University of Salford Online Masters Programmes

MSc courses and
LLM International
Commercial Law
offered in exclusive
partnership with
Robert Kennedy College
About the University of Salford
About the University of Salford
Founded in 1896 the University has a successful global You can benefit from the outstanding teaching and
presence and a turnover of £189m. Our four colleges, research expertise of the University of Salford from
nine schools, 20,000 students and 2,500 staff have all wherever you are in the world, by combining the best
grown to serve the needs of industry, commerce and of both online and face to face interaction – all students
education. are required to attend a mandatory residency in Salford,
England or Zürich, Switzerland.
Salford University Business School

At Salford Business School we have a clear vision – to
excel in teaching, research, innovation and engagement;
core beliefs that lie at the heart of the success of the
School, its graduates and its business partners.
We are committed to developing business leaders and

managers that are equipped for next-generation practice
in the global marketplace. The contemporary business
world operates on an increasingly global scale and this
agenda sits at the very heart of how Salford Business
School engages with its students and partner organisa-
tions.
From Salford to the World

Thanks to an exclusive partnership with the Robert
Kennedy College in Zürich, Switzerland, the University
of Salford Business School MSc Programmes in Global
Management, Project Management, Financial Services
Management, Marketing, and Procurement, Logistics and
Supply Chain Management, Human Resource Manage-
ment and Development, Information Systems Manage-
ment, International Banking and Finance, Accounting
and Finance, International Business with Law, Interna-
tional Corporate Finance, International Events Manage-
ment, Digital Business, Fraud and Risk Management,
Finance and Investment Management, International
Business and LLM International Commercial Law are now
available on a Global basis via online learning.
1
The Programmes
The Programmes
MSc Global Management MSc Accounting and Finance
MSc Project Management MSc International Business with Law
MSc Financial Services Management MSc International Corporate Finance
MSc Marketing MSc International Events

Management
MSc Procurement,
Logistics and Supply Chain MSc Digital Business
Management
MSc Fraud and Risk Management
MSc Human Resource Management
MSc Finance and Invesment
and Development
Management
MSc Information Systems
MSc International Business
Management
LLM International Commercial Law
MSc International Banking and
Finance
2
The Programmes at a Glance
The Programmes at a Glance
Duration Worldwide Recognition

Minimum 12 months, maximum three years All the University of Salford degree programmes offered
online are Recognised Worldwide. The University of Sal-
ford received a Royal Charter in 1967 from Her Majesty
Delivery Method
the Queen. The University of Salford is fully recognised by
Blended learning mostly online via OnlineCampus (an
the British Government.
interactive online learning environment) with intensive class
discussion and collaboration, plus a one-week compulsory
residency. The residency will be held in Salford, England or Admission Requirements
Zürich, Switzerland. Normally a minimum 2:2 honours degree or equivalent.
A wide range of professional qualifications are also ac-
cepted either in partial or complete fulfilment of entry
Places
requirements.
Strictly limited to 90 per intake (6 start dates per year)
We welcome applications from students who may not
have formal/traditional entry criteria but who have relevant
Tuition Fees experience or the ability to pursue the course successfully.
13,000 CHF (Swiss Francs). You might be eligible for a A student whose first language is not English will be
bursary of 1500 CHF (Swiss Francs) reducing your tuition required to achieve IELTS 6.5 or above with no individual
fees to 11,500 CHF (Swiss Francs). This includes library element below 5.5, or equivalent recognised English test.
access, OnlineCampus access, graduation fees, and Uni- Alternatively suitable evidence of working or studying in
versity of Salford matriculation fees. The fees are for the an English-speaking environment will usually be sufficient
entire programme, and include all the courses as well as to demonstrate an acceptable English level.
supervision for the final innovation project.
The Residency costs, such as airfare and accommoda-

Applicant Profile
The suite of Salford online Masters programmes is ideal
tion, plus a 2,000 CHF fee for the residency, and some of
for graduates and working professionals across sectors,
the textbooks that you will need for the course are not
who would like to increase their academic credentials
included in these fees.
with a postgraduate qualification recognized worldwide
while pursuing their career. Applicants must be able to
demonstrate a high level of flexibility and appreciation of
blended learning methods, which will contribute to their
success on the course.
3
The University of Salford Online Masters Programmes
The University of Salford Online Masters

Programmes
Founded in 1896 the University of Salford expertise Recognised Worldwide

is helping to transform individuals and communities All the University of Salford Masters degree programmes
through excellent teaching, research, innovation and offered online are Recognised Worldwide, whether un-
engagement. dertaken online or on campus.
Salford Business School enjoys an excellent national and The University of Salford received a Royal Charter in 1967
international reputation for its courses, teaching quality from Her Majesty the Queen.
and the progression of students into responsible posi-
tions across a variety of industries. The University of Salford is fully recognised by the British
Government and is duly listed on the United Kingdom’s
Through an Exclusive Partnership with the Department for Business, Innovation and Skills list of
Robert Kennedy College, the Salford Business School recognised UK awarding institutions.
Masters programmes are now available online through
a unique blended learning format: you can study mostly After successfully completing your studies online and at-
online but benefit from face to face interaction through tending the mandatory residential week in Salford, UK or
a one week mandatory residency in Salford, England or Zürich, Switzerland you will receive the same internation-
Zürich, Switzerland. All programmes can be complet- ally recognised degree granted to on-campus students.
ed in as little as one year.
4
MSc Global Management
3 good reasons to study Global Course Details

