HEINTZ II CRISTOBAL LANGDET

VP/DIRECTOR CORPORATE/ INBOUND – OUTBOUND BPO OPERATIONS / CALL CENTER /

HOSPITALITY BUSINESS DEVELOPMENT / HARD CORE SALES / BRAND AND MARKETING
DEVELOPMENT SPECIALIST

+ 63 919 512 9066

TALAMBAN, CEBU
+ 63 956 460 9929
CITY, CEBU 6000
marcelo.heintz@outlook.com

Skype Id: live: marcelo.heintz

ABOUT ME

My extensive international management experience abroad has provided effective

implementation strategies in OPERATIONS,PROCESS IMPROVEMENT, BUSINESS DEVELOPMENT
(B2B/B2C), SALES & KEY ACCOUNTS MANAGEMENT, MARKETING, MEDIA BUYING, ADVERTISING,
EVENTS /PROMOTIONS AND RESEARCH & BRAND/PRODUCT LAUNCH & DEVELOPMENT. In addition,
with an in depth experience in handling US/EUROPEAN/ASIAN CAMPAIGNS/ACCOUNTS OR
CLIENTS.
My Pragmatic Style Management skills, along with my holistic approach in CLIENT
ACQUISITIONS are a contributing factor to being a very valuable member of the
Management team. Let me also note that one of my greatest strengths is my ability to build
relationships within outside an organization. This includes C-Level executives of Fortune 1000’s
management teams.

With over collective 18 years in industries of BUSINESS INTELLIGENCE / BPO CALL CENTER/ TELE-
SALES / FINANCE & INVESTMENTS / CREATIVE ADVERTISING & MEDIA / HOSPITALITY /FACILITY
MANAGEMENT / OIL & GAS/ REAL ESTATE INVESTMENTS & PROPERTY DEVELOPMENT /AIRLINE &
TRAVEL / CORPORATE & RETAIL BRANDS POSITIONING / ORGANIZING STRATEGIC EVENTS SUCH AS
CORPORATE HOSPITALITY, SUMMITS, FORUMS, CONFERENCES & INTERACTIVE WORKSHOPS, BAR
TOURS AND MAJOR CONCERTS at both national and international level.

SKILLS & EXPERTISE

 VISIONARY LEADERSHIP  EFFECTIVE DECISION MAKING

 ABILITY TO MOTIVATE A WORKFORCE
 EFFECTIVE MANAGEMENT AND DELEGATION
 COMMUNICATION AND NEGOTIATION
 SALES/MARKETING/PR AND PRESENTATION
SKILLS
 MANAGEMENT OF A MULTI-FACETED BUSINESS
OPERATIONS
 STRONG FINANCIAL ACUMEN
 PLANNING AND FORECASTING
 IN DEPTH KNOWLEDGE OF MARKETS AND
CHANGING BUSINESS ENVIRONMENTS
 COMPLEX PROBLEM SOLVING
 KEY ACCOUNT MANAGEMENT
 CLIENT ACQUISITION
 CORPORATE BUSINESS DEVELOPMENT
 PROCESS IMPROVEMENT
 SPONSORSHIP ACQUISITION
 PRE AND POST EVENTS MANAGEMENT
 BUDGETS/ P&L / REVENUE MANAGEMENT
 PROJECT MANAGEMENT
 INVESTORS RELATIONSHIP MANAGEMENT
 ROLE MODEL
 DISCRETE AND ETHICAL
 MULTI TASKING

