BROADCAST COMMUNICATION 100

Introduction to Broadcast Communication

2nd Semester AY 2018-2019

COURSE DESCRIPTION:
Scope and significance of broadcasting areas, opportunities, and activities of the industry;
history, ethical standards in broadcasting world systems and laws of broadcasting.

COURSE OBJECTIVES:
At the end of this course, students will be able to:
1. Identify the roles of the broadcast media in other industries, the society, and in the lives
of the audiences;
2. Understand the histories, fundamental concepts, and current state of broadcast industries
in international and local contexts;
3. Understand the characteristics and functions of the various equipment utilized in the
conduct of broadcasting; and
4. Produce basic research in/about the Philippine broadcast media.

COURSE OUTLINE:

I. Overview of Mass Communication and Broadcasting: Definitions, Concepts,

Roles, and Characteristics

II. Histories of Broadcasting: International and Local Contexts

(FIRST LONG EXAMINATION)

III. Laws and Ethics in the Practice of Broadcast Communication

IV. Fundamental Concepts in Radio Broadcasting

A. The Philippine Radio Industries
B. Organization, Economics, and Political Economy of Radio Broadcasting
C. Types, Appeals, and Production of Radio Programs
D. Principles and Techniques in Radio Broadcasting
E. AM, FM Online Radio; Basic Equipment for Radio Broadcasting

(SECOND LONG EXAMINATION)

V. Fundamental Concepts of Television Broadcasting

A. The Philippine Television Industries
B. Organization, Economics, and Political Economy of Television Broadcasting
C. Types, Appeals, and Production of Television Programs
D. Principles and Techniques in Television Broadcasting
E. UHF, VHF, and Cable Broadcasting and Online Streaming: Basic Equipment for
Television Broadcasting
 VI. Broadcast Media Research: Fundamentals and Practice

(FINAL PAPER AND PRESENTATION)

FIELD TRIP

COURSE REQUIREMENTS:
Papers & Quizzes 15%
Reports & Presentation 15%
Long Examinations 30%
Final Paper & Presentation 30%
Attendance & Participation 10%

TOTAL 100%

*Passing grade is 3.0 or 70%

CLASS RULES:
1. All students are expected to arrive in class on time.
2. Submit requirements on time.
3. Put mobile phones on silent mode. 📳
4. Do not plagiarize. An automatic grade of 5.0 will be given to violators.
5. Observe cleanliness.

REFERENCES:
Baran, Stanley J. 2012. Introduction to Mass Communication: Media Literacy and Culture (7th ed.). New
York: McGraw-Hill.
Maslog, Crispin C. 2014. Philippine Communication in the Digital Age. Quezon City, PH: New Day
Publishers.

_______

Benjamin George P. Meamo III

bpmeamo@up.edu.ph.
Instructor of Communication
Department of Communication, College of Arts and Communication
University of the Philippines Baguio

Consultation Hours:
TTH: 3:00-6:00
WF: 10:30-12:00; 3:00-4:30