Program – I

Program Name: BA in Public Relations & Advertising

Duration: 3 years
Entry requirement: 10 +2
About Course: The BA in PR and Advertising degree program focuses on the core principles
of public relations and advertising theory and applies it to practice. You will learn about the role
of advertising and PR as central activities within organizations and their role within a consumer-
driven society

Course Description:

Semester I
Media Communication Skills
Introduction of Media and Communication
Technology in communication and Media -I
A Peep into Indian Literature
Foreign Language
History of Print & Broadcasting in India
Semester II
Concepts of Mass Communication
Technology in communication and Media-II
India Political system and important global
Ideologies
Foreign Language – II
Psychology
Translation Techniques in Mass Media

Semester III Semester IV

Introduction to PR Crisis Communication Management
Concepts of Advertising Political Communication
Basic Economics Media and communication research
Advertising and Public Relation Ethics & laws Consumer behavior
Writing for Mass Communication Corporate Communication
Employee communication and dealing with Public relations theory and strategy
change

Semester V Semester VI
Digital Advertising & PR Copywriting
Corporate Social Responsibility Non Profit Public Relations
Persuasive communication Event Planning
Media Planning/campaigning Public Relation in Healthcare
Account Planning Advertising and marketing communication
Internship Dissertation
Learning Outcomes:

Students earning a B.A. in Public Relations will be able to:

1. Apply basic public relations theories and principles to practice.
2. Compose written public relations materials in a logical, coherent, concise, and
appropriate format.
3. Deliver effective presentations to work teams, clients, and publics.
4. Identify, explain and apply conceptual and historical foundations of public
communication disciplines as they relate to information and persuasion theories,
concepts and models.
5. Synthesize broader liberal arts knowledge with the principles of public relations in order
to create effective public relations campaigns.
6. Plan and implement basic research projects, read and interpret research data as they
apply to public relations campaigns.
7. Create and conduct ethically sound and socially responsible public relations strategies
and campaigns.

Career prospects:
You’ll graduate with the relevant skills to enter the main communication industries, including:
advertising, corporate or organizational communications, marketing, public relations, brand
and reputation management, Government departments, Campaign Manager, Media Analyst,
Media Planner and Non-Government Organizations (NGOs)
 Program – II

Program Name: BA in Digital Media

Duration: 3 years
Entry requirement: 10 +2
About Course: This course offers a unique blend of theory and practice, teaching you all you
need for a future in digital and interactive media.
You’ll build a portfolio of practical projects and learn to analyze the impact of digital media
products on society. You’ll have the opportunity to gain a wide range of technical skills from
graphic design and animation to dynamic web programming and mobile app development, and
to combine these with vital critical thinking, research and analytical skills.
Course description:

Semester I
Media Communication Skills
Introduction of Media and Communication
Technology in communication and Media -I
A Peep into Indian Literature
Foreign Language
History of Media
Semester II
Concepts of Mass Communication
Technology in communication and Media-II
India Political system and important global
Ideologies
Foreign Language – II
Psychology
Translation Techniques in Mass Media

Semester III Semester IV

Animation and Interactivity Motion Graphics
Understanding Digital Media Animation and Interactivity
Interface Design Visual Communication
Design for Digital Media Working in Digital Media
Digital Cultures Dynamic Web Programming
Introduction to Journalism Communication Research Methods

Semester V Semester VI
Digital Storytelling Mobile Media
Journalism, Politics and Society Citizen Media, War and Media
Media Policy Motion Graphics
Camera and Editing Internet Policy & Media Law
Digital Storytelling Communication Dissertation OR New Media
Final Project
Introduction to Public Relations Live News Production
Learning Outcomes:

1. Review, understand and analyze major Media theories and concepts relating to media
genres and representations, technological innovation, research methods, and
professional practices in diverse industry contexts, including digital media, journalism,
public relations, film and television.
2. Use a range of generic and industry specific digital media technologies to address
diverse communication needs for a range of audiences and to deliver creative projects,
media products, and accessible presentations to diverse audiences within and outside
the field
3. Capitalize on existing and emerging employment opportunities in digital content
creation and distribution within the rapidly-changing creative economy.
4. Hands-on projects in each course lead to a relevant and robust electronic portfolio.
5. Internships and community based projects give students to work on real world skills
outside the classroom with working professionals, creating well rounded students with
work experience.
6. Produce a final, professional-quality digital portfolio that demonstrates the skills needed
in today’s digital media environment and increases chances of employment.

