Fila (company)

Fila is an Italian sporting goods company

founded in 1911 in Biella, Italy. It has been
a subsidiary of Fila Korea since 2007.
 FILA (Fi-La)
휠라

Type Private

Industry Sportswear
Sports goods

Founded Biella, Piedmont, Italy

1911

Founder Giansevero Fila

Headquarters Biella, Italy

(1911-2007)
Seoul, South Korea
(since 2007)
Area served Worldwide
Key people Yoon Keun-chang
(CEO)[1]

Products Athletic shoes

Clothing
 Accessories
Parent FILA KOREA Ltd.[2]

Website www.fila.com

The Italian company passed through a

number of ownerships before it was
purchased in 2007 by Yoon Yoon-su,
commonly known in English as Gene Yoon,
who is the current chairman. Headed by
CEO Yoon Keun-chang[3], Fila is South
Korean owned and operated and has
offices in 11 countries globally.

History
Fila was created in Biella, Piedmont by
Giansevero Fila in 1911.[4] It originally
started by making clothing for the people
of the Italian Alps, now manufacturing
sportswear for men, women, children and
athletes.

The company's primary product was

originally underwear, before moving into
sportswear in the 1970s, initially with the
endorsement of tennis player Björn Borg.
The brand became more popular after
moving into sportswear.

The original Italian ownership shop

Holding di Partecipazioni sold the
company to US hedge fund Cerberus
Capital Management in 2003 after the
company over-committed itself to
expensive athletic endorsements at a time
when margins were under pressure.
Cerberus owned Fila through holding
company Sports Brands International,
which owned and operated all Fila
businesses around the world with the
exception of Fila Korea, which was a
separate company operating the brand
under licence.

In January 2007, the global Fila brand and

all its international subsidiaries were
acquired by Fila Korea from SBI, which
made it the largest South Korean
sportswear company.

In 2009, ANTA Sports acquired the rights

to the brand in China, Hong Kong and
Macao from then Fila company's Chinese
joint venture partner Belle International,
Fila Korea still owned 15% shares of the
joint venture company "Full Prospect".[5]

In May 2011, Fila Korea Ltd. acquired

global golf equipment maker Acushnet
Company, becoming the new owner of
leading golf brands such as Titleist for
$1.23 billion.[6][7]
Sponsorship
Baseball

Club

[Korea] Doosan Bears[8]

See also
Gene Yoon
Sergio Tacchini
Pahang FA

References
1. "Executive Bios at Fila.com" . Fila.com.
 Retrieved 9 July 2011.
2. 휠라코리아/반기보고서/2018.08.14" 전
자공시시스템. Retrieved October 4
2018.
3. http://www.koreatimes.co.kr/www/tec
h/2018/12/694_246183.html
4. "History" . Fila. Retrieved 4 October
2017.
5. "DISCLOSEABLE TRANSACTIONS
PROPOSED ACQUISITION OF FULL
PROSPECT LIMITED AND FILA
MARKETING (HONG KONG) LIMITED"
(PDF). ANTA. Hong Kong Stock
Exchange. 12 August 2009. Retrieved
29 March 2011.
6. "Fila Korea buys Titleist for global
expansion" . Yonhap News. 2011-05-
21. Retrieved 2011-09-20.
7. Thomas, Denny; Robert MacMillan
(2011-05-20). "Fila Korea buys Titleist
golf company for $1.2 billion" . Reuter.
Retrieved 2011-09-20.
8. 수정 2018.07.16 07:00, 입력 2018 07
16 07:00 (2018-07-16). "휠라, KFC, 처음
처럼까지… 유통 업계가 반한 두산베어스
'의리' " . 중앙일보 (in Korean). Retrieved
2019-04-15.

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