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Weekly Report for Week ending--12 /05/2019

 

Summer Internship Programme (On the Job Training / Research Project)

 

Name: Akshit Sharma

Section: M4

Roll No. 368

Company: PepsiCo

 

Location: Level 3-6, Pioneer Square, Sector 62, Gurugram 122101

 

Industry Mentor Details: Mr. Anurag Gupta

 

Faculty Mentor: Prof. Atul Rawat

 

Project Title: Digital Marketing for Area Countries

 
 

On the Job Training

Weekly

Weekly Activity Assigned (Give Details)

Status of Activities Assigned

 

Activity

Learning from the activity/activities assigned / Work accomplished

Assigned

 

(Give

   

Details)

     

Basic terminologies and terms related to media objectives, plans and strategies of a company.

To study PepsiCo’s agenda, objectives and tasks in terms of

Went through the various presentations by the company-:

Multimedia, diverse and localized landscape

6/5/2019

Introduction to Media Planning

Creation of a different and innovative product that is same like its competition but different in different ways. Not only does it solve an issue but acts as contribution in society in some or the other way.

(Monday)

media planning and architecture.

Media Landscape

Maximizing Innovations

 

Selecting influencers for Tropicana Frutz- Bangladesh Instagram page and content to be uploaded.

Performed analysis using pivot table in excel and organized the data to derive insights on the basis of-:

Taking decisions for social media handle keeping in mind the budget.

Suggesting the most optimal solution which is effective and does not increase the budget.

7/5/2019

Followers

(Tuesday)

Average Post Likes

Personality of the influencer plays an important role in communicating the message which is to be perceived by the consumers.

Average Post Views

 

Genre of content

Charges

   

Studied the report prepared by the agency in order to compare the various performances enlisted and what could be done to boost them-:

Monthly Overview- Engagement, Reach and Engagement rate

Customers are engaged by the nature of posts being put on social media pages.

Studying FB-digital campaign performance of Nepal(April-19) for various brands.

Customer’s behaviour like the study of likes and comments or engagement rate acts as a key indicator of the performance of the post.

By studying this behaviour and after getting to know the expectations of the users the further strategies can be devised keeping in mind the targeted engagement.

8/5/2019

(Wednesday)

Key Metrics- Impressions, posts, comments, likes and shares

Fan demographics- On the basis of gender and location

 

Nature of posts- Quiz, Contest, Event related etc.

   

Studied the report prepared by the agency in order to compare the various performances enlisted and what could be done to boost them-:

Monthly Overview-

Customers are engaged by the nature of posts being put on social media pages.

Studying FB-digital campaign performance of Sri Lanka (April-19) for various brands.

Customer’s behaviour like the study of likes and comments or engagement rate acts as a key indicator of the performance of the post.

By studying this behaviour and after getting to know the expectations of the users the further strategies can be devised keeping in mind the targeted engagement.

9/5/2019

 

(Thursday)

Engagement, Reach and Engagement rate

Key Metrics- Impressions, posts, comments, likes and shares

Fan demographics- On the basis of gender and location

 

Nature of posts- Quiz, Contest, Event related etc

   

Studied the report prepared by the agency in order to compare the various performances enlisted and what could be done to boost them-:

Customers are engaged by the nature of posts being put on social media pages.

10/5/2019

Studying FB-digital campaign performance of

Monthly Overview- Engagement, Reach and Engagement rate

Customer’s behaviour like the study of likes and comments or engagement rate acts as a key indicator of the performance of the post.

(Friday)

Bangladesh(April-19)

Key Metrics- Impressions, posts, comments, likes and shares

Fan demographics- On the basis of gender and location

for various brands.

By studying this behaviour and after getting to know the expectations of the users the further strategies can be devised keeping in mind the targeted engagement.

Nature of posts- Quiz, Contest, Event related etc.

11/5/2019 & 12/5/2019(Sat & Sun Off)
11/5/2019 &
12/5/2019(Sat &
Sun Off)