PROJECT REPORT ON

“Study on the Local Service Preferences of Connected Communities and Creating a

Trusted Marketplace

SUBMITTED TO

INTERNATONAL SCHOOL OF BUSINESS AND RESEARCH, BENGALURU

SUBMITTED BY

MS. NAMITHA SUNIL

REG. NO. PG18O49

Project Report submitted to ISBR Business School in partial fulfillment of PGDM

2018-2020

UNDER THE GUIDANCE OF

DR. KARPAGAM

HEAD OF THE DEPARTMENT, RSCM

Certificate
Certificate FROM COMPANY
 Acknowledgement

Firstly, I would like to express my immense gratitude towards my college which created
a great platform to attain profound managerial skills in the field of Management, thereby
fulfilling my most cherished goal. Words are indeed inadequate to convey my deep sense of
gratitude to all those who have helped me in completing this summer internship project to the
best of my ability. Being a part of this project has certainly been a unique and a very productive
experience on my part.
The internship opportunity I had with ADDA(3five8technologies) was a great chance for learning
and professional development. Bearing in mind previous I am using this opportunity to express
my deepest gratitude and special thanks to the Co-Founder and CEO of ADDA, Mrs Sangeetha
Banerjee who in spite of being extraordinarily busy with her duties, took time out to hear, guide
and keep me on the correct path and allowing me to carry out my project at their esteemed
organization and extending during the training. She was such an inspirational and wonderful
personality to look up to.

I express my deepest thanks to Mr Madheb Pandey, Product Manager-Discover for leading,

guiding and for taking part in useful decision & giving necessary advices and guidance and
arranged all facilities to make my first step towards corporate life easier and also for giving me
full flexibility to take decisions on my own and implement it.

I would also like to thank my guide Dr Karpagam, Head of the Department, RSCM, ISBR
Business School for guiding and directing me throughout the project period, who was available
all the time despite her busy schedule, sharing her professional experiences and learnings and
guiding me for the successful completion of my internship and project.
I also thank The Director, all my faculties and other members of the academics team, ISBR
Business School for supporting me to complete this project on time.
Last but not least I would like to thank all the employees of ADDA who have directly or
indirectly helped me with their moral support for the completion of my project.
I convey my deep regards to my beloved parents and Almighty God for being the reason for
all the success in my life.

I perceive as this opportunity as a big milestone in my career development. I will strive to use
gained skills and knowledge in the best possible way, and I will continue to work on their
improvement, in order to attain desired career objectives. Hope to continue cooperation with all of
you in the future,
Sincerely,

Namitha Sunil

Place: Bangalore

Date:
Index
List of Tables and Figures
Introduction

In the past decade, there has been a dramatic change in the way of consumers of shopping and
availing other services to meet their day to day needs. Although consumers continue to purchase
and avail services from physical stores, they feel it very convenient when everything is
available to them in their fingertips through the magical device called mobile phones.
According to many studies and researches, online shopping is third most popular activity on
the internet after email using and web browsing. This rapid growth of e-retailing is attributed
to the advantages that it offers over conventional bricks-and-mortar stores, including greater
flexibility, enhanced market outreach, lower cost structures, faster transactions, broader product
lines, greater convenience and customization. Also, the popularization of the Internet, has made
online shopping has become one of the most popular shopping style for customers.

