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spartanscommunicationclub.com
Nimbus Limited
Clothing Partner Radio Partner Print Media Partner Food Partner Youth Engagement Partner Refreshment Partner
Online Round
fb.com/du.scc
spartanscommunicationclub.com
Nimbus Limited
Clothing Partner Radio Partner Print Media Partner Food Partner Youth Engagement Partner Refreshment Partner
1
The Maze of the Magazine
An issue unaddressed
The content of the magazine will cover several aspects of a kid’s up-
bringing. Starting from how to nurture a newborn to how to manage a
teenager’s depression – Little Sunshine is the ultimate guidebook for
parents who have children ranging from newborns to 13 year olds.
Apart from the sales of the magazine copies (priced at BDT 100), the
only other source of revenue for the company is from the advertise-
ments of several brands/companies that are placed inside the maga-
zine.
Little Sunshine has online presence as well. It has its official website, a
dedicated Facebook page and slight presence on Instagram. The plat-
forms are solely used to put up bits of content from the magazines –
nothing else.
2
Time to Sell!
As Sales Consultants, you have been entrusted with the following
tasks -
• TASK 1 - Develop separate sales strategies for both the Target Audi-
ence.
• TASK 4 – The company plans on selling only in Dhaka for the next 2
years; followed by market penetration in Sylhet, Chittagong and Khulna
in the years to come. Explore sales tactics using which the company
can gain subscription in these cities as well.
• TASK 5 – Design one trade promotional content in line with your over-
all sales strategy.
(Hint: Make sure all your activities primarily result in Sales; followed by brand building.
In Sellsation, you are first a complete Salesman, then a Marketer!)
4
Marks Distribution
INSTRUCTIONS
Guidelines for online case submission of Sellsation 2019