Predictive

Analytics Innovation
Achieve actionable data insight
November 12 & 13, 2015
Chicago, Illinois
Previous Speakers

Previous Speakers
• Head of Predictive Analytics, Verizon Wireless
• VP, Global Reporting & Analytics, Sony Pictures
• Former Chief Scientist, Obama for America
• Innovation Leader, Data & Analytics, Goodyear
• Product & Platform Analytics, Box
• Director, Experimentation Analytics, Netflix
• Research Scientist, Amazon
• Chief Analytics Officer, Legendary Entertainment
• VP, Engineering, Bitly
• Chief Data Officer, Dosomething.org
• Senior Data Scientist, Twitter
• Manager, Algorithm Development, Stitch Fix
• Director, Market Research & Analysis, AT&T

• Director, Data Science, Facebook • Chief Data Officer, MassMutual

• Director, Analytics, Ask • Senior Director, Product Management, Sears
• Director, Business Analytics, Intel • Director, Marketing Analytics, TW Cable
• Director, Analytics, Auction.com
• Director, Loyalty & Marketing Analytics, American
• Co-Founder & Director, Data-Pop Alliance
Express
• Senior Data Scientist, Rent the Runway
• Senior Data Scientist, Nordstrom Data Labs
• Principal Data Scientist, ShareThis
• Chief Data Scientist, Banjo
• Director, Marketing Analytics, AT&T

• Chief Data Scientist, Mashable

& many more added every week...

check back regularly for more industry leading speakers
Who Will You Meet?
There is no question that IE. provides the
gold standard events in the industry and will
Job Title Of Attendees
connect you with decision makers within the
analytics industry. You will be meeting 78% Attendees are at Director
level or above
s e n i o r l ev e l ex e c u t i v e s f ro m m a j o r
corporations and innovative small to
medium size companies. President
3%
/Principal

21%
Company Size Of Attendees SVP/VP

1000+ Employees
300-999 Employees
12%
50-299 Employees C-Level
Less than 49 Employees

42% Snr. Director

/Director
56%
81% 25%
Attendees are
companies with at
least 300
employees Global Head
13%
/ Head
11%
Snr. Manager
8%
8% /Manager
Academic (1%)

Previous Delegates Include

• VP, Analytics - The Home Depot
• SVP, Analytics
Senior Data Analyst - Panasonic
• Sr Manager, BI -- Expedia
CitiGroup
• Vice President, Analytics - Coca-Cola
• Director, Risk - American Express
•

