Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Problem Problem
1.) Profile of Online Personal 1. How old are you?
the Sellers interview and
2. What’s your gender?
respondents survey
Online
o Male
a.) Age Purchaser
b.) Gender o Female
3. Are you a?
o Online seller
o Online purchaser
4. How long have you
been purchasing/selling
online?
o 1-3yrs
o 4-6yrs
o 7-9yrs
2.) What are 1.) To identify the Online Survey On the scale of 1-5, please
the effects of Seller state how much you agree with
advantages using each statement. 1=strongly
of having facebook for disagree,
advertiseme advertising
nt as a 2=disagree,
products/servi
marketing
strategy in ces 3=Uncertain,
selling
products in 2.) The target 4=Agree.
facebook? population will
5= strongly agree.
be the online
sellers 1. Social media like
facebook is effective for
3.) The
brand awareness?
information
will be used to 2. -+-+-+-+-+-+++--
identify the +----------
advantages of
using 3. Advertisement in
facebook for Facebook is effective to
advertising have more customers.
4.) What is the 1.) To know how Online Survey 1. How many hours do you
perception multi-media Purchaser spend in facebook?
of multi- users react on
1-3 hrs.
media users the
to the advertisement 4-6 hrs.
advertiseme in facebook
nt as a 6-9 hrs.
2.) The target
marketing 2. The availability of social
population will
strategy of media advertisement
be the online
online has made me more
purchasers.
seller? informed about brands
3.) The when making
information purchasing decisions.
will be used to
find out the Agree
perception of
Disagree
multi-media
users to Uncertain
advertising
using 3. I’m more likely to
facebook. respond to marketing
messages
4.) The communicated via
researchers social media than more
want to find traditional approach
out what does such as television and
the online
buyers know radio.
when it comes
Agree
to advertising
using Disagree
facebook.
Uncertain
4. I am actively aware of
marketing approach like
banner advertisements
during my everyday use
of Facebook.
Agree
Disagree
Uncertain
5. Business pages in
facebook provide me
with the information that
I believes is valuable.
Agree
Disagree
Uncertain
6. I am more likely to
consume a product that
has been promoted in
social media like
facebook.
Agree
Disagree
Uncertain
7. The quick spread of
information, positive or
negative through
facebook can have an
effect on my perception
on a product/service
being promoted in
facebook.
Agree
Disagree
Uncertain