Chapter 1

COMPANY PROFILE
 Profile of the firm

1.1 Brief Narrative about Company

JAGSUN GROUP- JAGDISH SUNHERI GROUP, an offshoot of the group founded by Late
Sh. JAGDISH PRASAD GARG, ranks among area top private sector business in terms of
goodwill. The group has business interests that range from growing of crops (farming), to
trading & further milling (especially paddy).

The group consisting following list of companies:

 JAI HANUMAN RICE & GENERAL MILLS (JHR MILLS)


 EKTA RICE LAND (E.R.L.)

 JAGSUN AGRO COMMODITIES PVT. LTD.(J.A.C.P.L)

Jagsun Industries is one the booming and rice trading accentuating industry situated in the
capital city Delhi. It was established in 1986 with an aim of providing best quality products
to their consumers without any constraints or barriers eroding their growth in the corporate
world. Jagsun rice trading Industry is operated by the current designated Director Mr. Gaurav
Gupta. It is also consider as one of the finest and the remarkable industries which gives
special value to the services of their trusting clients. It largely covers the national as well as
the International corporate market and is also affiliated with leading corporate Industries in
order to provide best solutions for your services.

1.1.1 Brand name: - Indian Smart Hub

Indian Smart Hub is a platform established by the Jagsun Industries where varied forms of
services are provided for a better results and enhancement in the requirements given by our
clients. It caters on four staunch pillars which are subdivided according to the needs of our
associates and clients.

Services provided by the Indian Smart Hub:

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  
 Edu Basket
 
 Financial Flux
 
 Smart serve
 
Creative gallery

1.2 Objectives of the Study

(a) To get an understanding of the working of a startup company

(b) To gain knowledge of business environment & corporate culture

(c) Understanding a firm from management perspective in different functional Areas

(d) To understand the various functions of the marketing department in a company

(e) Develop skills in technical report writing through data collection, data analysis and
data

1.3 PROFILE OF THE COMPANY

a) Nature of the organization

Keeping our objectives certain and not in some vague notions, we are here to serve you
seamlessly and endlessly. The functionalities we serve are unique in its own way. We won’t
say that we serve you the best unlike many other companies but we would definitely live up
to your expectations.
 
 We live to raise your business,
 
 We live to help you grow,
 
 We live to make things Happen
 
 We live to get your delusions clear
 
It’s simple - We live for YOU.

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Our aim is to be among the day to day business conversations of our clients through our work.
We believe in making your vision our reality by giving hefty effective services. To be accepted
among the crowded world of corporate we tend to be dedicated and determined in making your
business a known name. We are even widely been accepted by plenty of our clients which pushes
us to make an impact through our services. A client can always be satisfied when given them
work punctually while making a difference and that's where we tend to stress more. We believe
in delivering services while being unique with our approach. We assure to keep our mottos
certain and that's what helps us in building an in-depth connection with our clients. Although, we
also believe in making a tech-infused environment for our clients and that's where their
modification becomes our liability. We have a great team of professionals who are envisioned to
make your service an unforgettable experience. The core mission is to make our customers rely
on us with a bond of trust they keep. The more we get along with our clients, the better they're
able to grasp our mission. Our mission is to make your company grow through our services. We
try to make such an effect where a customer feels at ease, find meaning through our services and
would live up to feel effortless. The dynamics of our company have such an impact where it
makes the company impressive in the industry. Your growth leads us ahead in the market which
helps in building a co-relation with our clients. Our endless way of serving is what helps in
building trust with our core believers. What we look is for great commitment through our
services while being useful to our clients.

b) Company’s vision and mission

i. Vision

"A vision based on the belief that by doing good deeds, positive thinking and affirmative
choice of words, feelings and actions, we can enhance goodness in the world."

At ISH they believe in focusing on the customer’s satisfaction according to our core belief. They
tend to make a working environment consisting of professionals who are eager to vividly work
on your projects before giving the final outlook to it. The team of lSH possess the capability of
providing finesse in services while keeping the customer’s demands in mind.

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 ii. Mission

The Organization's purpose is crystal clear; they make things easier for common people. In
the world full of dilemmas and delusions, they keep things simple and sober. Today they
have come across many such platforms that give away 'n' number of services to its customers
but Indian Smart Hub serves you differently and devoid of difficulties, let alone your
business dreams that they take care of. What they as a person would want from such a unique
platform is what they tend to give away.

They keep it simple but significant, Smart but sophisticated, Real but rolling. That’s the
mission and that’s what they live for.

c) Product range of the organization:-

i. LED Television
ii. Air conditioner
iii. 3D Hologram
iv. Raahi Device

d) Size of the organization

Indian smart hub has many team leaders with customers, under which there are many
subordinates are working who all understood how help customers in solving their problem
and creating will better working environment.