Management at Salford: Strategic International Business Management
You will gain a thorough grounding in the major issues
❙❙ Take a Business Innovation Project module, increasing
and perspectives of management, with a particular
your practical skills and experience
focus on strategic, global and organisational issues in an
❙❙ Understand management within a range of organisa- international context. You’ll also get an overview of key
tions issues and decisions relating to the legal, social and ethi-
cal responsibilities of corporate management. You will be
❙❙ Enhance your career with formal business and man-
encouraged to think critically about theory and practice
agement knowledge attaining a flexible career path
in an ethical and professional manner, in particular in
light of key issues and decisions related to the strategic
This course is designed for graduates from a business or organisation in both national and international contexts.
non-business discipline wanting to develop their skills This module draws from findings from research into work
and knowledge in order to become a successful manager and particular emphasis is placed on a number of theo-
in a global business organisation. retical and practical perspectives to enable you to better
understand the world of work.
You will learn about and critically evaluate evidence-
based best practice to inform and improve your own International Financial Management
skills. Examine the impact of such factors as exchange rates,
inflation rates and interest rates on the management of
If you are already working as a manager, you will seri- firms in an international/global context. You will be able
ously enhance your capabilities, improve your career to devise and evaluate a risk management strategy for
prospects, and achieve a highly-regarded management the uncertain world of international financial markets
qualification. using financial instruments such as swaps, options and
futures. Emphasis is placed on factors that differentiate
multinational from domestic financial management. This
module also offers the opportunity to develop practical
analytical and presentational skills by applying theory and
concepts to international financial databases.
5
Marketing and Services Management

Develop an understanding of the role of marketing with-
in the global organisation and the processes involved,
with particular emphasis on the service sector. You will
gain knowledge and skills applicable to managing qual-
ity and a wide-ranging analysis of the issues involved in
managing the strategic marketing/management func-
tions within a global service context. In drawing from
findings from research and practice, emphasis is placed
on a number of theoretical perspectives that enable you
to develop the ability to critically evaluate and analyse
service management opportunities and problems at a
global scale.
Operations and Information Management

Develop an in-depth understanding of the increasingly
important field of operations and information manage-
ment at a global scale. You will gain an overview of how
to improve different types of operations and information
systems, to contribute to a company’s competitiveness
and strategy. You will develop an understanding of con-
cepts, techniques and models that are used for planning,
managing and improving operations and MIS within
manufacturing and service organisations in a global
context.
Business Innovation Project (BIP)

Dissertation: a conventional dissertation of 12,000 to
15,000 words, consisting of a research question, aims
and objectives, rationale for undertaking the study, litera-
ture review, research methodology, analysis of findings,
conclusions and recommendations.
6
MSc Project Management
3 good reasons to study Project Course Details

Management at Salford: Operations and Information Management
You will develop an in-depth understanding of the in-
❙❙ Project management is a profession operating in all
creasingly important field of operations and information
organisational contexts, and this course offers a route
management. You will also gain an overview of how to
into that profession, which is suitable for graduates
improve different types of operations and information
from a large range of backgrounds
systems contributing to a company’s competitiveness and
❙❙ Gain the necessary knowledge and skills to become strategy. You will develop your knowledge of concepts,
a Project Management Practitioner (PMP) of the PMI techniques and models that are used for planning, man-
and/or a member of the APM (MAPM) aging and improving operations and MIS in manufactur-
ing and service organisations.
❙❙ Developed with project management specialists, this
course represents ‘cutting-edge’ knowledge for those
Strategic International Business Management
wishing to become practitioners in a field faced with
significant growth and opportunities
and perspectives of management, with a particular focus
on strategic, global and organisational issues in an in-
This course will provide you with a comprehensive and ternational context. You will also get an overview of key
systematic understanding of project management. issues and decisions relating to the social responsibilities
You will be exposed to new insights of best practice of corporate management. You will be encouraged to
applications in the field of project management through think critically about theory and practice in an ethical and
the most up-to-date academic research and case studies. professional manner.
The skills that you will develop will enable you to manage
projects within manufacturing, service, social enterprise,
charity or public organisations.
7
Project Risk and Procurement Management

You will develop an overview of project risk to maximise
positive outcomes and minimise the potential of adverse
events impacting project objectives. You will also gain
the necessary skills to effectively manage procurement
processes across a wide variety of environments.
Project Management, Leadership and Skills

Planning and Control
You will learn about the approaches, skills and methods
of effective project management, and the tools and
techniques required for planning, control, teamwork,
leadership and other key processes. All of these qualities
will develop your ability to lead complex projects.

and objectives, rationale for undertaking the study,
literature review, research methodology, analysis of
findings, conclusions and recommendations.
8
MSc Financial Services Management
3 good reasons to study Financial Course Details

Services Management at Salford: International Financial Management
You will examine exchange, inflation, interest rates and
❙❙ Gain a management qualification to boost your em-
other factors which impact on the performance of firms
ployment prospects in the rapidly expanding financial
and assess the significance of decision-making in a global
services industry
context. You will also evaluate the principles and practic-
❙❙ Learn about the most up-to-date developments in es that guide the financial management of multinational
financial services from our expert staff enterprise. This module also places an emphasis on the
differences between multinational and domestic financial
management.
Accounting and Finance

This course provides an exciting opportunity if you wish You will develop a comprehensive understanding of the
to be involved in one of the world’s most complex in- principles of financial management within organisa-
dustries and in activities such as property, transport and tions including the interpretation of accounts, corporate
shipping insurance, credit cards, wealth management governance, investment strategies and issues of risk and
and home and commercial mortgages. return.
The current, demanding, financial environment also of- Risk, Regulation and Compliance
fers significant opportunities. The banking and financial You will learn how to employ critical thinking and review
services sector has now recognised that it needs to to domestic and international regulatory frameworks
re-think its strategies. The opportunity to develop long for financial and non-financial companies. You will also
and profitable client and customer relationships is open develop an understanding of the economics of regulation
to firms that can think and act strategically, embrace new and the problems of compliance.
approaches, work creatively and innovate, manage costs
and improve their understanding of individual customer
needs.
9
Marketing and Services Management

This module will strengthen your understanding of the
role and processes of marketing in organisations, and
places a particular emphasis on the service sector. You
will learn about and develop skills applicable to manag-
ing quality and a wide-ranging analysis of the issues
involved in managing strategic marketing and manage-
ment functions in a service context.

