INTRODUCTION

The MBA Program in International Tourism Management is

the first graduate institution established in the particular field
in tourism since 1989. For years, we have been proactively
enhancing and broadening students’ research skills in areas
of inquiry such as tourism, hospitality, travel and leisure
studies. We provide our students with the opportunity to
develop their own modern-era, global perspective and vision
in order for them to be ready to tackle the challenges in the
field of tourism management in a multicultural environment.

MISSION STATEMENT
We mainly focus on Hotel and Restaurant Management and
Leisure and Travel Management with the emphasis on:

1 Developing specialized tourism management skills.

2 Intensifying international and multicultural awareness and
sensitivity.
3 Cultivating individuality, flexibility and independent
analytical thinking in tourism students.

FEATURE ADMISSION
The program provides two distinct professional training. One 1 International applicants must hold a valid, ROC-
is focus on hospitality management, including seminar for recognized bachelor’s degree, or its equivalent.

Master’s Program for International Students in the management in hospitality industry. Another is training
emphasize on leisure and recreation management consist
Furthermore, the international applicants have to
satisfy all applicable requirements stated in the CCU

INTERNATIONAL TOURISM
of seminar for culture and tourism and seminar for the Regulations for International Admission.
management in travel management. This master cultivates 2 The international master program requires applicants
strategic thoughts and quantitative an analytical skills, a to provide school transcript(s) (including proofs of

MANAGEMENT
combination essential in upper management position as well outstanding academic achievements).
as hospitality research positions. The applicants have to submit one copy of study plan
3 in English or Chinese. Work experience, published
Graduates from this program can integrate newly acquired research papers, or other materials could advantageous
skills and knowledge in the areas of hotel, restaurant, leisure, to you should be attached to the application package.
travel, tourism administration, hospitality education and
instruction to enhance their professional career. They are
expected to be well prepared for fulfilling careers in the
tourism industry and to be able to contribute to enhancing the
quality of products and services provided by this industry.

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 PROGRAM STRUCTURE
In order to complete the program, students are required to collect 36 credits by taking compulsory and elective courses. All the
courses offered by the Department of Tourism Industry in The International MBA Program are taught in English.
After one year of study and upon completion of all the required courses, students may apply for the thesis proposal review
exam and the thesis exam. Passing the thesis proposal review exam promotes a student and he/she becomes a candidate for
a Master's degree. The thesis can be presented in Chinese or English.
COURSE INFORMATION
REQUIRED COURSES
Course Unit Course Description
Research Methodology 3 Credits This course aims at providing students with research techniques and skills for
analyzing any quantitative data that may be required for their individual research
projects, the publication of the research and an academic career. The emphasis is
on practical uses of SPSS and AMOS software tools in order to discover and prove
new scientific facts and relationships.
International Business 3 Credits The challenges of culture and globalization motivate students to grasp difficult
Management conceptual material.
The course covers a wide range of financial issues. The theoretical foundations
are further discussed, including: CAPM, APT, MM theory, cost of capital , dividend
policy, etc.
International Marketing 3 Credits This course is designed to introduce students to international/global marketing
Management and branding as viewed through the lens of Taiwan's brands and companies.
Corporate Finance 3 Credits The class focuses on setting out the basic principles of financial management and
applying them to the main decisions likely to be faced by the financial manager.
The content covers the fundamental concepts of financial management, pricing
of financial assets, discounted cash flow techniques, capital budgeting evaluation
methods, capital asset pricing model, the measure of financial leverage, cost of
capital, capital structure theory and dividend policy.
ELECTIVE COURSES
Course Unit Course Description
Seminar for Culture 3 Credits Since 1978, when the first world heritage sites list was announced, world heritage
and Tourism Marketing sites have become one of most important resources in cultural tourism. The aims
of this course are to define and introduce the concept of world heritage, assign
the criteria, and introduce the potential world heritage sites in Taiwan. It will aid
the students’ understanding of the world-wide development of the cultural tourism.
The course also discusses the development of cultural tourism, the characteristics
of cultural tourism and explains the parameters of cultural tourism. It analyzes the
positive and negative impacts of cultural tourism to help the students enter into
this new research area.
Tourism and Hospitality 3 Credits This course introduces the marketing theories and research of the hospitality and
Marketing Research tourism industries. The course includes: comparing the hospitality and tourism
industries with other industries, marketing the specific products, price, promotion,
place and people. It also includes public relationship perspectives and planning
a successful marketing strategy. Attention is paid to the rapid advancement in
technology which changes the understanding of hospitality and tourism marketing
both as an academic subject and in the practical environment. The instructor will
provide direction to guide students to understand the themes and discuss the
phenomenal research of hospitality and tourism marketing.
Seminar on Tourism 3 Credits This course is designed to provide students with an understanding of the
Consumer Marketing hospitality industry from an international perspective. Upon completion of this
course, you should be able to:
1. Discuss past, present and future trends in the hospitality industry.
2. Calculate the major operational statistics.
3. Identify some of the major concerns of hospitality operators planning to enter
international markets.
4. Describe current events that are impacting the hospitality industry.

Scientific Research of 3 Credits This courses focuses on acquainting graduate students with the domains of
Tourism Studies tourism, the theories involved, methods applied, the role of logic in research
design, and generating further understanding of the academic approach in
research article evaluation in tourism studies. Students will discuss research
articles from tourism periodicals. The overall aims of the course are to: 1. Enhance
the students’ ability to search and understand the most updated knowledge in the
tourism field for competence in a tourism career; and 2. Prepare the student to
write a thesis.

Applied Multivariate 3 Credits This course aims to provide students with a variety of multivariate statistical
Data Analysis methods frequently used in business research. The methods include: multiple
regression, logistic regression, factor analysis, principal component analysis,
cluster analysis, discriminant analysis, and canonical correlation analysis, among
others. This course is designed to develop students’ competence in multivariate
data analysis for their thesis research.

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