Running Head: STRATEGIC MANAGEMENT & BUSINESS MANAGEMENT 0

STRATEGIC MANAGEMENT &

BUSINESS MANAGEMENT
STRATEGIC MANAGEMENT & BUSINESS MANAGEMENT 1

Table of Contents
Introduction ............................................................................................................................................. 2
Suitability of the current corporate-level strategies ................................................................................ 2
Current corporate-level strategies ........................................................................................................... 2
Distribute perishable goods to an association for the homeless people .............................................. 2
Special advertising campaigns designed for the loss leaders by promoting ethical consumption like
moral treatment and animal protection ............................................................................................... 3
To enhance strategic alliance by ecological organizations to build Woolworths image..................... 3
Free car wash service .......................................................................................................................... 3
Suitability with recommendation ............................................................................................................ 4
To expand abroad by increase Woolworths reach .............................................................................. 4
Opportunity for customers to pick and choose vegetables and fresh fruits from soil ......................... 4
Conclusion ............................................................................................................................................... 4
References ............................................................................................................................................... 6
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Introduction
This report will analyse the more specifically future of the organization by identifying
the nature of competitive advantage. Woolworth’s entities have to choose between many
strategic options depend on the market or industry. Corporate level strategies consist all
strategic alternatives to involve a choice of strategy that determine entity. This will employ
resources in a particular market or area of product with relation to strategies employed by
competitors (Blouch & Wills-Johnson, 2011). The advantage of corporate-level strategy
ensures entities to use resources in the most effective way to increase performance. The
following report will cover current corporate-level strategies with suitability and
recommendation.

Suitability of the current corporate level strategies

Woolworths has outlined current corporate-level strategies that increase customers
share to spend on food at lower price. The organization has placed customers at the start to do
everything with the lower prices, greater innovation, and compelling offers. It is clear that
lesser prices are vital and true battleground is complete experience of the customer and will
provide superior freshness, better convenience and more appealing range by the focus on
innovation (Boopathi & Sujen, 2012). Woolworth has regularly 14.6 million consistent
customers and 50000 online customers that visit Woolworths often than ever before. It has
increased the trust of customers with a better share of the shopping basket and holds clear plan
within the capacity of investment to do consequently. By getting consumers to put first helped
to regain the momentum of sustainable sales by extending leadership. It has innovated to meet
more needs of customers to create consumer value by establishing for success and execute the
lean trade model.

Current corporate level strategies

Distribute perishable goods to an association for the homeless people
This is the most trustworthy retailer. It is because of the fresh products and qualitative
offerings. Further supermarket throws their perishable goods like nearly rotten fresh goods or
bread. The food waste remains like a global issue that impacts on communities, economies,
and ecosystem. More than $ 8 billion of comestible food thrown away (Bonney, Clark, Colling,
& Fearne, 2017). To solve this issue Woolworth distributes to NGOs for displaced people like
care Australia for occurrence at which Woolworths will decrease wastage and participate to
enhance neighbourhoods like lifestyle and wealth. The organization is on the way to enhance
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long term gain with a reputation that benefits high customer value and loyalty. This helps
Woolworth to overwhelm competitors with better appearance and by development in actual
conditions of societies. The organization is currently working to reduce the waste and NGOs
like Care for Australia can lessen poverty with increasing food safety.

Promoting ethical consumption like moral treatment and animal protection

This now has become an important part and challenge in this globe for organizations to
be internationally green (Chailan & Ille, 2015). Being green is a new beliefs norms and values
that customers perceive like the best method to manage the atmosphere. To react towards green
consciousness, this is significant to establish these promoting operations to present the role by
ensuring that customer life is taken into consideration. This is important to bring green
innovation that will provide a win-win answer as generate great opportunities of business and
customers and the needs of customers are met. By increasing the quality of product
organization can attain the objective of sustainable development as it raises resource output
efficiently and lessens pollution effectively. This reduces material consumption and
organization can use current knowledge to lead the innovation by generating environmental
goods with less effect of resources of an animal. This kind of special campaigns generate blocks
to competitors and achieve sustainable benefits.

