A

ACKNOLEDGEMENT
The satiation and euphonies that accompany the successful completion of the

project work would be incomplete without the mention of the people who made it possible

because success is an epitome of hard work, severance, missionary, zeal, steadfast,

determination and most all encouragement guidance. Therefore, with immense gratitude, I

acknowledge all those people whose guidance an encouragement served a platform of

success.

I feel it is my privilege to place on record my worm salutation to “ K K MILK

Savlivihir, tal_-rahata, And “Padmasree Dr.D.Y.Patil Institute of Management Studies,

Akurdi,Pune that have gave to the opportunity to work on this project on “A STUDY

AND ANALYSIS OF RETAILERS SATISFACTION”.

I would like to take this opportunity to extent my sincere thanks to Director

Carnal Kailas Chand,[Director of“ Padmasree Dr.D.Y.Patil Institute of Management

Studies, Akurdi,Pune,And Mrs Nandini Desai,(Internal Guid) And for their constant

encouragement during the course of my project study.

I would like to give utmost gratitude to Mr. Amol Kawade sir (Company

Guid) sir without whose guidance this project not be reality.

Mr.Anil Lonare
 DECLARATION

This is to declare that I, Anil Rajaram Lonare, student of Master in Business

Administration, (Course period 2012-2014), in College of Padmashree Dr. D.Y. Patil
Institute of Management Studies, Akurdi, Pune have give original data and information to
the best of my knowledge in the project report titled “A STUDY AND ANALYSIS OF
RETAILERS SATISFACTION”. ” submitted to the “PUNE UNIVERSITY” in partial
fulfillment of the requirement of the award of the degree of Master Of Business
Administration, during the year 2012-2014, is record of original work done by me under
guidance of Mrs. Nandini Desai faculty guide of College of Padmashree Dr. D.Y. Patil
Institute of Management Studies, Akurdi, Pune

I Have prepared this report independently and I have gathered all the relevant
information personally. I have prepared this project for partial fulfillment of M.B.A.
(Marketing) Post Graduate course.

Date: M.B.A.

(MARKETING)

Place: Savlivihir , Shiradi Mr.Anil Lonare

 K.K.MILK & MILK
PRODUCTS PVT. LTD
A/P: - SAVLIVIHIR,
TAL: - RAHATA,
DIST: - A NAGAR,
PIN CODE NO: - 423109
OFFICE NO. (02423) 258657
 INDEX

Sr.No. TITLE PAGE

NO.
1 INTRODUCTION

2 THEORATICAL PERSPECTIVE

3 COMPANY PROFILE

4 RESEARCH METHODOLOGY

5 DATA ANALYSIS AND INTERPRETATION OF DATA

6 FINDINGS

7 SUGGETIONS

8 CONCLUSION

9 BIBLIOGRAPHY
INTRODUCTION
 INTRODUCTION

In industrial sector capital plays vital role. Because in industrial sector for each and
every things need money. That is that reason finance is factor for any industry

K.K. milk products pvt ltd is one of the small industry firm of village
savalivihir. This firm is established by Mr. Ratan Kawade in 1984 when this firm was
established it face lot of problem like-lack of machinery buildings worker vechals etc as
well as low collection of milk and packing facilities are very less to reduce all this
problems this firm need of lot of capital and for capital Mr. Ratan Kawade face lot of
problems in starting period because in this firm he invest his own finance but is was not
sufficient.

Because of that he has taken same loans bank and other financial institutes
like patsantha as well as he takes same borrowing from relative friends some farmers and
create more financial facilities for his firm and that financial sources helps him to make
this firm successful firm of this village savalivihir.
THEORETICAL
BACKGROUND
 THEORETICAL BACKGROUND

History

K.K Milk product was established in 1984 in savalivihir by. Ratan Kawade.
Savlivir is the one of the small village in rahata town. For milk development it is important
it is important purpose of this firm. After starting this firm. It faces lot of difficulties in
earlier 4 to 5 years. Because of that time this firm was completely new and the collection
capacity of milk was very low. Some time it faces efficiency of production machinery and
skilled worker. That is the reason this firm face lot of difficulties in marketing of milk. As
well as packaging facilities very low and milk was sold by can or tanker.

Now days after yhe innovation for new machinery the production of milk is increase
and milk production get lot of response.

Sangh arranges various social and cultural activities on our own interest;in

addition to that,

 Medicale and Hospitalisation aids.

