellectual dynamism as our core competence, we
transform learners into leaders to steer the future of the nation. Another major strength of
GITAM is our alumni who are at the helm of affairs across the continents. The vision, vitality
and values of the university that got translated into robust policy formation and execution
have been instrumental for the university’s unrivalled reputation.

I welcome you to our highly prized, truly cosmopolitan and academically vibrant campuses.

__________________________________________________________________________

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WIDESPREAD RECOGNITION

Accredited by NAAC with “A” Grade

MHRD “A” Category University

UGC Recognized Research University

TCS “A” Grade

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OUR ESTEEMED RECRUITERS

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Courses Available:-

 MBA in Finance/Marketing/System Management (IT)/Hospital/Operations

 MBA (HRM)

 MCA

 M.Com

 MA (ECONOMICS)

 MA (ENGLISH)

 BA (History, Public Administration & Sociology)

 BA (Politics, Public Administration & Sociology)

 BA (History, Economics & Psychology)

 B.Com

Master of Business Administration (MBA)

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Period of study: 2 years (4 Semesters)
Medium: English

Eligibility:

i) The candidate should have passed the Bachelors degree other than BFA & BOL of GITAM
University or any University recognized by GITAM University as equivalent thereto. A
candidate with professional qualification such as
BE/B.Tech./B.Pharm/Medicine/Law/CA/ICWA/ACS/ AMIE/AIETE, etc., is also eligible.
ii) The candidate should have appeared for GAT examination conducted by GITAM
University and obtained a rank.
iii) Admissions to the program shall be made on the basis of the rank obtained in GAT subject
to the fulfillment of the other eligibility criteria.

Course Structure
Semester I
MPDBA 101 Perspectives of Management &Behavior 06
MPDBA 102 Managerial Economics 06
MPDBA 103 Business Communication 04
MPDBA 104 Indian Business Environment 06
MPDBA 105 Information Technology & Systems 06

Total 28

Semester II
MPDBA 201 Financial Management 06

MPDBA 202 Operations Management 06

MPDBA 203 Marketing Management 06

MPDBA 204 Research Methodology for
Decision Making 06

MPDBA 205 Human Resource Management 06

Total 30

Semester III
MPDBA 301 International Business Environment 06

MPDBA 302 Business Laws 06

3 Courses From the chosen Elective 16

Total 28

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Semester IV

MPDBA 401 Entrepreneurship & Small Industry 06

MPDBA 402 Strategic Management 06

2 Courses From the chosen Elective 10

Project Work 10
Viva-voce 06

Total 38
Grand Total 124

Note:

•After successful completion of first and second semesters, a candidate will be awarded
P.G. DiplomaIn Management (PGDM)
• After successful completion of all four semesters, a candidate will be awarded MBA.

Electives @ Semester III (Credits)

A. Financial Management

MPDFM 303 Capital Investment & Financial Decisions 06

MPDFM 304 Security Analysis & Portfolio Management 06

MPDFM 305 Management of Financial Services 04

B. Marketing Management

MPDMM 306 Consumer Behavior 06

MPDMM 307 Sales Management 06

MPDMM 308 Marketing Services 04

C. Systems Management

MPDSM 309 System Analysis & Design 06

MPDSM 310 E-Commerce 06

MPDSM 311 Data Base Management System 04

D. Hospital Management
MPDHM 312 Planning, Organization and Management 06
Of Hospital Services

MPDHM 313 Total Quality Management &Accreditation of 06

Hospitals

MPDHM 314 Hospital Management Information Systems 04

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E. Operations Management
MPDOM 315 Operations Research 06

MPDOM 316 Project Management 06

MPDOM 317 Logistics & Supply chain Management 04

Electives @ Semester IV (Credits)

A. Financial Management
MPDFM 403 Management Control Systems 04

MPDFM 404 International Financial Management 06

B. Marketing Management
MPDMM 405 Marketing Research 04

MPDMM 406 International Marketing Management 06

C. Systems Management
MPDSM 407 Enterprise Resource Planning 04

MPDSM 408 IT for corporate Communications 06

D. Hospital Management
MPDHM 409 Patient Care Management 04

MPDHM 410 Legal framework of Hospital Management 06

E. Operations Management
MPDOM 411 Materials Management 04

MPDOM 412 Maintenance Management 06

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 Master of Business Administration (HRM)
Period of study: 2 years
Medium: English

Eligibility:

i) The candidate should have passed the Bachelors degree other than BFA & BOL of GITAM
University or any university recognized by GITAM University as equivalent thereto. A
candidate with professional qualification such as
BE/B.Tech./B.Pharm/Medicine/Law/CA/ICWA/ACS/ AMIE/AIETE, etc., is also eligible.
ii) The candidate should have appeared for GAT examination conducted by GITAM
University and obtained a rank.
iii) Admissions to the program shall be made on the basis of the rank obtained in GAT
subject to the fulfillment of the eligibility criteria.

