3 videos Formatting the data: Journey mapping and personas12m Insight Emergence7m Synthesis of the inspiration phase1m 6 readings How to design personae?10m Examples of Personae and Journey maps10m How to identify extreme users10m Criteria for insights and the final HMW articulation10m Exercise: Final articulation HMW and the persona(s) you target1h Additional readings: About insights10m 3 practice exercises Practice Quiz M2BL56m Practice Quiz M2BL66m Graded Quiz Module 2A&2B20m