 Educational help.

 Distribution of school uniform and stationory.

 Arrangement of ganesh festival are some other activities of sangh.

 PRODUCTION & OPERATION

[1]. MACHINARY

Any industrial firm machinery is important factor of production. Because

without machinery production is impossible for any industrial firm. The industrial firm
has small or large, any type of machinery is necessary. Machinery is fixed asset in
K.K.Milk Milk products firm. Various types’ machinery has been used. These are
follows-

1.1 PASTEURIZED MACHINE

Milk is carry through pasteurizer machine milk is pasteurized in short period

on high degree temperature; here milk is boiling on 75 degree c to 20 second. After the
pasteurizer of milk it is send for some instruction censer temperature control plan.
When this signal is come down from before decide temperature. That time milk flow
control machinery open whale controller.

After the pasteurized of milk it milk it make cold to 16 c. if used ice water it
make cold to 4 c and send to store tank. When milk simple test is taken it become clear
than milk completely pasteurized or not. After ware stored in dark cold place until,
there marketing. Plastic bag shape decides as per customer demand.

1.2 HOMOGENIZER MACHINE

This machine used for homogeneity of milk. It make clean to milk and remove
yellow shade of cows and buffalos as well as increase the quality of milk and make to
try to collect cream which is spread in whole milk.
 1.3 CREAMSEPARATER MACHINE

When pasteurizer process going on with the help of pasteurizer machine milk
send to the creamsaperator machine. This machine makes milk clean, remove extra fats
and control milk fat. Extra fat remove from milk and it’s stored as the term of cream.
And remaining part of milk again sends to homogenizer machine.

1.4 MILK CHILLER MACHINE

When milk send to chiller machine that machine make milks temperature 10 c
from

30 c by using the cold water which was stored in I.B.T

1.5 MILK PACKING MACHINE

Pasteurizer machine milk send to packing machine for packing milks in plastic
bags. This machine packs milk in plastic bags as per as requirement like 200ml, 500ml,
1000ml etc. These bags are sending in market for selling by different vehicle

1.6 HYDRAULIC PANIR MACHINE

Hydraulic machine is done hydraulic pressure on milk and make separate water
from milk in this machine at a time means in half hour 30 kg. Panir is ready. Only
buffalo’s milk. In use of making panir the shape of mold of this panir machine is one or
two kilos.

1.7 KHAWA MAKING MACHINE

Khawa is making from buffalos milk. And khwa is make from

hand, as well as there is machine also form khawa is made immediately. When khawa
is making in this machine this the process is buffalos 20 litter milk as add in this
 machine and it gives hit from below it takes 30 to 35 minutes for making khawa. When
khwa is the ready it stored in cold place and packed
it in to 2 kilos pack.

1.8 GAS BHATTI

This from have a complete gs bhatti set. In this set there are 12 gas silender and
six burners. these sillenders are put in the outside shade and connect to the burners by
scientific pipe.

1.9 DIESEL BHATTI

This firm have three sets of diesel bhatti this bhatti set need air for air creation
there is one motor, one diesel tank and one 35litter rokel tank, two cooks and two
burners are attached to rokel tank As well as in this tank there are specific pipes for
send rokel or diesel come from burner neza; ad take late for fire. And to take this fire
above of diesel bhatti the air is require.

[2]. FACTORS IMPORTANT OF PRODUCTION

2.1 ICE

Ice is very important factor which is related to his business. Milk & milk
product are perishable and ice is preserved them from destroy. Ice is helping keep
control temperature cold and stable and incresethe products life. Freeze and chilling
machine can not used in milk transport that time only ice in use. If there is no
electricity power than there were ice also used. This firm need50 to 100 kg. Ice very
day.
2.2 ELECTRICITY

Another important factor of this firm is electricity. Production process is

impossible without electricity. Because machinery cannot work without electricity
power. K.K. milk and milk product Pvt. Ltd have lot of supply of MSCB electricity
power. This firm has 3 fez connections.

2.3 WATER

Water is important factor for whole industry sector. Water is use in production
process as well as water is important of cleaning. This firm has lot of and regular water
supply. There are a will and bore have this firm. Milk cans, create, machine, pots and
washing with help of water.

[3]. PRODUCTION PROCESS OF MILK PRODUCTS

Milk product means that products mean that products which are made after
different process of milk. Lot of milk products are made from milk, like khawa, panir,
dahi, chakka shrikhand, masala milk, lassi, pedha etc. This all types product are made
in K.K.milk industry.

