CHAPTER I

Introduction

Juices are made by extracting or squeezing out the natural liquid from fruits and
vegetables. Juice is most commonly consumed as a beverage or otherwise used to add flavor to
food or other beverages.

Nowadays, juice plays a far more important role in the market due to its great taste and
health benefits.

Recentibus Juice is 100% fresh juice made from flesh or fresh fruit or from whole fruit,
depending on type used. It is not permitted to add sugar, sweeteners or preservatives or coloring
to fruit juice.

Product Naming is considered a critical part of the branding process. It needs to be

memorable, findable, unique, understandable and relevant. You have to think about on how your
products hold appeal for your target market. Naming this business is very difficult because there
are so many choices but after a long discussion we end up by naming the business Recentibus
Juice. Recentibus came from Latin word which means fresh.

Recentibus Juice wan to provide a delicious and healthy fresh fruit juice especially during
summer where everybody wants a refreshing juice. Recentibus Juice is also a juice is well
recommended to those health conscious peoples.

The inspiration or the reason why I put up this kind of business is because of my
grandfather who always tell me to make him a fresh juice. One day I asked him if why he always
want to drink fresh juice and he said that fresh juice is good for the health. And the main reason
in putting up this business is because this is my grandfather’s wish before he passed away.