A REPORT

ON

“IPL 2019 ACCREDITATION – A STUDY OF

VENUE AND VENDOR OPERATIONS”

By:
Suprotik Das
18BSP2094
Batch: 2018-2020
IBS Mumbai

Name of the Organization:

Bigtree Entertainment Private Limited

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 A REPORT
ON

“IPL 2019 ACCREDITATION – A STUDY OF

VENUE AND VENDOR OPERATIONS”

By:
Suprotik Das
18BSP2094
At
Bigtree Entertainment Private Limited

A Report is submitted in partial fulfillment of the requirements of PGPM

Program at IBS Mumbai

Submitted To:
Faculty Guide Company Guide
Dr. Pritee Saxena Rajesh Muttaya
Director Assistant Manager
ICFAI Business School, Mumbai Bigtree Entertainment Pvt Ltd

Date of Submission: May 23, 2019

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 AUTHORIZATION

This is to certify that this is a bona fide project report submitted in partial fulfillment of the
requirements of PGPM program of ICFAI Business School, Mumbai.

This report document titled “IPL 2019 ACCREDITATION – A STUDY OF VENUE

AND VENDOR OPERATIONS” is a submission of work done by Suprotik Das.

This report has been formally submitted to Dr. Pritee Saxena, Director, ICFAI Business
School, Mumbai.

This report has been verified and authenticated by:

Dr. Pritee Saxena

Director

ICFAI Business School, Mumbai

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 ACKNOWLEDGEMENT

I would like to express my profound gratitude to all those who have been instrumental in the
preparation of my project report. To start with, I would like to thank Bigtree Entertainment
Private Limited for providing me the chance to undertake this internship study and allowing
me to explore the field. of Events and Operations Management which will surely prove to be
very beneficial to me in my future assignments, my studies and my career ahead.

I wish to place on record, my deep sense of gratitude and sincere appreciation to my company
guide Mr. Rajesh Muttaya who played a pivotal role in the preparation of my project. I
would also like to thank him for his continuous support, advice and encouragement, without
which this report could never have been in its present form.

I am deeply grateful, to my faculty guide Dr.Pritee Saxena for her invaluable suggestions,
comments, feedback and support during the internship period. They have served as a
beacon of light. Her patience and faith in my abilities always boosted my confidence.

Suprotik Das

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 TABLE OF CONTENTS

1. AUTHORIZATION ........................................................................................................................... 3
2. ACKNOWLEDGEMENT .................................................................................................................. 4
3. INTRODUCTION .............................................................................................................................. 7
4. ABOUT THE ORGANIZATION ...................................................................................................... 8
5. VIVO IPL 2019 ACCREDITATION ............................................................................................... 11
i. INITIAL PHASE: ....................................................................................................................... 12
ii. MID PHASE: .............................................................................................................................. 16
iii. ON GROUND PHASE: .............................................................................................................. 28
6. HOMEPAGE: ................................................................................................................................... 29
iv. VENUE MANAGER TABS: .................................................................................................... 30
7. ORGANIZATION MANAGEMENT .............................................................................................. 32
v. MODIFICATIONS ..................................................................................................................... 33
8. CARD TYPE .................................................................................................................................... 36
9. PRINTING MODULE ..................................................................................................................... 37
vi. MODULE: .................................................................................................................................. 37
10. VENDOR MANAGER .................................................................................................................. 39
11. SWOT ANALYSIS ........................................................................................................................ 40
12. FINDINGS ..................................................................................................................................... 42
13. LIMITATIONS .............................................................................................................................. 43
14. CONCLUSION .............................................................................................................................. 44
15. RECOMMENDATION .................................................................................................................. 45
16. REFERENCES ............................................................................................................................... 45

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 EXECUTIVE SUMMARY

Accreditation is the process of providing access to an individual to a specific area for a

specific time to perform their respective duties. The project helps us to understand the entire
Accreditation process for IPL 2019. Accreditation cards will only allow access to the areas in
the stadium where the individual is required to work. Therefore, when creating deployment
schedules it is important to plan which areas of the stadium personnel will be working in.As,
I am working for M.Chinnaswamy Stadium, Bengaluru, I am responsible for end to end
operations for accreditation process of all vendors who are contracted to work for IPL 2019.