Online platforms are virtual marketplace which allows customers to directly buy goods or
services from a seller or a service provider over the internet using a web browser. A online
marketplace evokes the physical analogy of buy is a form of electronic commerce which allows
consumers to directly
Online shopping is a form of electronic commerce which allows consumers to directly buy
goods or services from a seller over the Internet using a web browser. The online stores are
using various names such as: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store,
online store, and virtual store etc. An online shop evokes the physical analogy of
buying products or services at a bricks-and-mortar retailer or shopping center, the process is
called business-to-consumer (B2C) online shopping Retail success is no longer all about
physical stores. This is evident because of the increase in retailers now offering online store
interfaces for consumers and this is the major reason behind many bu
Problem Definition
Considering the connected and gated communities as the most potential, niche and filtered
target customer segment, most of the business are focusing on grabbing such a market to
increase their businesses and market share by addressing their needs, coming up with various
schemes and market strategies such as by customizing the services they offer so as to fit to the
needs and requirements of the people living in these connecting communities. Giving more
focus and attention to this segment of the market will help business to achieve their market
position but the problem lies in finding a proper source to connect with this market. Creating
a trusted platform helps the businesses can find their true potential customers and also people
from connected communities, where they can find trusted services and businesses, mostly
recommended and preferred by neighbors.
Research Objective
 To understand the service preference of connected communities
 To create a platform where businesses targeting connected communities can find their
most genuine potential customers.
 To create a platform where people from connected communities can find trusted
vendors who provide at home services, preferred by their neighbors.
 To analyze and bridge the gap between vendors and customers by evaluating what is
offered and what is being required.

Research Methodology

ADDA Discover is a most exclusive platform offered by ADDA to its residents. Discover
is ADDA’s most trusted marketplace, where the apartment residents, registered with ADDA
can find trusted and quality at-home services, mostly preferred by their neighbors and
residents of the same connected community. It is the common platform where residents
from several communities find solutions to their day to day home needs.

The research is mainly of descriptive type, though it includes some quantitative analysis as
well using secondary data which was already collected by the organization using market
research and analyzing the performance of Discover using certain tools such as Mix Panel
and ADDA DNA. The findings of this paper are arrived after referring to the existed
 analysis and also according to the responses from different vendors providing services to
the connected communities through Discover and also from the feedback of the residents
availing these services through Discover.

NEED FOR THIS PAPER

There are businesses looking out for a proper platform where they can connect to people
from connected communities, seeing the huge potential to expand their business and market
share. Identifying this gap, ADDA launched its exclusive platform, Discover. The need for
this project is to identify the performance of Discover, expand the services offered, and
improve the quality of services and customer satisfaction.

LIMITATIONS OF THE STUDY

Data used is secondary
Time was a major constraint, as creating and developing such a marketplace identifying the
requirements of the connected communities, the services they are looking for and then
identifying and collaborating with businesses and vendors who are providing those services and
also collaborating with businesses who are looking for an opportunity to connect with
connected communities require time. Also, identifying and bridging the gap with the existing
vendors and customers, coming up with deals that satisfy both vendors and customers was also
a time consuming process.

The analysis and market research was already done by the organization and the final result and
findings were given to me to come up with strategies and ways to expand the project further
making it more stable by adding more services, offers, discounts etc. and as the data is highly
confidential, it was not shared with interns.

Scope of the Project

Chapter 1
Company Profile

ADDA is a Saas product, from the company registered under the name, 3five8 Technologies.
ADDA is a community management software, connecting each owner and Tenant to all the
aspects of a Residential Community, bringing Collaboration, Convenience, Security and
Financial Sustainability.
ADDA provides every tool needed for smooth and efficient running of any Gated Community.
Any Gated Residential Community has 4 main requirements:
 A private social network for facilitating communication between owners, tenants and
association members.
 Facility Management solution for managing property and facilities worth in crores.
 A Billing and Accounting Solution to help management committee send bills, collect
maintenance dues online, have automatic postings done and other accounting modules
for being on top of housing society finance.
 Security Management System to stop/dissuade people with wrong intentions from
entering make information collected at the gate available to residents and management
committee and ensure implementation of effective security processes.
ADDA is the only comprehensive solution which has the capability to successfully fulfil all
these requirements. Thus establishing them as the leader in this space with 3000+ Apartment
Complexes across India being hosted on ADDA platform.
In the hands of Apartment Residents, is placed a single App, through which he/she can do
anything related to his/her apartment complex and individual flat.
For the management committee/society manager is a robust SaaS accounting & management
portal. They are also equipped with the ADDA Admin App, for getting many management
tasks done on the go.