Career Prospects: Digital media communications play a vital role for almost every organization.
This means career opportunities for graduates are rich and varied.
Our graduates pursue a wide range of careers in media including web design, social media
analysis, content writing, online marketing, advertising, graphic design, project management
and e-commerce.
 Program – III

Program Name: BA in Journalism

Duration: 3 years

About Course: This course gives you the knowledge and skills to pursue an exciting career in
the multimedia world of journalism.
You’ll receive hands-on training in TV, radio and digital production, alongside theoretical study.
You’ll learn how to spot and investigate a story and then write, produce, record and edit your
own stories in our cutting-edge studios, editing rooms and media suites. You’ll explore ethical
issues and the role of journalism in society – and choose optional modules on topics from
documentary production to citizen media.

Course description:

Semester I
Media Communication Skills
Introduction of Media and Communication
Technology in communication and Media -I
A Peep into Indian Literature
Foreign Language
History of Media
Semester II
Concepts of Mass Communication
Technology in communication and Media-II
India Political system and important global
Ideologies
Foreign Language – II
Psychology
Translation Techniques in Mass Media

Semester III Semester IV

Introduction to Journalism Camera
Basics of Economics Advanced New Media
Advertising Principles Feature writing
Still Photography Radio Production
New Media Introduction to Public Relations
Introduction to Film News Editing

Semester V Semester VI
Broadcast journalism Video Editing
Reporting and Editing for Print Online Journalism
Film appreciation Media Ethics and the law
Documentary Production Communication research methodology
Sociology of global news Data Journalism
Internship Live News Production
Learning outcomes:

Students will be able to:

 Write, interpret and report the news of the day.

 Understand the business many of them will be entering.
 Understand the role technology, social media and repurposing stories for multimedia
platforms are playing in the current and future world of newsgathering and
dissemination.
 Demonstrate the skills necessary to successfully perform the tasks expected of a
beginning reporter, editor or producer
 Understand journalism's relationship to society, power, politics and the international
stage, which is being made smaller through the use of mass media

Career prospects:

Reporters and correspondents typically research and write for a variety of media
outlets. Depending on a journalist's particular specialization, this could mean creating
web content with pictures, videos, and copy, performing in-person, taped interviews, or
writing long-form journalistic pieces for print publication. The sections below describe
four distinct specializations and their applications in the professional journalism world.
 Program – IV

Program Name: BA (Media and Communication)

Duration: 3Years
About Course: The course is designed to provide you with an understanding of a wide range
of contemporary issues related to the theory, development and practice of mass and
interactive communication, both nationally and internationally. You will learn about how news
is produced and reported, and how media industries, politics, culture and society interact, as
well as learning about a very wide range of media, from newspapers to Twitter, from movies to
reality TV.

Course description:

Semester I
Media Communication Skills
Introduction of Media and Communication
Technology in communication and Media -I
A Peep into Indian Literature
Foreign Language
History of Media
Semester II
Concepts of Mass Communication
Technology in communication and Media-II
India Political system and Important global
Ideologies
Foreign Language – II
Psychology
Translation Techniques in Mass Media

Semester III Semester IV

Introduction to Journalism Cyber sociology
Media and Globalization Introduction to Public Relations
Global Political system and Media Practices Media Research Methods
Journalism Studies Media and Society
Introduction to New Media Advertising Principles
Introduction to Film Studies New Media and Everyday Life

Semester V Semester VI
The Communication of Politics Activism and Protest in the Information Age
Media Research and Criticism Media Gender and Human Rights
Television Studies Media Ethics and the Law
Convergence in Media Media Industry and Management
Development Communication Intercultural Communication
Internship Project/Dissertation
Learning outcomes:

Students who successfully complete the BA in Communication & Media Studies degree program
should be able to:
 Communicate effectively using a variety of communication and information
technologies and media.
 Explain the process of human communication in its various contexts.
 Explain the significance of major moments in communication and media history.
 Use communication theory to analyze and evaluate individual, group, and mass media
messages for how they work and for their consequences.
 Create communicative materials that incorporate communication theory, audience
analysis, and rhetorical and persuasive strategies.
 Understand and apply the concepts of social and legal regulation as they relate to the
use of existing and emerging communicative materials.
 Be sensitive to and respectful of cultural differences in communicative and media
practices.
 Recognize an ethical responsibility to other individuals, the community, the discipline,
the profession, and society as a whole based on various perspectives and associated
standards of ethical communication in face-to-face and mediated environments.
 Explain how human communication is impacted by various technologies and media.
 Use the history of communication and media to explain the present and anticipate the
future of the field.

Career Prospects:

A degree in Communication Studies helps students develop practical communication

skills for engagement around campus, in the workplace, at home, in society, and in the
world. Students who earn a degree in Communication Studies successfully find
employment opportunities in a variety of areas where they will need
effective interpersonal, organizational, intercultural, ethical, and media savvy
communication expertise. A bachelor degree in Communication Studies also prepares
students who want to enter graduate school for advanced studies in communication,
media, education, or other related fields. Students upon graduation will be able to work
into fields like Global Communications, Media Strategy and Planning, Editor, Feature
Writer, Reporter, Researcher