All applications for accreditation need to be submitted using the IPL Online Accreditation
System. As the IPL Accreditation Manager for BookMyShow, it is my prime responsibility to
send the login details to the nominated managers of all suppliers and contractors.

During the study, it is found that around 60% of the vendors do not have pre experience
working with IPL. To ensure smooth functioning of the event, emphasis is being laid on
vendor workshops and the vendors are informed about the importance of the correct
accreditation, forms duly filled , match day roles and responsibilities.

The Accreditation card remains the property of IPL/BCCI and is expected that all the vendors
should wear around neck at all times at the stadium on match days and practice sessions. On
match day all personnel are allowed to enter through the designated turnstile or the dedicated
entrance. IPL Accreditation Managers will monitor card usage. Accreditation Cards are non-
transferable.

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 INTRODUCTION

th
The VIVO Indian Premier League 2019 season, abbreviated as IPL 2019, will be the 12
season of the Indian Premier League, established by the board of control for cricket in India
(BCCI) in 2007. VIVO IPL 2019 aims to provide the best working environment for staff and
the best experience for all spectators. In order to achieve this, it is necessary for all parties to
work with each other and ensure that stadiums are both spectator and staff friendly.

An individual, on transferable and revocable access to one or more areas of their specific
venues for specific period/duration, solely for the purpose of carrying out the role to be
performed by the named accredited party as specified in the form. A vendor is the most
important stakeholder of this entire process. They are the applicants who wish to apply for
accreditations. The vendor can apply for an accreditation online via BookMyShow
accreditation module. The vendor is provided with a unique login id and password which
gives them access to their personal account using which they are able to apply for the desired
number of accreditation.

The BookMyShow Manager is responsible for BookMyShow on behalf of managing the

accreditation tasks in the venue. Printing is done for the approved application and card
handovers are done after approval from the IMG manager. Only the nominated manager from
each organization is allowed to collect and sign for approved accreditation cards. It is very
important to maintain all reports for reconciliation. At the same time, be informative for IMG
manager at all times.

On match day all personnel are allowed to enter through the designated turnstile or the
dedicated entrance. IPL Accreditation Managers will monitor card usage. Accreditation Cards
are non-transferable. If someone found guilty of wearing a wrong accreditation card the
Accreditation manager has the complete authority to confiscate the wrong card while the
audit is going on during the match days.

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 ABOUT THE ORGANIZATION

Bigtree Entertainment Pvt. Ltd. is India's premiere comprehensive ticketing, information and
analysis solutions provider. Established since 1999, Bigtree started by setting up India's first
entertainment ticketing company, with the aid of a profitable investment made by Chase
Capital Partners JP Morgan.

It provides cinemas and event organizers as well as the consumers a complete range of
solution through call centers, Internet ticketing, kiosk and a mobile ticketing platform. Today
Bigtree's tentacles extend across the entire matrix of the motion picture distribution and
exhibition. With a dedicated team of over 300 people, Bigtree is poised for growth in each
sphere of its operations.

Television Eighteen (TV18) is India's premier business and consumer news broadcaster
(CNBC TV18, CNN-IBN and Awaaz) and a leading media content provider and Internet
player (running moneycontrol.com, commoditiescontrol.com and ibnlive.com).

Besides that, it has, over the last decade, provided prime time television content to almost all
leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television,
Zee, MTV and Discovery. It is among the fastest growing media companies in India with a
CAGR of almost 100% since its inception in 1993.

Big Tree Entertainment reported earnings results for the year ended March 2018. The
company posted a 30% increase in operational revenue in fiscal 2018, The company's loss
widened for the year, as it continued to spend on expanding the non-movie ticketing segment.
The company posted revenue of INR 3,910 million for the year through March 2018
compared with INR 3,009 million the year before. Standalone operational revenue, which
covers its India business, accounted for about INR 3,860 million of the total, compared with
INR 2,995 million in a year ago. Net loss widened to INR 1,620 million from INR 1,390
million the year before

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 OBJECTIVE

The objective of the internship is to undertake end to end operations of Accreditation process
behind IPL matches and also to follow the below tasks:

 To Create the login ids for vendors

 To print the approved application

 Handing over the printing cards after approval from the IMG manager

 To maintain all reports for reconciliation

 To create a good office set up

 To monitor card usage on the match days

 To look after product testing so as to connect with the tech team before the IMG
manager

 To keep a daily record of the stock

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 METHODOLOGY

We started our training from 11th February-28th February (18 days) before we were deployed
to our respective venues. We got the practical exposure during the training which helped us to
understand the system and how it is used. We were also asked to make presentation of the
process learnt. After the training process was complete each student was sent to their
respective locations. My location is M.Chinnaswamy Stadium, Bengaluru.

