Mineral Water Market Research

Adarsh Singh Parihar

17IE10035

Note: 1. Any modifications in the Questionnaire have been marked in Bold

2. The purpose for any newly added question asked has been commented after the hash sign, to
ease the understanding of each question asked

3. Since a questionnaire should be as short as possible (it should preferably take less than 5
minutes to complete, I have tried to eliminate all irrelevant questions)

Questionnaire for Retail Outlets

1. For how many years have you been stocking mineral water?

A. Less than 1 year

B. 1-3 years

C. 3-7 years

D. more than 7 years

2. Which brand of mineral water do you stock?

A. ______________________

B. ______________________

3. If you stock only one brand, why do you stock only this brand?

A. Customers usually ask for this brand.

B. It comes in plastic bottles.

C. It is natural spring water

D. It is cheaper
 E. We get a larger dealer discount.

F. We have a contract with the manufacturer

G. Supply is regular

H. Better relations with the company salesman

We have had negative experiences with the other manufacturers

-----------------------------------------------------------------------------------------
please specify who

------------------------------------------------------------------------- (Any other, please specify)

4A. Do you use any display material for the mineral water:
A. Posters
B. Stickers
C. Neon lighting
D. Hangers

4B. Who pays for the display material:

------------------------------------------------------------------------------------------
5A. Are you satisfied with the present display set?
a. Partially satisfied
b. Not satisfied
c. Satisfied

5B. What improvements do you suggest? ________________________________

6. Are you satisfied with the existing level of advertising done by the manufacturers?
A. Yes B. No

7. When customers ask for mineral water, do they ask for a specific brand?
A. Yes B. No

Which brand_______________

8A. Do you give credit to your customers?

A. Yes B. No

8B. Do you give credit to your customers for other purchase?

If yes, how much? _________________

10. Do you provide home delivery to your customers?

Yes No
11B. What percentage of your customers are
A. Foreigners? _______________
B. Indians? ______________
12. In case of the foreigners, can you tell us the ranking of the following categories of customers?
A. Resident foreigners______________
B. Student (resident)_______________
C. Tourists___________
13. How many bottles do your customer purchase from you at a time?
A. One__
B. Two__
C. Three__
D. Four___
E. 5-7___
F. 8-10__
g. Over 10___
14. Do you charge for the bottle in case the customers wish to carry it away?
a. Yes b. No
How much? _________
15. What is the percentage of breakages (of bottles) during delivery?
16. What is the frequency of ordering and the number of bottles ordered per lot?
Daily____ Weekly_____ Fortnightly_____ Monthly_____
1 case 6-10 cases
2 cases over 10 cases
3-5 cases
17. Could you tell us
the price you pay per case?_______
the price you sell per bottle?______
in case of bulk sales per case?_____
 Questionnaire for Potential Indian Customers
Note: Questions 2,3,6,7 do not make sense with respect to the customer segment we are
targeting, all upper income group residents will have a water purifier at their home, so there is no
need for any treatment of tap water.
1. Do you use water from the tap for drinking purposes?

A. Yes B. No

If yes, what do you think of the hygiene of tap water _________

If no, then why not ________

2. What type of a water purifier do you have in your home?

A. Reverse Osmosis
B. Ultraviolet (UV)
C. Ultrafiltration
D. Activated Carbon
E. Sediment Filter
3. What are the benefits you think mineral water has over the water from a water purifier?

4. Outside your home, your drinking water habits can best be described as:

A. Usually drink only at the home of friends

B. Carry drinking water along
C. Drink water only at decent restaurants
D. Drink water from the vendors, dhaba etc.
E. Drink only beverages
F. Any other (please specify) ___________

Mark cross (x) the two most relevant blanks.

5. What do members of your household do when on an outstation trip?

A. Carry drinking water from home____

B. Drink from local sources (untreated)_____
C. Drink only beverages_____
D. Any other (please specify) ________________

10. Where do you generally purchase mineral water from?

A. Local grocery shop
B. Local Restaurant/soft drink shop
C. Departmental store
D. Chemist
E. Super bazaar
F. Any other (please specify) ________________________________________________________

11. What bottles size of this substitute would be most convenient for you ?
A. ½ Liter
B. 1 Liter
C. 1-1/2 Liter
D. 2 liters
E. Any other (please specify) ________________________________________________________

12A. With the water crisis becoming a severe problem in India, do you expect an increase in the prices
of mineral water bottles?

A. Yes B. No

12B. By how much do you think the price of one bottle is going to increase by?

A. Rs 5 B. Rs 10 C. Rs 20 D. More than Rs 20 E. No increase in prices

12C. Will the increase in prices affect the number of bottles you purchase?

A. Yes B. No

13.

20. A. Educational qualification:

Yourself____________
Your spouse_________
20 B. How often did you and your spouse travel abroad?
You Your Spouse
A. Never
B. Once
20D. Your monthly income is:

A. < 1,00,000
B. 1,00,000 – 5,00,000
C. 5,00,000 – 10,00,000
D. >10,00,000

20E. Name________________________________________________
Address + Tel___________________________________________
Status in Family_________________________________________
Age 20-30
30-40
40-50
50-60
Over 60
 For Regular Consumers Only

21. Your monthly consumption of mineral water bottles is (in liters):

A. 1 F. 11-15

B. 2 G. 16-20

C. 3 H. 20-30

D. 4 I. Over 30

E. 5-10

22. You purchase mineral water from:

__________________________________________

23. Your brand preference is for:

A. Golden Eagle why__________________________________

B. Aqua Mineral why__________________________________

Any other, please specify_________________________________________

C. Indifferent brands

24. Your preference is for :

A. Glass Bottles why____________________________________________________

B. Plastic bottles why__________________________________________________

Thank for your time and effort.