+63 919 512 9066 :M

+63 956 460 9929 :M
marcelo.heintz@outlook.com :E
live:marcelo.heintz: SKYPE
PROFESSIONAL EXPERIENCE
SITE OPERATIONS DIRECTOR, GRAVITY BPO INC.
CEBU CITY – OCT. 2018 – MAY 12, 2019
Responsible in all facets of contact center operations, including hiring, training, quality control, reporting and
client services. My role is to create performance-driven teams and will be responsible in managing the contact
center with large call/interaction volumes and 500+ agents.
• I oversee and direct the activities of all premier accounts, with all Team Leaders and Agents assigned to this
account, and responsible for operations including analyzing workflow to identify inefficiencies, developing
policies to improve the process, implementing change, and tracking progress.
• This also includes being responsible for regular and often daily interactions with all the company
departments/campaign team leaders and the entire management team, including maintaining an open line
of communication between staff and senior management.
• Responsible in monitoring operations staffing, provide temporary coverage and training and provide
excellent client service.
• Daily, partnering with client and upper management in developing operational procedures, ensuring
compliance with all established policies and procedures.
• Working with leadership to set team and individual KPIs and provide regular, actionable feedback.
• Additional responsibilities include, keeping up to date with industry trends and identifying areas of opportunity
to drive improvements, as well as maintaining all content moderation guidelines, reference documents, and
training materials to ensure they are current and complete.
• Ensure that all client and business objectives are met including, but not limited to, Key Client Service Levels,
Attrition Goals, P&L Targets.
• Build & Develop Operations Team: This opportunity includes hiring key roles and developing talent while
maintaining effective goal-driven attitudes with call center personnel. Identify and execute an employee
experience program that keeps talent loyal to the operation.
• Maintain Client Interaction & ensuring our clients see the value between Gravity BPO and them.

Achievements: • Grew the contact center from 20 agents to over 200+ in 2 months • Created a system process
for all campaigns • Created SLA’s Agreements for all accounts • Set up Accounts Receivable/ Collections
process • Grew the daily output from 30 transfers to 350 transfers. • Setting up a new site of 500+ seats for Auto
Insurance Campaign • Made a record of reaching 4.5 Sales per hour in a campaign.

SALES PROCESS IMPROVEMENT & OPERATIONS DIRECTOR, 411 BPO

CEBU CITY – OCT. 2017 – JULY 2018
Reporting directly to the CEO. To lead, facilitate and drive results in a fast paced and demanding growth
environment. To build and implement a world class Sales, Process and Operations Planning process across
the enterprise to improve customer satisfaction, profitability, and working capital.
Develop, lead and execute the business’s SPOP strategy, yielding improved value/experience for customers
and enhanced revenue/margin growth for the business.

 Execute all facets of the SPOP process to provide an optimum customer service level and working
capital performance as defined by the organization’s business operating plans and strategic
objectives.
 Partner with the marketing and sales, to ensure the demand consensus process delivers an agreed
upon, workable volume forecast (mid and long term); ensure gaps and overlaps are addressed,
scenarios are completed and issues appropriately escalated to meet business objectives.
 Lead the SPOP management reviews, prepare all data and metrics for review, identify gaps and
scenarios that must be presented, guide final decision making on open items and trade-offs, and
prepare escalations for executive review where appropriate.
 Create the SPOP minutes, communicate key conclusion to stakeholders and perform follow
up of the actions.
 As integral part of company’s key business process systems’ selection, implementation, and
execution, document and share “best practice” methods, processes and ideas across the
business’s supply chain operations to drive continuous improvements in all aspects of business
operations.
 Ensure visibility to capacity constraints via SPOP tools
 Develop mid and long range (> 1year) strategic capacity plans

+63 919 512 9066 :M

+63 956 460 9929 :M
marcelo.heintz@outlook.com :E
live:marcelo.heintz: SKYPE
FREELANCE CONSULTANT, DIRECT SOURCING SOLUTIONS
CLARK FREEPORT, PAMPANGA – AUG. 2017 – OCT. 2017
My role is to inspire, motivate and guide a team of Market Insights Consultants to meet or exceed operational
KPI's and develop them into sales closers. Leading by example I will be expected to deliver results, and be
responsible for daily operational management and for inspiring high levels of engagement within my team. I
also play an integral part in growing my team and expanding their deliverables to meet outstanding
outcomes.
I provide direct support to the Market Insights Manager in the ongoing development of internal and client
based customers to ensure that the department is able to meet its growth targets.