F TI L
About The Summit
The Predictive Analytics Innovation Summit returns to
Chicago this November for what promises to be this year’s
leading event for analytics practitioners to discuss how
they are making the most of their data through the use of
data analytics.
The explosion of Big Data of recent years - and the growth
of the web and mobile as platforms creating large
amounts of data - has created the opportunity for
businesses to invest in analytics and data science in order
to drive success across all areas of operation. Big Data
offers a vast resource for businesses to capitalize on: it is
through data analytics that this resource can offer real
value.
Previous Speakers
Mario Vinasco
Director, Analytics & Data Science
Facebook
Mario Vinasco has over 18 years of progressive experience
in data driven analytics with emphasis in database
programming and predictive models creatively applied to
eCommerce, advertising, customer acquisition/retention
and marketing investment. Mario specializes in developing
and applying leading edge business analytics to complex
business problemsMario holds a Masters in Engineering
economics from Stanford University and currently works
for facebook as data scientist; In this role he has been
providing optimization recommendations to internal search
and other critical IT operations.Prior roles included VP of
business intelligence in digital textbook startup, people
analytics manager at Google and eCommerce Sr manager
at Symantec.
Eric Daly
VP, Global Reporting & Analytics
Sony Pictures Entertainment
Greg DePalma is Vice President of Audience Insights at TiVo
Inc., where he consults with advertiser, agency, and
network clients to increase commercial effectiveness in a
DVR world. Previously, Greg worked as Senior Director,
Brand Marketing at LendingTree, where he managed the
brand, advertising, sports marketing and media. During his
18-year marketing and advertising career, Greg has
worked at industry leaders like WPP's Millward Brown and
Nielsen Media Research.
The mass shift away from instinct-driven decision-making
towards an approach that makes use of both quantitative
and qualitative insight has been made possible through
investment in analytics, and companies must now invest in
analytics to inform the decision-making process or risk
being left behind. Data-driven decision-making is essential
for organizations looking to gain greater insight into
customers and competitors while simultaneously
maximizing profits and minimizing loss.
Join us in Chicago this November to hear how innovative
approaches using analytics are changing the business
landscapes both for multinational corporations and start-
ups.
Predictive Analytics & Business Insights:
Practical Uses in eCommerce & Marketing
A/B testing is the best way to optimize the customer
experience, select acquisition channels and allocate
i nv e s t m e n t s ; h ow ev e r , c u s t o m e r s e g m e n t a t i o n ,
identification of risk and potential and close monitoring of
testing performance are essential components of the
strategy. Predictive models can be of great help, as these
can identify likely customer shopping behaviors, or they can
rank channels based on several factors. These can then be
run through tests to determine winning customer
experiences. Predictive models can be simple and easy to
implement, as in macro investment allocation; they can also
be elaborated as in deeper customer segmentation.
Meeting Demand for Movies & TV Shows in
Retail
Entertainment continues to be one of America’s biggest
exports.   But how do you forecast and meet demand for
our product here in the United States?   This presentation
will look at some of the variables and techniques used in
forecasting demand for movie and television shows as
early as the greenlight process (the decision to make a
movie or TV show in the first place) to the time period just
before the product is released on home video. We also look
at ascertaining demand among retailers based on the title
being sold.
Previous Speakers
Ivan Harrow
Director, Business Analytics
Intel
Ivan Harrow is Director of Business Analytics at Intel with
responsibility for defining the strategy and roadmap for
business intelligence and analytic capabilities in support of
Sales & Marketing requirements. A native of Limerick,
Ireland, he is currently based in San Francisco, CA and
during his 17 years at Intel has worked at a variety of
locations across the US, Europe and Middle-East. Ivan has
extensive experience in product and solution development
in the areas of analytics, healthcare IT, solution integration,
and enterprise architecture. He has worked with a variety
of public and private organizations in the design of
workflow optimizations and transformational business
solutions.
Tanya Zyabkina
Director, Marketing Analytics
Time Warner Cable
Tanya Zyabkina is Director of Marketing Analytics at Time
Warner Cable responsible for general, retention, and
pricing analytics. She has over 10 years of experience in
marketing analytics in telecommunication and retail
industries, assessing effectiveness of marketing programs
and providing recommendations for improvement. Her
expertise in unveiling the drivers of consumer behavior
through both market research and transactional analysis
helps companies optimize their marketing efforts. She is
most passionate about designing ways to assess true
incremental impact of the programs, making definitive
conclusions, and creating analytical outputs friendly to the
decision makers. Prior to Time Warner Cable, Tanya’s
engagements included AutoZone and Limited Brands.
Emmanuel Letouzé
Co-Founder & Director
Data-Pop Alliance
Emmanuel Letouzé is the co-founder and director of the
Data-Pop Alliance on Big Data and development, created
by the Harvard Humanitarian Initiative (HHI), the MIT Media
Lab and the Overseas Development Institute (ODI). He is a
Visiting Scholar at MIT Media Lab, a Fellow at HHI and a
Senior Research Associate at ODI, as well as a PhD
candidate (ABD) at UC Berkeley and a Non-Resident
Adviser at the International Peace Institute. Emmanuel is
Unlocking Hidden Potential at Intel Through
Big Data & Analytics
Advanced analytics on top of Big Data is a hot topic, some
might even say an overused and abused topic. However the
reality we all deal with is that our organizations have
experienced tremendous growth in data, whether it is your
organization data, your customers’ data, citizen data or
event data. The question you have to ask is do we really get
the most value out of this data? This session will explain
how Intel is addressing the challenge and describe the