Course Structure
Semester I
MPDHR 101 Perspectives of Management & Behavior
06

MPDHR 102 Managerial Economics 06

MPDHR 103 Business Communication 04

MPDHR 104 Indian Business Environment 06

MPDHR 105 Information Technology & Systems 06

Total 28
Semester II
MPDHR 201 Financial Management
06

MPDHR 202 Operations Management 06

MPDHR 203 Marketing Management 06

MPDHR 204 Research Methodology for Decision Making 06

MPDHR 205 Human Resource Management 06

Total 30
Semester III

MPDHR 301 Social Process & Behavioral Issues 06

MPDHR 302 Performance Management 06

MPDHR 303 Employee Welfare & Administration 06

MPDHR 304 Strategic Human Resource Management 06

MPDHR 305 Human Resource Development 06

Total 30
Semester IV
MPDHR 401 Compensation Management 04

MPDHR 402 Employment Laws 06

MPDHR 403 Employment Relations 04

MPDHR 404 International Human Resource Management 06

Project Work 10

Vive-voce 06

Total 36

Grand Total 124

Note:
 After successful completion of first and second semesters, a candidate will be
awarded P.G. Diploma in Management. (PGDM).
 After successful completion of all four semesters, a candidate will be awarded MBA
(HRM)
 Master of Computer Applications (MCA)

The objective of the program is to produce trained computer professionals with hands on
experience who will be able to handle software challenges in industry/academia.
Period of study: 3 years
Medium: English

Eligibility:

i) The candidate should have passed the Bachelors degree other than BFA & BOL of any
University recognized by GITAM University as equivalent thereto. A candidate with
professional qualification such as
BE/B.Tech./B.Pharm/B.Sc/BA/B.Com/BA/Medicine /Law/CA/ICWA/ACS/AMIE/
AIETE, etc., is also eligible provided he/she had studied Mathematics as one of the
subjects at Intermediate or 10+2 level.
ii) The candidate should have appeared for GAT examination conducted by GITAM
University and obtained a rank in GAT subject to the fulfillment of the eligibility criteria.
First Year
Credits
01 Problem Solving and Programming 6
02 Discrete Mathematics 6
03 Computer Organization 6
04 Data Structures 6
05 Database Management Systems 6
06 Communication Skills 4

07 C & Data Structures Lab 3

08 Database Management Systems Lab 3
Total 40

Second Year 6
01 Operating Systems
02 Data Communication and Computer Networks 6
03 Object Oriented Technologies and Java 6
Programming
04 Software Engineering 6
05 Design and Analysis of Algorithms 6

06 Computer Graphics and Multimedia 6

07 Operating Systems Lab 3

08 Java Programming Lab 3
Total 42
Third Year
01 Object Oriented Analysis and Design 6

02 Artificial Intelligence and Knowledge 6

Management
03 Advanced Internet Technologies 6
04 Advanced Internet Technologies Lab 3
05 Project 15

Total 36

Grand Total 118

Master of Commerce (M.Com)

The main objective of the program is to produce effective business professionals by
imparting knowledge with deep analytical thinking in core subjects and specialization
in spectral areas in the field of commerce.
Period of study: 2 years

Medium: English

Eligibility:

i) The candidate should have passed B.Com degree of any university recognized by GITAM
University and equivalent thereto or professional qualification such as CA/ICWA/ACS etc.

ii) The candidate should have appeared for GAT examination conducted by GITAM
University and obtained a rank. Admissions to the program shall be made on the
basis of the rank obtained subject to the fulfillment of the eligibility criteria.

First Year
S.No Title of Course Credit
06 Research Methodology &
01 Perspectives of Management and Behavior 6 Statistical Analysis 6

02 Managerial Economics 6 Total

03 Accounting for Business 6

Second Year
04
01 Information Technology for Business
Financial Management 6

05
02 Indian
HumanBusiness
ResourceEnvironment
Management 6

03 Marketing Management 6
Specialization: Any one of the following groups consisting of three courses:

A. Accounting:
04 Corporate Accounting 6

05 Advanced Cost Accounting 6

06 International Accounting 6

B. International Business 6

04. Export
05. India’s Foreign Trade
Import Procedure and 6
Documentation
06. International Business 6
Total 36
 M.A (Economics)

The burgeoning global economy needs qualified economists who can analyze
economic issues so as to derive optimum benefit for the society. Qualified candidates
can be employed in teaching / industry and service sectors.

