© Daniel Disselkoen

Ivo Salters
Coordinator Circular Design Challenge
ivo@circulardesignchallenge.nl
+31 6 4860 2688
 CIRCULAR DESIGN
Extend product value propositions well
beyond the newness horizon.

© Steven Cholewiak
DESIGN STRATEGIES INSPIRED BY NATURE
Many similarities, different approach and focus
DESIGN STRATEGIES INSPIRED BY NATURE
Many similarities, different approach and focus
DESIGN STRATEGIES INSPIRED BY NATURE
Many similarities, different approach and focus
 CIRCULAR ECONOMY
The need of changing the current linear
‘take-make-waste’ economical model

© Amy Johansson
 LIMITS OF A LINAIR ECONOMY
Value destruction

TAKE
 LIMITS OF A LINAIR ECONOMY
Value destruction

TAKE MAKE
 LIMITS OF A LINAIR ECONOMY
Value destruction

TAKE MAKE WASTE

 LIMITS OF A LINAIR ECONOMY
Value preservation

TAKE MAKE WASTE

LIMITS OF A LINAIR ECONOMY
Decreasing lifespan of consumer products
CIRCULAR ECONOMY
Circular Economy System Diagram
CIRCULAR TOASTER
Design out Waste project
 1. THE OPTIMIST
Designed to last for generations

© The Agency of Design

 1. THE OPTIMIST
Unique day of birth of every toaster

© The Agency of Design

 1. THE OPTIMIST
Aluminium cast with 100% recycled content

© The Agency of Design

 1. THE OPTIMIST
Durable design and easy to repair

© The Agency of Design

 2. THE PRAGMATIST
Creating ongoing flow of components

© The Agency of Design

 2. THE PRAGMATIST
Modular design with individual toasting slots

© The Agency of Design

 2. THE PRAGMATIST
Refurbishing product and easy to disassemble

© The Agency of Design

 2. THE PRAGMATIST
Each slot has 9 lives showed on the bottom

© The Agency of Design

 3. THE REALIST
Closed loop solution for cheapest market

© The Agency of Design

 3. THE REALIST
Non destructive separation of the materials

© The Agency of Design

 CIRCULAR HEADPHONES
Start-up challenges the world of electronics

© Pelican House
 CIRCULAR HEADPHONES
Accessibility to high end headphones

© Pelican House
 CIRCULAR HEADPHONES
Non destructive separation of the materials

© Pelican House
 VALUE ADDED REPAIR
3D printing opportunities for a circular economy

© Ultimaker
 HEDGE SCISSORS
Broken handle?

© Marcel den Hollander

 HEDGE SCISSORS
Print a new and ergonomic one!

© Marcel den Hollander

 DINNERWARE SET
Broken handle?

© Marcel den Hollander

 DINNERWARE SET
Don’t discard, but repair and revamp the
whole set!

© Marcel den Hollander

 FOOTBALL SHOES
Worn out studs?

© Marcel den Hollander

 FOOTBALL SHOES
Print a new set for wet-, dry or artificial
grass!

© Marcel den Hollander

 PAN LID
Broken grip?

© Marcel den Hollander

 PAN LID
Print a new one with integrated spoon
holder!

© Marcel den Hollander

 BICYCLE
Bracket corroded?

© Marcel den Hollander

 BICYCLE
Print a stainless replacement including a
holder for your taillight!

© Marcel den Hollander

 BUSINESS MODEL
Because it all starts with business!

© Daniel Disselkoen
BUSINESS MODEL ARCHTEYPES
focus on selling products or service

Sell more, sell faster

Product 1. Classic long-life model

2. Hybrid model

3. Gap-exploiter model

4. Access model
Service
5. Performance model
 1. CLASSIC LONG-LIFE
Primary revenue stream from sales of high-
grade products with a long useful life.

© Miele
 2. HYBRID
Combination of a durable product and
short-lived consumables.

© Philips
 3. GAP-EXPLOITER
Exploits ‘lifetime value gaps’ or leftover
value in product systems (reuse).

© marktplaats
 3. GAP-EXPLOITER
Exploits ‘lifetime value gaps’ or leftover
value in product systems (repair).