Method followed to achieve the objective:

 Give tasks to the team

 Discuss the work completed and the upcoming target at the start of the day

 Submit all reports and recheck all inventories at the end of the day

 Have a discussion with client as and when required to understand their requirements

 Discuss the issues faced in the venue regarding the accreditation with IMG Manager,

Kirrily Armour on a daily basis and ensure that the problem is addressed at the

earliest

 Send the post-match ski data report to the IMG manager and the central team which

helps them to understand how many accreditation cards were used

 Survey on the match days

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 VIVO IPL 2019 ACCREDITATION

Any individual working in a stadium on a match day will require accreditation. It is the
responsibility of the BookMyShow manager to manage the entire process. Accreditation
process is divided into three phases as follows:

Accreditation
Process

Initial Mid On
Phase Phase Ground

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INITIAL PHASE:

INITIAL PHASE

Team Office Liasoning Login Workshop

with Venue
Hiring Setup Creation for Vendors
Manager

Ground Timelines Execution

Recci Plan

This phase starts as soon as we reach the venue. In the Initial Phase, the team hiring is done,
followed by helping the promoters know their roles and responsibilities during the course of
IPL 2019. At the same time, adequate training has been given to the promoters based upon
the task assigned. With the help of the promoters, the office is set up and the inventories are
kept at the desired place. Liasoning with the IMG (International Management Group)
Manager is important as she helps us with the ground recci, give proper timelines to the task
assigned and discuss how we are going to execute the plan.

Below are the tasks that need to be performed for the vendors:

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  Vendor Logins- Log on to the link provided from my central manager. Every venue
will get a different link. Enter the venue manager login id & password, to gain access
to the system.

Once the login is done to the venue manager, the logins are created for the vendors. The
following steps are followed while creating the login of the vendors:-

 Click on USER MGMT (on the left hand side of your screen) it will give a dropdown.
 Click on Create Vendor Manager
 The venue name will be auto locked because it’s already configured into the system.
Type in the user id & password and all the required details.
 Type the vendor First name, Last name & email id so that he will receive an email
with a link and user id, password. It has also to be kept in mind that the form limit
and the form filling timeline are given by the IMG Manager.
 Click on Yes in user in active
 Click on Create User

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It will then be redirected to the second page i.e. User Company Management:

 On the next page the event name and the venue name will be pre-defined
 Select the Franchisee
 Add the function area (City)
 Add the Company Name by clicking on the ADD COMPANY tab
 Add the company name, Display name & Contracted for
 Click on Submit
 Select the department name for the company I am creating from the
departments listed below
 Select the Job Titles and the access area
 Check if all the details are filled properly and then click on submit

Then we are redirected to the next page i.e. Create User Rights

 All the rights for vendor will be pre-defined

On the bottom of the page in Accessibility select Read, Add & Edit and then click on
create user rights.

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It has been observed that 140 companies have worked during the course of the event every
company have event day duties and have to perform accordingly. There were 5635 forms
allocated to the 140 companies. Below are the few companies who worked during the event:-

 Follow-Up Required- keeping a regular follow up with the vendors to cater their
needs.

 Vendor Workshop - To ensure smooth functioning of the event, emphasis is being

laid on vendor workshops and the vendors are informed about the importance of the
correct accreditation, forms duly filled , match day roles and responsibilities.

 Office Setup – I along with my team of promoters have to ensure that the office is
well setup and a calm atmosphere is maintained. At the same time, need to ensure that
all the inventories are put in place.

