WHAT IS TYPOGRAPHY

TYPOGRAPHY
Typography (from the Greek words τύπος (typos) = form
and γραφή (graphe) = writing) is the art and technique
of arranging type in order to make language visible.

The arrangement of type involves the selection

of typefaces, point size, line length, line spacing
(leading), adjusting the spaces between groups of
letters (tracking) and adjusting the space between
pairs of letters (kerning)
 TYPEFACE

(also known as font family) is a set of one or more

fonts each composed of glyphs that share common
design features. Each font of a typeface has a specific
weight, style, condensation, width, slant, italicization,
ornamentation, and designer or foundry
Typography
is performed by typesetters,compositors,
typographers, graphic designers, art directors,
comic book artists, graffiti artists, clerical workers,
and anyone else who arranges type for a product.

Until the Digital Age, typography was a specialized

occupation. Digitization opened up typography to new
generations of visual designers and lay users, and
David Jury states that "typography is now something
everybody does.”
 Legibility

is primarily the concern of the typeface designer, to

ensure that each individual character or glyph is
unambiguous and distinguishable from all other
characters in the font.

is also in part the concern of the typographer to

select a typeface with appropriate clarity of design for
the intended use at the intended size.
Readability

is primarily the concern of the typographer or

information designer and the intended result
of the complete process of presentation of
textual material in order to communicate
meaning as unambiguously as possible.
Legibility ‘refers to perception’

Readability ‘refers to
comprehension’.

Typographers aim to achieve

excellence in both.
 Typography

is an element of all printed material.

Periodical publications, especially
newspapers and magazines, use
typographical elements to achieve an
attractive, distinctive appearance, to aid
readers in navigating the publication, and
in some cases for dramatic effect.
1. JEWELRY TYPOGRAPHY

Strange jewelry is always

popular with celebrities, so it's
no surprise that typography has
become a jewelry form. This
style includes beautifully curved
letters crafted from metal and
glued together pieces of paper
with typography on them
forming necklaces.
2. PINCHED-SKIN TYPOGRAPHY

One of the more painful-

looking typography out
there, this is just as it
sounds. People create
letters by using clothespins
to hold the shape of letters
in the skin. One can only
wonder how this bizarre
typography was imagined.
3. JOCKSTRAP TYPOGRAPHY

The entire font is made by

bending jockstraps into
letters. This typography is
probably one of the most
inventive ways of using
undergarments for art. The
creator of this unique font is
Pier Gustafson, a graphic
designer who obviously has
quite a sense of humor.
4. BEARD TYPOGRAPHY

Cutting your beard

into letters and
numbers is quite a
challenge, but it
most certainly
makes you the
center of attention.
5. GOOGLE MAP TYPOGRAPHY

This typography is made

out of aerial shots taken
from Google maps. It must
have taken hours of
searching to come up with
landscapes that were in
the right shape to create
this font. This typography
is a little hard to read, but
it is a good example of
creativity and persistence.
6. FASHION TYPOGRAPHY

This font features

handbags and shoes of
high fashion...and
disembodied limbs. Even
with all the wonderful
fashion, this font comes
across as a little creepy.
The creators must have
been going for
surrealism.
7. RISQUE RABBIT ALPHABET

This alphabet is made

entirely out of cartoon
rabbit women, posing
provocatively. The
typography is interesting
in that it uses colors to
set the feel of energy
and excitement. It's in a
very usual style, leaving
off the main torso and
hips.
 8. TAXIDERMY TEXT

Not only is this font

made out of actual
dead animals, it
swaps the body
pieces. Snakes with
mouse heads and
lizards with crows
feet are typical of this
typography, which
can only be described
as disturbingly
creative.
 9. NAUGHTY ALPHABET

This alphabet has grown

in popularity, despite
being a little bizarre. The
letters all consist of lips-
complete with red lipstick
and tongues - hooked to
round fleshy letters. It
appears erotic at first, but
you may find it down right
creepy after awhile.
 10. FISH GUTS TYPOGRAPHY

Last but not least is a

video featuring
typography made out of
the guts of fish. Aside
from being a little gross,
typography out of raw
meat is not a new thing
but is still pretty bizarre,
especially out of fish