3.1 DAHI

Good quality of dahi is clean, soft and free like bubble of water and air. As well
as cut dahi is not like hard and air hole and water has not leak from it. That means good
quality dahi is white, soft and normal sweet testy.
METHOD-

There is not any machinery form making dahi. It is made by natural method
with the help of virjan. But for dahi virjan should be good quality.

In good method of dahi milk boil to 10 minutes for destroy of small bacteria
then is make to 30 c and add good quality virjan in it. After adding virjan milk boils to
14 o 16 hours. The activity of good dahi has depended on the spread of increase.

FACTOR-

85% to 88% water, calcium 0.12% to 14% and phosphorus 0.10% to 0.11%

3.2 CHAKKA

The method of making chakka is very easy. There is no machine for chakka.

Method/process-

When dahi is ready is put in a piece of cloth and this cloth is hang for making
separate all water from dahi. It activity need 10 to 12 hours than chakka become ready.
Chakka is very white colored and dark chakka is main part of shrikhand.

3.3 SHRIKHAND

When chakka is ready, than some salt, sugar and elachi add in chakka and it
makes shrikhand. Than some dry fruit also add in shrikhand

When mango pulp is added in shrikhand it becomes Aamarkhand. In K.K.milk

firm following types of shrikhand is made.

 a) kaju badam shrikhand

b) Keshar pista shrikhand

c) Badam pista shrikhand

d) Aamarkhand

e) Strawberry shrikhand

3.4 KHAWA

Khawa is made from milk. There is a machine for making khawa. It makes
khawa fast. In khawa making process 20 liter buffalos milk add in machine and
machine give some hit. It takes 30 to 35 minutes for making khawa. Khawa is use for
various items like-khawa pedha, Gulabjamun and various types of mithai.

3.5 PANIR

Panir is one of the items of milk.

Process-

There is need some hot milk for panir and is this hot milk for panir and in this
hot milk some vinegar is ads. Vinegar makes water and milk item different form each
other. Milk item add in panir mold on piece of cloth and this cloth is put in panir
machine and press it. After pressing all remaining water become separate from milk
item and panir welcome ready. This machine capacity of making panir is 20 kg. At a
time and the price of this machine is 25000 thousand Rs. The panir of buffalo milk is
very white and the quality is good.

3.6 PEDHA

The process of khawa and pedha is same. In the process of pedha sugar is add
in milk and make this make cold and put in different types of molt and it got good
shape and size pedha, than this pedha is ready for parching.
TYPES OF PEDHA

a) Khawa pedha

b) Keshar pedha

c) Dry fruit pedha

3.7 LASSI

Lassi is making from dahi which is made from buffalo’s milk.

Process-

Sugar and specific fever add in milk and mix it with the help of grinder and
different machines.

Types:-

Venial

Keshar elachi

Rose

3.8 MASALA MILK

Masala milk is one of the testy of drink. In this milk add

Some color sugar and essence because of that milk got good specific

Test the fat of this milk is 3.5. There are three types of masala milk

Pineapple rose and pista.

3.9 LONI

In the process of loni dahi is mix in grinder and add some water in it because of
mixing fat item become separate this item are totally fated. This item is known loni and
remaining liquid milk is called tank loni is Store in ice of freeze.

3.10 GHEE

In the process of making ghee loni is boiling to specific

Temperature.

After it become ghee has long life .White color ghee is pure
Ghee fasts are long and healthy.

OTHER PRODUCTION FACTOR

1. CLIMATE

Milk production need dark could climate because milk is perishable and for
milk long life of milk it has to store in could place. As well as milk production need
could equipment like freeze.

2. LABOR

Milk production need hard working labor and specially that type of worker
which are related to agriculture sector.

For milk production no need to lot of educated as skilled workers.

3. BATCHES

After the milk packing and sub products of milk production it gives batch of
K.K. Milk specific sign. Of cow than it sent for marketing.