opportunities both seen and realized. It will highlight a
number of solutions that have been implemented and
delivered significant revenue uplift for the organization.
Using Analytics to Optimize Subscription
Price Changes
Determining impact of subscription price change in real life
situation when many confounding factors are present can
be very challenging. This presentation describes the
approach Time Warner Cable used when estimating
incremental disconnects, upgrades, and downgrades
attributed to the price change due to promotion
expirations. While this challenge had been approached
from many angles, the company needed to get away from
using subjective information and come up with ways to
adjust for confounding factors in the most reliable manner.
The analysis started with understanding subscriber
variables that drive churn rates, and then used these
variables to construct synthetic control groups that
mimicked expected consumer behavior patterns. This
natural baseline was used to assess the full impact of the
the author of UN Global Pulse's White Paper "Big Data for
Development" (2012) and the lead author of the 2013 and
2014 OECD Fragile States reports. He previously worked
for UNDP in New York (2006-09) and in Hanoi for the
French Ministry of Finance as a technical assistant in public
finance and official statistics (2000-04). He holds a BA in
Political Science and an MA in Economic Demography from
Sciences Po Paris and an MA in International Affairs from
Columbia University, where he was a Fulbright fellow. He is
also a political cartoonist for various media outlets. 
Previous Speakers
Matthew Marolda
Chief Analytics Officer
Legendary Entertainment
Matthew Marolda is Chief Analytics Officer at Legendary
Entertainment.   He formed and runs Legendary’s Applied
Analytics division, which uses data and analytics to drive
strategic decisions across all aspects of the company.Prior
to Legendary, Mr. Marolda founded StratBridge LLC in
1999.   StratBridge had two software solutions businesses:
“moneyball” player analysis software used by many
organizations in the NFL, NBA, European Football and
Major League Soccer (sold to XOS Digital in 2012), and
dynamic pricing and revenue analysis software used by
many professional sports teams (acquired by Legendary in
2014, after Mr. Marolda had joined Legendary). 
Ksenija Draskovic
Head of Predictive Analytics
Verizon Wireless
Ksenija Draskovic is the Head of Predictive Analytics at
Verizon Wireless.  She has over 15 years experience in using
wireless data to understand customer behavior providing
key insights and actionable findings to the business
stakeholders. Her team covers variety of analysis, including
predictive modeling, text and social analysis for the various
departments as Marketing, Real Estate, Finance, and
Customer Care. She is a regular speaker at Predictive
Analytics and CRM conferences.
Pedro Alves
Chief Data Scientist
Banjo
Pedro Alves is the Chief Data Scientist at Banjo, where he
leads their efforts in breaking new frontiers for uses of
social network data. Pedro has had experience in
predicting, analyzing and visualizing data in the fields of:
genomics, gene networks, cancer metastasis, insurance
fraud/costs, hospital readmissions, soccer strategies, joint
injuries, social graphs, human attraction, spam detection
and topic modeling, among others. At Banjo his efforts are
geared towards detecting and interpreting everything that
is happening in the world in real-time, from major concerts
and sporting events to major and minor news; from early
detection and sentiment analysis to predicting their
popularity.
Changing Hollywood Paradigms with
Analytics
Legendary Entertainment, the company behind movies
such as the Dark Knight trilogy, the Hangover series,
Inception, both 300 movies, The Town, Man of Steel, and
Godzilla, is at the forefront of applying analytics in the
entertainment industry.  Legendary uses analytics to put its
content in the best position to succeed, whether evaluating
ideas and concepts to produce or utilizing micro-targeting
to identify, reach, and persuade the precise audience. 
Proprietary, commercial-grade software constantly
analyzes unique, extensive data across people, social
media, and content.   The presentation will delve into
Legendary’s application of analytics across its business.
Predictive Analytics at Verizon Wireless –
The Current State & Big Data Trends
Overview of the successful deployment of Predictive
Analytics to better understand customer needs for
improved customer experience and overall business
success. Tips for building robust Analytical production
environment, orchestrate daily requests and deploy
insights and findings. What is the next wave in   Predictive
Analytics, perceived trends and way to address some
What is More Challenging than Predicting
the Future?
We all know the adage: “information is power”. Thanks to
today’s social media channels, massive amounts of
information are readily available to all. This creates a
paradigm shift into a “making information actionable is
power” era. At Banjo, we are able to understand
information from all over the world in real-time and to
detect news before they become news, to detect events
before they begin, to understand people’s sentiments on
topics and brands dissected in both time and space and to
understand and predict how and why things become
Previous Speakers
Shuang Yang Machine Learning at Twitter
Senior Data Scientist
Twitter Twitter has become a global town hall where people from
all over the world come to the platform to communicate or
discover all sorts of information in real-time. As the volume
of user-generated contents soars, it has become a
Dr. Yang is a Senior Data Scientist at Twitter, where he
challenge to build machine learning infrastructures to
leads the research on machine learning infrastructure and
discover knowledge from Twitter data in real time and
social targeting. Prior to Twitter, he worked on machine
provide predictive services to effectively facilitate content
learning and predictive analytics at Microsoft Research and
creation, discovery and consumption. In this talk, I will
Yahoo! Labs. He earned his Ph.D in Machine Learning and
briefly introduce the machine learning infrastructure we
Information Retrieval from Georgia Institute of Technology
have built inside Twitter and various of predictive
in 2012. He has published actively at leading machine
applications we have deployed based on it.
learning conferences and journals. He is the recipient of the
ACM SIGIR 2011 Best Student Paper award, the UAI 2010
Best Student Paper award (nominated) and the PAKDD
2008 Best Student Paper award.

