COMPANY OVERVIEW

In a span of 6 years, Svatantra Microfin Pvt. Ltd., led by Ms. Ananya Birla has emerged as a large systemically
important NBFC-MFI in India. Svatantra Microfin (SVMF) is a rural focused microfinance institution which
provides affordable financial solutions in the form of micro-credit to women entrepreneurs, thereby enabling
them to become economically self-sustainable.

Whilst offering one of the lowest interest rates in the country, innovation and technology is the centre point
of SVMF’s business mantra, contributing towards a unique and inclusive platform for its rural customers. As
a next gen MFI, the company is amongst a few organisations to establish an end-to-end, mobility based
solutions-system. Some of the unique offerings, such as low cost, comprehensive cashless Medi-claim,
personal accident product, 100% cashless disbursement - have helped create significant customer goodwill.

The company today with a growing team of 1500+ employees serves more than 370,000 rural customers
over 9 states through its 256 branches. It was one of the first microfinance firm’s to receive the NBFC-MFI
license from the Reserve Bank of India. It has been also conferred with the prestigious Skoch Award for
Financial Inclusion and Elets Technology Leadership Award for the best mobility app in BFSI space.

CURRENT SCENARIO

In order to leverage the reach, technology and customer goodwill, Ms. Ananya Birla, Chairperson, Svatantra
Microfin Pvt. Ltd. desires to evaluate newer products besides micro-credit, which can create an even larger
impact in the life of India’s financially excluded customers. The central idea remains to continue the journey
towards a diversified bouquet of financial services and eventually metamorphose into a bank.

Based on the current growth trajectory, the company can achieve GLP of over INR. 3000 cores by 2021 and
reach out to more than 10 lakh customers across 12 to 15 states.

Ms. Birla has asked her management team to evaluate a set of impactful products, which may be offered to
customers in ’a financially excluded and informal segment’. She has requested the team for the following
insights in diversification:

 What are such impactful products and how do we prioritize?

 Which are the synergies that can be leveraged for the chosen product diversification?
 What are key bottlenecks and the best approach towards diversification?
 How would the entity look like in terms of size and financial over the next 3 years, if we decide
to select one or two options for diversification?
 Suggestions should be financially sustainable

The management team acknowledges the vision and has formed a task force of 4 members to design an
executable diversification strategy / model highlighting newer possibilities, feasibility, cost-benefit analysis,
risks and challenges within the regulatory framework. Additionally, management has suggested the task
force to assess the risks involved with such a proposition.

The case-study is developed by and is the sole property of Svatantra Microfin Pvt. Ltd. This is for academic purposes only
and is not intended to be copied or displayed or reproduced at any place outside the campus.
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EVALUATION CRITERIA

1. Business Model
a. Innovative, unique and creative
b. Broad financial and regulatory feasibility
2. Objective and approach
a. Hypothesis development
b. Clarity of approach
3. Industry assessment
a. Use of case facts
b. Development of industry view
c. Efforts put in external research
d. Identification of key success factors / challenges

IMPORTANT INSTRUCTIONS

1. Teams shall submit a case analysis/solution in a single spaced, 12-point Times New Roman
font, 6 pager document (excluding TOC, Cover page). Cover page must consist of the team
name and team member name.
2. The first page of the document must comprise of an executive summary of the solution
suggested by the team. The executive summary should be limited to one page only,
however it is advisable you lay emphasis on the unique idea and proposition in the
summary.
3. Wherever necessary, the participants must provide citation and reference of information
and data. Only the data provided in the case should be used to design the product.
4. Document must be submitted in pdf format
5. Please refrain from speaking to any of the employees from Svatantra Microfin Pvt. Ltd, if
reported may result into disqualification
6. Last date for submission of case solutions is 31st October, 2018, 23:59:59 hrs. Teams must
upload their entries on the website, used for registration

For full details please visit

http://svatantramicrofin.com/avantgarde

Contact us at
campus.connect@svatantra.adityabirla.com

The case-study is developed by and is the sole property of Svatantra Microfin Pvt. Ltd. This is for academic purposes only
and is not intended to be copied or displayed or reproduced at any place outside the campus.
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