PACKING AND LABELING MACHINE

 PRODUCTION CHART (LITER/KILOS)

Sr. Product 2008 2009 2010

No.
1. Khawa 16425 18150 19710
2. Dahi 7350 12775 14600
3. Panir 20075 21535 22630
4. Chakka 7300 8395 10950
5. Shrikhand 10950 12045 14235
6. Masala Milk 39055 49275 54750
7. Lassi 40150 48910 5100
 100%
90%
80%
70%
60%
50%
40% Series3

30% Series2

20% Series1

10%
0%
Dahi
Product

Khawa

Shrikhand
Panir

Chakka

Lassi
Masala Milk
Sr. No. 1 2 3 4 5 6 7

PERCENTAGE OF PRODUCTION
Sr. Products Percentage
No.
1. Khawa 11%
2. Dahi 7%
3. Panir 13%
4. Chakka 5%
5. Shrikhand 7%
6. Masala Milk 19%
7. Lassi 28%
 PIE CHART

Percentage

11% No.
1 Khawa
28% 7%
2 Dahi
3 Panir
13% 4 Chakka
5 Shrikhand

5% 6 Masala Milk
19% 7 Lassi
7%
COMPANY
PROFILE
 COMPANY PROFILE

K.K Milk product was established in 1984 in savalivihir by. Ratan Kavade.
Savlivir is the one of the small village in rahata town. For milk development it is important
it is important purpose of this firm. After starting this firm. It faces lot of difficulties in
earlier 4 to 5 years. Because of that time this firm was completely new and the collection
capacity of milk was very low. Some time it faces efficiency of production machinery and
skilled worker. That is the reason this firm face lot of difficulties in marketing of milk.

As well as packaging facilities very low and milk was sold by can or tanker.

Now days after the innovation for new machinery the production of milk is increase
and milk production get lot of response.

PERSONAL MANAGEMENT

The progress of business is depend on seven factor, this seven factor start from
material, management, men, machinery, many, marketing & market.

In these factor men in the sensitive factors to day manpower / personal

management this concept use in every sector in brood way.

Manpower is the stable factor of the production to use of this factor is challenging
from management, because all workers are not 0same types or same mentality. Because of
that this factor also troublesome to create unity in various workers is the goods skill of
personal management.
 Today the view related to workers is totally changed. Today workers are not related
to only their salary & also they are not servant. Workers are human being so the behavior
of management towards their workers must be good. Today human resource management
is one of the important tasks for each and in every firm. So that personal management takes
care of their workers.

Personal management launches lot of welfare schemes and concentrates on their

implementation. Personal management try to create avoid strike & other problems.
 RESEARCH
METHODOLOGY
 RESEARCH METHODOLOGY

The research work carried out descriptive in nature. Descriptive studies are those,
which are concern with description of particular individual or group it include survey and
facts- finding enquiry of different kind the measure purpose of descriptive research
description of the state of affairs as it exist at present. Its men features are that research has
no control on the variable has can only report what has happen or what is happening.

SALES TECHNIQUES

Sales manager play important role in sales management. Achievement of any firms
depends on skill and reputation of firm. Because of the work of sales manager, his
responsibilities and planning etc. Are important factor of firm. Milk is important part of
day today life and in selling of milk following factors ar5e important for sales manager.

1. DEEP KNOWLEDGE OF MARKET :-

This important part of sale to achieve various information about markets and to
search new competition and with the help of above information make our sales technique.

2. PLANNING :-

Planning is the why of the success that why to make sales planning is essential part
of any firm in this case distribution process, prices, commission, ads, budget this part
responsibility is sales manager important responsibility
3. POSITIVE ATTITUDE :-

Positive attitude helps sales, because competition is available in any type to

market and sales manager must be ready to face all competition of market

4. DECISION MAKING :-

Take right decision of right situation is ability of sales manager. To handle

changeable situation of market and take right decision his mental ability must be strong.

5. KNOWLEDGE OF BUSINESS MARKETING PROCESS :-

If sales manager have total knowledge of business marketing process he can

mention flexibility in production process, try to reduce production cost bring new
technique and us, knowledge of banking sector and good use of manpower etc. And these

factors help him in achievement.

.
 DATA
ANALYSIS
 DATA ANALYSIS

The research study was done on the basis data collected. The data are necessary

Information was collected in two ways this is as follows:

Primary data

Secondary data

PRIMARY DATA:-

MEANING OF PRIMARY DATA:-

In primary data collection you collect the data yourself using method such as
interview and quetionary the kier point here is that data you collect unique to
you and your research and, until you published, no one else has access to it
there may be method of collecting primary data and the men method include:

Questionnaires

Interview

Focus group interviews

Case studies

Dairies

Portfolio

The primary data which is generated by an abbow method may be qualitative in

nature (usually in the form of words) or quantitative (usually in the form of numbers or
where you can make count of worlds use)
2. SECONDARY DATA

MEANING OF SECONDARY DATA:-

Secondary data is a collected and possible processed by people other than the
research in question. Common source of secondary data include censuses, large survey and
organizational record. Secondary data, information related to past period thought old may
be only possible source of the desired data on the subject which cannot have primary data.