10
MSc Marketing
MSc Marketing
3 good reasons to study Marketing Course Details

at Salford: At Salford we integrate marketing theory and practice
through four core modules in order to provide you with
❙❙ Gain specialist knowledge and skills on this CIM ap-
a critical understanding of marketing in both commer-
proved and accredited course
cial and non commercial sectors. We are approved and
❙❙ Develop expertise in Search and Social Media Market- accredited by the Chartered Institute of Marketing (CIM),
ing which means that as graduates you will be eligible for
direct entry onto the CIM’s Professional Postgraduate
Diploma, subject to you also obtaining appropriate senior
marketing management experience.
This course will equip you with the latest marketing Marketing and Services Management
knowledge and skills needed to succeed in today’s de- This module will strengthen your understanding of the
manding global economy. role and processes of marketing in organisations, and
places a particular emphasis on the service sector. You
During your time with us, you’ll examine products and will learn about and develop skills applicable to manag-
services which are highly desirable to consumers, while ing quality and a wide-ranging analysis of the issues
running real-life campaigns in search and social media involved in managing strategic marketing and manage-
marketing to establish appropriate pricing and presen- ment functions in a service context.
tation. This is a research informed programme with a
highly practical slant. Contemporary Issues in Consumers Research
You will focus on the importance of understanding
On completion of the course, you will be in a strong po- consumers while developing marketing strategy and
sition to take advantage of a wide range of managerial sustainable business practice. You will gain an in-depth
career opportunities. understanding of contemporary issues in consumer be-
haviour and marketing intelligence.
11
MSc Marketing
MSc Marketing
Marketing International Business: Branding,

Communication and Relationships
Develop your understanding of the variety of communi-
cations methods used to establish and maintain cross-cul-
tural business relationships with a variety of stakeholders.
You will gain an overview of culture as a basis on which
to develop international branding, marketing communi-
cations and business relationship development.
Search and Social Media Marketing

You will learn how organisations communicate with
target audiences against the background of dynamic
technological and social changes in society. You will also
strengthen your understanding of the latest theories,
trends and techniques in the use of Search Engine Opti-
misation (SEO) and social media marketing.

12
MSc Procurement, Logistics and Supply Chain Management
MSc Procurement, Logistics and Supply Chain

Management
3 good reasons to study Course Details

Procurement, Logistics and Supply Operations and Information Management
Chain Management at Salford: You will develop an in-depth understanding of the in-
creasingly important field of operations and information
❙❙ Prepare for a managerial, consulting or operational management. You will also gain an overview of how to
role within this area of specialism improve different types of operations and information
systems contributing to a company’s competitiveness and
❙❙ Accredited by the Chartered Institute of Purchasing
strategy. You will develop your knowledge of concepts,
and Supply (CIPS)
techniques and models that are used for planning, man-
❙❙ This course is informed by the most up-to-date aca- aging and improving operations and MIS in manufactur-
demic research ing and service organisations.
Strategic International Business Management

This course is informed by the very latest academic
research and provides you with an in-depth understand-
ing of procurement, warehousing, stores management,
on strategic, global and organisational issues in an in-
transportation and shipping, inventory planning and
ternational context. You will also get an overview of key
contract management.
issues and decisions relating to the social responsibilities
of corporate management. You will be encouraged to
You will review these topics in a supply chain context
think critically about theory and practice in an ethical and
and benefit from a programme fully accredited by the
professional manner.
Chartered Institute of Purchasing and Supply (CIPS). Full
membership is available to you on graduation.
Project Risk and Procurement
You will develop an overview of project risk to maximise
positive outcomes and minimise the potential of adverse
events impacting project objectives. You will also gain
the necessary skills to effectively manage procurement
processes across a wide variety of environments.
13
MSc Procurement, Logistics and Supply Chain Management
MSc Procurement, Logistics and Supply Chain

Management
Global Supply Chain Management

You will learn about the critical nature and meaning of
global supply chain management and its application in
various organisations and sectors internationally. You
will also gain an overview of the design, monitoring and
control of global procurement, logistics and supply chain
systems, while developing skills to facilitate a critical
evaluation of the contribution of global logistics and sup-
ply chains to deliver competitive advantage.

14
MSc Human Resource Management and Development
MSc Human Resource Management and

Development
3 good reasons to study Human Course Details

Resource Management and Strategic International Business Management
Development at Salford: You will gain a thorough grounding in the major issues
❙❙ Gain a qualification in human resources management, focus on strategic, global and organisational issues in an
recognised widely as an increasingly important com- international context. You will be encouraged to think
ponent of all businesses strategic objectives critically about theory and practice in an ethical and pro-
fessional manner.
❙❙ Understand how to adapt to the evolving human re-
sources challenges resulting from factors such as skills
Resourcing Learning and Talent Management
shortages, flexible working arrangements and global
You will focus on key practices covering people resourc-
organisations
ing and sourcing talent, which are common to all
❙❙ Enhance your employability by developing the skills organisations. These skills are highly valuable across
needed to motivate, manage and reward employees sectors dealing with recruitment, selection and induction,
development and long and short term succession plan-
ning, retention and turnover strategies.
This course is ideal if you want to specialise in human
resource management.
Employment Relations and Law
You will explore and analyse contemporary issues con-
You will develop your understanding of HRM prac-
nected to employment relations and law from both
tices across a variety of organisational settings, with an
theoretical and behavioural perspectives. You will also
emphasis on strategic, international and comparative
develop key skills and competencies to manage employ-
analysis.
ment relations in union and non-union organisations of
all sizes.
15
MSc Human Resource Management and Development
MSc Human Resource Management and

Development

This module gives you an effective introduction to the
different business skills, approaches and methods needed
for leading and managing projects.