In this company each person has allotted one team leader who guides their subordinates and
helps them in achieving organizational goal. There is a list of employees with their
designations mention below with whom I interacted with during my summer internship.

Names Designation
Mrs. Gagan Director
Mr. Satya Project head
Mr. Shashi Chattered accountant

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 Mr.Siddharth Sales and Marketing manager
Mr. Kareem khan HR manager
Mr. Piyush Mashi Team coordinator

e) Organizational structure of the company

Board of Directors

Managing Director

General Maanager General Maanager

General Manager
(Cheif Operating (Sales and Marketing)
(HR and Finance)
Officer)

Human Resource
Channel Sales (Mr. Finance Manager
Development TL Project TL Retail Sales (Mr. Vipin) Maanager
Abhishek) (Mr. Shashi Shrivastav)
(Mr. Kareem Khan)

HR Executive Finance Executive (

Team Team Team Team
(Ms.Pooja Palve) Mr. Ankush)

f) Address of the company

Jagsun (Indian smart hub), Centrum Mall, First Floor near Sultanpur Metro Station New
Delhi -110030

Call- +91-9069953121

E-mail- support@indiansmarthub.net

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 g) Organizational Culture and Climate

Work culture plays an important role in extracting the best out of employees and making
them stick to the organization for a longer duration. A healthy work culture leads to satisfied
employees and an increased productivity. The working culture at the work place of my
internship training is really nice. The atmosphere is stress-free and interactive. They are
being patient towards letting us learn things at our pace but at the same time are keen
observers that everyone is working. The environment is undoubtedly relaxing, not so hyped
but they know how to get work done by others by silently motivating people to work at their
best potentials to serve the organization.

They stimulate innovation, encourage calculated risk taking and accept mistakes as a part of
the learning process. They encourage experiential learning and believe in clear delegation of
authority and acceptance of personal accountability. They are open to Discussing alternative
views and build on constructive feedback. The management takes care of all its employees.
They are supportive and helpful towards making the interns learn work.

i. Task Achievement Orientation

This orientation is characterized by the achievement motivation need emphasizing internal

drive towards achievement through hard work. In Jagsun private limited, they have almost 60
employees from different departments, and it is the responsibility of the every department to
meet those standards set by the firm. It means that there is standard set for every employee in
the organization. The firm measures the output produced with the standards to find out
deviation and take corrective action.

Eg: - In Jagsun private limited, they assigned daily tasks to their employees like searching the
suppliers of the products given to them and persuade them to offer the products at lower prices.

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 ii. People Orientation

(a) Organization trusts its employees as it is specified in the vision of the organization.

(b) Every employee has some responsibility and authority. The work is delegated, and every
employee of a department participates in decision-making.

(c) Employees are willing to work happily as various training, rewards and benefits are
provided to them.

(d) There is proper leave policy in the organization so employee absenteeism is low.

(e) There is three days On-boarding program for every new joining.

(f) Employee Welfare measures includes cross exposure training. Facility of “Café Connect”
where morning tea and evening tea is provided to all the staff of firm

Eg: - In Jagsun private limited, the supervisors has given their employees many advantages
of working in their company. They have many policies for their employees so that employees
do not feel that they are not with any restrictions.

iii. Team Orientation

(a) The work in a team is assigned in such a way that each member of the team has its
specified role to complete that work.

(b) Every employee has his or her KRA (Key Responsibility Area) i.e., role clarity is there.
At the time of joining, employee is provided with detailed description of what the
organization expect them to perform, or what are their duties.

(c) If an employee wants to suggest something or wants to improve anything in the

organization, he/she is most welcome. He / she can communicate the same to its immediate
supervisor or to GM directly.

(d) There are no such conflicts regarding the policy and facility. Everything is made clear
beforehand.

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 Eg: - There are different groups divided in different departments so that no conflicts and problem arises
among the employees and also the tasks are given to every specific group with a limited time period.

iv. Competition Orientation

Organization accepts the change in the environment or in the competitor’s strategy.

However, the organization does not copy the same thing of competitors, but it considers the
surveys and research work which is conducted by a third party called to bring something
more innovative than that of the competitors.

Eg: - In Jagsun private limited, they mostly focus on the customer’s perspective. They try to
make their product the way consumer wants, so that they can beat their competitors in the
market.

v. Openness Orientation

(a) Organization believes in “Open communication system” whether vertical or horizontal.

Every employee has been given a list of names and numbers of personnel from every
department for communication purpose.

(b) Organizational policies have been made available to each employee timely via web and
through notice board.

(c) Weekly departmental meetings and monthly profit and loss meetings are conducted with
the GM for sales and marketing team, including Revenue team.