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MID PHASE:

MID PHASE

Report & Signages Ski data Inventory

Maintenance Printing Coordination Management

Balance Police Vendor Handover

Stock Report Summary
Report Report

In this phase, printing is done for the approved application. It is only done after the
confirmation from the IMG manager of approved forms, so that BMS and IMG are at same
page for printing. The handover of the printed cards are done only after the approval from
IMG manager. In the Mid Phase, A proper report is maintained and is sent on a daily basis. In
this the reports that are maintained are as follows:-

 Team Detail Report

 Expense Report
 Inventory Management Report
 Stock Report
 Card Handover Report

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  Accreditation Coordinator Day Planner Report
 Master sheet Report
 Central Stock Report

The above mentioned report is sent on a daily basis as it helps the Central team to understand
how a particular venue is performing. Below are the reports explained in brief:


Team Details- The complete details of the promoters who are assisting in the venue
for the accreditation process which includes their address, phone number and their
daily attendance is maintained in this report.

The above two diagrams explains as to how the report is maintained.

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 
Expense Report- This report keeps a track of the daily expenses incurred by me
during the course of the event. A particular budget has been assigned to me and the
expenses are to be made within the budget given. Expenses include food, travel, and
laundry. Below image gives us the explanation as to how the expense report is
maintained.

I was given 135000 to spend for all my expenses like food, transport, laundry, etc. out of
which I spent 67930 which helped the organization save money and also helped me
understand as to how to spend money judiciously. Also it was my duty to keep the promoters
well fed on the match days but I always made sure that the expenses do not exceed the budget
prepared and that the money is being saved every now and then. Timely expense sheets were
sent to my central manager everyday regarding the expenses that were being made to keep
him posted. This process helped me learn how to save money and spend in the budget given
to us.

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The above images help us to understand how the expense sheet is maintained.


Inventory Management Report- It keeps a track of all the inventories required for
the accreditation process during the course of the event. It includes Local
Accreditation Cards, Printers, Glue Stick, Pens, and Laptops etc. It will always be
maintained in a log sheet. All important papers like inventory invoice for e.g Card
Stock, Signoffs are kept inside a folded. It is ensured that the printers and the laptops
are kept inside the cupboard at the end of the day. It is very important to keep the
workplace clean. Below is the inventory report that is maintained in the venue:

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
Stock Report- It is one of the most critical report. Every detailed information of each
card type is mentioned. It shows for each card type the count of cards ordered, received,
printed, cancelled, damaged, balance and system balance. This report changes as the
printings are done for the card type. When we have to update the stock number of the
cards which we have received, then we have to click on Add new batch where have to add
the cards quantity according to their card types. Card stock has to be updated once we
receive the card stock. If the card stock report has not been updated then the card
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 approval cannot be done. Before approval we have to ensure that the card stock report has
been updated. For every new batch of cards stock, we have to add a new batch. Stock
report helps us to maintain the cards stock which is available and how much cards are
available for printing and how many cards are there in cancelled & damaged. At the end
of the event, we had 277 cards left with us.


Card Handover- This is done once the printing is completed for the particular vendor
company and is given to the respective vendor Manager when called upon by IMG.
There are three signoff sheets which are made, out of which 1 is give to the vendor
manager, 1 is kept with IMG and 1 is kept with BookMyShow.


Master sheet- As 140 companies are accredited to work in the stadium during match
days; all the login credentials are mentioned in the master sheet.

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
Accreditation Co-coordinator Day Planner Report- The daily activities that are done
in the venue are maintained in this report. Daily activities are tracked in this report.

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
Central Stock Report- This report helps us to understand how many central cards have
been utilized. During the course of the event, there were few central cards which got
printed once approved by the IMG manager.

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 SIGNAGE’S
Signage’s are to place outside the gates of the stadium so as to make Police and Security
aware of the cards allowed in respective areas on the day of the match. Each manager will
receive the artwork of the respective venues in Google drive. All need to be done is to have
those downloaded and get some printer close by to print those on SUNBOARD of size 1.5
feet * 1.5 feet (After consulting with the IMG Manager). I have to go for a recee of Stadium
with my respective IMG Manager to get a count of total signage’s to be printed.

Some important notes to keep in mind for Signages:

• Coordinate with IMG Manager for the Signages for the breakdown as per venue
rather getting printed directly, Ensure to get the samples printed and ask for approval
from IMG.
• Sizes may subject to change for each venue, get in touch with IMG manager for their
requirement
• For headshots, keep a check if any player is replaced for next match

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Below are the few pictures of the signages:-

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SKI DATA COORDINATION
Barcode Logic Ski data systems works on a different Barcode logic which is locked down
with BCCI Stadium licenses in India. The type of encryption that is read and accepted by
these turnstiles is known as INTERLEAVED 2 OF 5. One should be very careful before
issuing the cards to ensure the barcode logic checked and verified by Ski data team. The
barcode is of 22 digits.

