DEMAND

Due to large number of sports enthusiasts that may become the

possible customers, this study will focus on sports enthusiasts and
varsity players in Iligan City as a component and groundwork of the
demand and as a target market – who are enrolled in different academic
institution in Iligan City, St. Michael’s College (SMC), Master’s
Technological Institute of Mindanao (MTIM), St. Peter’s College (SPC),
and Lyceum of Iligan Foundation (LIF) for the five consecutive years
starting School year 2014-2015 up to School year 2018 – 2019.

The researchers have gathered data through the primary data. The
primary data were gathered by giving away a structured questionnaire to
selected or random students in different academic institution in Iligan
City, specifically the sports enthusiasts. In line with this, the researchers
surveyed 200 students from the aforementioned academic institution
consisting 50 students or sports enthusiasts each of four (4) institutions.
The 200 respondents were randomly chosen as a representative of the
entire Iligan City sports enthusiasts and varsity players to answer the
questions related on demand, as well as for the supply for this study.

DEMAND DATA AND COMPUTATION

The following graphical representations on the succeeding pages

provide data that determines the demand of this study based on the
research conducted, the respondents, the distributed survey
questionnaires and information taken from the Office of the Registrar of
the institution, such as, the total population of students enrolled in for
the given five consecutive years, total number of sports enthusiasts and
if it is interested on the business entity, the average growth of rate if
there is such given, total respondents from the identifies research locale
and most sports played by the respondents. Respondents are identified
immediately after they have shown interest in rendering the service.
TABLE 1: Total population of students in different schools for five
consecutive years

SCHOOL
SMC MTIM SPC LIF TOTAL:
YEAR
2009-2010 6,619 175 3,768 1,749 12,311
2010-2011 6,427 204 4,145 1,906 12,682
2011-2012 6,239 239 4,560 2,078 13,116
2012-2013 6,058 280 5,015 2,265 13,618
2013-2014 5,881 327 5,517 2,469 14,194
2014-2015 5,710 383 6,069 2,691 14,853
2015-2016 5,558 447 6,707 2,785 15,497
2016-2017 4,867 415 6,512 2,330 14,124
2017-2018 4,214 348 6,517 1,961 13,040
2018-2019 4,246 384 6,955 1,594 13,179

The above table shows the total population of students of different

academic institution in Iligan City for the consecutive ten years with a
total amount of 136,614 students, obtained from adding the Total
number of students for the ten school years of the different schools.

TABLE 2: GROWTH RATE

The average growth rate computation can be obtained from the total
combined population of students enrolled in the four academic
institutions in Iligan City from its difference for the present and previous
year divided by the previous and multiplied by 100 percent, as shown
below:

PRESENT YEAR – PREVIOUS YEAR

PREVIOUS YEAR
DESCRPTION
YEAR 1
12,682 – 12,311
12,311 X 100%
YEAR 2
13,116 – 12,682
12,682 X 100%
YEAR 3
13,618 – 13,116
13,116 X 100%
YEAR 4
14,194 – 13,618
13,618 X 100%
YEAR 5
14,853 – 14,194
14,194 X 100%
YEAR 6
15,497 -14,853 4.34%
14,853 X 100%
YEAR 7
14, 124 – 15,497 - 8.86%
15,497 X 100%
YEAR 8
13, 040 – 14,124 - 7.67%
14,124 X 100%
YEAR 9
13, 179 – 13, 040 1.07%
13,040 X 100%
TOTAL
Divided by 9
AVERAGE GROWTH RATE