Detailed Responsibilities:
 Client acquisition through Appointment Setting & Lead Generation
 Source new sales opportunities through inbound lead follow-up and outbound cold calls and
emails
 Responsible and accountable for the conversion of outbound calls into closed deals
 Establish and maintain a high level of understanding of the client’s services and its offerings.
 Maintain the sales prospecting database for the company ensuring that all new entries in the
database are of acceptable standard of accuracy and detail.
 Investigate and find contact details for targeted Key Areas
 Build long-term relationships with new and existing customers.
 Responsible for the growth of my team by acquiring new clients through sales closing.
 Display innovation through inspiring, mentoring and motivating team members

REGIONAL HEAD SALES & MARKETING (APAC), AIRLINE METRICS FZ. LLC.
AN EZERECT PTY. LTD. COMPANY
AUSTRALIA /ANGELES PAMPANGA – FEB. 2017 – JULY 2017
Responsible for prospecting, qualifying and generating new sales leads to support the sales process.
REPORTING DIRECTLY TO THE CEO
• Develop new business via a variety of channels such as email, social media, conferences etc. to introduce
the product and identify appropriate buyers within the target market
• Follow up on leads and conduct research to identify potential prospects
• Conduct a needs analysis and determine prospect’s pain points to determine how the solution will speak to
those needs • Identifying key buying influencers within the prospects to determine budget and timeline.
• To Build a ROI model to prove returns to prospective customers.
• To Build and cultivate prospect relationships by initiating communications and conducting follow-up
communications in order to move opportunities through the sales funnel.
• Run Webinars and Podcasts for prospective and existing clients.
• Manage and refresh the company Website and keep it relevant on an ongoing basis
• Produce training material / videos
• Manage B2B social media accounts and reviews • Work with the CEO and management to develop and
grow the sales pipeline to consistently meet quarterly revenue goals
• Manage data for new and prospective clients in a CRM solution, ensuring all communications are logged,
information is accurate and documents are attached
• Prepare and analyze sales pipeline reports and dashboards
Measure and maximize results around new customer acquisition, relationship depth, referrals, on boarding and
churn to continuously improve to maximize performance

HEAD BUSINESS DEVELOPMENT/ MARKETING DIRECTOR

KCF MARKETING GROUP DWA FZ. LLC.
DUBAI, UAE – SEPT. 2015 – AUG. 2016
Responsible for all sales and marketing activities of the agency and implementation of the business
development plan, which includes prospecting, lead generation and qualification, presentation development
and follow-up.

RESPONSIBILITIES:
 Merchandises account activities.
 Develops/updates new sales literature.
 Provides direct marketing to new business prospects.
 Develops relationships with agency search consultants.
 Enhances the agency Web site with creative samples.
 Manages/develops an electronic presentation piece.
 Works with the Media department to develop contacts with media representatives in all key markets.

+63 919 512 9066 :M

+63 956 460 9929 :M
marcelo.heintz@outlook.com :E
live:marcelo.heintz: SKYPE
  Works to build prospects/contacts through existing clients and through the Account Service group.
 Develops and maintains a prime prospect list, which includes qualified prospects from the financial,
high tech, health care, travel and tourism, telecommunications, package goods, consumer and retail
arenas.
 Manages/keeps regular contact with companies on the prospect list.
 Builds relationships between agency and key prospects.
 Creates opportunities to pitch new accounts.
 Understands the business and marketing challenges of key prospects.
 Develops sales strategies for key prospects.
 Coordinates presentation/pitch approaches.
 Develops responses to requests for proposals (RFPs).
 Researches all prospects.
 Organizes, directs and makes physical arrangements for presentations.
 Targets marketers with specific parameters.
 Promotes high-impact, highly integrated advertising, Web development, Specialized
Marketing in-channel selling systems and results-oriented public relations programs to our
geographic area.

