CHEESE CONQUERORS PARTNERSHIP

Cheese Thrills

Bornilla, Whencee

Matre, Jericho

Luna, Quenie Joy

Romualdo, Jazmine Hannah

Villegas, Angelyn

1
 TABLE OF CONTENTS

Executive Summary …………………………………………………….. 3

Company Description ………………………………………………….. 7

Market Description …………………………………………………......... 8

Product Description ……………………………………………………… 10

Marketing Strategy ……………………………………………………... 13

Staffing Description …………………………………………………….. 14

Financial Description ……………………………………………………. 19

Appendices ………….…………………………………………………….. 23

2
Executive Summary

Cheese Conquerors Partnership is have planned to commence the

business operation by March 11, 2019 with the management of five young
individual in leadership of Whencee Bornilla. Starting the business with
P50,000.00 worth of capital that was from contribution of each member the
company. The operation will start its service every day during lunch and break
time starting 8:30 am to 3:00 pm, 5 days a week, excluding Saturday and
Sunday. The establishment is located at JPL Street Malvar, batangas near at
Malvar National High School and has a branch at the school canteen of
Senior High School in Malvar.

The Cheese Conquerors Partnership are targeting young generation

people particularly the students of Senior High School in Malvar as their target
market because this type of costumer that wants to taste something new and
has appreciation for delicious snack. Also, they are the type of the costumer is
very much interested to eat cheese thrills especially during their break time.

Cheese Thrills is the product offer by Cheese Conquerors Partnership.

The product that will be sold was already made. Each pack contains 4 pieces
of chocolate cheese sticks. They will produced 120 units day and will increase
every year. The price of the product is cost Php 10.00 per pack. The
packaging of the Cheese Thrills is good quality small paper bag and sealed
through a linear compressor with good for the whole community.

Unlike the other products of the same time, the Cheese Thrills: chocolate
cheese stick contains unique characteristic that the other product doesn’t
have. Our product contains nutrition that help our customers be ready to their
daily living. Also it gives a unique combination of taste, and explosion of
flavors.

3
Company Description

The Cheese Conquerors Partnership became possible by the combine

effort of a group of individual in leadership of Whencee Bornilla who are
passionate in satisfying the needs of everyone in this modern day of living.
January 28,2019 exactly 2:30 p.m. while Whencee was eating cheese stick
that he bought at the market to eat for afternoon snack, suddenly thoughts are
coming out of his mind that the usual cheese stick was quite plain in his taste.
Then he decided to think of something innovative to this product, and then an
idea popped on his mind. He put his favorite chocolate on it together with the
cheese stored on his refrigerator. He started to cook and after a half of hour, it
was all done. He takes a bite and the flavors explode on his mouth that the
taste of cheese saltiness was well combine to the sweetness of chocolate.

He shared it with his friends and they decided to build a partnership to

sell this product and spread the taste and feeling of satisfaction to everyone.
The company will pay a monthly rent of P 5,000.00 for the shop and this will
be possible with the help of his friends.

The company name “Cheese Conquerors Partnership” was from the

created mind of Angelyn Villegas that this name represents them as the great
conqueror of the business industry. That using their brave hearts they will
conquer everything that will block their way through success and she includes
cheese on the name because the cheese was one of the main ingredients of
the product.

Mission

 To give quality food for everyone.

 To innovate new product and service based on the needs of the
costumers and market demands.

Vision

 To stablish as one of the major supplier of chocolate cheese stick

within the country.
4
Goal and Objective

 To meet the sale objective of gaining P80,00.00 in monthly sales. More

additional number of product will be produced to grow service income
by 2% in the first quarter, 4% in the second quarter, 6% in the third
quarter, and 8% in the fourth quarter.
 To provide new product to the market
 To ensure the quality of product at low price to be rendered in our
customers.

Location

The Cheese Conquerors Partnership was located at JPL Street Malvar,

batangas near at Malvar National High School and has a branch at the school
canteen of Senior High School in Malvar. The business was near the other
stall that the school authorized including the company.

