QUESTION BANK

MODULE NAME: Typography Design

1) Fill in the Blank with single option:

______________________ is an ideogram that conveys meaning through pictorial
resemblance to a physical object.

 a) Pictogram

b) Phonogram

c) Cuneiform

d) Alphabet

2) Fill in the Blank with single option:

The uppercase alphabets were developed by the ______________.

 a) Romans

b) Greeks

c) Persians

d) Indians

3) Fill in the Blank with single option:

Typography is an important part of ___________.

a) Verbal communication

 b) Visual communication

c) Body language

d) Haptic communication

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4) Fill in the Blank with single option:
__________________ refers to design of typeface with relation to width of strokes and
presence of novel type design elements.

 a) Legibility

b) Readability

c) Appropriateness

d) Combination

5) Select the correct answer with single option:

Which type of families commonly has serif and sans serif versions?

a) Bold

 b) Extended

c) Italic

d) Regular

Fill in the Blank with single option:

Several design variations included by a typeface are called _______________.
6)

 a) Styles

b) Type designs

c) Type families

d) Anatomy

7) Select the correct answer with single option:

Which one of these is aspect of appropriateness?

a) Balance

 b) Aesthetics

c) Rhythm

d) Legibility

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8) Fill in the Blank with single option:
Condensed are those typefaces which include typestyles with character widths that are
narrower than _______________________.

 a) Roman

b) Italic

c) Times

d) Century Gothic

9) Fill in the Blank with single option:

_________________ is a traditional thick and thin serif face.

a) Stone sans

 b) Stone serif

c) Stone informal

d) San serif

10) Select the correct answer with single option:

Which one of these is a basic unit of measurement used in working with type?

a) Inches

 b) Picas

c) Millimeter

d) Centimeter

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