Brief of Ski data coordination prior to first match:-

• 2 random cards of each card type tested once turnstiles are installed, whether whitelist
(all active cards) barcodes have been uploaded.
• To confirm with the ski data team or BMS Central team, if blacklisted barcodes have
been updated in the system to block the non-accessible cards.
• Blacklist needs to be updated prior to one night of every match.

ON GROUND PHASE:

ON GROUND

Putting up Security Check-

Blacklist
Signages Check
updated

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Once when the signages are printed, I along with 2 promoters need to visit the various places
in the stadium and put the signages. This is generally done before the match day. Before the
match day, security briefings are carried out and I need to address the security regarding the
accessibility of the various cards at various stands in the stadium. During the Match Day, I
will have to check whether the blacklist cards have been updated or not. Regular Audit needs
to be done and check if the Vendor is wearing a proper accreditation card on the match day.

HOMEPAGE:

The dashboard shows the following tabs in graph

Total Forms:

• Submitted
• Saved
• Not Filled
• Printed
• Cancelled

By clicking on these tabs, it will redirect to detail report for the tabs we have clicked except
“Not filled”

E.g.: When we click on “Submitted” it will show you the detail report of the forms submitted.
For “Saved” it will show the detail report of saved forms, printed, cancelled and likewise.

Submitted Forms:

• Approved
• Rejected
• Pending
• Incorrect

By clicking Approved, Rejected & Incorrect the web page will redirect you to the detail
report of the respective selected tabs.

By clicking o pending it will redirect you to the approval page where the venue manager can
approve the filled so that they can go for printing.

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Chart for Pending Cards: It shows the graph chart of which company cards are printed and
pending

Stadium Map: It shows the layout of the stadium map for our reference of access areas

For Approval & Rejection: By clicking on Action Demo, it will open a new tab of standard
operating procedure for Venue Manager and clicking on “Get Started” it will redirect you to
approval page where you can approve the filled forms.

Event Details: It contains the event name, venue name & date of the event.

Contact & Office Info: It contains the accreditation manager’s name & contact details.

VENUE MANAGER TABS:

Allows you to see the reports of Accreditation of Venue &

Vendor

Allows you to port the data of companies

Allows you to edit user & create vendor manager

Allows you to add, edit departments and mapping of card

type for the department

Allows you to cancel cards, change form limit & replicate

card

Allows you to check the email template

Allows you to access the frequently asked questions

Allows you to keep quick notes on venue manager

dashboard itself

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Detail Report: In detail report we will get the overall report of all the companies combined,
where we can export it and sort or filter according to the companies or status to maintain the
record.

The above image shows a part of the detail report. This detail report needs to be sent to the
IMG Manager and the central team of BookMyShow at the end of the event.

 Summary Report: In Summary report we will get the reports in combined short form
according to our preference. We can get the report in summarized of company wise,
card type wise, access area wise and event day duty wise. The card wise summary
report helps to know the card utilized, Company wise summary report helps to know
us which company has filled how many forms or how many are pending, printed,
saved and so on.
 Police Verification Report: Used for police verification
 Match wise card entry: Used for match wise cards entry report
 Client Report: For the IMG client
 Archived Report: Archived reports are used for data porting of companies
previously worked for the event. Data can be ported from previous year company to
this year company. One company data can be ported to one company only.
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ORGANIZATION MANAGEMENT

Under organization management there is a department management where we have to first

select the venue. Then we can add department or add event day duties in a department. Once
we have selected the department we have to click on map card type. Once we click on map
card type all the card types will be shown which was configured while creating venue. Then
we have to select the respective card type for their department. The venue creation are done
by the Central Manager.

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MODIFICATIONS:

Under modification we will get the tabs of cancel card, change form limit & replicate card.

 Cancel Card:

We have to first select the card type then the user company and then click on show
report. It will show all the forms of the company which we have selected and then we
have to select the cardholder whose card we want to cancel. Once we select the
cardholder, click on the cancel card and then the card will be cancelled.

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 Change Form Limit: Form limits and form filling timeline of the vendor can be
changed here, first we need the confirmation from the IMG manager to change the
form limit of the vendor. Once we click on change form limit we will see all the
vendor login which we have created. We have to click on edit option and then update
the form limit and the form filing timeline.