5
6
7
Market Description

The Company’s primary target market will be those individuals willing

to take a little extra time and spend a little extra money to eat healthy food
anytime. This product is available in alleges. He or she knows the difference
between healthy and unhealthy foods. The customer knows that a product
which is added by cheese tastes good or better than the conventionally good
and believes that there does not need to be any difference between eating
what is healthy. This ideal customer would look for the satisfying feeling about
the food.

Conquerors’ Company will serve customers in Senior High School in

Malvar with the following characteristics:

 Those person who’s studying, teaching, visiting in Senior High School

in Malvar.
 Who are interested in cheese product.
 Believe in nutritional value of fried products.
 Believe in paying a premium for quality products.

They are targeting young generation people particularly the students of

Senior High School in Malvar as their target market because this type of
costumer that wants to taste something new and has appreciation for
delicious snack. Also, they are the type of the costumer is very much
interested to eat cheese thrills especially during their break time. Futhermore,
aftertasting the cheese thrills, they can promote the product through social
media. For the company itself, they can used the personal selling publicity
and the word of mouth to persuade the customers to buy the product. The
price of the product is cost Php 10.00 per pack. The packaging of the Cheese
Thrills is good quality small paper bag and sealed through a linear
compressor with good for the whole community.

8
Product Description

Unlike the other products of the same time, the

Cheese Thrills: chocolate cheese stick contains unique
characteristic that the other product doesn’t have. The
product contains nutritious substance that help our
customers be ready to their daily living. Also, it gives a unique combination of
taste, and explosion of flavors.

Ingredients:

1 bottle of Cooking oil

2 packs of Wrapper

1 pack of Choco Choco with 50 pcs.

1 box of cheese 165g.

Procedure:

1. Wash hands for sanitary, cover your hair with hairnet, and ensure the
cleanliness of materials that needed.
2. Start to slice the cheese into equal slices. Make sure that the slices will
end up 100 pcs.
3. After slicing, put the choco choco together with the cheese to the
wrapper.
4. Fold, repeat until all cheese and choco choco are all set.
5. Pre-heat the pan
6. If the pan was heated, pour the cooking oil.
7. Ensure that the cooking oil was ready.
8. Put the chocolate cheese stick on the frying pan.
9. Wait until golden brown.

9
 10. Put off the chocolate cheese stick on the pan and placed on a clean
and dry kitchen towel.
11. When it is all sit, proceed to packaging.

Cheese Thrills Contain Calcium that helps bone to grow, proteins for
muscle, and it is rich on carbohydrates that the body needs and it is the main
source of energy. Chocolate produces enough energy to stay on focus and
can be an energizer that’s why chocolate gives a high impact on this product
that makes this delicheesely delicious.

Cost of Sales (Per Day)

Cooking oil Ᵽ 20.00
Wrapper 50.00
Choco Choco 45.17
Cheese 165g 35.10
Total: Ᵽ150.27/ day
Selling Price: Ᵽ10 per pack

10
Marketing Strategies

Data analysis & promoting

It’s been our observation that the whole target market has their own
social media advertisers, specifically Facebook, Instagram and twitter.
Correspondingly, our company has come up with the idea of preferring social
media as our promoting instrument. Social media is currently the most
effective and the most convenient way for advertising products and services
that has widely used by numerous successful companies. For those didn’t
have social media in is not a problem because we also promote our product
through fliers.

In conclusion, our company ‘Cheese Conquerors’ has a plan of

implementing social media and fliers as our promoting instrument. These
adverts are particularly the Instagram, Facebook as well as twitter that were
mostly used by millions of individuals around the world. This is an effectively
convenient strategy of promoting products and services that’s currently used
widely by myriad companies.

Service Strategy

The Cheese Conquerors Partnership started the business by searching

and computing the possible cost and then decided to have contribution for
each of member with equal partition. The Cheese Conquerors Partnership
use to gain more customers by improving the service to satisfy the customer’s
high expectation. The employees are expected to be more approachable and
have pleasing personality and also know how to communicate to other
customers.