Period of study: 2 years

Medium: English

Eligibility:

i) The candidate should have passed BA degree with Economics as one of the subjects of
Any university recognized by GITAM University and equivalent thereto.
ii) The candidate should have appeared for GAT examination conducted by GITAM
University. Admissions to the program shall be made on the basis of the rank
obtained in GAT subject to the fulfillment of the eligibility criteria.

First Year

S. No. Paper Credit

01 Micro Economic Analysis 8
02 Macro Economic Analysis 8
03 Economics of Growth & Development 6
04 Indian Economic Policy 6
05 Research Methods in Economics 6
Total: 34

Second Year

01 Financial Institutions & Markets 6

02 Economics of Social Sector & Environment 6
03 Public Economics 6
04 International Economics 6
05 Any one of the following courses: 6
i. Actuarial Economics: Theory & Practice
ii. Econometric Methods
iii. Computer Applications in Economic Analysis

Total 30
 M.A (ENGLISH)

The main objective of the program is to familiarize students with various phases and
ages in the history of English literature – British, American and new literatures,
Literary Criticism, Language etc. Students will be trained to critically evaluate a piece
of literature on their own. Qualified postgraduates can be lucratively placed in
teaching / industry or they can as well pursue a research career.
Period of study: 2 years
Medium: English

Eligibility:

i) The candidate should have passed 3 or 4 years bachelor’s degree of any university
Recognized by GITAM University as equivalent thereto. A candidate with professional
qualification such as CA/ICWA/ACS/AMIE/AIETE is also eligible.
ii) The candidate should have appeared for GAT examination conducted by GITAM
University. Admissions to the program shall be made on the basis of the rank
obtained in GAT subject to the
Fulfillment of the eligibility criteria

First Year

S. No. Paper Credit

01 British Poetry 8
02 British Drama 6
03 British Novel 8
04 Aspects of Languages 6
05 Literary Criticism 6

Total 34

Second Year

06 American Literature 8
07 Indian English Literature 8
08 New Literatures in English 6
09 Australian Literature 6
10 American Novel 6

Total 34
 Bachelor of Commerce (B.Com)

The objective of the program is to provide an in-depth knowledge of commerce and allied
subjects so as to enable the learner to work in a business establishment or to become an
entrepreneur or to pursue higher education
Period of study: 3 years
Medium: Telugu and English

Eligibility:

i) The candidate should have passed the two year Intermediate examination
conducted by the Board of Intermediate Education of Andhra Pradesh or any examination
(10+2) equivalent thereto recognized by GITAM University
ii) The candidate should have appeared for GAT examination conducted by GITAM
University and obtained a rank
iii) The candidate without any formal educational qualification is also eligible provided
he/she completes 18 years of age as on 1st July of the year in which he/she seeks
admission and is qualified in GAT.
Admissions to the program shall be made on the basis of the rank obtained subject to the
fulfillment of the eligibility criteria.

B.Com. PROGRAMME (Revised Structure)

Year Code Foundation No.

Course No. Of Electives Credits Of
FC101 Modern Indian Languages 04 EC501 Business Credi
06
(Telugu / Hindi) Organization &
I FC102 Contemporary India: 08 EC502Management
Business Economics 06
YEAR Polity, Society & Economy
FC103 Science & Technology 08
FC204 English Language 04 06
AC201 Introduction To 04 EC603 Accountancy 06
Environment EC604 Business Statistics 06
II EC605 Financial
YEAR Management 06
EC606 Money, Banking:
Theory & Practice 06
EC707Advanced Accounts 06
III EC708 Auditing 06
YEAR EC709 Company Accounts 06
EC710 Business Laws 06
EC711 Cost Accountancy 06
Total: 28 EC712 Income Tax
 FEES STRUCTURE
Duratio Yearly 1st 2nd 3rd 4th
Program
n /Semester Year/Sem Year/Sem Year/Sem Year/Sem

MBA (Specialization) 2 Years Semester 18000 18000 18000 18000

Finance/Marketing/ System Management (IT) /Hospital/Operations

MBA (HRM) 2 Years Semester 18000 18000 18000 18000

MCA 3 Years Yearly 24000 18000 15000

MA (ECONOMICS) 2 Years Yearly 10000 10000

MA (ENGLISH) 2 Years Yearly 10000 10000

M.Com 2 Years Yearly 10000 10000

BA ( HIS – PAD – SOC ) 3 Years Yearly 9000 9000 9000

History - Public Administration – Sociology

BA ( POL – PAD – SOC ) 3 Years Yearly 9000 9000 9000

Politics - Public Administration – Sociology

BA ( HIS - ECO - PSY ) 3 Years Yearly 9000 9000 9000

History - Economics – Psychology

B.Com 3 Years Yearly 9000 9000 9000

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