The Genesis:
This unique platform was incepted in 2009 by Sangeeta (San) Banerjee and Venkat
Kandaswamy and has its headquarters in Bangalore, India.
The inspiration for ADDA came when they experienced first-hand, being a part of their own
apartment complex’s management committee, the problems faced in managing an Apartment
Complex: supervising the management of crores of property, lakhs of finance, owner’s queries
and multiple enterprise vendors.
Apartment buildings are usually managed by an association called management committee
(MCs) formed by certain residents who volunteer their time amidst busy career and family
demands for such activities.
MCs in 2009, used multiple excel sheets, Google/Yahoo groups, offline registers, offline
software and other ad hoc solutions for managing apartment complexes, thus spending a lot of
time and effort, yet ending up not able to manage their complex efficiently. When San & Venkat
saw that there were no comprehensive solutions available both in and outside India to help
MCs, they started developing ADDA, positioned to be the one stop solution for all needs of an
Apartment Resident.
ADDA, has evolved significantly over the last 10+ years. From being a private social network
and helpdesk for gated communities, the company has now progressed into a platform that
caters to all requirements needed for running any residential complex.

The product model:

The company works on a SaaS model. Its core is the centralized database of every aspect of an
apartment complex – Flats, residents, vehicles, accounts, staff, assets, vendors, etc. Multiple
features revolve around these databases.
The front end is a simple App in the hands of the residents.
Different packages are available based on different specific requirements of an apartment
complex.

Present Status:
Today ADDA is India’s largest neighborhood network with 1.2 million+ user base in 3000+
Apartment Complexes across 80 Indian cities.
Our premium accounting & management package is used by 2000+ apartment complexes
across India. So far, ADDA’s services have been extensively used for powering 2.1 million
forum discussions, 40 lakh+ helpdesk tickets raised to society office by residents, $80 million
payment gateway transactions, and managing maintenance dues of more than $465 million.

ECOSYSTEM
ADDA is the only company with dedicated divisions growing a Quality Ecosystem of
Accountants and Managers trained in ADDA and Apartment Management Best Practices. As a
result, ADDA Customers are always ensured of continuous supply of trained resources who
can operate the Data Entry or Facility Management utilizing their ADDA.

TRACK RECORD
Since their inception in 2009, they have been on the journey of Rise High (their motto) along
with a visionary user base. They have 10+ year track record of hosting 12 Lakh HNI and Super
HNI Users across 80 Indian cities, with zero complaints on Privacy and Security of Data. Their
standing as the best Partner for the Online Portal/App initiative of any Residential Complex is
best demonstrated in these 100+ Testimonials from existing customers.

The ADDA App

For every owner and tenant manage all your properties from single APP
The key features of ADDA
 Private Social Network
 Connect with neighbors, Discussions, Polls, Albums and more
 Manage Multiple Properties
 Lodge maintenance requests, Book Home services, and Manage tenants
 Manage Visitors
 Authorize visitors through App and pre-authorize guests
 Domestic Help
 Find domestic help, view and provide reviews and view attendance
 Bill Payments
 Easy payment options for maintenance dues and utility bills
 Discover
 Explore the best in your neighborhood: offer, buy/sell, recommendations
 Emergency Help
 Get immediate help the security and neighbors when needed
 Facility, Activities
 Book common facilities and stay updated about activities, Events etc.

ADDA ERP
The Operational Backbone of Modern Association Office.
ADDA ERP Bring in Global Best Practices, Automation and Transparency.
Provide True Convenience in Community Living to Residents.

For RESIDENTS -Come Together As a Community

The Private Social Network for your Condo/Apartment Complex/Association to Connect With
Community Neighbors/Fellow Owners & Association
ADDA provides a Private Social Networking Platform which helps connect Neighbors. Be it
Important Discussions regarding the Community, or asking Neighbors for Advice, or staying
updated regarding all Activities in the Community; Staying Connected makes Community
Living not only Fun, but a lot more Secure!

For MANAGEMENT-Manage Well, Save on Time & Cost

The property you manage is worth millions, you should have the best tool in your hands to
manage it.

