SMALL BUT GROWING MARKET

• Organized cookware is around INR 5000 Cr

• Premium cookware is 250 cr , growing at 35%- 40%

Defining Premium Cookware

• Brand heritage of international recognition
• Includes brands like Le Creuset, AMC, Kitchen Aid
• Cost for a 3 liter saucepan above Rs 7000/- *

* Based on average market prices of above brands

 Category Drivers – Premium Cookware

• Increased health consciousness

• Nuclear Family proliferation

• Easy Availability of Credit

• Attractive Festive deals and Discounts

Majority of Indian Cookware Market is Aluminium

Aluminium Non-Stick Stainless Steel

• Good • Zero/Low Oil • Not a good

Conductor of cooking conductor of
Heat • Medium to heat
• Light in weight expensive • Heavy weight
• Lowest price • High price
 Do you know Steel is one of the Best Material to
Cook in?

 Aluminum can leach into your food

 During cooking, aluminum dissolves easily from worn pans
 Leafy vegetables and acidic foods absorb the most aluminum

 Overheating nonstick pans causes their coating to break down & release of toxic gases.

 Stainless steel does not flake or leach

 Source: http://healthycanadians.gc.ca/product-safety-securite-produits/consumer-consommation/education/household-menagers/cook-cuisinier-eng.php
 http://www.webmd.com/food-recipes/features/nervous-about-nonstick#1
MEET THE
QUEEN
AMWAY QUEEN 5 PIECE SET
VERSATILE SYSTEM TO MEET EVERYDAY COOKING NEEDS

2 pc 2 pc 1 Lid Common to 1 pc
both

2 Liter Saucepan with Lid 4 Liter Stock Pot with Lid 1.5 Liter Sautepan
Ideal for vegetables, Ideal for soups, pasta, curries Ideal for roasting, dry
soups, lentils, rice (veg/non-veg), chicken or dishes, egg dishes, fryer
hard vegetables
 2 Added Accessories*

Stock Pot Steamer Lid

Use with 4 liter stock pot for steaming foods (common to both Stock Pot & Sauté Pan)
and as a colander for rinsing fruits &
vegetables

* These are not part of the Standard Package and needs to be purchased separately
STOCK POT STEAMER – VERY VERSATILE
INDIAN COOKING STYLE
TEMPERING (TADKA,) BUNANA (ROASTING), STIR FRYING
 Oil or Water is used as Cooking Medium

To avoid food sticking to the

bottom of the pan

• Food Sticks to the Pan due to

Uneven Distribution of Heat.
• Food overcooked on some part &
uncooked on some part
Excess Water

• Leaches out nutrients from food

• Loss of natural colors

• Damages the food structure

• Reduces taste
Excess Oil

• Each Table Spoon of oil adds around 13.5 g of Fats!!!

• Adds transfat to food

• Removes natural colors

• Reduces natural flavors in food

 EXCESS WATER EVAPORATES & NUTRIENTS
ARE LOST

• Water Added as Cooking

Medium
• High flame is used to cook &
water evaporates in the process
• Losing the water soluble
nutrients such as Vitamin B & C
Source: http://www.nutritionvista.com/NutritionBuzz/preventing-nutrient-loss-
during-cooking,236.aspx
http://www.webhealthcentre.com/HealthyLiving/diet_nutrition_cooknut.aspx
 EXCESSIVE HEAT DESTROYS THE NUTRIENTS

70% OF THE TIME

FOOD IS
COOKED ON
HIGH FLAME IN
INDIAN
HOUSEHOLDS
Studies says that when fruits or vegetables are
cooked at high temperatures or for long periods of
time, heat-sensitive nutrients such as B vitamins,
vitamin C & folate are more likely to be destroyed.

Source: http://www.livestrong.com/article/461289-does-heat-destroy-nutrients-in-fruits-vegetables/
What makes Amway
Queen Cookware
Special?
 BEST IN CLASS MULTI-PLY STAINLESS STEEL

 Made from 18/8 Stainless Steel

 THICK 3PLY/5PLY STAINLESS STEEL (INCLUDING WALLS)
3 PLY in Sauce Pan & Stock Pot
 Carbon Steel between 2 steel layers
 5PLY in SAUTE PAN
 Additional cladding of Aluminium & Steel layer

3 Ply Construction
DESIGNED TO WORK ON MEDIUM &
LOW HEAT ONLY

MULTI LAYER STRUCTURE

 Retains More Heat
 Distributes Heat Evenly
 Retains
heat for longer
period of time
OPTITEMPTM – ZERO OIL COOKING POSSIBLE

Conventional Cookware Base Amway Queen Cookware Base

THICK MULTI-PLY BASE AND EVEN DISTRIBUTION OF HEAT

MAKES ZERO OIL COOKING POSSIBLE
 VITALOKTM – A DISTINCT FEATURE

OPTITEMPTM – less use of Heat Precision Fit of the

Pan and Lid

VITALOKTM – Leads to no/low evaporation

Makes Less Water Cooking Possible

FOOD COOKS IN ITS OWN NATURAL OIL &

JUICES

HELPS KEEP FOOD NUTRIENTS INTACT

 VITALOKTM COOKING METHOD

Helps food retain its:

 Flavour
 Natural Color
 Vitamins & Nutrients
Combination of Low Heat & Less Use of Water
Helps retain more Nutrients
INTELLIGENTLY DESIGNED LIDS

Easy to Grip. Easy to use

Helps food retain its Flavor & Nutrition

Helps keep food warm for a longer time

MAKES DEMONSTRABILITY POSSIBLE

OPTITEMPTM & VITALOKTM

 ZERO OIL COOKING POSSIBLE

 HELPS RETAIN THE FOOD NUTRIENTS
 HELPS RETAIN FOOD FLAVOR & NATURAL COLOR
 SAVES TIME & MONEY
Taste aur Nutrition ki perfect Jugalbandi
WHAT MORE???

AMWAY QUEEN COMES WITH

30 YEARS WARRANTY
against all the manufacturing defects
HEAT - MEDIUM IS HIGH WITH AMWAY QUEEN
 HOW TO MAINTAIN & CLEAN THE SET?

• Use dishwashing liquid like DISH

DROPS & hot water to hand wash
after every use
• Use cleaning liquids like LOC &
Vinegar mixture to clean interior
surfaces if white spots or heat
marks appear
HANDLES & KNOBS

• Made of Phenolic Material (Extremely

durable, lightweight & moisture resistant)
• Heat resistant up to 204 degree Celsius
• High Heat can damage the Handles

• Replacing the Handle is simple

• Step wise process has been given in
details in the Cookbook

Handles & Knobs Spares Available for

Replacement at Nominal Price
 RETURNS AND REPLACEMENT

 As per Amway’s Standard Product Return Policy of 30 days from

ABOs purchase date
 Encourage ABOs not to stock up
 Replacement as applicable, under Warranty Terms defined in
the Cookbook
 WARRANTY – 30 YEARS*

 For manufacturing defects or How to Avail Warranty?

defects that result from normal wear
& tear, replacement will be done.
Examples include:
 Broken welds on the handles
 Cut through/Leaking Beads
 No replacement for the damages
resulting from abusive use like dents,
high heat etc.
 Warranty Card provided with every
purchase
 Need to keep warranty card &
invoice copy to avail
 Handles & Knobs not covered

* Refer to the detailed Terms & Conditions of Warranty

 Amway Cookware – Global View

• Launched in 1961

• Trusted Cooking Partner in Millions of Home

Selling in 52
countries for
more than
50 years
 With Cookware

TM

SUPPORT
 Mastery over Story of cookware

Understand the science of cooking How to get the

Mastery?
Effects of cooking mediums • Training Sessions
• Demo Videos
• Cookbook & other
literature
Regional cooking methods & recipes • Competition update

Explain how different materials react to cooking

Competitors and market

COMPETITION
LANDSCAPE
 Market Segmentation

Entry Premium Mid-Premium Super Premium

(Set Price Rs.7000/-) (Set Price Rs. 12000/-) (Set Price >Rs.30000/-)
• Prestige (TTK) • Tefal (SEB) • AMC
• Futura (Hawkins) • Alda (Glen) • Kitchen Aid
(Whirlpool)
• Euroviva (Eureka
Forbes)

Set is defined as combination of 3 pots & pans (excluding lids)

 AMC: FIRST MOVER
• Turnover (India): 100 Cr

• Channel: Single level direct marketing

• Products : Cookware specialist

• Claim: Zero Oil, Zero water cooking

• Technology claim includes” special Surgical steel” which is SS 304

• The product sales are demo led and demos are extremely well designed

• Company offers 30Year warranty on the steel part of the products

Mastery on what Amway Queen CAN DO?

Tadka

How to get the Mastery?

Frying
• Demos & Recipe Videos
• Cookbook
Brazing • Cooking different recipes
• Practice different cooking
Steaming styles

Handi Cooking
 Mastery of VitalokTM

How it works
How to get the
Mastery?
Why is it Special • Videos & cookbook
• Training
programmes
Demonstrate it right • Learning the demos

Prove with examples

Mastery of dealing with Pricing Queries

Cost comparisons
How to get the
Mastery?
Long term calculations • Flipchart
• Leaflet
• Amway Office for
Monthly EMIs EMI options

Health pay off

INVEST TODAY &
SAVE FOR A
LONG TIME

Conduct the Q&A session with mock customer here

* The cost saving analysis depicted above are those of

independent analysts and under standard testing
conditions. The actual results may vary depending on
the conditions of usage. Amway India Enterprises Pvt.
Ltd. assumes no liability for any decision made by any
person based on analysis presented here.
 Mastery of Engaging as a team

Cooking parties
How to get the Mastery?
• Replicate the Demos as
Group activities and competitions
seen in Platinum Meets,
Videos & Cooking
Classes

