MARKETING BUSINESS

PROCESS SERVICES
(BPS) DELIVERS
BUSINESS VALUE
DID YOU KNOW?
Accenture can deliver business results for your marketing organization like these:

Fine-tuned Collapsed reporting Reduced high-value Increased fan-base

segmentation for cycle time by 25% customer churn by by 30% in 3 months
100% gain in 12% creating $120M using proprietary
response rates revenue impact social platform

SEE HOW WE DELIVER

OUR SOLUTIONS ADDRESS YOUR CHALLENGES

Leading marketers have embraced the digital revolution and developed the strategies necessary to win.
Now, attention is turning to activating an execution engine to optimize performance. Marketing BPS works
with CMOs and their team to deliver a high-performing, sustainable, scalable marketing machine to
improving results. We help clients:

Activate Scale Operate

Delivery of multiple Ability to execute across Agility and flexibility

personalized communicatons multiple brands, geographies to operate at
simultaneously & business units marketing speed

DELIVERING BUSINESS VALUE THROUGH MARKETING BPS

Accenture Marketing BPS has a demonstrated track record of delivering impactful business results enabled
by our global infrastructure and comprehensive experience.

Global reach and scale Combined capabilities across

Industrialized global capabilities and
delivery model leverage cost-effective
locations including specialized
Marketing BPS centers in Bangalore,
Buenos Aires, Costa Rica, Mumbai,
Shanghai and Warsaw.
Deep industry skills
Accenture's more than 9,200
marketing professionals, many of
whom are ex-agency, provide
extensive Marketing BPS experience,
in addition to support from
marketing and industry specialists.
Client satisfaction and reputable
track record
Proven track record of delivering superior
business outcomes; client-focused
culture with strong client relationships;
and suite of services that address the
needs of our digital marketing clients.
consulting, technology, digital and
operations
End-to-end transformation strategy by
combining our deep functional and
industry expertise, flexible technology
architectures and outcome-based
delivery at scale.
Relentless focus on operational
excellence
Focus on quality and continuous
improvement; delivering marketing
assets that drive insights and outcomes;
and leveraging business analytics to
drive savings.

KEY MARKETING BPS DIFFERENTIATORS

Our depth in content
With digital marketing, content
is so critical; it touches
everything. Our Marketing BPS
teams have the depth and skills
to create personalized, relevant
experiences for consumers. Our
teams also leverage a unique
“factory model” approach that
allows them to speed the
delivery of the right content to
the right consumer via the right
channel.
Ability to deliver an end-
to-end marketing solution
We can pick up and consolidate
your marketing under one roof
in a way that traditional
agencies, vendors or boutique
providers simply cannot.
We’ll stay ahead of the
technology for you
Accenture is one of the few
companies that has the breadth
and capacity to stay on top of the
latest technologies so our clients
don’t have to. We have strong
alliance partnerships with leading
technology vendors and are
making significant investments in
innovation, analytics and digital so
that we can help our clients “future
proof” their marketing program.

MARKETING BPS HIGHLIGHTS

Single-source provider that Best-of-breed skills from Fueled by Accenture’s

can create a seamless acquistions including avVenta, relentless focus on
customer experience Acquity and Fjord performance outcomes

Supported by a well-established Uniquely configured as-a-Service— Accenture named the leader—in

track record of success across so marketing teams can focus both innovation and execution—in
every segment of industry and on generating great ideas the HfS Research Blueprint Report:
multiple clients Digital Marketing Operations 2016

Support for 20 languages For 11 consecutive years,

in 60 countries worldwide Accenture has been ranked the
top ITO/BPO provider—IAOP
Global Outsourcing100

OUR MARKETING BUSINESS PROCESS SERVICES

Marketing &
Customer Analytics Content Services Campaign Services
Harness and connect Deliver, manage, protect Use analytics to increase
performance data to and execute world-class the effectiveness of
continuously improve content using a disciplined targeting and messages
customer experience process that drives for customers and
and business outcomes. effectiveness and prospects.
efficiency.

Search Engine
Social Media Optimization &
Services Marketing E-Commerce
Manage brand reputation, Perform ongoing organic Developing, managing
gain competitive insight search and also website and supporting online
and gather the voice of optimization to deliver sales platforms.
the consumer across higher quality and
social channels. quantity of traffic.

CLIENT SPEAK
How Accenture
Helped Procter &
Gamble
Established a high-quality,
globally consistent digital
marketing capability that
grew and adapted to support
additional brand teams over
time, transforming the way
business is done.
Consistently exceeded
service level agreement
requirements.
Significantly reduced costs
associated with interactive
production management.
Provided a lever for
scale, agility and speed
to transform the business.
Simplified and streamlined
operations and delivery of
business processes.
Assumed execution
responsibilities for 65
digital marketing programs
and offered interactive
production support in English,
Spanish, Russian, Italian,
Mandarin, Korean and
Japanese.
How Accenture
Helped UBS
Provided global social media
based on industry insights,
allowing UBS to fulfill important
communication and risk business
objectives in the area of reputation
management and customer trust as
well as brand issues.
Tracked and analyzed in
four different languages, and
for various local and corporate
business functions, using native
speakers with industry
background.
Created detailed reports
using analytics and insights and
delivered the reports on a
regular basis (daily, weekly or
ad hoc), resulting in a
comprehensive view on topics
that might require a response
in some form.
Delivered end-to-end
capabilities, combining our
strengths in consulting, digital,
technology and operations assets.
How Accenture Helped
a National Mobile
Telecommunications
Operator
Used analytics to deliver a
comprehensive program to
acquire new clients and retain
existing ones.
Decreased attrition among
prepaid customers by over 35
percent; among postpaid
customers, over 80 percent; and
among broadband customers,
over 10 percent.
Increased the proportion of
loyal prepaid customers by
over 5 percent. Postpaid
loyal customers increased in
proportion by more than 40
percent.
Delivered targeted campaigns
that led to over $45 million in
new revenue.
Increased call-center save
rates by more than 10 percent.
Take-up rates for marketing and
sales campaigns improved by
over 15 percent.

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