#PadharoMareDesh

Objective

To study Marketing strategies of Tourism adopted by the State Government and the RTDC in the context
of present and future development of Tourism.

ABSTRACT

As tourism is the fastest growing industry in the world, it has become one among the world’s most
competitive industries. The competition is increasing day by day since more and more countries seek to
attract tourists and more companies and organizations become involved in the highly skilled business of
transporting, accommodating and catering for tourists. Just as any other products tourism too needs to
be marketed persistently, as it is an industry in which the customer still has an immense variety of
choices. Tourism organizations are adopting newer methods, techniques and strategies for marking
tourist destinations and the products and services associated with tourism.

The concept of tour package is one among such innovative marketing methods adopted by several
organizations across the globe. At present it has become a major contributing factor to the growth of
tourism industry in India as well as worldwide. The increasing growth of tourist inflows in Rajasthan is
also significantly influenced by the tour packages conducted by the travel agents, tour operators and
other government and private tourism organizations such as Rajasthan Tourism Development
Corporation (RTDC).

RTDC, the government agency to undertake tourism promotional efforts in Rajasthan, has been
designing and developing varied tour packages and other tourism products in order to identify and
market all the beautiful spots and destinations in the state. Even though the Corporation has
undertaken several marketing and promotional effort in the state, much of Rajasthan’s enchanting
tourist places and spots are still remain unexposed to the nature lovers. RTDC, hence, should be very
vigilant in formulating and implementing tourism marketing plans, policies and strategies for its varied
tourist products and services in order to accomplish the stated objectives. The plans, policies and
strategies thus formulated would be helpful to take the state to the pinnacle of socio-economic
development. Through this study, therefore, the researcher made an earnest attempt to investigate the
marketing strategies adopted by the Corporation for its varied tour packages offered in Rajasthan State.

Travel and Tourism is able to contribute to development which is economically, ecologically and socially
sustainable, because it:

1. Has less impact on natural resources and the environment than most other industries;

2. Is based on leisure and enjoying the local culture , built heritage and natural environment;

3. Plays a important part in increasing consumer devotion to sustainable development principles

through its indirect consumer distribution channels;

4. Provide an economic support to protect natural environments and habitats which might otherwise be
assigned to more environmentally damaging land uses, thereby, helping to maintain biodiversity.

Tourism is alive with dynamic growth, new activities, new technology, new destinations, new market
and rapid changes.
Heritage Tourism:

Heritage tourism in Rajasthan has always been famous for its ancient cultural diversity which attracts
millions of tourist each year. Rajasthan is rich in heritage amply reflected in various temples, palaces,
monuments and forts that can be found everywhere in the state.

Cultural Tourism:

Rajasthan is also known for its rich cultural heritage and an element of mysticism, which is why tourist
come to Rajasthan to experience it themselves. One can see the influence of various cultures in dance,
music, festivities, architecture, traditional customs, food and languages. The richness in culture goes a
long way in projecting India as the ultimate cultural tourist destination.

https://shodhganga.inflibnet.ac.in/bitstream/10603/55457/13/13_chapter%204.pdf

https://twitter.com/hashtag/PadharoMhareDesh?src=hash&ref_src=twsrc%5Etfw%7Ctwcamp%5Eembe
ddedtimeline%7Ctwterm%5Eprofile%3Amy_rajasthan&ref_url=http%3A%2F%2Fwww.tourism.rajasthan
.gov.in%2F

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knowledge-and-skills/

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https://www.google.com/search?biw=1242&bih=553&tbm=isch&sxsrf=ACYBGNT7cTsScp_yMjrcR42-
eSjBzmX6oA%3A1568182393151&sa=1&ei=eZB4Xd_vCKLTz7sP9aCD-
AU&q=rajasthan+tourism+development+corporation+related+memes&oq=rajasthan+tourism+develop
ment+corporation+related+memes&gs_l=img.3...1819.42214..43008...0.0..1.1044.21685.0j2j9j6j3j11j7j
3......0....1..gws-wiz-
img.lUkg8OIuAgo&ved=0ahUKEwifkPLTjsjkAhWi6XMBHXXQAF8Q4dUDCAY&uact=5#imgrc=xDaLxDX_XM
QnyM:

https://www.google.com/search?q=adds+related+to+rajasthan+tourism&oq=adds+related+to+rajastha
n+tourism&aqs=chrome..69i57.20158j0j7&sourceid=chrome&ie=UTF-8

http://www.tourism.rajasthan.gov.in/media.html

https://www.scoopwhoop.com/Rajasthan-tourism-ads/

https://www.scoopwhoop.com/Rajasthan-tourism-ads/
https://www.google.com/search?sxsrf=ACYBGNQKuW-
Di2GHx9U1QozxB9w4Mp_xrg:1568198671356&q=integrated+marketing+concepts+for+analyzing+rajast
han+tourism&tbm=isch&source=univ&sxsrf=ACYBGNQKuW-
Di2GHx9U1QozxB9w4Mp_xrg:1568198671356&sa=X&ved=2ahUKEwiG8Pily8jkAhXDgeYKHXIPCRcQsAR6
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https://www.afaqs.com/news/advertising/46893_how-ogilvy-turned-rajasthan-into-rohansthan-
nehasthan-meerasthan-jennysthan

https://www.uok.ac.in/notifications/(11)%20Wajeda%20Parveen%20-
%20Commerce%20&%20Management.pdf

https://www.scribd.com/doc/38994687/Tourism-in-Rajasthan-An-exploratory-study-of-marketing-
policy