Multiple Tracks of Content

The Summit will comprise of multiple tracks and opportunities over the two days in
order to make the most of your experience.

Predictive Analytics Keynotes

C-Level analytics executives will discuss how their analytics organization has invested in data
science and the latest trends affecting the industry today.
Speakers include:

Analytics in Operation Track

Speakers will discuss how their organizations are actioning the insight gained from analytics, how
they communicate this to the broader organization and the benefits of implementing a data-driven
culture.
Speakers include:

Deep Dive Data Science Track

Sessions will discuss the more technical aspects of how to make sense of your data, including
natural language processing, machine learning and algorithm development.
Speakers include:
The Information
Predictive Analytics Innovation Summit
Date: November 12 & 13, 2015
City: Chicago, IL
Venue: TBC

Registration Pricing

Silver Pass Gold Pass Diamond Pass

$1595 $1895 $2095

Access to all sessions & Access to all sessions, networking Access to all sessions, networking
networking events events & unlimited access to events, annual subscription to all content
7 days access to presentations from the presentations from the summit via on the Big Data & Analytics channels via
summit via ieOnDemand ieOnDemand ieOnDemand

$1395 $1695 $1895

Early Bird Price Early Bird Price Early Bird Price
(before Sept 4) (before Sept 4) (before Sept 4)

1 Day Pass On-Demand Pass

$795
Full access to the sessions to your
chosen day of the summit, 7 days
access to presentations from the summit
via ieOnDemand
$600
Unlimited access to presentations
from the summit via ieOnDemand,
including presentations, interviews & the
ability to contact speakers

7 day Unlimited
online access to access to
event materials ieOnDemand

Group Discount Offers

3 Silver Passes: $3300 ($1100 per attendee)
5 Silver Passes: $4750 ($950 per attendee)
3 Gold Passes: $4200 ($1400 per attendee) For larger groups or special requests contact
5 Gold Passes: $6250 ($1250 per attendee) Andrew Christofi by calling 415 315 9533 or email
3 Diamond Passes: $4800 ($1600 per attendee) achristofi@theiegroup.com
* Team discounts are applicable at the point of
5 Diamond Passes: $7250 ($1450 per attendee)
registration only.

Ways to Register
http://www.theinnovationenterprise.com/summits/predictive-
415 315 9533 +1 323 446 7673 analytics-innovation-chicago-2015
Registration Form
Predictive Analytics Innovation Summit
November 12 & 13, 2015 | Chicago
For registration or more information on the program, please call Andrew on 415 315 9533, or fax this registration form
to +1 (323) 446 7673

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2. Pass Types...
Early Bird Pass Options until September 4, 2015 Group Discount Pass Options
3 Silver Passes $3300 ($1100 per attendee)
Early Bird Silver: $1395 Attendees ____
5 Silver Passes $4750 ($950 per attendee)
Early Bird Gold: $1695 Attendees ____
3 Gold Passes $4200 ($1400 per attendee)
Early Bird Diamond: $1895 Attendees ____
5 Gold Passes $6250 ($1250 per attendee)
3 Diamond Passes $4800 ($1600 per attendee)
Regular Pass Options after September 4, 2015
5 Diamond Passes $7250 ($1450 per attendee)
Silver Pass: $1595 Attendees ____
Gold Pass: $1895 Attendees ____ For larger groups or special requests contact Andrew by calling 415
315 9533 or email achristofi@theiegroup.com.
Diamond Pass: $2095 Attendees ____ Group passes only available when all participants register together.