Units & Users

As an Association member, Community / Property Manager, this module will help you manage
all Units & Users data from one Single bird’s eye view! Send broadcasts to all Owners, Tenants
and manage access of all users on ADDA platform

Billing & Collection Automation

On Time & Smooth Billing with Automated Invoicing with pre-configured formulae for
calculating dues. Integrated Payment Gateway, gives residents multiple choices for payments,
instant receipts are generated, automatic accounting entries are made. Online Defaulter Follow-
up options help Increase your Collection.

Expense Management
Is the Maintenance due charged to residents making up for your Expenses? What are the areas
of maximum spend? The Budgeting Module and Extensive Expense Reports, helps in giving
visibility to expenses and better strategies ideas to reduce costs and manage Vendor Invoicing
and Payments, Bulk Upload Expenses, Create and Manage Purchase Requests.

Integrated Payment Gateway

ADDA has integration with many major payment gateways in multiple geographies. This
enables Apartment, Condo or Villa Owners and Tenants to easily make payment for dues, on
the go, from the ADDA App. Instant receipts are generated and Dues get cleared off. Facility
Booking, Move in/out charges, Festival ticketing can all be done easily through Payment
Gateway

Bank & Cash

Bank Reconciliation, visibility into the Book Balance as well as Bank Balance. Multiple Petty
Cash accounts can be tracked

General Ledger
End to end Accounting from defining Chart of Accounts to generation of Trial Balance and
Final Balance Sheets.

Utility Tracker
Setup and Maintaining Separate Billing of Utilities like Piped Gas, Water, Electricity, Diesel
Generator, etc.

Community Communication - Build Trust through Effective Communication

The Key to being Successful as an Association, Property Manager or Owner Association
Management Service provider: Effective Communication with Owners.

Broadcasts
ADDA provides easy Broadcast options to communicate with Owners and Tenants. Be it
Emergency Drills, updates regarding Community Celebrations or Important Community
related Decisions - keep everyone updated.

Internal Ad Manager
Several businesses or freelancers are often interested in advertising to dwellers of Apartment,
Condo or Villa Complexes. For Associations interested to open up this extra revenue source,
ADDA provides an Ad Manager platfom. Manage content of Ads, expiry date and also price
which in turn results in automatic accounting entries.

For BOARD - Get visibility into statistics & derive actionable insights and Take better
decisions for your Community from over 150+ Reports at your disposal.
ADDA offers over 150 comprehensive reports available for MIS to Managing Committee as
well as for single click publishing for Residents.
 ADDA Gatekeeper
Community = Security = ADDA Gatekeeper
Bring your Gate/ Front Desk online: Warm Welcome to Guests, Goodbye to Trespassers.

FOR RESIDENTS

Visitor Management
With ADDA Gatekeeper deployed at Security Gate or Front Desk, residents are notified about
their visitors automatically. From anywhere, residents can be in control of visitors coming to
their Apartment or Condominium.

Visitor Notifications
Get Notifications for Visitors, Validate Visitors right from the Mobile Phone. Put a stop to
unwanted visitors

Expected Visitors
Pre-authorize entry of Visitors to the Community. Make Guests feel Welcome and also help
Reduce Queues at Gate

Mobile Intercom
If Intercom is down or not available, use the phone number of the person most likely to be at
home to authenticate visitor entry

Visitor List
Refer to list of Visitors and also contribute to enhancing Security Processes by Reporting
Wrong Entries or Missing Visitor Entries
Staff Management
Managing your Domestic Staff - Housekeeper, Cook, Driver or Nanny, is not easy. With ADDA
get the ability to manage your Domestic Staff right from the App. From keeping track of their
Attendance, to managing their contact and work details, the ADDA App has it all.