REGIONAL BRAND DEVELOPMENT MANAGER (M.E.N.A)

AIRWHEEL MIDDLE EAST FZ. LLC.
DUBAI, UAE – AUG. 2014 – AUG. 2015
Manages the Brand positioning/ brand image visibility and communication in the MENA Region for the brand
by developing channel specific marketing strategies to reach sell out targets in the region.
 Price and profit management at ex work level as per set targets
 Monitor competition prices, range and activities
 Ensure competitiveness in the market in line with the business development objectives
 Maintain the product range according to market development needs launching the relevant new
products while providing selling argumentation to Country Sales Organization (CSO) sales force
 Develop cross regional and customer specific sales promotions
 Manages setting targets of permanent presence at the Point of Sales (POS) and monitors the POS
presentation during market visits
 In charge of user events: fair and exhibitions
 Responsible of the brand Annual budget
All above liaising between the Sales Middle East Africa Team (SMA)–others region and the brand business
unit

BUSINESS DEVELOPMENT:

 Developing premium knowledge of the brand by carrying regular trainings at

CSO/Dealer/User levels
 Specific emphasis on expanding the distribution of the brands in the traditional trade and
multiple channels jointly with the Country Sales Directors
 Key professional management: using the power tools KPM structure and coordinates
implementing the brand within large users accounts
 Co-ordinates the brand after-sales service concept implementation with ASA (service business
unit) and the concerned CSO
 Growth project: build up the distribution of the brand by prospecting, selecting and appointing
the right partners in region.

Achievements:
 Achieved and completed the entire Brand Development in 1 and Half weeks.
 Increased retail distribution by 100% in 1 month
 Successfully acquired retail distributors in Oman, Kuwait, KSA in 1 month.

VICE PRESISDENT SALES/SOURCING & OPERATIONS

(DISTRESSED DEBT INVESTING – US HEDGE FUNDS)
FULCRUM CAPITAL DIFC FZ. LLC.
US/DUBA,UAE – MAY 2013 – JULY 2014
My primary focus is finding attractive investment opportunities in illiquid asset classes, including but not limited
to distressed corporate debt, nonperforming commercial real estate loans, distressed LP interests, bankruptcy
claims, and hard money lending.
• Management of NPL accounts, including restructuring debt repayment terms and maximizing recoveries
through enforcement or asset sales
• Negotiation with borrowers and stakeholders on restructuring and recapitalization plans • Formulation and
+63 919 512 9066 :M
+63 956 460 9929 :M
marcelo.heintz@outlook.com :E
live:marcelo.heintz: SKYPE
presentation of restructuring proposals/strategy for approval
• Preparation of regular credit reviews of the portfolio and appropriate loan loss provisioning
• Review and completion of required legal documentation
• Working with other creditors, legal, financial, technical and tax consultants
• Coordinate and oversee the team and provide management and technical support to other bank
departments

Achievements: Successfully acquired a $1Billion Dollar Non Performing Loans Portfolio with Vietnam Asset
Management Company, A government set up financial firm.

ACCOUNTS & CLIENT SERVICING DIRECTOR

HAIDEN CREATIVE ADVERTSING AGENCY LLC.
DUBA,UAE – JULY 2012 – APRIL 2013
Overall In charge in managing and maintaining existing clients/agency relationships, whilst developing
marketing plans and communication solutions to achieve client objectives.
Responsible for the entire business development by generating new leads to acquire new clients for HAIDEN
and selling of creative and marketing solutions. Initiating and being pro-active in new ideas/concepts that will
assist in achieving client objectives and new business prospects/opportunities, and lead the profiling and
positioning of HAIDEN in a local, regional and national market

Achievements:
• Successfully acquired a yearly contract of AED 3,000,000 Million with AA. Al Moosa Enterprises and with the
entire 9 entities of the group.
• Acquired Al Tayer Group, LVMH (MOET HENNESY/LOUIE VUITTON), KENZO, FENDI, GIVENCHY as key clients for
all their upcoming events i.e. podiums, launchings etc.