Pass Descriptions:
Silver Pass: Access to all sessions & networking events
Gold Pass: Access to all sessions, networking events & unlimited access to ieOnDemand
Diamond Pass: Access to all sessions, networking events, annual subscription to all content on the Big Data & Analytics
channels via ieOnDemand

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original
purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an
increase in registration fee for the remaining group participants. Cancellations before October 12, 2015 incur an administrative charge of
50%. If you cancel your registration after October 12, 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing
of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without
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Schedule
Day One November 12
08.30
Session One 08.30 - 10.30

10.00
Coffee Break 10.30 - 11.15

10.30
Session Two 11.15 - 12.45

12.00
Lunch 12.45 - 13.45

13.30

Session Three 13.45 - 15.15

15.00
Coffee Break 15.15 - 16.00
15.30
Session Four 16.00 - 17.30

17.00
Networking Drinks 17.30 - 19.00

19.00

Day Two November 13

08.30
Session Five 08.30 - 10.00

10.00
Coffee Break 10.00 - 10.45

10.30
Session Six 10.45 - 12.15

12.00

Lunch 12.15 - 13.30

13.30

Session Seven 13.30 - 15.00

15.00
Coffee Break 15.00 - 15.45
15.30

Session Eight 15.45 - 16.45

17.00

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 Sponsors

Exhibitor

Previous Bronze Sponsor Previous Panel Sponsor

Previous Exhibitor Previous Exhibitor

For sponsorship information contact Euan at ehunter@theiegroup.com

F TI L
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 ie.
2015 Calendar
January April Continued September
Business Analytics Gaming Analytics Summit Sports Analytics Innovation
Innovation Summit April 29 & 30, San Francisco September 9 & 10, San Francisco
January 28 & 29, Las Vegas

Sports & Fitness Innovation

Cloud Innovation May September 9 & 10, San Francisco
Summit Predictive Analytics
January 28 & 29, Las Vegas
Innovation Summit Big Data & Analytics
May 13 & 14, London
Innovation Summit
February September 17 & 18, Sydney
Digital & Web Analytics
Data Science Innovation Innovation
Summit
February 18, San Diego
May 13 & 14, London
November
Big Data & Analytics in Sports Performance
Predictive Analytics Healthcare Innovation Summit
Innovation Summit May 13 & 14, Philadelphia November 4 & 5, Manchester
February 19 & 20, San Diego

Business Intelligence Big Data & Analytics

Big Data & Analytics Innovation Summit for Pharma
Innovation Summit May 20 & 21, Chicago November 4 & 5, Philadelphia
February 25 & 26, Singapore

HR & Workforce Social & Digital Analytics

Analytics Innovation Innovation
March May 20 & 21, Chicago November 4 & 5, Miami
HR & Workforce Analytics
Innovation Business Analytics Business Intelligence
March 18 & 19, London Innovation Summit Innovation Summit
May 20 & 21, Chicago November 11 & 12, Chicago
Sports Analytics Innovation
Summit Predictive Analytics
March 25 & 26, London June Innovation Summit
November 11 & 12, Chicago
Big Data & Analytics for
April Pharma Big Data & Analytics
June 10 & 11, Philadelphia Innovation Summit
Predictive Analytics November 11 & 12, London
Innovation Summit Big Data & Analytics for
April 23 & 24, Hong Kong Retail Summit Big Data & Analytics
June 17 & 18, Chicago Innovation Summit
Social Media & Web November 25 & 26, Beijing
Analytics Innovation Summit Customer Analytics
April 29 & 30, San Francisco Innovation Summit
Sentiment Analysis Summit
June 17 & 18, Chicago December
April 29 & 30, San Francisco Big Data & Analytics for
Banking Summit
Decemberl 3 & 4. New York

Sports Social Media Expected Attendees Healthcare

Flagship Summit Banking Retail HR

Partnership Opportunities: Giles Godwin-Brown | ggb@theiegroup.com | +1 415 692 5498

Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1 415 692 5514