 Replicate Card: Card replications are done if the accred card is misplaced by
someone or the card type needs to be changed after printing. Once we replicate the
card the cardholders previous will be cancelled and the new card will be issued to
them. To replicate card first we have to select the Type-> then the card type -> User
Company ->Show report
Once we click on show report it will show the entire card holder according to the card
types we have selected or the user company which we have selected. Then click on
edit option, once we click on edit the card holder detail will pop up then we have to
select the new card type and the reprint reason and then click on update changes.

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 Unapproved Form: Unapproved of form are done if we want to make changes of a
accred form after being approved or if the person is no more working and his card is
yet to be printed or it is mistakenly approved in some other card type then we have to
unapproved or reject or make the changes.
To Unapproved a form:
Click on Modifications > Unapproved report > Select the type > Search with card
holder id or name > Click on Show Report > Select the form and click on unapproved

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 CARD TYPE

IPL assign and allocate card type to individual applicant based on the job role for the match
day. As a BMS manager it is necessary to know about the card types that the IMG manager
will assign.

 Stadium Implementation (Blue) - This is used for the management who will be
having no restrictions on the access even on the ground and is IPL/IMG Staff mostly.
 Stadium Implementation (Orange) - This is used for the part of management
without on Ground Access but having access to all areas.
 Stadium Services -This is for the office staff who works for the stadium like runner,
cleaners etc.
 Vendor - As it depicts, this goes to the suppliers who will be working and having staff
like food suppliers etc.
 Service Provider - This is to those who give the services to IPL like VIVO,
BookMyShow ticketing etc.
 State Association - Cricket Association applicants for e.g.: MCA,JSCA,KSCA
 Broadcast- All media applicants and runners who will be working closely with the
media center.
 Emergency Service - As depicts, it is for the medical help.
 Security-Every venue will have a different security however security card will be
assigned to the security company.
 Police - It depends on the venue some venue might have Police cards some might not.

Card types will be assigned based on the event day duty. IMG managers will approve and
assign card type which is going to be visible to them while approving individual company
cardholders. Hence these are the above mentioned card types provided in the venue and can
be accessed in the venue.

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 PRINTING MODULE

Below are few steps to be followed while printing:

 Install the Ultra Driver

 Connect with the Laptop
 Check the printer setting
 When the printer setting page opens, Click on Devices & Printers, Right click on
Magi card Icon, Click on Printing Preferences, Click on Card Front, Select Rotate 180
degree and then select on Print Overcoat

MODULE:

There will be separate link for printing module, the login details will be shared via email to
the venue managers. Once the email is received, click on the link which will redirect to the
login page. Login with the details shared in the email.

To set the print module click on the settings. Once we open the setting select the following
things:

 Select the Card size on the left side

 Select the print fields (details to be printed on the card):
1. Photo
2. Print Name
3. Event Day Duty
4. User Company
5. Access Area

Once selected, align it according to the card and click on save. (The alignment should be left
side). Once saved, close the tab and then select the type - > Vendor - > Venue - > Card Type -
> User Company.

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 Select the Card size which is near the search column
 Then select the card holders and click on print
 Once click on print, the print page will pop up
 Check the printer selected is Magic Card Rio, the layout is portrait and the color
 Then click on More Setting in that select the paper size as “Standard Card CR80 and
then select the margin as none
 Click on print
 Once the card is printed check all the details which is printed
 Click on printed if its printed properly or click on reprint to print it again
 Once we click on printed the barcode tab will pop up where we have to scan the
barcode of the card
 Once we have scanned the barcode the barcode digit will be autotyped in the column
 Click on submit wherein another pop up will show up for serial number
 Type in the Card Serial Number. Ensure the number typed is proper and then click on
submit.

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 VENDOR MANAGER

Once the login and the password is given to the Venue Manager, the venue manager needs to
fill the one time registration form post which a dashboard will open as given below:

To fill up the form, the vendor manager needs to click on the “Accreditation form” and then
fill up all the details. A vendor manager will be able to access as to how many forms he/she
has filled. how many have been approved, how many have been rejected and how many have
been marked as incorrect.

