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Ivo Salters
Coordinator Circular Design Challenge
ivo@circulardesignchallenge.nl
+31 6 4860 2688
CIRCULAR DESIGN
Extend product value propositions well
beyond the newness horizon.
© Steven Cholewiak
DESIGN STRATEGIES INSPIRED BY NATURE
Many similarities, different approach and focus
DESIGN STRATEGIES INSPIRED BY NATURE
Many similarities, different approach and focus
DESIGN STRATEGIES INSPIRED BY NATURE
Many similarities, different approach and focus
CIRCULAR ECONOMY
The need of changing the current linear
‘take-make-waste’ economical model
© Amy Johansson
LIMITS OF A LINAIR ECONOMY
Value destruction
TAKE
LIMITS OF A LINAIR ECONOMY
Value destruction
TAKE MAKE
LIMITS OF A LINAIR ECONOMY
Value destruction
© Pelican House
CIRCULAR HEADPHONES
Accessibility to high end headphones
© Pelican House
CIRCULAR HEADPHONES
Non destructive separation of the materials
© Pelican House
VALUE ADDED REPAIR
3D printing opportunities for a circular economy
© Ultimaker
HEDGE SCISSORS
Broken handle?
© Daniel Disselkoen
BUSINESS MODEL ARCHTEYPES
focus on selling products or service
2. Hybrid model
3. Gap-exploiter model
4. Access model
Service
5. Performance model
1. CLASSIC LONG-LIFE
Primary revenue stream from sales of high-
grade products with a long useful life.
© Miele
2. HYBRID
Combination of a durable product and
short-lived consumables.
© Philips
3. GAP-EXPLOITER
Exploits ‘lifetime value gaps’ or leftover
value in product systems (reuse).
© marktplaats
3. GAP-EXPLOITER
Exploits ‘lifetime value gaps’ or leftover
value in product systems (repair).
© Upstyle Industries
4. ACCESS
Provides product access rather than
ownership.
© Car2Go
5. PERFORMANCE
Delivers product performance rather than
the product itself.
© Philips
PRODUCT
What is the focus of the design?
© Todd McLellan
BUSINESS MODEL ARCHTEYPES
built to last or to change
© Patek Philippe
2. DURABILITY
Optimum product reliability to match both
economic and emotional lifespan
© Miele
3. STANDARDIZATION & COMPATIBILITY
Creating products with parts or interfaces
that fit other products as well.
© Vitsœ
4. EASE OF MAINTENANCE & REPAIR
Enabling products to be maintained in
tip-top condition.
© ifixit
5. UPGRADABILITY & ADAPTABILITY
Allowing for future expansion and
modification.
© Project Ara
6. DIS- AND REASSEMBLY
Ensuring products and parts can be
separated and reassembled easily.
© Volkswagen Golf
CIRCULAR DESIGN CHALLENGE
the future of consumer products
for a circular economy
© Daniel Disselkoen
PLANNING 2016
Important dates
© Todd McLellan
2. SERVICE
Include the different usage life stages and
related touchpoints of the product
© G Cid
3. BUSINESS MODEL
Describe the cost and revenue structure of
the product and services (e.g. touchpoints)
© Daniel Disselkoen
Proposal Circular Design Challenge
to be selected, submit before June 1
Explain your motivation
chosen consumer product
Describe the product,
service(s) and business
model(s)
Explain linear failures and
opportunities circular economy
Create personal design
challenge
PLANNING 2016
Design process
© DDW
www.circrulardesignchallege.nl
More information about the challenge,
important dates and submission form
© CIRCO
RESULTS 2015
Created by design students of the TU Delft
faculty of Industrial Design Engineering
© Chantal Bekker
CIRCULAR HOCKEY STICK
Hockey sticks are used for a short period and junior
players outgrow it or prefer new appearance.
© Chantal Bekker
CIRCULAR SPEAKERS
People bring speakers to camps at music festivals
and are left behind, resulting in tones of E-waste.
© Chantal Bekker
CIRCULAR TOOTHPASTE
Toothpaste tubes are discarded with leftovers and are
difficult to recycle due to multi-layered plastics.
© Chantal Bekker
© Daniel Disselkoen
LIMITS OF A LINAIR ECONOMY
Decreasing stocks of non-renewable resources
LIMITS OF A LINAIR ECONOMY
The limitations of continuous growth
LIMITS OF A LINAIR ECONOMY
The limitations of continuous growth