16
MSc Information Systems Management
3 good reasons to study Information Course Details

Systems Management at Salford: Strategic International Business Management
❙❙ Develop critical thinking and employability skills in
high demand from a range of employers
focus on strategic, global and organisational issues in an
❙❙ Put Information Systems theory into real practice with international context. You will be encouraged to think
an exciting Business Innovation Project critically about theory and practice in an ethical and pro-
fessional manner.
❙❙ Benefit from a course backed by cutting-edge
research in Information Systems at Salford Business
Digital Innovation
School
The Digital Innovation module has been designed specifi-
cally to equip you with the practical and theoretical skills
This course gives you an opportunity to develop a de- needed for contemporary business settings; you will gain
tailed understanding of the role of information systems an understanding of the role of strategic business models
and technology (IS/T) in businesses around the world, that can exploit innovative and disruptive technolo-
along with a critical awareness of current and emerging gies such as Google Glass, 3D printing, and wearable
issues in this continually developing sector. technologies. The module will encourage you to critically
assess how social, disruptive and innovative technologies
You will learn from our expert team and external guest can become key business enablers and facilitate strategic
speakers, renowned for their specialist knowledge. You competitive advantages; this critical awareness will be
will also enjoy the programme’s emphasis on debate, underpinned by cutting-edge academic and practitioner
critique and interaction with other students and staff. research.
On completion of your course you will have the neces- Information Systems
sary skills to become an effective IS/T manager with You will develop a theoretical and practical understand-
strategically valuable capabilities in IS/T. ing of the needs of organisations when strategically plan-
ning, re-engineering, and integrating business informa-
tion systems. You will also achieve a holistic knowledge
of the critical role of IS/T, both at corporate and business
levels, enabling you to be ready to support and deliver
professional, ethical and legal services in IS/T implemen-
tation.
17


18
MSc International Banking and Finance

International Banking and Finance at International Financial Management
Salford: You will examine exchange, inflation, interest rates and
❙❙ Equip yourself for a career in the rapidly expanding and assess the significance of decision-making in a global
banking and finance industry context. You will also evaluate the principles and practic-
es that guide the financial management of multinational
❙❙ Take a Business Innovation Project to enhance your
enterprises. This module also places an emphasis on the
practical skills and experience
❙❙ Develop expertise in Banking and Finance management.
Accounting and Finance

This course has been designed specifically to enhance
You will develop a comprehensive understanding of the
your knowledge of the banking and finance industry and
principles of financial management within organisa-
improve your employability prospects.
tions including the interpretation of accounts, corporate
governance, investment strategies and issues of risk and
You will learn about key challenges in the current global
return.
economic environment, consider issues from around the
world, and analyse and evaluate problems to identify
Bank Management
the best solutions to improve international banking and
You will examine technical perspectives of banking
finance strategies and practice.
knowledge and fundamental management techniques
linked to good communications, leadership and control.
Banking continues to experience a number of problems
You will also review ethical corporate responsibility in
requiring the development of new opportunities and you
a cross-cultural framework, developing your technical
will find this course is relevant, innovative and challeng-
ability to assess existing structures and products which
ing.
maintain a stable international banking system.
19
Risk, Regulation and Compliance

You will learn how to employ critical thinking and review
domestic and international regulatory frameworks for
financial and non-financial companies. You will also
develop an understanding of the economics of regulation
and the problems of compliance.
Business Innovation Project

20
MSc Accounting and Finance
3 good reasons to study Accounting Course Details

and Finance at Salford: Corporate Financial Reporting
Develop an in-depth understanding of financial and
❙❙ Equip yourself for a career in the rapidly expanding
management accounting techniques to enable you to
accounting and finance industry
evaluate performance of profit making and not-for-profit
❙❙ Learn in an internationally-orientated environment organisations. You will gain the ability to apply relevant
with access to a global network of like-minded pro- knowledge, skills and techniques to evaluate the perfor-
fessionals mance of an organisation and its strategic development.
You will also learn to critically analyse the professional
❙❙ A programme that equips you with the necessary
and ethical duties of accountants and finance managers
theory and skills to work successfully in professional
and critically evaluate methods of benchmarking perfor-
accountancy services and corporate sectors
mance in line with business objectives.
The aim of this course is to provide you with the ad- International Financial Management
vanced level skills and knowledge required by person- Examine the impact of such factors as exchange rates,
nel in the accounting, finance, and corporate financial inflation rates and interest rates on the performance of
industry sectors. firms and assess their significance in decision making in
an international/global context.
On completion of the course you will be able to take ad-
vantage of opportunities in either managerial or consult- Risk, Regulation and Compliance
ing roles in the corporate sector and finance industries. Learn to employ critical reflection and thinking regard-
ing domestic and international regulatory frameworks
You will be equipped with the advanced level skills and for financial and non financial companies. You will also
understanding necessary to effectively and efficiently per- develop an understanding of the economics of regulation
form tasks relevant to the corporations or organisations and the problems of compliance.
involved with accounting and finance.
You will be able to work effectively in teams and inde-

pendently, to evaluate critically, think creatively and com-
municate effectively with respect to issues in different
areas of accounting and finance; and to recognise good
practice in the analysis, planning and management of ac-
counting policies and corporate financial strategies.
You also develop an advanced level of understanding of

research methods and their application to a wide range
of accounting reporting, accounting policies and corpo-
rate financial decisions.
21
Corporate Financial Strategies

Evaluate the principle issues facing professionals in
today’s competitive environment, and apply financial
theories and techniques in corporate finance to evaluate
the link between financial decisions and their impact on
enhancing a firm’s value. You will also develop knowl-
edge and ability to value financial securities, to evaluate,
analyse and construct corporate projects, and to propose
more relevant approaches to valuation analysis relating to
both developed and emerging markets.

