Opportunities,

Challenges and Power

of Media and Information

Submitted by:
Cabotage, Jan Alexis
Crisolo, James Russel
Javier, Elliakim
Melandres, Leanne Joy
12-STEM-Tesla

Submitted to:
Ms. Ronalyn R. Togas
Media Information Literacy Teacher

August 27, 2019

Topic Outline

A. Opportunities and Challenges in Media and Information

1. Economic 3. Social

2. Educational 4. Political

B. Opportunities, Challenges, and Power of Media and Information

C. Issues in Media and Information

1. Cybercrimes 4. Inappropriate advertisement and

marketing to children
2. Money theft/phishing
5. Copyright infringement
3. Disclosing private information
6. Identity theft

=====================================================================

Opportunities and Challenges in Media and Information

Opportunity - a set of circumstances that makes it possible to do something.

Challenge - a task or situation that tests someone's abilities. (test, trial)

1. Economic

The economics of media can be explained in the simple equation Ratings= Revenues. As
a commercial industry, the media earns profit through advertisement. Advertisers pay for air-
time or ad-space in media platforms to reach or to promote their goods or services to the media’s
audience. Advertisers are more likely to invest if there is a high volume of consumers
patronizing the media programs or content or if their target market is among those consumers.

Rating is a colloquial term for audience measurement that influence timing, placements,
and markets for media content and advertising. (Balnaves, O’Regan, & Goldsmith, 2011)
Ratings determine the number of people who watches, listens to or reads a particular content.

Revenue is define as income generated from the sale of goods or services, or any other
use of capital or assets, associated with the main operations of an organization before any costs
or expenses are deducted.
Opportunity: The Philippine media is a great asset in the country’s economy. In fact the
Philippines Star reported that in the year 2010 alone, the creative or copyright-based industries
contributed P661.23 billion to the Philippines economy.

Challenges: Despite thriving as an industry, the media remains vulnerable to economic threats.
The most notorious among them is privacy. Privacy is defined as the unauthorized use of
another’s production, invention, or conception especially in infringement of copyright by the
Merriam Webster’s Dictionary. The existence of cheap or even free digital technologies like
torrent downloading makes piracy even more attractive to consumers.

2. Educational

Media and information have made a radical impact in education. Learning has never been
easier and at the same time more complicated than it is today in the age of media and
information.

Opportunity: Merriam-Webster’s dictionary defines education as the knowledge, skill, and

understanding that you get from attending a school, college, or university. Today, education has
taken whole new meaning with media and information.

Online education is now a fast becoming trend in society. Schools and universities are adopting
this practice as part of their offered services. Everyone with access to the internet need not
physically attend a class to get an education. This setup is popular among those who wish to
further their education but do not have the time or energy to deal with regular school. With
media and information, one can earn a degree from the comfort of their homes.

Education traditionally requires a student to prove that learning took place. To do so, one must
be able to pass exam that will test their knowledge on a certain subject and produce outputs that
will confirm if they can apply that knowledge. Media information makes this process a little less
rigorous through content contribution. By allowing people to share their knowledge online for
others to see, the network of experts can check and balance each other’s understanding of
subjects, therefore refining learning through interaction.

The convenience, abundance, and interconnection, aspects of media and information for
education are opportunities worth taking advantage of.

Challenge: In education, the opportunities brought about by media and information is also to be
blamed for its many challenges. Not only does this promote laziness, constant access also puts a
lot of pressure on servers, requiring constant upgrades and regular maintenance around
cyberspace.
The overwhelming amount of content to but found online requires the tedious process of sorting
through unnecessary or unrelated content to one’s research. As challenging as it may be, it is
necessary. Allowing anyone with access to the internet to contribute to the network of
information raises credibility and authenticity issues.

3. Social

The society is heavily influenced by media and information. It is no surprise then that
media and information have been linked to social changes. Oxford bibliographies referred to the
social change as a significant alteration of social structure.

Opportunity: Among the first to realize the possible positive applications of the media and
society’s co-dependent relationships were Daniel Lerner and Wilbur Schramm. In their
perspective works, The Passing of Traditional Society (1958) and Mass Media and National
Development (1964) served as the founding texts of development communication according to
University of Pennsylvania (UPenn). Development communication uses communication to aid in
the development of society. One practical application of this is community-based media
programs. Through information dissemination, promotion of development advocacies, and
providing a medium for social interaction among communities, these types of programs pave the
way for a positive social change.

Challenge: Media and information have the power to sway society’s beliefs and perception.
People have the tendency to receive data from the media and accept it as fact right away without
conducting due diligence.

4. Political

Politics regulates the media industry. They enforce the rules and regulations governing
the media industry as prescribed in a country’s current political system. It is for this reason that
the nature of media varies from country to country.

Opportunity: The interrelationship between media and politics provides a fair foundation in nth
function of media as a source of information. Provisions in the law like the Freedom of
Information Bill which mandates the release of public documents to those who require it benefits
the media in their access to information and the government in its war against corruption (The
Official Gazette)

Challenge: As a developing country, the governments concentrate on solving problems like

poverty, unemployment, lack of proper healthcare, and access to education.
The shortage of government funding, not to mention the lack of projects and programs, that help
cultivate creativity – which is the core of media – prevent the media industry in reaching its
potential for success. Even the weak enforcement of certain laws to protecting the media exposes
them to threats that could have damaging repercussions on the industry.