Notifications
Get notified about Entry or Exit of your Housekeeper, Cook, Driver or Nanny in/from
Community. Configure Notification options

Staff Attendance
In an intuitive calendar view easily check attendance details of your domestic help along with
details of their entry-exit time

Staff Reviews
Next time your Help quits, refer to neighbor reviews and easily hire someone new from your
community staff list

Gift-Pass
Help Security validate goods being carried out, reduce chances of theft and spare staff from
questioning

Emergency and Identity Management

Most Apartment Complexes avail resource intensive ways to manage identity of residents
inside the Community. It is also another challenge to setup infrastructure to make sure
Emergency Help reaches Residents during need. ADDA provides easy, inexpensive solutions
to both these problems

For SECURITY GUARD

Easy to Use, App Based Gate Management with Interactive and Guided UI

Visitor Management
ADDA's App based Visitor Management, provides Security Guards the exact tools required to
ensure the safety of the Community. Implement Pro-active Security Processes which goes a
long way in preventing possible crimes from happening inside a residential complex

Visitor Entry
Quick Entry and Authorizing process for New Visitors along with Fast Track entry options for
Frequent Visitors ensures Lesser Queuing

Overstay Alert
App alerts Security Guards when Visitors are Overstaying inside the complex and enables them
to reach out to such Visitors
Mobile Intercom
Providing multiple options other than Intercom land-line to reach Residents for authorizing
entry of a Visitor

Impersonation Checks
Options to Verify Visitor Contact Details, ensuring visitors cannot give false information and
enter the complex

Staff Management
Are you losing a lot of money, paying staff who are perhaps not turning up for work or staying
for only a fraction of time they are supposed to work? Easily track entry and exit of Staff from
the Complex, log staff attendance in a foolproof manner and make salary payments based on
attendance.

Staff Entry/Exit
Security Guards gets enabled to allow only Authorized Staff to enter the complex. Single Tap
check in/out process

Goods Verification
Security Guards can verify goods being carried out of the Community based on Approval Notes
from Community Members

Staff Attendance
ADDA Gatekeeper allows integration with Biometric hardwares. Record and monitor staff
attendance, shifts and number of work hours

Blacklist Staff
Blacklist a Staff, if you want to stop a staff from entering a Complex. If such a staff tries to
enter an Alarm is raised

Move In/Out Management

New Resident data capture starts at Move-In. Move-In starts at the Gate/Front Desk! Capture
new Resident Data right on ADDA Gatekeeper, enriched later by Move-In workflow.

Resident Move-In/Out
Having problems managing your database because of frequent move in/outs? Losing out on
collections, with residents moving out without paying dues? Keep resident database up to date,
prevent move out without authorization with Move In/Out Tracker.

Material Move-In/Out
Say goodbye to all the manual registers you now have, to keep record of material moving in
and out of the community. It maybe assets taken out for maintenance, or water tankers coming
into the Apartment Complex, use ADDA Security to keep record of it all

Incident Reporting
Often Incidents like Theft, Accidents or other Security related incidents go unreported. The
Incident Reporting feature enables Security Guards to report all Incidents. With this visibility,
Association or Managing Body can take steps to strengthen Security Processes and prevent
such incidents from happening again.

Incident Logs
Security Team can easily create Incidents from the location of the incident and add details to it
using the App

Incident Reports
Incidents created from Apps are synced with ADDA portal and details become available to all
Admins to view and act upon

Voice Recording
Incident details can be captured in any language and On the Go with ADDA App's Voice
Recording options

Panic Alert Logs

Team acting on Emergency Help Requests raised by residents of the community can add case
& investigation details

Directory
Frequently Security Guards are required to contact Residents for issues related to Parking, other
Residents' complaints, etc. Directory enables the Guards to reach out to residents for any urgent
reason, while putting in place all necessary data security and privacy protocols to ensure no
misuse of data can happen.