15,000 words, consisting of research question, aims and
objectives, rationale for undertaking the study, literature
review, research methodology, analysis of findings, con-
clusions and recommendations.
22
MSc International Business with Law

International Business with Law at Strategic International Business Management
Salford: You will gain a thorough grounding in the major issues
❙❙ A practical course with an international focus that focus on strategic, global and organisational issues in an
offers the opportunity to gain a broad overview of international context. You will be encouraged to think
international business, including the role of law in the critically about theory and practice in an ethical and pro-
sphere of international business, before specialising in fessional manner.
your chosen area
International Business Law
❙❙ Develop expertise in both business and law
You will develop an understanding of legal issues in
❙❙ Learn in an internationally-orientated environment the context of international business activity, and gain
with access to a global network of like-minded pro- a sound understanding of how the law is applicable to
fessionals agreements and their negotiation. You will and critically
analyse the complexity, effectiveness and impact of
Private and Public International Law on the regulation of
This course is ideal if you want to develop your knowl-
international business transactions.
edge of business and law in an international context.
Your learning will enable you to perform effectively in
International Financial Management
the development and implementation of international
You will examine exchange, inflation, interest rates and
business strategy, which in turn will greatly enhance your
employability. You’ll also become skilled at working alone
and assess the significance of decision-making in a global
and with teams to systematically and creatively apply
context. You will also evaluate the principles and practic-
theory and practical solutions that resolve international
business problems.
enterprise. This module also places an emphasis on the
management.
23
Marketing International Business: Branding,

Communication and Relationships
This module will help you focus your understanding of a
variety of communication methods used to establish and
maintain cross-cultural business relationships with a vari-
ety of stakeholders. You will gain an overview of culture
as a basis on which to develop international branding,
marketing communications and business relationship
development. These themes are particularly important in
today’s global economy.

24
MSc International Corporate Finance

International Corporate Finance with International Financial Management
Law at Salford: You will examine exchange, inflation, interest rates and
❙❙ Develop your knowledge and skills to manage com- and assess the significance of decision-making in a global
plex financial situations at a global level context. You will also evaluate the principles and practic-
❙❙ Equip yourself for a career in the rapidly expanding
enterprise. This module also places an emphasis on the
international corporate finance industry
❙❙ Learn in an internationally-orientated environment management.
with access to a global network of like-minded pro-
fessionals Accounting and Finance
You will develop a comprehensive understanding of the
principles of financial management within organisa-
This course gives you the opportunity to develop a
tions including the interpretation of accounts, corporate
detailed understanding of the practical applications of
governance, investment strategies and issues of risk and
modern finance theories in the financial world.
return.
You will learn from specialist staff with expertise in ac-

Risk, Regulation and Compliance
counting, finance, economics and management. On
You will learn how to employ critical thinking and review
completion of your course you will be able to apply
to domestic and international regulatory frameworks
your skills in areas including valuation, investment and
for financial and non-financial companies. You will also
financial decision-making, risk management and deriva-
develop an understanding of the economics of regulation
tives, financial instruments and markets, mergers and
and the problems of compliance.
acquisitions, and corporate restructuring in developed
and emerging markets.
You will also be able to make key financial and strategic

decisions in the daily operations of any organisation.
These qualities are highly prized by international corpora-
tions.
25
Corporate Financial Strategies

You will learn how to evaluate the principle issues fac-
ing professionals in modern competitive environments,
applying financial theory and techniques to evaluate the
link between financial decisions and their impact on a
firm’s value. You will also enhance your knowledge and
abilities to value financial securities, evaluating, analysing
and constructing corporate projects, while proposing
solutions for developing and emerging markets.

26
MSc International Events Management

International Events Management at Strategic International Business Management
Salford: You will gain a thorough grounding in the major issues
❙❙ With our international focus you will meet the needs on strategic, global and organisational issues in an in-
of employers in the events industry as the sector con- ternational context. You will also get an overview of key
tinues to develop on a global stage issues and decisions relating to the social responsibilities
of corporate management. You will be encouraged to
❙❙ Combine events management theory and practice to
think critically about theory and practice in an ethical and
plan deliver live business-facing events as part of your
professional manner.
course
❙❙ Learn in an internationally-orientated environment Operations and Information Management

with access to a global network of like-minded pro- You will learn about different operations, informa-
fessionals tion systems and business approaches while gaining a
detailed knowledge of the concepts, techniques and
models used for planning, managing and improving
You will gain a detailed understanding of the theory and
operations and management information systems in a
practical applications needed to become a successful
global context.
events manager in this globally defining industry.
Principles and Practices of International Events

This programme enables you to work on group projects
Management
and business simulations designed to improve your expe-
This module will help you develop a full appreciation of
rience and practical events management skills. You will
the concepts, range, significance, roles, dimensions and
learn about the strategies involved in hosting interna-
characteristics of contemporary events from a global per-
tional events from music festivals to corporate hospitality
spective. You will learn how events interact with social,
and from business related meetings to conferences and
cultural, economic, tourism and political environments.
exhibitions.
You will also review the need for effective and efficient
events strategies by planning, organising and delivering a
You can choose to enjoy the challenges of a six-month
live event as part of the award.
industrial placement in the UK or overseas, as part of a
work experience option in the events industry.
27
Project Risk and Procurement Management

You will focus on developing your skills and knowledge
in managing positive events and minimising the potential
impacts of adverse project outcomes. You will also learn
how to manage procurement processes in project envi-
ronments.

