MBA 2019 – 2021

Section – B

Managerial Economics

Project Interim Report

On

Economics of Indian Premier League

Submitted by:

1) Jayati Jain (19BSPHH01C0468)

2) Kota Manohar (19BSPHH01C0530)
3) Jecika Maheshwari (19BSPHH01C0471)
4) Muktansh Tyagi (19BSPHH01C0654)
5) Mohana Srilakshmi Prasanna Yadavalli (19BSPHH01C0632)
6) Nihar Dey (19BSPHH01C0702)
7) Nidhi Taunk (19BSPHH01C0698)
8) Samaksh Tiwari (19BSPHH01C1018)
9) Neha Dixit (19BSPHH01C1601)
10) Shashidhar Reddy (19BSPHH01C1103)
Objective

To understand the economics of Indian Premier League with the application of managerial
economics concept.

Introduction

Cricket has over a billion fans globally with the Indian sub-continent alone constituting more
than 90 percent of them. With such a large and passionate viewer base, the Board of Control
for Cricket in India (BCCI) decided to capitalize on the situation by introducing a domestic
cricket league. This led to the birth of Indian Premier League (IPL) in 2008. Within few years
after its inception, it became the most lucrative annual sporting event of BCCI.

Action Plan

• Analysis of the economics of the IPL with respect to its macro-level contributions to the
Indian economy.
• And analysis with respect to micro-level contributions to the teams and the players.

Literature support and Reference

• Managerial Economics – Textbook/ Reference book

• News, online papers and websites

Summary of Action Plan

Macro Level Implications:

• The most prominent macro aspect is the contribution of IPL to the size of India’s GDP.
• A significant rise in tourism.
• Employment generation during these months owing to huge demand for staff members.
This includes demand for medical teams for every team, club specific cheerleaders,
coaches, stadium employees, security and so on. In short, it generates a vast number of
employment opportunities across various sectors.
• Upliftment of tier-2 cities because of media exposure.
• IPL has increased the BCCI revenues, it also resulted in greater tax contributions, which
means higher government revenues.
Micro Level Implications:
• Revenue through sponsorship
• Ticket sales- Demand and Supply
• Advertisement and broadcasting rights.
• Disposable income of viewers
• Revenues of cricketers based on auctions.