Tiêu đề Tác giả 1 Năm

A research on effectiveness of Facebook 2015

1 advertising on enhancing purchase intention of Milad Dehghani
consumers

DECISION MAKING ON BUYING FASHION

PRODUCTS VIA FACEBOOK BY THAI FACEBOOK Kachaporn 2014
2 Wongchaisuwan
USERS

Effective Internet Marketing Strategies for

3 Zohreh Daemi 2018
Online Fashion Jewelry Businesses

An empirical study to analyse the awareness

4 and influence of User Generated Content on Dr. Abhishika Sharma 2018
Facebook
 Effectiveness of Facebook as a free marketing Arthelo P. Palma
5 2016
tool
Câu hỏi nghiên cứu Kết quả chính Gợi ý cho chủ đề Điểm

The results of the study

showed that Facebook
The effectiveness of advertising significantly ảnh hưởng của quảng cáo facebook
advertisements in affected brand image and đến dự định mua sắm hàng hóa
enhancing consumers’ 8
brand equity, both of which
purchasing intention on factors contributed to a
Facebook in 2013? significant change in
purchasing intention

The results found that

The decision-making on Facebook has a significant
buying fashion products quyết định mua sắm hàng hóa qua
impact on the purchase 7
via Facebook by Thai facebook của người Việt
decision of fashion
Facebook Users products.

1. What effective Internet The study research revealed

marketing strategies do that online fashion jewelry
online fashion jewelry business owners can
business owners use to successfully implement
maintain or increase effective Internet marketing
profitability? strategies to achieve chiến lược maketing của doanh nghiệp 9
sustainability and thời trang trên mạng xã hội
2. What profitability through
additional information maintaining strong
regarding Internet customer relationships with
marketing strategies customers and building a
would powerful brand
you like to share?

quite a substantial number

Whether Facebook user of the respondents were
can recognise the unable to differentiate Nhận thức về những quảng cáo trên
different between n the between the user generated facebook dối với người dân trong địa 6
user generated content content and non user bàn tp.HCM
and non user generated generated contents
contents? (Sponsored content) at
aggregate level
 1. Facebook users’ main
concern might not be
How consumer behavior directly in line with
marketer’s intention of
at the personal context building brands or enticing
towards posted threads customers. công cụ maketing hiệu quả đối với các
on Facebook using articles 2.relevant behavioral gap 8
doanh nghiệp trong lĩnh vực thời trang
with contents on among online Facebook
emotions and needs? users, marketers, and
Facebook policies that I see
as important point of
interest