28
MSc Digital Business
3 good reasons to study Digital ternationally as a leading digital region. The programme
is highly industry-focussed and culminates in the Industry
Business at Salford: Collaboration Project. You will choose one of four
options to look at a real industry problem and provide
❙❙ Develop skills and knowledge to succeed in digitally researched solutions, helping you put your learning into
transforming environment practice.
❙❙ Be critically aware of the capabilities of emerging
technologies Course Details
❙❙ Gain practical and transferable digital skills and tech-
niques Digital Business and Entrepreneurship
The Digital Business and Entrepreneurship module has
been designed specifically to equip you with the practical
In how we communicate, behave and conduct business; and theoretical skills needed for contemporary business
it is hard to ignore how the world is rapidly changing settings; you will gain an understanding of the role of
around us. The question is, have you got the skills to suc- inactive business models (think Uber) that can exploit
ceed in this ever changing digital landscape? Developed innovative and disruptive technologies such as drones,
in response to a shortage of digital skills identified both robotics, and wearable tech. There is a focus on entre-
nationally and globally, our master’s in Digital Business preneurial skills essential for those starting their own
has been designed to provide you with key practical skills businesses and also for those working in digital business
for the current marketplace, including problem solving, settings. The module will encourage you to critically as-
strategic planning and critical thinking. sess how social, disruptive and innovative technologies
can become key business enablers and facilitate strategic
You will be taught by a team of internationally recog- competitive advantages.
nised experts based in the award winning Centre for
Digital Business at Salford Business School and you will Search and Social Media Marketing Management
look at the technologies driving successful organisations This module aims to develop core skills in social media-
and the opportunities they give for business develop- based targeting and communication strategies. The
ment. module covers a host of topics that looks at the strategic
analysis of social media platforms from a communica-
You will consider a wide range of business areas touched tions perspective, key metrics, tools, techniques and
by technological developments including autonomous strategy development frameworks. The module also aims
delivery vehicles, new forms of currency, ambient bea- to develop capabilities in search engine optimisation and
cons and sensing technologies as well as increasingly search engine marketing, site audit, content optimization
customised workplace and social experiences. We have etc. A comprehensive coverage of marketing communi-
an excellent track record of bringing together students cation through social media is achieved through intensive
and digital business owners to solve business problems case discussion sessions, group activities, practitioner
and for work-based teaching or live projects. lectures and insightful study materials. This module is
accredited by the Institute of Direct and Digital Marketing
The programme takes advantage of Salford’s digital (IDM).
setting at MediaCityUK, acknowledged nationally and in-
29
Information Systems and Digital Transformation

Most businesses are undergoing some form of digital
transformation, this module has been designed with
business leaders to take a critical overview of the pro-
cesses that are involved. You will develop a theoretical
and practical understanding of the needs of organisa-
tions when strategically planning transformation and
integrating business information systems. You will also
achieve a holistic knowledge of the critical role of IS/T,
both at corporate and business levels, enabling you to
be ready to support and deliver professional, ethical and
legal services in IS/T transformation.
Project Management, Leadership and Skills,


30
3 good reasons to study Fraud and Course Details

Risk Management at Salford: Mobile Banking and Financial Innovation
Through Mobile Banking and Financial Innovation you
❙❙ Explore the impact of technology on fraud
will examine financial and costing models for digital
❙❙ Gain practical and transferable skills banking. Through this module you will also conduct
stakeholder audits, identify key business trajectories and
❙❙ Develop an understanding of fraud and the motiva-
develop marketing strategies and cash movement plans.
tions behind it
International Corporate Law and Governance

In recent years the nature of fraud has changed and the International Corporate Law and Governance provides
impact of information technology means that there are you with an advanced knowledge and understanding
now opportunities to commit fraud that did not exist in of the fundamental legal concepts that characterise
the past. international corporate identity and activity. You will also
develop a critical perspective of the theoretical frame-
This exciting new programme aims to fill a gap where work underpinning corporate governance theories and
professional financial fraud is examined from different strategies.
viewpoints including financial fraud, accounting fraud
and banking fraud. It will provide students with an un- Bank Financial Management and International
derstanding of what motivates fraud and how to detect Banking
it. You will not only obtain theoretical skills, you will also This module equips you with the tools of analysis to
obtain practical skills and an awareness of the limitations understand the basic mechanics of banks’ financial
of the theory that you are being taught. instruments and their roles in promoting efficiency in the
financial markets. You will apply critical frameworks to
Highly industry-focussed, the programme culminates in evaluate the globalisation of financial markets and the
the Industry Collaboration Project. You will choose one continuing liberalisation of economies around the world.
of four options to look at a real industry problem and
provide researched solutions, helping you put your learn- Fraud Risk Management
ing into practice In Fraud Risk Management you will evaluate contem-
porary research in the nature of fraud with a particular
focus on Financial Statement Fraud. This module will
prepare you for further research into fraud and for the
application of relevant theories.
31

32
MSc Finance and Investment Management
Your studies will cover modern finance and investment Course Details
theory to provide you with solid foundations and practi-
cal business techniques so that you are fully aware of the Risk, Portfolio and Investment Analysis
implications and assumptions in use. You will learn to Risk Portfolio and Investment Analysis aims to help you
critically appreciate the limitations of modern finance and understand and apply the general principles behind mod-
investment methodologies and to apply them in different ern risk management approaches. In this module, you
contexts. will devise strategies to use modern portfolio manage-
ment approaches and critically evaluate the limitations
The programme is industry-focussed and makes extensive of modern statistical techniques in making financial
use of real-world examples to examine the application of decisions.
your learning. In the final semester, you will work on the
Industry Collaboration Project, a live industry brief either Corporate and Quantitative Finance
for your own employer or with another organisation. IIn this module, you will critically assess modern cor-
You will choose one of four options to look at a real in- porate governance in light of the recent financial crisis
dustry problem and provide researched solutions, helping and review the ethical issues in running modern firms.
you put your learning into practice. You will also critically assess modern capital structure
theory, the risks and opportunities involved in mergers
and acquisitions and the limitations and applications of
statistical methods in finance.
Fixed Income and Derivative Securities Analysis