The Cheese Conquerors’ target market comprises the student ages

between 16 to 20 specifically the students with the National of Malvar Senior
High School. The Conquerors’ Company has a product namely “Cheese
Thrill”. The table below illustrates the internal and external factors that can
affect the company:

11
 Internal
STRENGTHS WEAKNESSES
affordable price Lack of capacity workers
24 hours open Probability of rapid and huge increase of
unique product fractures gasoline prices
free taste Lack of capacity for having a wider
Healthy market
The products’ characteristics of being
easily get tough when not immediately
eaten

External

OPPORTUNITIES THREATS
Word of mouth: Cheese thrill is effectively competitors
healthy, delicious and unique that our customer’s preference of other food
satisfied customer would share their product means (such as beverages,
experience in our product to others. dessert etc.)

Market Research

Cheese Conquerors Partnership did a market survey around the school

and its vicinity of what are those foods that students buys a lot. Observation
method was used in the market research, they observe that when students
when to canteen they bought the same snack they bought yesterday. So,
Cheese Conquerors Partnership did is they add some twist (chocolate) to
cheese sticks to make it unique but nutritious. It is more beneficial than of

12
what they bought around. The company also decided to conduct free taste to
know what will be the impact of the product and to know the sympathy of the
students, teachers and other personnel in the school to the taste of the
product that will new open to the canteen.

Competition

Competition is one of the biggest consequences of having a business. In

the Cheese Conquerors Partnership case, the competition is quite big
because of different competitors , the school canteen and the other students
who started to build a new business. But the Cheese Conquerors Partnership
have their own uniqueness when it comes to their taste. Their market size is
not far from other’s business. The partnership has the advantage of getting
everybody’s attention especially of those teenagers. Compared to other
competitors, Cheese Conquerors Partnership doesn’t want to run their system
in risk. Hence, they want to work their system as the partnership has planned.

Sales Strategy

The partnership started the business step by step. They compute the
possible cost of the business and all the partners in the business having a
contribution for the financial need of the company.
Observing, and gathering information are used also to help the partnership
to know what they are going to do to increase their sales. The Cheese
Conquerors Partnership improving their sales strategy to satisfy the hi
customers to the product of their business. By their good selling style and
approachable personality, it persuade the costumers to buy the product.

13
Staffing Description

There always have those workers that helps the company to continue
developing and growing. They will contribute for the improvement of the
company.

Owner. Whencee Bornilla, Jericho Matre, Quenie Joy Luna, Jazmine Hannah
Romualdo, Angelyn Villegas are the owner of Cheese Conqueror. They do
business partnership to have an extra income aside from doing their job to
their respective company. They have the most authority in their business.
They are responsible on business performance and how the business work as
one by doing their best. They will contribute their time, passion to work and
maximum effort to keep the business running. They firmly believe that those
are the fundamental qualities that every employee should possess to help the
business achieve growth and improvement.

Manager. He/she is responsible for viewing the happening inside the

business. Someone who is in-charge to a business.

Assistant Manager. They are the person whose job is to help the manager.

Production Manager. Responsible for providing the aw materials to be used

daily. They are also in charge in maintaining the quality of the service in order

to satisfy all of the costumers. He also responsible for packaging the product.

Marketing. They also responsible for selling the product of Cheese

Conqueror by entertaining the customers and giving ideas that make people

buy the product. Responsible for the general promotion of the products

andsold all th products of the company.

Financial Manager: Responsible for overall financial statement of the

company. He/she performed treasury duties for the corporation. Responsible

for the review and compilation of financial data from the company.

14
Organizational Chart

Manager
Whencee P.
Bornilla

Asst. Mngr.
Quenie Joy G. Luna

Production Sales/Marketing
Supervisor Supervisor Administrative
Supervisor Financial
Jericho N. Matre Whencee P. Bornilla Supervisor
Quenie Joy G. Luna Jazmine Hannah F. Jazmine Hannah
F. Romualdo Angelyn C.
Angelyn C. Villegas Romualdo Villegas

15
Financial Description

The total capital needs to start the proposed business is (50,000) Fifty
Thousand Pesos which the five proponents will contribute equal contribution.
All the proponents will give their time, attention and skills in the operation of
the business as an employee of the proposed business. The profit and losses
will be divided base on their capital contribution.

