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objective of employing oneself in earning a living. Primarily, most parents of students send
their children to schools with the end goal to prepare their children’s future. The
researchers believe that when students graduate, they initially think that it is the end of
their academic journey. However, when they finish college, they need to find a job or
occupation that fits the degree they graduated in. It only means that they are equipped
with the knowledge and skills in facing the real world. One of the realities is finding a job
or a profession that fits the degree from which the students graduated from.
With this, globalization brings about stiff competition among graduates who are
pressured to compete among themselves. Some of them apply for jobs which are not
parallel to the degree they took in college just so they will be able to seek employment.
Hence, there is the challenge for universities and similar academic institutions to assure
their students that their education guarantees them in finding a better career path.
One of the challenges faced in education is the objective to be relevant with the
current and future demands of the society undergoing change (social, economic and
the entirety of the environment the graduate must face is flexible and dynamic. Hence, it
is necessary for the institution to insure the possible circumstances of the environment
the graduate must face and take into consideration the manner of teaching and curriculum
whether it is updated to fit this diversity for the graduates to effectively and efficiently
graduates for the country and overseas. Various strategies and techniques are being
done to meet this goal. The curriculum content is being changed to enhance the quality
of education in order to prepare and provide graduates with better career options and
Surveying the graduates the institution has produced (from their whereabouts to
how they are coping with the real world) can help broaden the perspectives of the
administration, faculty, students and even parents and sponsors. Information such as the
income, the economic status, current job title, working time and duration in every job
undertaken, methods used in every job search, and values and skills developed in the
work place deemed relevant for the institution to take note of (Arcelo, n.d.).
The BA Communication program of Holy Name University from its operation has
already produced several batches of graduates since it has started to offer as Bachelor
of Arts in Mass Communication. However, up to this day, there has not been a tracer
study conducted. Therefore, the researchers are prompted to conduct this tracer study.
The information gathered in a tracer study evaluates the results of the curriculum,
possible deficits, and manner of teaching of a specific institution of higher education. This
information gathered can be a source of future development and can be a context for
quality assurance for future enrollees and accreditors who may come to evaluate
Through tracer study, the BA Communication program can determine whether their
curriculum and techniques are effective and relevant. Strategically speaking, the program,
as well as the institution, can identify areas which may need improvement and suggest
of the program. This paper aims to trace the employment of the BA Communication and