This module aims to help you understand and apply the
general principles behind the valuation of fixed income
and derivative securities. You will devise strategies to
solve problems facing institutional investors, govern-
ments and transnational bodies.
Equity Valuation and Financial Analysis

This module involves the evaluation of the theoretical ba-
sis of modern equity valuation and the concepts behind
financial reporting. You will examine the impact of mar-
ket and accounting based factors on the performance of
firm equity value and devise strategies to minimise the
risks associated with equity valuation.
33

34
3 good reasons to study team-working; collecting and evaluating information;

and developing and implementing strategies.
International Business at Salford:
❙❙ Develop an appreciation of international influences Course Details

on business
Human Resource Management and Development
❙❙ Enhance your employability with practical skills and in a Global Context
knowledge This module is designed to prepare you to undertake
❙❙ Explore the international activities of business organi- the role of a HR manager in an international context.
sations To enable you to do this, you will examine the chang-
ing nature of organisations in a global context, and
the debates around whether HR policy and practice is
This course is aimed at students with a background in becoming truly global or whether national and cultural
business or business-related studies, who wish to further sensibilities prevent this. You will also be equipped with
their knowledge of international business. Each module the skills needed to apply theoretical concepts relating to
emphasises the global nature of business, so you can organisation design and development in practice.
gain a greater appreciation of cultural, social, political,
legal and sustainability factors affecting business. International Relationship Management
Central to modern international business is the develop-
This is reinforced through a one-week overseas residen- ment and maintenance of relationships with key stake-
tial study, embedded into the ‘International Business in holders such as customers and suppliers. This module
Practice’ module, which will provide you with insights will develop your awareness of culture in international
into aspects of the political, socio-cultural and economic marketing communications and business-to-business
environments of various industries in an international relationships. In addition to traditional communications
context. such as advertising, you will also look at how social me-
dia can be used to engage with consumers from different
The programme is highly industry-focussed and culmi- cultural backgrounds. You will also learn how global
nates in the Industry Collaboration Project. You will supply chains across a range of organisations and sectors
choose one of four options to look at a real industry can be managed responsibly and sustainably.
problem and provide researched solutions, helping you
put your learning into practice. International Strategic Management
In this era of globalisation it is essential for companies to
During your time with us, you’ll develop an integrated understand the different international environments of
and critically-aware understanding of the international the markets in which they may operate, and how these
activities of business organisations, at both the strategic influence value-adding activities and decision-making.
and operational level. This understanding is necessary if This module will develop your understanding of these dif-
you want to effectively develop and execute international ferent international environments in terms of the oppor-
business strategy and operations. tunities and threats that they present and show you how
they can underpin a sustained competitive advantage in
You will also develop your personal skills for example in
35
the international arena.
International Business in Practice

This module will allow you to understand the theory of
cross-cultural interaction and different cultural identities
and to see the ways in which these influence manage-
ment practice in the areas of ethics, leadership, decision-
making, communication and negotiation. The module
includes a one-week overseas residential study period,
during which you will visit a number of companies in
different industry sectors and will have the opportunity to
speak to practitioners about how they run their organisa-
tions and have internationalised their operations..

36
3 good reasons to study This course provides law graduates with the opportu-
nity for advanced learning in key areas of international
International Commercial Law at commercial law, including: International Sale of Goods,
Salford: International Intellectual Property Law, International
Corporate Law and Governance, and Advanced Contract
❙❙ Offers the highly prestigious Master’s of Laws qualifi- Law and Negotiation.
cation
Delivery is concentrated on a contextual business bias,
❙❙ Gives law graduates the opportunity to take taught and students benefit from the networking and employ-
modules in advanced international commercial law ment prospects offered by a large and dynamic Business
subjects School.
❙❙ Learn in an internationally-orientated environment
with access to a global network of like-minded pro- At the final stage of study (through the Business Innova-
fessionals tion Project) students will be able to choose whether to
pursue a traditional research dissertation or a work-based
project report based upon employment.
37
Course Details
Both in the UK and overseas the internationally focussed

LLM is a ‘gold standard’ qualification for entry into the
legal profession, as the focus of specialisation has in-
creasingly shifted to international legal practice.
In the corporate business world, the LLM carries a similar

cachet to the Executive MBA, while offering greater spe-
cialism in its content.
In many European jurisdictions, the LLM is a compulsory

prerequisite for entry into the legal profession.
Students will take the modules below (four modules

and final business innovation project/dissertation) in a
sequence dependent on their start date.
International Law of the Sale of Goods

You will develop an in-depth understanding of the role of
law in the sphere of international business transactions
and acquire advanced knowledge, understanding and ex-
pertise in the law applicable to international agreements
and their negotiation. You will develop a general range
of transferable and generic skills in problem-solving and
reasoning, negotiation, time-management and written
and oral communication, as well as your capacity for
critical analysis and logical thinking.
38
International Intellectual Property Law Advanced Contract Law and Negotiation