The partners’ and their shares in the profit and loss would be based
on the partners’ contribution which is equally distributed:

PROJECT FINANCING

Cheese Conquerors

Partners’ Capital Contribution

Description % On Total Contribution Amount

Whencee P. Bornilla 20% Ᵽ 10,000.00

10,000.00
Angelyn C. Villegas 20%

10,000.00
Jazmine Hannah F. 20%
Romualdo
10,000.00
Quenie Joy G. Luna 20%

10,000.00
Jericho N. Matre 20%

Total 100% Ᵽ 50,000.00

16
For the month of January the projected cost of sales is ------------ that shows
on the table below.

Fixed Cost :
Gas Bills Ᵽ 650.00 1 month Ᵽ 650.00
Gas stove 1500.00 1500.00
Frying Pan 150.00 150.00
Tongs 55.00 55.00
Spatula 60.00 60.00
Chopping Board 75.00 75.00
Knife 40.00 40.00
Strainer 40.00 40.00
Scissor 35.00 35.00
Plate 25.00 25.00
Bowl 20.00 20.00
Cup 25.00 25.00
Total: Ᵽ2675.00

Raw Materials:
Cooking oil Ᵽ 20.00 1 bottle Ᵽ 20.00
Wrapper 50.00 2 pack 50.00
Choco Choco 45.17 1 pack 45.17
Cheese 165g 35.10 1 box 35.10
Total: Ᵽ150.27/ day

17
TOTAL PROJECT COST
initial capital requirements

Fixed Assets

Office and Store Equipment Ᵽ2675.00

Total Ᵽ2675.00

Working Capital for a

Month

Materials 150.27

Administrative Expenses

Rent Expense 5000.00

Salaries and Wages 5200.00

Utilities Expense 2500.00

Supplies – Office 2675.00

Permit and Licenses 2000.00

Advertising Expense 1500.00

16,350.00 16,900.00

Total Project Cost 24,375.27

Cash on Hand 50,000.00

Capital Investment 50,000.00

Sales per year = 120 units

P 10.00 x 120 units x 24 x 12 = Ᵽ 345,600.00
Ᵽ 7.00 x 120 units x 24 x 12 = Ᵽ 241,920.00

Total Sales per year = Ᵽ 103,680.00

18
NCOME STATEMENT

Cheese Conquerors Partnership

Projected Income Statement

For the year 2019- 2023

2019 2020 2021 2022 2023

Sales 345,600.00 403,200.00 460,800.00 518,400.00 576,000.00

Less: Cost of
241,920.00 282,240.00 322,560.00 362,880.00 403,200.00
Sales

Gross Profit 103,680.00 120,960.00 138,240.00 155,520.00 172,800.00

Less: Selling

and Admin

Expenses

Salaries
5,200.00 5304.00 5410.08 5518.28 5628.65
Expenses

Rental
5000.00 5100.00 5202.00 5306.04 5412.16
Expenses

Utilities
2500.00 2550.00 2601.00 2653.02 2706.08
Expenses

Office Supplies 2675.00 2675.00 2675.00 2675.00 2675.00

Permit and
2000.00 2040.00 2080.80 2122.42 2164. 97
License Fee

Advertising
1500.00 1500.00 1500.00 1500.00 1500.00
Expenses

19
 Total
18,875.00 19,169.00 19,468.88 19,774.76 20,086.76
Operating

Expenses

Net Income
135,745.24
Before 84,805.00 101,791.00 118,771.12 152,713.24

Tax

Taxes 10,176.60 12,214.92 14,252.53 16,289.43 18,325.59

Net Income
74.629.00 89,576.08 104,518.59 119,455.81 134,387.65
After Tax

FINANCIAL ASSUMPTION

 Salary will increase by 2% annually

 Utilities and Equipment is expected to increase at 2%, it includes water
and electricity.
 Permit and licenses are estimated to 2,000 and expected to increase
at 2% annually.
 Rent is estimated as 5,000 per month and its projected to increase at
2% annually.

20
 Appendices

 The materials needed in making chocolate cheese sticks.

The wrapper.

The cheese

21
The chocolate

 The process of making the chocolate cheese sticks.

22
 The actual finished product.

23
24