NEED OF SECONDARY DATA:-

Secondary data information relate to past period thought old may be only possible
source of the desired data which cannot have primary data.

Q-1) How much selling capacity of K K Milk every day?

Response 10-100 ltr 100-200 ltr 200-300 ltr 300 above

Respondent 72 43 24 11
Percentage 48% 29% 16% 7%
 Sales

7%

16%
0-100
48% 100-200
200-300
300 above

29%

Interpretation: As per the above chart the total number of dealers in in the 10-100 lis
bracket is 48% and 300 and above 1s 7%

Q- 2) Since how long you are in milk business?

Response 0-2yrs 3-4yrs 5-6yrs 7- above

Respondent 24 36 28 62
Percentage 16% 24% 19% 41%
 Percentage

16%

24%
0 to 2
3 to4

19% 5 to 6
7 -above
41%

Interpretation – the dealers who are doing business for more than 7 years is 41% and less
than 2 years 16%

Q-3) Do you sale K K MILK milk or milk products?

Response Milk Milk product Both NO

Respondent 18 30 42 60
Percentage 12% 20% 28% 40%
 Sales

12%

40%
20%
MILK
MILK PRODUCT
BOTH
NO
28%

Interpretation : 12 i.e.,18 retailers out of 150 that I visited are selling milk,20% i.e., 30
retailers are selling milk products to customers and remaining 28 % i.e.,42 are selling both
milk and milk

Q-4) Do you know about K K Milk and Milk Products?

YES NO
Respondent 120 30
Percentage 80% 20%

Diagrammatic Presentation:
 20%
YES
NO

80%

Interpretation: Out of 150 retailer’s 120 retailer’s knows about K K MILK . It contribute
up to 80 % of total retailer’s.

Q-5) What kind of milk and milk products do you sale?

Packaged Loose
Respondent 111 39
Percentage 74% 26%

Diagrammatic Presentation:
 Sales

26%

Package
Loose

74%

Interpretation : 74% of i.e.,111 out of 150 retailers sale the packaged milk and milk
products ,while remaining 26% i.e., 39 sale the loose milk and milk products.

Q-6) K K MILK offers sufficient commission to retailers

Scale Strongly DisagreeDisagree Neither agree Agree Strongly Agree

Response 45 50 12 25 18
Percentage 30% 33.33% 8% 16.66% 12%
 60

50

40

30

20

10

0
Strongly Disagree Neither agree Agree Strongly Agree
Disagree

Interpretation: 30% i.e., 45 out of 150 respondents strongly disagrees that K K MILK
provides redeemable commission to the retailers , while 12% i.e., 18 out of 150 respondents
strongly agrees the same.

Q-7) K K MILK provides best quality products.

(Respondents = 150)

SCALE Strongly Disagree Neither Agree Agree Strongly Agree

Disagree Nor Disagree
No. of 16 20 15 45 54
Responses
Response in 11% 13% 10% 30% 36%
%
 50
45
40
35
30
25
20
15
10
5
0
Strongly Disagree Neither Agree Agree Strongly Agree
Disagree Nor Disagree

Diagrammatic Presentation:

Interpretation: 11% i.e.,16 out of 150 retailers strongly disagree that K K MILK
provides the quality products, 45retailers think that the dairy provides quality products,
while 54i.e.,36% of retailers strongly agree that dairy provides quality products.

Q-8) K K MILK supplies products on time.

Scale Strongly Disagree Neither Agree Strongly

Disagree Agree Nor Agree
Disagree
No.of 14 18 12 60 46
Responses
Response in 9% 12% 8% 40% 31%
%
 60

50

40

30

20

10

0
Strongly Disagree Neither Agree Strongly
Disagree Agree Nor Agree
Disagree

Interpretation: 14 i.e.,9 % out of 150 retailers strongly disagree that K K MILK supplies
the products on time 60 retailers think that the dairy supplies products on time, while 46
i.e.,31 % of retailers strongly agree that dairy supplies products on time.

Q-9) K K MILK replaces the damaged packages and products.

