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In a market economy or capitalists economy, the interaction of demand and supply of goods and services
determine the prices of goods and services.
Demand
- Demand is the schedule of various quantities of goods and services which buyers are willing and
able to purchase at a given price, time and place, all other factors are held constant [ceteris
paribus].
- The law of demand states that as the price increases, the quantity demanded decreases, and as
the price decreases, the quantity demanded increases, ceteris paribus.
- Various factors affecting demand include the following;
1. Price of the product
2. Income of the buyers
3. Quality of the product
4. Season
5. Price expectation
6. Number of consumers/population
7. Tastes and preferences
8. Promotion and advertisement
9. Religion
10. Price of related products
11. Fashion/fad
12. Customs and tradition
- A demand schedule is a listing of the different quantities of goods and services that buyers will
purchase given the various alternative prices.
Example.
10 9
20 8
30 7
40 6
50 5
60 4
70 3
80 2
A demand curve is a plotted demand schedule as in figure below.
Qdᵪ = f [Pᵪ]
Qdᵪ = a - bPᵪ
Where; a - intercept
B - slope [the formula; ∆Q / ∆P]
The negative sign indicates a negative [inverse] relationship between the price of X and
the quantity demanded.
Calculate the quantity demanded assuming the following prices;
1. P=20 2. P=30 3. P=40
Answer
1. If P=20, then 2. If P=30, then 3. If P=40
Qx = 20 – 0.4 [20] Qx = 20 – 0.4 [30] Qx = 20 – 0.4 [40]
= 12 =8 =4
Plot the demand curve
Price Qd
20 12
30 8
40 4
- A movement along a given demand curve is the change in the quantity demanded due to the
changes in the price of the product when all other factors are held constant [figure 4].
A change [or shift] in the demand refers to the shift in the entire demand schedule due to the changes in
some factors that were held constant like income, price of related products, population and others.
5 18 36
10 16 32
15 14 28
20 12 24
25 10 20
30 8 16
35 6 12
40 4 8
Market demand curve is the total demand obtained by taking the horizontal summation of all individual
demand curves of the consumers in the market.
15 5 10 2 17
14 8 13 4 25
13 11 16 6 33
12 14 19 8 41
11 17 22 10 49
10 20 25 12 57
Supply
- Supply is the schedule of various quantities of goods and services which sellers are willing and
able to sell at a given price, time and place, all other factors are held constant [ceteris paribus].
- The law of supply states that as the price increases, the quantity supplied also increases, and as
the price decreases, the quantity supplied also decreases, ceteris paribus.
Example;
Table 4. Supply Schedule for Commodity X
10 1
20 2
30 3
40 4
50 5
60 6
70 7
80 8
b = 0.6 the slope means that for every one unit change in the price of X, the quantity supplied
will change by 0.6 unit.
The positive sign signifies a positive relationship between the price and the quantity
supplied.
Price Qs
20 2
30 8
40 14
10 4 2
12 8 4
14 12 6
16 16 8
18 20 10
20 24 12
22 28 14
24 32 16
Market supply curve is the horizontal summation of all individual supply of the sellers in the market.
1 11 5 1 17
2 15 9 4 28
3 19 14 7 40
4 23 18 10 51
5 27 22 13 62
6 31 27 16 74
Market Equilibrium
- The condition when quantity demanded is equal to quantity supplied is said to be market
equilibrium.
When there is no equilibrium, there is no balance between the demand and supply.
- Shortage is a condition when the quantity demanded exceeds the quantity supplied.
o This happens when the price gets lower than the equilibrium price
Surplus is a condition when the quantity supplied is greater than the quantity demanded.
- This occurs when the price is above the equilibrium price.
Numerical example using data on tables below
10 9 1
20 8 2
30 7 3
40 6 4
50 5 5
60 4 6
70 3 7
80 2 8
Demand Supply
Qdᵪ = 20 - 0.4Pᵪ Qsᵪ = -10 + 0.6 Pᵪ
= 20 - 0.4 {30} = -10 + 0.6 (30)
= 8 = 8
Therefore, the equilibrium quantity is 8 units.