You will learn about the fundamental legal concepts of You will gain a thorough grounding in the major issues
Intellectual Property within a global commercial setting and perspectives of the law, with a particular focus on
and about EU Intellectual Property Law and how it oper- contractual terms relating to the international sale of
ates in a global context. You will also gain an in-depth goods, intellectual property rights and corporate arrange-
understanding of the global regulation and policy-mak- ments. You will also get an overview of the strategic
ing that underpins the commercial exploitation of Intel- importance of skilled negotiation in the execution of
lectual Property Rights. You will develop a general range trans-national business contracts. You will develop your
of transferable and generic skills in problem-solving and knowledge of the strategies, tools and skills for effective
reasoning, negotiation, time-management and written negotiation of trans-national business contracts.
and oral communication, as well as your capacity for
critical analysis and logical thinking. Business Innovation Project
International Corporate Law and Governance 15,000 words, consisting of a research question, aims
You will develop an understanding of the fundamental and objectives, rationale for undertaking the study, litera-
legal concepts that characterise corporate identity and ture review, research methodology, analysis of findings,
activity in a global context and gain an advanced and conclusions and recommendations.
analytical knowledge of the theoretical framework un-
derpinning corporate governance theories and strategies,
and the varied approaches to their regulation. You will
apply in a comparative manner these concepts of corpo-
rate identity and corporate governance to at least two re-
gional models of corporate governance (indicatively from
Anglo-American, Western European and Asia-Pacific).
You will be encouraged to think critically about theory
and practice in an ethical and professional manner.
39
MSc courses and LLM International Commercial Law
offered in exclusive partnership with:
SWISS QUALITY E D U C AT I O N
Application Form
Please fill this form and send it together with: Send the form, Curriculum Vitae, statement and certificates to:
• Latest Résumé/Curriculum Vitae Telefax: + 41 58 122 1112
• A 300 words personal statement about your ambition and motivation to E-mail: salford@rkc.edu (scanned),
study in this Masters programme Airmail: Robert Kennedy College Zürich GmbH – Technoparkstrasse 1, 8005 Zürich,
• Copy of your degree certificates and/or diplomas. Switzerland
Programme
MSc Global Management MSc Accounting and Finance

MSc Financial Services Management MSc International Business with Law
MSc Marketing MSc International Corporate Finance
MSc Project Management MSc International Events Management
MSc Procurement, Logistics and Supply Chain MSc Digital Business
Management MSc Fraud and Risk Management
MSc Human Resource Management and Development MSc Finance and Investment Management
MSc Information Systems Management MSc International Business
MSc International Banking and Finance LLM International Commercial Law
First Name Last Name
E-mail Date of Birth Gender Male Female
Residence Address
Country Profession
Highest Qualification Academic
Daytime Phone Evening Phone
I will be paying the 100 Swiss Francs application fee by:

* In either case we will send you the payment instructions as soon as your application is received
Bank Transfer Credit Card
The overall tuition fees including registration will amount to 13’000 Swiss francs plus 2’000 Swiss Francs for the residency.
In case of admission you will need to pay the registration fee of 2500 Swiss Francs as acceptance of the admission offer.
Tuition fees will usually be invoiced on a monthly basis over 12 or 18 months. Please note that we do not offer any
scholarship or financial assistance.
Can you confirm that you have sufficient funds?

Yes No
I hereby apply to enroll at

the Robert Kennedy College Date Signature
Robert Kennedy College Zürich GmbH

Technoparkstrasse 1 Phone: +41 58 122 1111 www.salford.rkc.edu
8005 Zürich, Switzerland Fax: + 41 58 122 1112 salford@rkc.edu
University of Salford
MSc courses and LLM International Commercial Law
offered in exclusive partnership with:
SWISS QUALITY E D U C AT I O N
Technoparkstrasse 1 – 8005 Zürich – Switzerland
T. +41 58 122 1111 – F. + 41 58 122 1112
www.salford.rkc.edu – salford@rkc.edu

University of Salford Online Masters Programmes

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MSc courses and

About the University of Salford

Salford University Business School

We are committed to developing business leaders and

From Salford to the World

MSc Global Management MSc Accounting and Finance

MSc Project Management MSc International Business with Law

MSc Financial Services Management MSc International Corporate Finance

MSc Marketing MSc International Events

The Programmes at a Glance

Duration Worldwide Recognition

The Residency costs, such as airfare and accommoda-

The University of Salford Online Masters

Founded in 1896 the University of Salford expertise Recognised Worldwide

MSc Global Management

3 good reasons to study Global Course Details

MSc Global Management

Marketing and Services Management

Operations and Information Management

Business Innovation Project (BIP)

MSc Project Management

3 good reasons to study Project Course Details

MSc Project Management

Project Risk and Procurement Management

Project Management, Leadership and Skills

Business Innovation Project (BIP)

MSc Financial Services Management

3 good reasons to study Financial Course Details

Accounting and Finance

MSc Financial Services Management

Marketing and Services Management

Business Innovation Project (BIP)

3 good reasons to study Marketing Course Details

Marketing International Business: Branding,

Search and Social Media Marketing

Business Innovation Project (BIP)

MSc Procurement, Logistics and Supply Chain

3 good reasons to study Course Details

Strategic International Business Management

MSc Procurement, Logistics and Supply Chain

Global Supply Chain Management

Business Innovation Project (BIP)

MSc Human Resource Management and

3 good reasons to study Human Course Details

MSc Human Resource Management and

Project Management, Leadership and Skills

Business Innovation Project (BIP)

MSc Information Systems Management

3 good reasons to study Information Course Details

MSc Information Systems Management

Project Management, Leadership and Skills

Business Innovation Project (BIP)

MSc International Banking and Finance

3 good reasons to study Course Details

Accounting and Finance

MSc International Banking and Finance

Risk, Regulation and Compliance

Business Innovation Project

MSc Accounting and Finance

3 good reasons to study Accounting Course Details

You will be able to work effectively in teams and inde-

You also develop an advanced level of understanding of