SENIOR KEY ACCOUNTS/ BUSINESS DEVELOPMENT MANAGER,

DUSSMANN MIDDLE EAST (INTERNATIONAL FOREIGN BRANCH)
DUBA,UAE – DEC. 2010 – JUNE 2012
Acts as a contact between the client and the company to acquire new customers. Meanwhile identifying and
understanding the client’s needs and provide solutions. Evaluate and adapt new strategies to keep up with
current business trends. Works with the field team or through internal associates to collaborate in the research
of current market trends and foreseeing how these may affect their accounts. Further execute Senior
Managements Sales Strategy by managing comprehensive FM tender projects successfully and up sell services
with existing and new customers.

Achievements:
• Successfully developed collaborations with organizations and companies
i.e. MEYDAN,Dubai Airport Free Zone Authority, Emirates Group, Al Tayer Motors, Dubai Sports City, Dubai Silicon
Oasis, Emaar & Tecom. • Surpassed all time Tender Proposals submitted in Dubai in comparison from previous
quarters recorded amounting to almost 15,000,000 Million Dirham’s and currently active tenders.

SR. CONFERENCE PRODUCER/SR. PROJECT MANAGER

PRAXIS GLOBAL RESEARCH INC. (OIL & GAS MARKETPLACE)
DUBA,UAE – MAY 2010 – NOV. 2010
Responsible for the development of timely and relevant conferences/ Interactive Workshop in the Oil and Gas
marketplace. This encompasses topic research, Cold Calling committee member and speaker acquisition,
content development and Event Management.
• Conducting research and gather competitor intelligence to determine the commercial viability and timing of
a conference topic, writing promotional copy for marketing purposes
• Managing event /conference budget
• Overseeing pre-conference preparation and on-site event management
• Building relationships with key senior level decision makers in the oil & gas industry

Achievements:
• Successfully developed the sponsorship opportunities and packages for Praxis Global i.e. Platinum, Gold &
Silver ranging from minimum of US$ 10K to 30K
• Successfully adding 2 Interactive Workshops in current portfolio to be produced first time by Praxis Global
(Global Pipeline Integrity & Global Advanced Well integrity)

+63 919 512 9066 :M

+63 956 460 9929 :M
marcelo.heintz@outlook.com :E
live:marcelo.heintz: SKYPE
SENIOR SALES CORPORATE ACCOUNT MANAGER
MARCUS EVANS INTERNATIONAL
DUBAI, UAE – FEB. 2006 – MAY 2010
Cold Calling and setting up face-to-face client meetings to provide corporate companies mostly ASSET
MANAGERS, PRIVATE EQUITY FIRMS, HEDGE FUNDS MANAGER, INVESTMENT BANKS etc. through increasing brand
recognition, entertaining their existing & new clients, increase client portfolio, building employee morale and
acquiring targeted networking opportunities from high net-worth Individuals and Institutional Investors.
• Spearheaded the business interface with key existing clients and monitoring it through account rebooking
and open contracts.
• Communicates daily with top CEO’S, PRESIDENTS, MANAGING DIRECTORS etc. of companies’ regional and
international.
• Networking within the industry events i.e. summits, major sporting events, on new & existing projects. •
Identifying new sources of information for enhancing business / competitive intelligence.
• Creating knowledge management database for providing strategic information for better informed decision
making.
• Act as point of contact in market representing company to media, sponsors and potential clients.