© Repair cafe Castricum

 3. GAP-EXPLOITER
Exploits ‘lifetime value gaps’ or leftover
value in product systems (remanufacture).

© Upstyle Industries
 4. ACCESS
Provides product access rather than
ownership.

© Car2Go
 5. PERFORMANCE
Delivers product performance rather than
the product itself.

© Philips
 PRODUCT
What is the focus of the design?

© Todd McLellan
BUSINESS MODEL ARCHTEYPES
built to last or to change

1. Product Attachment & Trust

Last 2. Product Durability

3. Standardization & Compatibility

4. Ease of maintenance & Repair

5. Upgradability & Adaptability

Change
6. Dis- & Reassembly
 1. ATTACHMENT AND TRUST
Creating products that will be loved,
liked or trusted longer.

© Patek Philippe
 2. DURABILITY
Optimum product reliability to match both
economic and emotional lifespan

© Miele
 3. STANDARDIZATION & COMPATIBILITY
Creating products with parts or interfaces
that fit other products as well.

© Vitsœ
 4. EASE OF MAINTENANCE & REPAIR
Enabling products to be maintained in
tip-top condition.

© ifixit
 5. UPGRADABILITY & ADAPTABILITY
Allowing for future expansion and
modification.

© Project Ara
 6. DIS- AND REASSEMBLY
Ensuring products and parts can be
separated and reassembled easily.

© Volkswagen Golf
 CIRCULAR DESIGN CHALLENGE
the future of consumer products
for a circular economy

© Daniel Disselkoen
PLANNING 2016
Important dates

 Registration till 1st of June

 Students will participate
from the 10th of June till 10th
of October
 1. PRODUCT
Start with something that can be taken
apart and cycle through different loops

© Todd McLellan
 2. SERVICE
Include the different usage life stages and
related touchpoints of the product

© G Cid
 3. BUSINESS MODEL
Describe the cost and revenue structure of
the product and services (e.g. touchpoints)

© Daniel Disselkoen
Proposal Circular Design Challenge
to be selected, submit before June 1
 Explain your motivation
chosen consumer product
 Describe the product,
service(s) and business
model(s)
 Explain linear failures and
opportunities circular economy
 Create personal design
challenge
PLANNING 2016
Design process

 Registration till 1st of June

 Students will participate
from the 10th of June till 10th
of October
 DUTCH DESIGN WEEK 2016
Final results will be shared during DDW
students will pitch their concept

© DDW
 www.circrulardesignchallege.nl
More information about the challenge,
important dates and submission form

© CIRCO
 RESULTS 2015
Created by design students of the TU Delft
faculty of Industrial Design Engineering

© Chantal Bekker
 CIRCULAR HOCKEY STICK
Hockey sticks are used for a short period and junior
players outgrow it or prefer new appearance.

© Chantal Bekker
 CIRCULAR SPEAKERS
People bring speakers to camps at music festivals
and are left behind, resulting in tones of E-waste.

© Chantal Bekker
 CIRCULAR TOOTHPASTE
Toothpaste tubes are discarded with leftovers and are
difficult to recycle due to multi-layered plastics.

© Chantal Bekker
© Daniel Disselkoen
LIMITS OF A LINAIR ECONOMY
Decreasing stocks of non-renewable resources
LIMITS OF A LINAIR ECONOMY
The limitations of continuous growth
LIMITS OF A LINAIR ECONOMY
The limitations of continuous growth

Continuous growth results if

 Physical limits are very far off, or
 Physical limits are themselves
growing exponentially
LIMITS OF A LINAIR ECONOMY
The limitations of continuous growth

Sigmoid growth results if

 Signals from physical limits to
growing economy are instant,
accurate and responded to
immediately, or
 The population or economy limits
itself without needing signals from
external limits
LIMITS OF A LINAIR ECONOMY
The limitations of continuous growth

Overshoot and oscillation results if

 Signals or responses are delayed,
and
 Limits are unerodible or are able
to recover quickly from erosion
LIMITS OF A LINAIR ECONOMY
The limitations of continuous growth

Overshoot and collapse results if

 Signals or responses are delayed,
and
 Limits are erodible (irreversible
degraded when exceeded)