Documenti di Didattica
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by
ATHE – LBIS
Jakarta, Indonesia
29 July, 2019
George Samuel Wijaya 2
Final Assignment
Task 1 – 1.1
right and attractive promotion will give a huge impact on the customers that
stimulate the demand of products as the result. This became the main purpose
potential buyers into an actual buyer. Commonly, this type of strategy is used
during the product life cycle to increase sales which eventually a product will
they need about features, quality, performance, price, product availability, and
where they can purchase it, ‘informative advertising is the category that
makes the most sense to use when you have a complex product or service,
the products or services in line with Wagner (n.d.). It can be done in various
bonuses, showing the distinction and benefits of the products or services, and
effective way to build a strong relationship and to keep the customers loyal to
them to give feedback, keeping them updated, and being consistent with the
brand’s visual are the methods that the firm can use to remind the customers
efforts. There are several important things that must be considered in building
company needs to persuade and claim to the customers that its brand is
superior over the others. Consequently, it will affect customer preference and
contrast between its product and the same or similar product offerings by
attempts to establish or improve its reputation and image on the specific audiences in
consonance with Bhasin (2017). This type of advertising is completely different from
Advocacy advertising is one of the ways that help the organization to deliver point of
view messages in order to influence the perception of society towards the organization in
a good way.
positive image of the company, increase the trustworthiness, boost employee morale,
enhance the goodwill, and it helps the firm to build its identity instead of relying on the
brand or product. However, it has a few disadvantages at the same time suchlike it is
extremely expensive, difficult to measure the efficiency, and consumers do not like this
escape all preconceived notions their audience might have of them and deliver a message
that hits you right in the gut. It starts with a man in India explaining a childhood friend to
his granddaughter – he and the friend hadn’t seen each other since India and Pakistan
became separate countries and they were forced to leave each other. The granddaughter
is moved by the story and uses Google to track down the friend and arrange a reunion
George Samuel Wijaya 5
and…well, I would say more, but I’m getting choked up just writing about it. Watch it
Task 1 – 1.2
in advertising, which is the only way to observe how the advertisement has performed,
reached its target, and achieved its goals. Nevertheless, based on CPXi (2018), not every
promotional campaign can be measured accurately due to some factors such as different
definitions of viewability standard that depends on each type of company, ad fraud that
caused by bot traffic will affect and show the result of incorrect amount of views in the
campaign, and false assumption of the reason why the audience took another step after
campaign can be done in 2 main forms that consist of sales effect and communication
effect. Sales effect means the difference in sales volume itself which generated by the
advertisement and it helps the firm to determine the ideal advertising budget, while
communication effect means the extent to which the audience understands the message
and it helps to tell the firm if the message is actually working. In addition, a firm can use
Task 1 – 1.3
which holds an important role with the purpose to protect the society from the unethical
the society in a negative way. Sale of Goods Act, Trade Description Act, Advertising
References
https://www.marketing91.com/corporate-advertising/
https://blog.marketresearch.com/corporate-advertising-advantageous-or-just-too-
controversial
https://ozcontent.com/blog/best-corporate-storytelling-examples/
https://bizfluent.com/info-8168435-promotional-objectives.html
https://smallbusiness.chron.com/informative-advertising-mean-23213.html
https://smallbusiness.chron.com/information-persuasive-promotion-marketing-plan-
65807.html
https://www.wordstream.com/blog/ws/2016/11/10/customer-loyalty
https://smallbusiness.chron.com/examples-competitive-advertising-12671.html
https://simplicable.com/new/brand-image
https://cpxi-asia.com/viewpost/5-reasons-why-your-digital-advertising-metrics-are-
inaccurate
https://www.managementstudyguide.com/advertising-effectiveness.htm