Opportunities, Challenges, and Power of Media Information

POWER

1. Influence - As Jane Root wrote in the book "Open The Box", which delves into the
possibilities of media influence, "It has a role in defining what we think of as a natural...it helps
to map out who we think we are". To look at the medias effect and influence, there is an
underlying need to define influence as we understand it in relation to society and it's overall
effect.

Media is a major piece within society that is often linked to the notion of social influence.
Society understands the notion or concept of being influenced as an "external force" (the media)
linking itself or connecting with a personal action or viewpoint of the recipient. (John Corner:
2000: 378)

The forces of influence that have been described as a major power in media effects are those that
are circumstantial and directed, those which can be placed within a framework or model, for
example "uses and gratifications", those of a generic function but ultimately those which state
perspectives, interpretations, and measurements which can lead to evidence and proof.

2. Distribution of information - When it comes to social media for collaboration and

information distribution, social media is a great way to involve employees and brand
ambassadors from all positions and levels within your organization with the purpose of sharing
news, information and resources.

3. Avail names

OPPORTUNITIES

1. Job hiring 4. Inspire

2. Freedom of expression 5. Empower citizen

3. Informing and Keeping the mass up to

date
CHALLENGES

1. How to feed information and distribute it; and

2. Often challenge by political problems of traditional realm.

Issues in Media and Information

1. Cybercrimes - Cybercrime is a bigger threat than ever before, now that more and more people
are connected to the Internet via laptops, smartphones and tablets, and is one of the most
profitable ways to make money in the criminal world. There are a wide variety of cybercrimes,
which can broadly be placed into two categories: one-off crimes, such as installing a virus that
steals your personal data; and ongoing crimes such as cyberbullying, extortion, distributing child
pornography or organizing terrorist attacks.

Some tips to prevent cybercrime:

 Don’t download anything from unknown sources

 Don’t click on links embedded in emails from people you don’t know
 Don’t ever give out your password or personal data

2. Money theft/phishing - Phishing is the fraudulent attempt to obtain sensitive information

such as usernames, passwords and credit card details by disguising oneself as a trustworthy
entity in an electronic communication. Typically carried out by email spoofing or instant
messaging, it often directs users to enter personal information at a fake website which matches
the look and feel of the legitimate site.

Phishing is an example of social engineering techniques being used to deceive users. Users are
often lured by communications purporting to be from trusted parties such as social web sites,
auction sites, banks, online payment processors or IT administrators.

3. Disclosing private information - Privacy is the ability of an individual or group to seclude

themselves, or information about themselves, and thereby express themselves selectively. The
boundaries and content of what is considered private differ among cultures and individuals.

When something is private to a person, it usually means that something is inherently special or
sensitive to them. The domain of privacy partially overlaps with security, which can include the
concepts of appropriate use, as well as protection of information. Privacy may also take the form
of bodily integrity.

Unauthorized disclosure of private information can make the perpetrator liable for civil remedies
and may in some cases be subject to criminal penalties. Even though they are often used
interchangeably, personal information is sometimes distinguished from private information, or
personally identifiable information.

4. Inappropriate advertisement and marketing to children - Advertising is a pervasive

influence on children and adolescents. Young people view more than 40 000 ads per year on
television alone and increasingly are being exposed to advertising on the Internet, in magazines,
and in schools. This exposure may contribute significantly to childhood and adolescent obesity,
poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in
mitigating some of the negative effects of advertising on children and adolescents.

5. Copyright infringement - A copyright infringement is a violation of an individual or

organization's copyright. It describes the unauthorized use of copyrighted material, such as text,
photos, videos, music, software, and other original content. In the computer industry, copyright
violations often refer to software programs and websites.

6. Identity theft - Identity theft, also known as identity fraud, is a crime in which an imposter
obtains key pieces of personally identifiable information, such as Social Security or driver's
license numbers, in order to impersonate someone else.

The information can be used to obtain credit, merchandise and services in the name of the victim,
or to provide the thief with false credentials. In addition to running up debt, in rare cases, an
imposter might provide false identification to police, creating a criminal record or leaving
outstanding arrest warrants for the person whose identity has been stolen.

Reference:

 https://www.slideshare.net/markjhonoxillo/opportunities-and-challenges-of-media-and-
information
 https://sites.google.com/view/elearningmil/lessons/the-opportunities-challenges-and-
power-of-media-and-information
 https://www.youtube.com/watch?time_continue=91&v=OetTq7QU7JE
 https://workology.com/social-media-enterprise-communciation/
 https://prezi.com/5n74tju4mpau/opportunities-challenges-and-power-of-media-
information/
 https://www.avast.com/c-cybercrime
 https://en.wikipedia.org/wiki/Phishing
 https://pediatrics.aappublications.org/content/118/6/2563
 https://searchsecurity.techtarget.com/definition/identity-theft