Achievements:
• Acquired accounts – including business valued at € 450,000 Euros in new revenues in 2008/2010.
• Promoted to Senior Sales Corporate Account Manager in 2 weeks on the sales floor with back-to back
bookings.
• Acquired STARWOOD CAPITAL as key account in one cold close. • The only employee to achieve 15%
incentive commission in Dubai office

INTERNARIONAL CONFERENCE MANAGER

FLEMING GULF FZ. LLC.
DUBAI, UAE – SEPT. 2000 – JAN. 2006
Managing several teams of Sales Professionals through motivation and implementation of strategic approach
towards business clients, while coordinating with the Conference Producers, through constant communication
and weekly meetings for updates of case studies and topics to be presented by a set of prestigious speakers
coming from top industry companies of the Middle East region.
• Reporting directly to the Group General Manager of the activities and current status of scheduled Forums
and Conferences. • Generating sales revenue by dealing with top corporate decision makers, through
confirmation of sponsorship or as a delegate.
• Doing market research for possible leads and keeping up to date of emerging and evolving trends of
different industries in the form of news articles, press releases and marketing and branding initiatives of a
particular company.
• Responsible in closing deals for sponsorship and delegates.
• Responsible in training new sales executives through pitching, setting urgency and many more tools to be
accustomed with the company’s standards.

Achievements:
• Successfully added 1 forum in current portfolio (Arab Food & Beverage Forum) • Achieved 6 contracts
received in one day

EDUCATION
BACHELORS OF SCIENCE
IN INFORMATION TECHNOLOGY
UNIVERSITY OF WOLLONGONG DUBAI, UAE
SEPT. 2000 – JULY 2002

SECONDARY (HIGH SCHOOL) DIPLOMA

UNITED INTERNATIONAL PRIVATE SCHOOL
DUBAI, UAE.
1994 -1999

+63 919 512 9066 :M

+63 956 460 9929 :M
marcelo.heintz@outlook.com :E
live:marcelo.heintz: SKYPE
 LANGUAGES
English: FLUENT (same proficiency of native language)
Tagalog: Native Language

FREELANCE PROJECTS/CONSULTANCY
MARKETING & EVENT CONSULTANT
SAMBOKA CAFÉ, DUBAI MARINA, DUBAI, UAE
AUG. 2015 – MAY 2016
• Responsible for leading, directing, providing vision and oversight for SAMBOKA CAFE’s event marketing and
promotional campaign efforts.
• Manages an annual budget of approximately $2.5 M and supervises two full-time employees-Events Specialist
and Marketing Campaign Specialist.
• Directs and oversees all events and marketing / promotional campaigns for SAMBOKA CAFE.
• In addition to overseeing the planning, implementation and direction of these events and efforts, I have full
authority in working with event vendors to independently negotiate space, contracts, schedules and logistics.

EVENT & SPONSORSHIP DIRECTOR

HAPPY LINK EVENTS & PRODUCTIONS
JAN. 2015 – AUG. 2015
Manage the top level coordination and delivery of the concert programme, liaising with artist and agents prior
to the season.
• Oversee the event management of the concert series ensuring that the agreed support is provided in
technical, front of house, box office and artist hospitality
• Provide essential and up to date marketing information to promote the concerts programme in liaison with
the Marketing Manager i.e. arrange and take part in press and radio interviews.
• Responsible of the sponsorship acquisitions and event team coordinating
• Liaise with the Stage director and Technical Managers to ensure specific needs e.g. technical riders, page
turners, seating and stage layout, changing rooms and rehearsal times are met.
• Act as the public face of the Concert & Bar tour events including chairing preconcert talks, introducing artists
to the public and answering any questions or complaints.

Achievements: • Successfully launched the first ANNE CURTIS LIVE IN DUBAI Major Concert last May 7, 2015 •
Achieved over 3000 concert attendees

REFERENCES
RONALD CANOY NELSON DIZON
SALES DIRECTOR CEO MyIntellects Inc.
0949 881 4164 0923 599 0999
ron@gravitybpo.com nelson@myintellects.com

I HEREBY CERTIFY THAT THE ABOVE INFORMATION IS TRUE AND CORRECT TO THE BEST OF MY
KNOWLEDGE.

HEINTZ II CRISTOBAL LANGDET

+63 919 512 9066 :M

+63 956 460 9929 :M
marcelo.heintz@outlook.com :E
live:marcelo.heintz: SKYPE