Recipes that encourage participation

LAUNCH PLAN
 Regional Chefs: Provide specialist support to ABOs

One Chef for Each Region

Key task : Cooking Style Training, Recipes Development & Objection Handling
To Train the Key ABOs on HOW TO USE THE SET
 LAC Members: Home Party & Engagement

Objective : To create a set of Amway

Queen Champs through engagement with
product & selling story

• Sessions Conducted in 16 LAC Members House

between 7th-27th November’2016
 Platinum Meets in 25 cities
12th -28th December’2016

Objective : Create Experienced and

Trained leaders who can run their
own home cooking parties
 COOKBOOK

To be given with every purchase of

Amway Queen Set
Contains comprehensive info on:
• What is Special about Amway Queen
• How to use, clean & maintain the set
• 28 Exciting Recipes
• And Much More….
AMWAY QUEEN LEAFLET: Available in 3 Languages
(Hindi, English and Tamil)
 BRING THE SALE STORY LIVE - FLIPCHART

• 20 step Flipchart developed in A3 size

• To be used as sales aid to explain product story
• Will be used in training programmes
• Digital Version Available too
 PRODUCT VIDEOS

• Teaser Video: To introduce the category

• Product Video: Infotainment video containing the key USPs of the product in interesting
manner
• Demo Video: 5 strong demos for ABOs to replicate and help retail the category
• Partnership Video: Created with Amway Queen Brand Ambassadors to create
engagement and understanding of product and selling story
• Recipe Video: More than 50 recipes cooked with Amway Queen cookware, covering
tastes & preferences across different states of India
 PRODUCT KNOWLEDGE IS THE BASE
BUT
MASTERING DEMONSTRATION IS THE KEY TO RETAIL
SIMPLE 3 STEP FORMULA
STEP 1: Identify leaders in your group who have the
required potential & interest

STEP 2: Reach out to them & train them on product

story & demos

STEP 3: You & your team to conduct Cooking parties

(either at your place or prospects’ place)

Cooking Party: Combination of Sales Story & Product Demo

 Preparations before Cooking Party

STEP 1: Make list of participants & send them invite

STEP 2: Finalize 2-3 recipes with guests preference & interest

STEP 3: Try out & master the recipes beforehand

 At the Cooking Party

STEP 1: Present the Sales Pitch (Flipchart)

STEP 2: Cook with Amway Queen in guests presence to bring

the story live

STEP 3: Handle objections/queries & close the sale

Pre-Sale & Registration
Opens in
December’2016

For details please contact the nearest Amway Office

 COOKWARE – PRICING DETAILS

5 Piece Amway Queen Set Amway Queen Steamer Inset Amway Queen Lid
Net Qty: 5N Net Qty: 1N Net Qty: 1N

MRP: Rs. 30,000/- MRP: Rs. 4,000/- MRP: Rs. 2,800/-

DAP: Rs. 27500/- DAP: Rs. 3666/- DAP: Rs. 2566/-
Points: 288.55 Points: 38.47 Points: 26.92
Above MRPs are Inclusive of all taxes
Product picture shown above is for representation purpose only
EXPERIENCE THE AMWAY QUEEN
12 December’2016 onwards

• Open to Platinum & Up between 12th Dec’16 – 3rd Jan’17

• Get special discount of Rs. 2000/- on availing this option*

• Complete formalities & submit PDC dated 4th Jan’17 of amount Rs

25,500/- at Amway Office

• Points to be credited in January post payment realization

• Rationing of 1 set per ABOship

* Contact your nearest Amway Office for details
Pre-Booking Opens in December’2016
12 December’16 onwards

• Open for all the ABOs, with Rationing of 1 per ABOship

• Pay Rs. 2000/- in December’16 through cheque and pre-register

• Get special discount of Rs. 2000/- on purchase of the set in January’17

• Discount of Rs. 2000/- to be credited to account by Jan’17 end

• Contact your nearest Amway Office for more details

 EMI OPTIONS AVAILABLE*

 Attractive 6 Months EMI Option Available in January’17

 Credit Cardholders of ICICI Bank, HDFC Bank, AXIS Bank & Citibank

 Swiping of Rs. 25,500/- Monthly EMI Rs. 4400/- approx.

 Cash Back to your card account

 Cash Back NOT eligible for product return case

* For more details and terms & conditions, contact your nearest Amway Office
OPPORTUNITY LIKE
NEVER BEFORE!!!
 Do you know People around who are Health
Conscious?

 Do you know people who use Water Purifiers, Air

Conditioners, Vacuum Cleaners, Microwave or Air
fryers etc.?

 Do you know people who want to shed those extra

fats from the body?

 Do you know people who love to keep a balance

of Taste & Nutrition ?
Creating 9% Teams got more EASY 

1 WOW Bundle with Inbody Band 1 Amway Queen 5 piece Set

+
220.69 Points 288.55 Points
 GEAR UP FOR THE
BIGGEST & HOTTEST
LAUNCH
OF 2017