Scale Strongly Disagree Neither Agree Strongly

Disagree Agree Nor Agree
Disagree
No. of 45 53 12 24 16
Responses
Response in 30% 35% 8% 16% 11%
%

Diagrammatic Presentation:
 Strongly Disagree
16
45
24 Disagree

12 Neither Agree Nor

Disagree
53 Agree

Strongly Agree

Interpretation: 45 i.e.,30 % out of 150 retailers strongly disagree that replaces the
damaged products,24 Retailers think that K K MILK replaces the damaged products,
while16i.e.,11 % of retailers strongly agree that K K MILK replaces damaged products.

Q-10) K K MILK provides the storage material to store the products.

Scale Strongly Disagree Neither Agree Strongly

Disagree Agree Nor Agree
Disagree
No.of 62 53 9 12 14
Responses
Response in 42% 35% 6% 8% 9%
%

Diagrammatic Presentation:
 70

60

50

40

30

20

10

0
Strongly Disagree Neither Agree Strongly
Disagree Agree Nor Agree
Disagree

Interpretation: 42% i.e., 62out of 150 respondents strongly disagrees that the K K MILK
provides the proper storage material to protect the products, while 9% i.e.,14 out of 150
respondents strongly agrees the same.
FINDINGS
FINDINGS
During the survey it was found that 85.83% of the respondents are aware about the
K K MILK

Gokul and Rajhans are the main competitor in local area in case of milk, Warana
and Amul are the main competitor in case of By-products and strategically performing
good.

During the survey it was found that many retailers are satisfied with the quality that
the K K MILK milk produces.

Many retailers were satisfied with the supply of products from K K MILK ,Milk
and Milk Products.

During the survey it was found that large portion of retailers disagree that K K
MILK Milk and Milk Products packing is of good quality.

During the survey it was found that many of the retailers were dissatisfied with
pricing, commission, as well as discount policy of the K K MILK and Milk Products.

Company does not provide the storage material and also there is lack of Sales
Promotional Activities i.e. free tattoo, extra weight, toys, quiz contest etc.

In local area company believes in direct marketing, it is working well for company
because company already created place in retailers mind.

Talking about the overall satisfaction related with customers interest, dealers
supply and company, many of the retailers were found dissatisfied.
SUGGESTIONS
SUGGESTIONS

In order to maintain and increase the sales in the area, the following recommendations
regarding K K milk; particularly regarding advertisement, distribution, promotional
policies, etc, are hereby suggested:

K K MILK should improve its packaging style, so it will help to attract maximum
number of retailers.

Company should modify the existing discount policy for retailers.

K K milk should focus on local advertisements to increase awareness. Local

advertisement must mention the exclusive K K milk shops of the city.

K K milk should provide storage material such as vesicular to major retailers as well as
advertising material such as hoardings flexes or banners of company.

Try and change the perception of the people through direct marketing about K K
milk in advertisements, because is the best source to reach maximum number of retailers.

Company should introduce sales promotion schemes like free weight, prank, tattoo,
contest, free gifts for their retailers.

Company people should interfere to resolve the grievances among the retailers and
sales people.In supply chain, the region in Nashik not clearly specified to the suppliers
(distributers), it should be properly divided among them.
CONCLUSION
CONCLUSION

K K milk is not a very big organization as compare to Amul in dairy industry. Overall it
has moderate market share in milk, ghee, shrikhand, amrakhand and paneer, which are its
main/core products. But if we consider market share of K K MILK in local area it has very
tight grip over local market. As we know K K milk is a Pvt. Ltd. organization in milk
industry and we can’t ignore K K milk & milk products. With the help of research,
company can find out its week points and can increase its market share through rectify
mistakes.

The survey resulted into following conclusions:

1.K K MILK must come up with new promotional activities so that people become aware
about K K milk.

2. Quality is the dominating aspect which influences consumer to purchase K K milk,

but prompt availability of other milk brands and aggressive promotional activities by
others influences the consumer towards them and also leads to increase sales.

3. In comparison to K K milk, the other players such as Rajhans &, Gokul are selling
their milk at lower price or giving discount or giving free samples on purchase of specific
quantity of milk to the retailers. So K K MILK has to plan some strategy to overcome the
competition emerged due to this.
BIBLIOGRAPHY
 BIBLIOGRAPHY

1. www.kkmilk@gmail.com

2. www.kkmilkpvtltd.com

3. www.kkmilk.com