Call Residents
For any Urgent Reason, Security Guards or Front Desk can place a mobile call through ADDA's
Gate Management device, to Residents
Validate Residents
Authenticate Residents Walking In and stop impostors trying to enter, claiming to be
residents/owners

Emergency Contacts
List kept at the fingertips of Security Guards, to call during Emergencies - Example: Hospitals,
Fire Brigade, Police

Vehicle & Parking Details

Enable Security Guards to easily resolve parking disputes with a view into Resident's Vehicle
and Parking details

For MANAGEMENT
The Most Practical Security Solution.
For Management Committee, Security Headquarter, Owner's Associations, Association Office
Reporting
With ADDA Gatekeeper Analytics Dashboard & Reports you do not have to be at the Gate to
keep watch on security processes laid by you. Monitor them from anywhere you are. Privacy
of Visitors and Residents are Protected through ADDA Gatekeeper Checks and Personal data
is only exposed to authorized personnel for Incident Investigating.

Incident Investigator
The Holy Grail of all Visitor and Staff data. For any Security Incident it's easy to dig through
history of visitors and investigate

Staff Reports
Get visibility into categories of staff, absentee staff, staff's work hours, shifts, their check-
in/check-out history

Visitor Reports
Get plethora of visitor insights: Number of Visitors per day, Visitors Still Inside the Community
and much more

Anomaly Reports
Enhance your Security processes with reports like Wrong Entry reports, Missing Entry Reports,
Visitor Overstay Reports

Security Hardware Integration

"Let's face it, to get a foolproof Security Solution, you need Hardware support. For Example:
ADDA Gatekeeper Cloud, integrates your Security Hardware and brings together data, which
till now, was residing in Silos. Witness the Magic of having all your Security data in one
platform with ADDA."

Biometric Devices
Biometric devices are the most fool-proof, universally accepted solution for recording
attendance. Accurately track your Staff Attendance in ADDA with Biometric Device
integration

Gate Pass Printers

Want to implement Block/Building level Security? Integrate with Gate Pass printers and
precisely control movement of Visitors inside the Community

Boom Barriers
Data which was available offline in boom barrier software now becomes available in ADDA.
Control Seamless entry/exit of vehicles from ADDA

ADDA CLUBHOUSE
Your Clubhouse is your Community’s Greatest Asset. Use the Best Software to manage it!
For RESIDENTS

Easy Booking and Payment of Facilities

For Residents ADDA Clubhouse provides Immense Convenience. Spare yourself from having
to walk down to the Association Office multiple times to be able to book your Community Hall
for that Birthday Party of your Kid!

Facility List & Calendar

View list of all facilities and real-time calendar to check availability and book

Welcome Guests
Welcome your guests to your clubhouse and make bookings for them

Join classes / Activities

Check Hobby Classes, Activities happening in your Club. Join, make payments

Facility Booking Payments

Pay for Bookings. Maintain history of all Bookings: Related Invoices, Receipts

For MANAGEMENT

Agile Architecture
Every Community has their own Unique Clubhouse Setup. ADDA with its core flexible
architecture can handle multiple such Clubhouse Management Models.
1. Single Community - Single Clubhouse
2. Multiple Communities - Single Clubhouse
3. Single Community - Multiple Clubhouses
4. Multiple Associations/Building in Same Community - Each Association/Building having a
clubhouse plus a Central Clubhouse.
Facility Booking Configurations
Hour wise, Slot wise, Day wise booking, Separate Rates for Owners and Tenants, and many
more configuration options are available to setup your Community Facilities as per your
specific requirements.

IOT based Access Management

Want to make sure that only verified residents get access to your Clubhouse? Or do you want
to stop access of your Clubhouse to habitual defaulters? ADDA Clubhouse integrates with
ADDA ERP and biometric hardware controllers to provide an IoT solution for your Clubhouse
Access Management.