If the approval team has marked as incorrect, a notification goes to the vendor manager
registered email address and an immediate action needs to be taken. As a BMS manager, I
used to take up the ownership and ensure that a call is given to the respective vendor manager
and is informed about the incorrect data. A stadium map is provided so that he/she can
understand where he/she can deploy his/her employee or staff on the match day. It is the
prime responsibility of the vendor manager to fill in all the details and submit it within the
deadline. If the deadline is over, the vendor manager will not be able to fill in the details.
He/she has to request the IMG manager to extend the deadline and once approved, the BMS
manager will extend the deadline.

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 SWOT ANALYSIS

Strengths:

 Vast network of event organizers and major cinema chains

 Simple and convenient to use

 Constantly updated with forthcoming events and movies

 Around 90% market share in the online entertainment ticketing space

Weakness:

 High convenience fee charged

 Under developed user rating and reviews

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  Mostly limited to urban areas as people in India are still apprehensive of the online

payments

Opportunities:

 Expand capabilities to cover more events and movies across various cities

 Acquiring more partnerships with various business entities

 Co-organizing events with various event organizers to increase physical brand

presence

Threats:

 Possibility of mismanagement due to lack of coordination with event organizers

 Improved functionalities by competitive online ticketing portals

 Newly emerging competitive online ticketing portals

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 FINDINGS

It has been observed that 140 companies have registered to work at the stadium during the
match days. Every company who have been contracted to work, have to work during the
match days. Every company has to ensure that they are wearing the right accreditation card.
If found guilty of impersonation, the BookMyShow manager and his team had the authority
to take the card and report to IMG manager on the same. It was observed that there was no
pre experience with the vendors. Frequent changes in the schedule lead to hampering of
vendor selection. Below are the few listed companies, however on the right end it will show
the total companies registered.

The following have been observed as on May 4 for the total forms:

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In my venue, 5636 forms were allocated out of which 4885 cards have been printed and
handed over to the respective vendors. 750 cards were cancelled by me after the approval
from the IMG manager. The reasons for cancellation of cards were impersonation, a person
not reporting on match days etc. On various occasions during match days, it was observed
that the turnstiles were not working properly; the same was informed to the IMG manager
and the ski data team. Regular follow ups were taken with the concerned team and were
ensured that the turnstiles are in working condition as soon as possible. The same was
informed to the Central team as well.

LIMITATIONS

 There is no pre experience with the vendors

 Frequent changes in the schedule leading to hampering of vendor selection
 The study is confined to one particular location i.e. Bengaluru

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 CONCLUSION

The internship helped me gain insights about the accreditation process carried on in IPL
Matches. It has helped me learn to cater to the needs of the respective vendors at the venue.
This in turn made me familiar with the process of elimination of the remaining forms which
dint hold good. All this is done to monitor the usage on the match days. It helped me to
manage the team in a well-organized way. As a BMS manager, it also gave me the
responsibility to ensure that the entire process is smooth and in turn making the event
successful. It helped me learn to cope with the outcomes till date. I have accomplished the
objectives that were listed out to me during the phase of the internship which include creating
the login ids for vendors, which in turn helped me understand the process that is involved in
creating the their respective login id’s. Printing the approved application to make sure that
they are documented in hard copies. This also includes printing cards after approval from the
IMG manager. Maintaining all reports for reconciliation which involved time and energy but
in turn taught us how to maintain reports judiciously, creating a good office set up helped us
learn the importance of presentation and neatness whereas monitoring the card usage on the
match days helped in keeping a check on the amount of usage of cards and to look after
product testing so as to connect with the tech team before the IMG manager. The internship
helped me gain leadership and ownership skills which taught me how to accomplish tasks on
time, to solve the vendor’s queries and to always be available at all hours to attend to them
which also uplifted the organization’s name among the vendors. All this was duly reported to
the IMG manager at all times who guided me during every hurdle as to how to go about
things. With determination and perseverance I was able to handle all the tasks given to me on
the match days which also helped me gain a lot of knowledge during the course.

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 RECOMMENDATION

 The dashboard should be more user friendly

 A proper schedule needs to be maintained in vendor selection
 Improve information flow between the vendors and the local management team
 Mobile applications that interact with inventory real time can be used by the central
and local team to accurately track stock

REFERENCES

 http://www.bigtree.in/home.html
 www.wikipedia.com
 IPL Handbook
 IMG Handbook
 My weekly reports.

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