(d) Organization follows the “Open door policy” i.e., for any query or permission, an employee
can contact GM by taking an appointment or even directly in most important scenarios.
 CHAPTER 2

INTRODUCTION
1.2 Objectives of the Study

(f) To get an understanding of the working of a startup company

(g) To gain knowledge of business environment & corporate culture

(h) Understanding a firm from management perspective in different functional Areas

(i) To understand the various functions of the marketing department in a company

(j) Develop skills in technical report writing through data collection, data analysis.

Environmental Analysis

Environmental analysis is a strategic tool which identifies all the external and internal
elements, which can affect the organizations performances. The analysis entails assessing the
level of threats or opportunities the factors might present. These evolutions are later
translated into the decision- making process. The analysis helps align strategies with the
firm’s environment.

2.1 Internal Environment/Company Analysis

2.1.1 Market Share

Market share represents the percentage of the company or market’s total sales that is earned
by a company over a specified time. As it can be considered as strength and weakness for the
company as it must become market leader in upcoming future.

2.1.2 Market Leadership

(a) Market Strategy

Jagsun Private limited is a holistic organization with a mature interdependence policy. The
management at Jagsun believes in Benchmarking different aspects of the organization against the
best in the world. To know the best practices available in various functions of their company,
Jagsun Company has a strategy of equipping itself with the toughest standards. As they direct
contact with the outside company’s suppliers, thus the firm focuses mainly on their services and
maintain their customer by making them satisfied in every way from quality to services. The
marketing Strategies which the firm use to enhance its productivity is as follows-

i. Audience Analysis

The firm is taking opinion and suggestions from their customers about the products and
services provided to them. The firm makes different designs of a single product for their
customers and launches in the market and any suggestions for changes in the design.

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 ii. Collaborate

With Influencers another way to gain and extend firm awareness is by collaborating with the
suppliers in the market. Here, Jagsun Private Limited. Is also collaborating with many
company’s suppliers to grow their business.

iii. Relationship Marketing

The firm Jagsun private ltd. focuses on building relationships with their customers instead of
always exclusive trying to sell them something. The firm always tries to create a bond of
relationship with their existing customers as well as the new ones. This affects the firm’s
turnover or business a lot.

iv. Email Marketing

The firm also uses all the updated technologies and methods available in the market to attract
their customers towards them to grab orders from new customers. The firm uses email along
with their terms & conditions.

Strength:-
 Excellent customer service

 Large market share

 Leadership in product innovation

 Personal relationship with customers

Weakness:-

 Limited product availability


 Too many levels of reporting in the organizational structure

 Lack of quantitative goals.

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 2.1.3 Leverage

Leverage is the advantageous condition of having a relatively small amount of cost yield a
relatively high level of returns. As the company is in the loss which indicates that company is
in the risky situation and will be facing the difficulty in raising funds in future.

Strength:-
 The company focuses on strengths rather than weaknesses to increase
performance.

 They match work task to strengths to engage people.

 They also target strengths when recruiting and selecting talent.

2.2 External Environment Analysis of the Company

There are many external environmental factors that can affect any business. The aim of the
Jagsun Private Limited is always to take better decisions for the firm’s progress. Some
common factors are political, economic, social and technological (known as PEST analysis).

2.2.1 Political factors

Urban consumption, rural consumption and exports would fuel the incremental demand of
the economy production of goods and services. Developing political consensus between the
government and opposition on such critical policy reforms will hold key to their success. The
priority areas for the Government have been highways, railways, energy, and financial
inclusion and defense mainly.

2.2.2 Economic factors

Change in effective tax rates for various products and services availability of seamless input
credit across the value chain. Shift of trade from currently unorganized segments to
organized segment.

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2.2.3 Social factors

a) Acting in a socially responsible way;

b) Continually improving our performance and meeting all relevant legislation;

c) Encouraging staff to be mindful of the effect of their actions.

2.2.4 Environment Factors

The firm must focus on certain environment issues, ignorance of which might have adverse
impact on environment.

Benefits of Green engage:

(a) Engage more and more employees and let them care about Corporate Responsibility.

(b) Help the environment contribute to making the world healthier and more balanced.

2.2.5 Legal Factors

The industry comply with all the laws for smooth functioning of all operations in the firm
like the Companies Act, 2013, The Labor Laws Act, 1988, Employees State Insurance Act,
1948, Maternity Benefit Act, 1961, Minimum Wages Act, 1948, Environment (Protection)
Act, 1986. Others are - The New Delhi Municipal Council Act, 1994, Union Territory of
Delhi-Building Byelaws, 1983 etc.

2.2.6 Corporate Governance

The industry complies with all the laws. Due to the ongoing globalization process, more and
more firms are adopting good corporate governance practices to maintain the best global
standards. The firm is facing tough competition; therefore, they must ensure that the
company is driven by values like integrity, transparency, objectivity and meritocracy.