Separate Books of Accounts for Clubhouse

Is your Builder still maintaining the Clubhouse? Or for accounting purposes do you want to
keep your Clubhouse Accounts separate? No issue at all. It’s all possible in ADDA Clubhouse
Book and pay for Facilities, Participate in Hobby classes

For ADMIN
Augment Revenues, Ensure best Utilization of Facilities
Fool-proof access management

POPULAR FEATURES
Online Facility Booking
Multi Communities One Clubhouse Architecture
Separate Books of Accounts for Association and Clubhouse
IOT based Access Control
 Mix Panel

Mixpanel is a business analytics service company. It tracks user interactions with web and mobile
applications and provides tools for targeted communication with them.
Its toolset contains in-app A/B tests and user survey forms.[1] Data collected is used to build
custom reports and measure user engagement and retention.[2] Mixpanel works with web
applications, in particular SaaS, but also supports mobile apps.
A/B Testing
A/B testing (also known as bucket tests or split-run testing) is a randomized experiment with
two variants, A and B.[1][2] It includes application of statistical hypothesis testing or "two-
sample hypothesis testing" as used in the field of statistics. A/B testing is a way to compare two
versions of a single variable, typically by testing a subject's response to variant A against variant
B, and determining which of the two variants is more effective.[3]

User Engagement

Customer/User engagement is a business communication connection between an

external stakeholder (consumer) and an organization (company or brand) through various
channels of correspondence. This connection can be a reaction, interaction, effect or
overall customer experience, which takes place online and offline.[1][2] The term can also be used
to define customer-to-customer correspondence regarding a communication, product, service or
brand. However, the latter dissemination originates from a business-to-consumer interaction
resonated at a subconscious level.
Online customer engagement is qualitatively different from offline engagement as the nature of
the customer’s interactions with a brand, company and other customers differ on the internet.
Discussion forums or blogs, for example, are spaces where people can communicate and socialise
in ways that cannot be replicated by any offline interactive medium. Online customer engagement
is a social phenomenon that became mainstream with the wide adoption of the internet in the late
1990s, which has expanded the technical developments in broadband speed, connectivity and
social media. These factors enable customer behaviour to regularly engage in online communities
revolving, directly or indirectly, around product categories and other consumption topics. This
process leads to a customer’s positive engagement with the company or offering, as well as the
behaviours associated with different degrees of customer engagement.[3]

RAZORPAY

Razorpay is a platform that helps businesses accept, process and disburse payments, accepting
credit cards, debit cards, netbanking, wallet, and UPI payments with the WooCommerce plugin.
It uses a seamles integration, allowing the customer to pay on your website without being
redirected away. This allows for refunds, works across all browsers, and is compatible with the
latest WooCommerce.
The edifferent features of Razor Pay are :

Payment Gateway
₽

With the easiest integration, completely online onboarding, feature filled checkout and best in
class performance, quickly go live with Razorpay and experience the future of payments.

Payment Links
$

Share payment link via an email, SMS, messenger, chatbot etc. and get paid immediately.
Accepting payments from customers is now just a link away.

Payment Pages
Razorpay Payment Pages is the easiest way to accept payments with custom-branded hosted pages.
With zero coding, take your page online and start accepting payments instantly.

Subscriptions

Offer your customers subscription plans with automated recurring transactions on various
payment modes, through a platform that's built for automation.

Smart Collect

Generate virtual accounts on demand and accept payments via NEFT, RTGS and IMPS. Get
notified for each incoming payment and automate the tedious reconciliation process.
GST Complaint Payable Invoices

Create and send GST compliant invoices that your customers can pay online instantly. Get paid
faster and improve your cash flow.

ADDA Discover
ADDA is a community management software that integrates all the aspects of a connected
community. Discover is ADDA’s exclusive platform that offers trusted and quality at home
services to its apartment residents. Discover is the marketplace where residents can find vendors
preferred by their neighbors. Discover also provides a platform where businesses and vendors
looking out for an opportunity to connect with segment of customers, identifying the potential
for grabbing a huge and niche market segment that is less explored by many businesses.
Initially started as a marketing strategy to get more visibility and drive more users to the App,
Discover is now a major revenue generator for the organization.
Data interpretation and Analysis