To enhance strategic alliance by ecological organizations to build Woolworths image

There is developing opportunity within the health and food sector that generate alliance
by Australian renewable vitality provider and help Woolworth to better respond better to
demand of customer and increase demand over competitors. The organization gives a discount
on the tickets at the month-end based on their purchase of a specific environmentally friendly
bio good and product in the supermarkets. The organization offers that by using energy
Australia electrical energy they will hold the incentives to appropriate themselves by
environment footprint and decrease the bill of electricity at the moth end. Association with
green energy partner provides a competitive advantage and improve image over opponents to
increase market share by increased sales (Dobrowksy, Kwaadsteniet, Khan, & Cloete, 2014).

Free car wash service

The industry of car wash has grown and use water of rain with more sustainability
(Fenech & Cass, 2019). Customers that need their car clean at free of cost need to purchase a
specific amount of product and persons that like to clean car and not spend sufficient in the
superstore can access easily by a fee to be paid directly to operators of a car wash. This initiative
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attracts a large number of potential customers with present consumers to spend more with the
benefit of extra service. This is also particularly convenient that everything is done at a similar
abode and would be observed as an economy of money and time. It attracts a large number of
customers in supermarkets and increases the share of the market by increased sale.

Suitability with recommendation

To expand abroad by increase Woolworths reach
The organization has structural and financial stability and possess strong resources that
consist of well-presented to customers (Sikru, Williams, & Maggio, 2015). The organization
is in a competitive worldwide market and it is necessary to increase abroad to achieve
competitive advantage. Going global term can be applied and it is suggested that Organization
supermarket expand its business by entering into international markets. It will help to generate
a strong presence by creating a strong awareness. This is important that an organization should
invest energy and time by researching potential foreign market by understanding the social and
cultural norms of customers. This will help the overseas expansion that increases the exposure
to the organization by gain a larger global footprint. This expansion is also an opportunity for
the organization to enhance market share by developing synergy and boost its capabilities.

Opportunity for customers to choose and pick vegetables and fresh fruitlets from soil
Access to fresh diet in rural areas will improve and innovate upon customers and they
will be able to select fresh food openly from the soil. This is an educational elements as people
can see the procedures and conditions that need to grow by organic goods. Children that are
moving towards the next age group of customers will be sensitized towards the good practices
in making good memories, agriculture, and attachment to Woolworth. It will help the
organization to gain new customers. Getting vegetables and fruits openly from the topsoil will
that superstore is presenting interest and committed to justifiable agriculture and permits with
the client to recombine with nature and give a good appearance to supermarkets (Fadairo &
Williams, 2015). The organization will gain a competitive benefit as the first superstore to do
that.

Conclusion
By analysing the Woolworth's strategy, it can come towards a conclusion that
organization possess an excellent strategy and has specified a lot of judgments to develop the
business in many aspects. Woolworths remains innovative and proactive to gain and
differentiate competitive advantage. Recommendation refers that organization should offer
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feasible and additional services to customers that lead towards a long run for more economies
of scale with customer value and loyalty. The organization is the most trusted retailer with an
advantage that Woolworth possesses. By privileged statue, devotion, and investment are
needed to lead an accumulative market share with better financial performance. Woolworths
will strengthen the image of the brand as customer value increase small gap it presently has
with competitors.
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References
Blouch, H., & Wills-Johnson, N. (2011). Network Base of Organization. A Journal of Policy
Analysis and Reform, 18(03), 05-18.

Bonney, L., Clark, R., Colling, R., & Fearne, A. (2017). Sustainable Competitive Advantage.
Journal of Business Management, 12(06), 395-399.

Boopathi, M., & Sujen, N. (2012). Suitable Strategies. International Journal of Advanced
Studies in Computer, Science and Engineering, 382(10), 01-16.

Chailan, C., & Ille, F. (2015). Proactive and Reactive Corporate Social Responsibilities.
Journal of Business Ethics, 53(02), 382-451.

Dobrowksy, P. H., Kwaadsteniet, P., Khan, W., & Cloete, T. E. (2014). Assessment and
Priority. Journal of Strategic Management, 40(03), 401-406.

Fadairo, S., & Williams, R. (2015). Product Dimensions. The Journal of Government and
Financial Management, 64(02), 18-23.

Fenech, T., & Cass, A. (2019). Product Dimension. The Journal of Product and Brand
Management, 10(06), 89-96.

Sikru, F., Williams, A., & Maggio, E. (2015). Data Analytics For Oversight and Efficiency.
The Journal of Government Financial Management, 64(02), 18-23.