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Marketing Manager

OLEC CORP.
Job Description

Job Title: Marketing Manager


Department: Marketing
Reports To: President
FLSA Status: Non-Exempt
Prepared By: Michael Smith
Prepared Date: December 1, 2004
Approved By: Janet Jones
Approved Date: December 15, 2004

SUMMARY
Plans, directs, and coordinates the marketing of the organization's products and/or
services by performing the following duties personally or through subordinate
supervisors.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may
be assigned.

Establishes marketing goals to ensure share of market and profitability of products


and/or services.

Develops and executes marketing plans and programs, both short and long range, to
ensure the profit growth and expansion of company products and/or services.

Researches, analyzes, and monitors financial, technological, and demographic factors


so that market opportunities may be capitalized on and the effects of competitive activity
may be minimized.

Plans and oversees the organization's advertising and promotion activities including
print, electronic, and direct mail outlets.

Communicates with outside advertising agencies on ongoing campaigns.

Works with writers and artists and oversees copywriting, design, layout, pasteup, and
production of promotional materials.

Develops and recommends pricing strategy for the organization which will result in the
greatest share of the market over the long run.

Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-
set standards and to general and specific trends within the industry and the economy.
Ensures effective control of marketing results and that corrective action takes place to be
certain that the achievement of marketing objectives are within designated budgets.

Evaluates market reactions to advertising programs, merchandising policy, and product


packaging and formulation to ensure the timely adjustment of marketing strategy and
plans to meet changing market and competitive conditions.

Recommends changes in basic structure and organization of marketing group to ensure


the effective fulfillment of objectives assigned to it and provide the flexibility to move
swiftly in relation to marketing problems and opportunities.

Conducts marketing surveys on current and new product concepts.

Prepares marketing activity reports.

SUPERVISORY RESPONSIBILITIES
Manages three subordinate supervisors who supervise a total of five employees in the
Marketing Department. Is responsible for the overall direction, coordination, and
evaluation of this unit. Also directly supervises two non-supervisory employees. Carries
out supervisory responsibilities in accordance with the organization's policies and
applicable laws. Responsibilities include interviewing, hiring, and training employees;
planning, assigning, and directing work; appraising performance; rewarding and
disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential
duty satisfactorily. The requirements listed below are representative of the knowledge,
skill, and/or ability required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE


Master's degree (M. A.) or equivalent; or four to ten years related experience and/or
training; or equivalent combination of education and experience.

LANGUAGE SKILLS
Ability to read, analyze, and interpret common scientific and technical journals, financial
reports, and legal documents. Ability to respond to common inquiries or complaints from
customers, regulatory agencies, or members of the business community. Ability to write
speeches and articles for publication that conform to prescribed style and format. Ability
to effectively present information to top management, public groups, and/or boards of
directors.

MATHEMATICAL SKILLS
Ability to apply advanced mathematical concepts such as exponents, logarithms,
quadratic equations, and permutations. Ability to apply mathematical operations to such
tasks as frequency distribution, determination of test reliability and validity, analysis of
variance, correlation techniques, sampling theory, and factor analysis.

REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or
diagram form and deal with several abstract and concrete variables.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by
an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the
essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk
or hear. The employee frequently is required to use hands to finger, handle, or feel. The
employee is occasionally required to stand, walk, and reach with hands and arms.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an
employee encounters while performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the
essential functions.

The noise level in the work environment is usually moderate.


Receptionist

OLEC CORP.
Job Description

Job Title: Receptionist


Department: Operations
Reports To: Director of Operations
FLSA Status: Non-Exempt
Prepared By: Richard Jones
Prepared Date: May 23, 2005
Approved By: Michael Smith
Approved Date: May 29, 2005

SUMMARY
Receives callers at establishment, determines nature of business, and directs callers to
destination by performing the following duties.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may
be assigned.

Obtains caller's name and arranges for appointment with person called upon.

Directs caller to destination and records name, time of call, nature of business, and
person called upon.

Operates PBX telephone console to receive incoming messages.

Types memos, correspondence, reports, and other documents.

Issues visitor's pass when required.

Makes future appointments and answer inquiries.

Collects and distributes mail and messages.

Performs variety of clerical duties.

SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential
duty satisfactorily. The requirements listed below are representative of the knowledge,
skill, and/or ability required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
One year certificate from college or technical school; or three to six months related
experience and/or training; or equivalent combination of education and experience.

LANGUAGE SKILLS
Ability to read and interpret documents such as safety rules, operating and maintenance
instructions, and procedure manuals. Ability to write routine reports and correspondence.
Ability to speak effectively before groups of customers or employees of organization.

MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers,
common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw
and interpret bar graphs.

REASONING ABILITY
Ability to apply common sense understanding to carry out instructions furnished in
written, oral, or diagram form. Ability to deal with problems involving several concrete
variables in standardized situations.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by
an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the
essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk
or hear. The employee frequently is required to use hands to finger, handle, or feel and
reach with hands and arms. The employee is occasionally required to stand and walk.
The employee must occasionally lift and/or move up to 10 pounds.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an
employee encounters while performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the
essential functions.

The noise level in the work environment is usually moderate.

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