In the past decade, there has

been a dramatic change in the
way of consumers of
shopping.
Although consumers continue
to purchase from a physical
store, they feel very
convenient to
shop online since it frees
the customer from personally
visiting the store. According
to the
University of California, Los
Angeles (UCLA)
communication policy (2001),
online shopping is
third most popular activity on
the internet after email using
and web browsing. This rapid
growth
of e-retailing is attributed to the
advantages that it offers over
conventional bricks-and-mortar
stores, including greater
flexibility, enhanced market
outreach, lower cost
structures, faster
transactions, broader product
lines, greater convenience
and customization. Also, the
popularization of the Internet,
has made online shopping has
become one of the most popular
shopping style for customers.
In the past decade, there has
been a dramatic change in the
way of consumers of
shopping.
Although consumers continue
to purchase from a physical
store, they feel very
convenient to
shop online since it frees
the customer from personally
visiting the store. According
to the
University of California, Los
Angeles (UCLA)
communication policy (2001),
online shopping is
third most popular activity on
the internet after email using
and web browsing. This rapid
growth
of e-retailing is attributed to the
advantages that it offers over
conventional bricks-and-mortar
stores, including greater
flexibility, enhanced market
outreach, lower cost
structures, faster
transactions, broader product
lines, greater convenience
and customization. Also, the
popularization of the Internet,
has made online shopping has
become one of the most popular
shopping style for customers.
In the past decade, there has
been a dramatic change in the
way of consumers of
shopping.
Although consumers continue
to purchase from a physical
store, they feel very
convenient to
shop online since it frees
the customer from personally
visiting the store. According
to the
University of California, Los
Angeles (UCLA)
communication policy (2001),
online shopping is
third most popular activity on
the internet after email using
and web browsing. This rapid
growth
of e-retailing is attributed to the
advantages that it offers over
conventional bricks-and-mortar
stores, including greater
flexibility, enhanced market
outreach, lower cost
structures, faster
transactions, broader product
lines, greater convenience
and customization. Also, the
popularization of the Internet,
has made online shopping has
become one of the most popular
shopping style for customers.
1.Introduction
In the past decade, there has
been a dramatic change in the
way of consumers of
shopping.
Although consumers continue
to purchase from a physical
store, they feel very
convenient to
shop online since it frees
the customer from personally
visiting the store. According
to the
University of California, Los
Angeles (UCLA)
communication policy (2001),
online shopping is
third most popular activity on
the internet after email using
and web browsing. This rapid
growth
of e-retailing is attributed to the
advantages that it offers over
conventional bricks-and-mortar
stores, including greater
flexibility, enhanced market
outreach, lower cost
structures, faster
transactions, broader product
lines, greater convenience
and customization. Also, the
popularization of the Internet,
has made online shopping has
become one of the most popular
shopping style for customers
1.Introduction
In the past decade, there has
been a dramatic change in the
way of consumers of
shopping.
Although consumers continue
to purchase from a physical
store, they feel very
convenient to
shop online since it frees
the customer from personally
visiting the store. According
to the
University of California, Los
Angeles (UCLA)
communication policy (2001),
online shopping is
third most popular activity on
the internet after email using
and web browsing. This rapid
growth
of e-retailing is attributed to the
advantages that it offers over
conventional bricks-and-mortar
stores, including greater
flexibility, enhanced market
outreach, lower cost
structures, faster
transactions, broader product
lines, greater convenience
and customization. Also, the
popularization of the Internet,
has made online shopping has
become one of the most popular
shopping style for customers
1.Introduction
In the past decade, there has
been a dramatic change in the
way of consumers of
shopping.
Although consumers continue
to purchase from a physical
store, they feel very
convenient to
shop online since it frees
the customer from personally
visiting the store. According
to the
University of California, Los
Angeles (UCLA)
communication policy (2001),
online shopping is
third most popular activity on
the internet after email using
and web browsing. This rapid
growth
of e-retailing is attributed to the
advantages that it offers over
conventional bricks-and-mortar
stores, including greater
flexibility, enhanced market
outreach, lower cost
structures, faster
transactions, broader product
lines, greater convenience
and customization. Also, the
popularization of the Internet,
has made online shopping has
become one of the most popular
shopping style for customers