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FACULTY OF
HIGHER EDUCATION
Trimester T1 2019
Unit Code HI6006
Unit Title Competitive Strategy
Assessment Type Group Assignment
Assessment Title Report – Case Analysis and Application of Strategy Models
Purpose of the Students are required to explain in report format, with reference to a case of your
assessment (with ULO choice (from the list below) how any one of the following would be applied:
Mapping) Business Strategy, Corporate Strategy, Acquisitions and Structure, International
Strategy, Cooperative Strategy, Sustainability.
Be sure to base your answer on the models studied in class and quote academic
sources
Assignment 2 Specifications
Purpose:
This assignment aims at ensuring that students have familiarised themselves with at least one of the
long case studies and are able to apply the relevant foundational strategy development models that
are applicable to the case.
Details
Select any case from those listed from between weeks 1 and 9, select from the following aspects of
competitive strategy and apply the theories of strategy development and implementation as
relevant to the case you choose:
Business Strategy
Competitive Dynamics
Corporate Strategy
Acquisitions and Structure
International Strategy
Cooperative Strategy
Sustainability
Assignment Structure
Report Format
Cover page
Executive Summary
Table of Contents
Section Headings – brief summary of the case; identification of strategic issues; relevant
theoretical concepts.
Sub-sections numbered
Paragraphing
Page Numbers
Add a Reference List at the end.
Marking Rubric
Format and The report is The report is The report is The report is The report is
Professionalism of exceptionally very well- well- satisfactory unsatisfactory
the Report well-documented documented documented
[*this may include
an in-class
presentation]
Referencing (in- Correct in all Correct in Correct in Some minor Largely incorrect
text) respects most respects general errors or incomplete
Reference List (at Correct in all Correct in Correct in Some minor Largely incorrect
end) respects most respects general errors or incomplete
30 marks*
*if presentations were done, this mark out of 30 is an aggregated mark i.e. it includes both the
report and the presentation